Storage in smartphones is an important factor for any consumer while purchasing a new device. While there have been various improvements in various parts of the handset, like cameras and processors, the average amount of storage offered to consumers has also risen in recent years and apparently crossing the 100GB mark in 2020.
According to a Counterpoint Research report, the average smartphone NAND flash storage capacity in smartphones has surpassed the 100GB mark for the first time last year. Although, this figure differs based on iOS and Android platforms, with the former having an average of 140.9GB in Q4 2020 while the latter had an average of 95.7GB around the same period. However, the gap between the two platforms is closing as well, as Android devices are also offering higher storage options in past few years.
To put it into perspective, the average capacity in 2020 grew by 5.6 percent for iOS and 20.5 percent for Android handsets. These figures are indicative of the fact that Apple did not push the boundaries of its storage sizes that maxed out at 512GB. This has been the highest storage variant that the company has offered since 2018. Meanwhile, Android vendors like Samsung broke past this storage capacity and managed to offer 1TB of internal storage for the first time back in 2019, with the Galaxy S10 Plus.
Furthermore, higher capacities in Android smartphones are becoming more common as well. Devices with storage options can range from 256GB, 512GB, and even 1,024GB at times in flagship models. The final quarter of last year also showcased that 128GB was the minimum required standard for most mid range and every high end smartphones, especially premium grade flagships.
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