Huawei P20 Ads Showing Outside Apple, Samsung Stores; Now That’s Some Aggressive Marketing Strategy!

by Anvinraj Valiyathara 0

Huawei is now aggressively marketing the P20 and P20 Pro smartphones ahead of the official launch event that is held on March 27. The Chinese manufacturer has parked trucks installed with P20 promotional billboards right outside the stores of Apple and Samsung in some of the major cities of the U.K. including the capitol city of London.

Huawei P20 Aggressive Advertising 1
Also, through street graffiti on the pavement outside stores of its rivaling companies, Huawei is driving the focus of the people towards the arrival of P20 and P20 Pro. One of the lines sprayed on the street reads “the renaissance is coming.” One of the ads placed on the trucks read, “a renaissance in photography is coming soon” accompanied by big-sized words like “wait” or “be patient” with AI in those words mentioned in red color to indicate that the cameras of the P20 series will rely on AI to capture impressive shots.

The Huawei P20   series includes P20, P20 Pro and P20 Lite. Since the P20 Lite is a mid-range phone, the Chinese manufacturer has already launched it separately. The upcoming launch event is reserved only for the unveiling of P20 and P20 Pro. Recent reports have revealed that P20 will be arriving with Leica engineered 12-megapixel + 20-megapixel dual rear cameras. It is speculated that one of them could be a f/1.7 aperture lens.

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The Huawei P20 Pro will be blessed with triple-lens system that is expected to include a 40-megapixel RBG sensor, a 20-megapixel monochrome sensor and an 8-megapixel telephoto sensor. With AI onboard, the P20 duo will be able to capture stunning shots in low-light conditions. Both the phones are also rumored to arrive with support for slow-motion video shooting. Some of the photos that were shot using the Huawei P20 have also surfaced in the recent past to reveal its photography prowess. The P20 and P20 Pro may feature the same Sony IMX578 24-megapixel front-facing camera.

(source|via)