The foldable smartphone market continues to grow. With every new model that addresses technical challenges, more people become interested in this technology, and there is a corresponding rise in the number of manufacturers eager to secure a piece of the pie. One such manufacturer is Honor, an important player in the industry. In a recent interview, Honor’s CEO, Zhao Ming, shared some of the company’s goals in the foldable smartphone market, stating, “Honor will create the unrivaled, strongest foldable smartphone.” Here are the details…
Can Foldable Phones Go Mainstream? Honor and the Challenge of Outpacing the iPhone 14 Series
In 2019, Honor was heavily impacted by the US-imposed embargo on Huawei, was unable to produce new phones for a long time. Operating as a subsidiary at the time, the company was sidelined as resources were redirected to Huawei. However, this situation changed after Honor was sold, and the Chinese manufacturer re-enter the market. Once its ties with Huawei were severed and it was no longer under embargo, Honor quickly resumed work on innovative technologies. It seems that foldable screen technology holds an important place among the company’s research and development efforts.
In a recent interview, Zhao Ming, CEO of Honor, revealed some of the company’s ambitions in the foldable phone market. He stated, “Honor will create the strongest foldable phone with no rivals.” Honor aims to bring foldable phones into the mainstream, positioning the Honor Magic Vs as a competitor to top flagship devices, such as the iPhone 14 series. However, the practicality of this is quite debatable. At the end of the day, while foldable smartphones may enchant many of us with their features, they are not entirely “practical.”
One of the biggest issues with foldable smartphones is their in-between nature. Unfortunately, when you hold one of these models in your hand, you don’t see a screen as large as a tablet, nor do you see a device as compact and portable as a smartphone. Sadly, this prevents them from becoming mainstream and taking the place of models like the iPhone 14 or Galaxy S23. It is worth noting that this last part is the editor’s personal opinion, which may vary from person to person.
Nevertheless, it is hoped that the efforts of companies like Honor will change this in the future and make foldable devices much more popular.
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