Samsung is expected to increase its smartphone shipments to 300 million units in 2021, according to an ETNews report. The company plans on raising the shipments as its rival, Huawei, faces stiff regulations by the US, and as the overall smartphone market declines.
Notably, the South Korean tech giant’s Galaxy S20 series did not perform as well as planned, with the Coronavirus pandemic making matters even worse for the first half of this year. The company saw sluggish sales at the start of the year and is apparently looking to recover sales in the latter half of this year. According to an industry insider, Samsung is planning on promoting a plan to raise its smartphone shipments to the 300 million units mark.
UP NEXT: Mi TV 4A 32/43 Horizon Edition launch in India for ₹13,499 ($184) and ₹22,999 ($313) respectively
In 2020, it is expected that the company will ship a total of 260 million units, so an increase of 15 percent over this year is expected in 2021. Furthermore, it is also motivated by Huawei’s current situation with the recent US sanctions. In other words, Samsung is clearly seeking to capture some of Huawei’s market share. The source stated that “Samsung Electronics expects that Huawei’s smartphone shipments will decrease by 70 percent next year from this year due to US sanctions.”
Other reports have revealed that despite the sluggish performance in 2020, Samsung is still expected to maintain its lead in the global smartphone market this year. The company will still hold a strong 21 percent market share in 2020, with Apple and Huawei arriving second and third respectively.
UP NEXT: Vivo unveils new and improved RGBW camera sensor, launches in smartphones in 2021
