ASUS Announces Zenfone 5 Will Launch February 27 At MWC 2018

by Habeeb Onawole 0

With the recent leaks of the Zenfone 5 series, it was only a matter of time before the official release date was announced. Today, ASUS has revealed via a tweet that the Zenfone 5 will be unveiled on February 27 at MWC 2018.

ASUS Zenfone 5 MWC 2018

A few weeks ago, ASUS released an official teaser poster with the hashtag – BackTo5, confirming that its next line of smartphones will indeed be called the Zenfone 5 just like the Zenfone 5 released in 2014. However, this time instead of just one phone, there will be multiple devices with the Zenfone 5 name.

For those of us who won’t be at MWC, the launch will be live-streamed here, so we shouldn’t miss much other than a hands-on experience with the devices.

So far, there are three confirmed phones in the lineup – the Zenfone 5 Max, Zenfone 5 Lite, and Zenfone 5. From the tweet we can tell that all the phones will launch with an 18:9 display. Will there be more devices? There is a high chance if we are to go by ASUS’s tradition but we may only get the above mentioned three at MWC.

Last year, ASUS released no less than 8 phones for the Zenfone 4 Series. We think that number could have been halved if ASUS didn’t release Lite, Pro, and Plus variants for each phone. Aside from the Zenfone 4 series it also launched other phones like the Zenfone AR, Zenfone Live, and Zenfone Max Plus.

READ MORE: ASUS ZenFone Max Plus (M1) Arrives in February in the U.S. with $229 Pricing

Some may provide the explanation that releasing lots of phones helps a brand to stay “relevant” but we also know that quite a number of these devices may never get updated.

Do you think ASUS should trim its lineup or do you want them to retain it? Let us know what you think in the comment box.