The recently released Apple Watch Ultra is the latest flagship wearable from the Cupertino-based company. It was officially opened for pre-sale this week at a price of 6,299 yuan ($910) in China and the first deliveries are expected on September 23. However, the Watch Ultra could be a very expensive smartwatch to repair. Repair costs for the premium Apple smartwatch could gulp up to 60% of its retail price. Its repair cost is the highest among the Apple lineup of smartwatches.
The information reportedly displayed on the official Apple website in China indicates that the damage repair price of the Watch Ultra could be as high as 3,459 (~$541). Apple however offers the AppleCare+ service plan with a discounted repair cost of 588 yuan (~$85). The AppleCare+ Service Plan entails a payment of 799 yuan (~$115) for two years. The Apple Watch Ultra comes with some impressive features and improvements in its design. It however remains to be seen how this high repair cost could impact its acceptance in the market. The included service plan provides some comfort for users.
Apple promotes the Watch Ultra as a watch that pushes the boundaries for high-performance athletes. It is the most rugged and capable Apple Watch ever and comes with a robust titanium case, precision dual-frequency GPS, and up to 36 hours of battery life. Three specialized watch bands made for athletes and adventurers are also available for the device. It also offers the freedom of cellular with a pioneering engineering design. Apple says the Watch Ultra is crafted with painstaking attention to detail for unparalleled performance.
The new case is designed to protect the flat sapphire crystal from edge impacts and damage. The Apple Watch Ultra is water-resistant up to 100m and tested to MIL-STD 810H standard. With its rugged credentials, we expect the Apple Watch Ultra not to be underwhelming in its durability.
The watch is available for around $799 internationally.
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