Blizzard Entertainment is shutting down two of its most popular online multiplayer games in China. The servers for the company’s massively successful World of Warcraft and Overwatch are going offline. This news was followed by many taking to social media platforms to express their grievances, since both titles collectively had tens of million of players in the region alone. Many are still unclear as to why Blizzard is shutting its servers in China, so here are all the details.
NetEase And Blizzard’s Partnership Lasted 14-years In China
The decision from Blizzard to shut down the servers in China is due to a major fallout with its local publisher, NetEase. For those unaware, game developer Blizzard had partnered with NetEase for the past 14 years to have its popular titles be available in the Chinese market. This cooperation was inevitable considering the rigid and strict market rules the Chinese government places on the gaming industry. So since 2008, Blizzard’s massively multiplayer games like World of Warcraft (aka WoW) had its servers managed by NetEase in China.
Notably, this publisher is also behind other major Western games like Minecraft. So, it was a solid deal for the Chinese company since it boosted it to become the second-largest games distributor in the region, just behind Tencent Holdings. But now, both firms broke off their deal, following talks late last year regarding the licensing agreement that allowed Blizzard to run its Diablo, Warcraft, and Overwatch titles. However, after a public fallout, NetEase accused Blizzard of being “rude and inappropriate.”
This statement was made after Blizzard offered to extend their licensing agreement for another six months while they work out new terms. NetEase stated that this idea was the same as “proposing a divorce while still engaging with the same partner”. While the game devs IPs were licensed by NetEase, they were still owned by Blizzard. Following talks, NetEase rejected this offer from the developer. Thus, Blizzard’s games went offline on the midnight of January 23. Notably, the company has also promised World of Warcraft players to save their progress with a new service.
All May Not Be Lost For Blizzard In China
China and the US are two of the biggest gaming markets in the world, and Blizzard Entertainment has faced a lot of criticism for going out of its way to remain active in the former market. During the outbreak of protests in Hong Kong, it had even banned esports athletes from its tournaments over statements that sided against the Chinese government. So it is clear that Blizzard aims to continue its service in the country. Meaning, while the developer has lost its ability to run its popular games in China right now, there is a possibility that the shutdown isn’t permanent. In other words, the company might return to the region with a different partner.
Keep in mind that this is still just speculation at the moment, so take this with a pinch of salt for now. Although, if this does end up happening, it would be great news for many gamers in China. One fan of the World of Warcraft wrote that “It is truly a sad day for World of Warcraft players and Blizzard Entertainment fans everywhere,” while another stated that “The sudden shutdown is a stark reminder of impermanence, displacing millions of players”.
Interestingly enough, the president of NetEase’s global investment, Simon Zhu, also added that he had spent over 10,000 hours playing those games and expressed his disapproval of Blizzard’s actions.
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