Apple’s highly anticipated iPhone 15 Pro Max is expected to come with a higher price tag compared to its predecessor, the iPhone 14 Pro Max. According to tech analyst Jeff Pu from Haitong International Securities, the larger of the two upcoming Pro models will likely see a price increase beyond the current starting price of $1,099 for the iPhone 14 Pro Max.
Understanding the Potential Factors Behind the Price Increase
While the exact reasons for the price increase are not specified, industry insiders speculate that the iPhone 15 Pro Max’s enhanced features may be contributing factors. Notably, the device is rumored to boast a periscope lens, a significant improvement over the 3x zoom capability found in the iPhone 14 Pro Max. This periscope lens would enable users to enjoy 5x to 6x optical zoom, allowing for more versatile and high-quality photography.
A periscope lens system typically involves a primary lens capturing the image, and then an angled mirror or prism reflecting the light 90 degrees towards a secondary lens that directs it to the image sensor. This arrangement requires additional space inside the smartphone due to the sideways positioning of the image sensor and secondary lens, which could contribute to the higher cost.
According to Pu, the iPhone 15 series is expected to commence mass production in August, aligning with Apple’s typical release schedule. This suggests that the iPhone 15 lineup may be officially announced in September. Pu further predicts that Apple will manufacture approximately 84 million units of the iPhone 15 series in the second half of 2023, with the Pro models anticipated to be the most sought-after devices in the initial months following their launch.
Rumors surrounding the iPhone 15 series suggest that all four models, including the Pro Max variant, will feature a USB-C port, the Dynamic Island, and a slightly more curved frame. Additionally, the Pro models are expected to offer 12 additional features and improvements.
RELATED:
- Apple rumored to launch foldable screen MacBook in 2026
- Nokia and Apple sign long-term patent cross-license agreement for 5G, other technologies
- Apple’s iPhone 15 Will Feature Stronger Titanium Construction and More Options
- Best Feature Phones 2023
(Via)
