Honor has just launched its latest flagship lineup of smartphones with the Magic 3 series, which marked its return to the premium segment of handsets. Now, the brand’s CEO stated that the company will seek to compete and grab market share from Apple in the high end smartphone market.
Zhao Ming, CEO of the Chinese smartphone maker, made the statement during a press conference. He stated that the company managed to boost its market share in China from a historical low of 3 percent to 14.6 percent in just three months. This also enabled it to become one of the leading smartphone brands in its home market during this time. Back in July 2021, Zhao Ming had also stated that Honor will compete with the Cupertino based giant, with its products rivaling or even surpassing Apple.
The executive believes that the company will be even able to snatch market share from Apple in the high end smartphone market. Furthermore, the news also arrives as its former parent company Huawei is witnessing a decline in the global and Chinese market. This has also led to various Chinese vendors launching their own high end flagship handsets to take advantage of the void left behind by Huawei.
Notably, the senior official also added that its not simply pursuing after market share alone and aims on investing in the market and its research and development to better compete in the global market as well. In other words, the company also aims n focusing on overseas market outside of China.
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