Advertising Archives - Gizmochina

Twitter Is Now Advertising for Cannabis Based Companies

Sean — Thu, 16 Feb 2023 10:48:27 +0000

Twitter is apparently planning on making some changes to its advertising policies. The company is set to allow cannabis companies to promote their brand and services on the popular platform.

According to the microblogging website’s new blogpost, “Going forward, Twitter is allowing advertisers to promote brand preference and informational cannabis related content for CBD, THC, and cannabis related products and services”. In other words, the companies that sell products related to cannabis and other related items can freely advertise on the social media giant’s platform. Although, there will still be some restrictions on what you can or cannot advertise.

As per a separate report, the advertisements are restricted from directly promoting or even offering the sale of cannabis itself. However, there are some exceptions to certain types of CBD based products. Apart from this, there will even be restrictions based on age and location to limit who sees the ads related to cannabis. This new shift in policy is one of the latest changes on Twitter after the company got acquired by billionaire Tesla CEO, Elon Musk.

In the official announcement, the Twitter hinted that cannabis companies could use their platform to reach a broader audience. It also added that conversations related to cannabis is “larger than the conversation around topics such as pets, cooking, and golf, as well as food and beverage categories including fast food, coffee, and liquor.”

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Twitter Offers Free Ads to Brands That Market on Its Platform

Sean — Mon, 16 Jan 2023 10:33:31 +0000

Twitter is apparently offering free advertisements to the brands that use its platform to market themselves. The social media giant is offering free advertising in an attempt to win back clients for its advertising business.

For those unaware, Twitter relies quite a bit on advertising as a revenue source similar to other social media giants. Now, the microblogging platform is offering free marketing to brands to help its advertisement business, which has been in decline following Elon Musk’s acquisition of the company. In other words, the company is seeking to attract clients by offering a free ad campaign that will match advertiser’s ad spending up to 250,000 US Dollars.

Meaning, the clients can avail a full 500,000 US Dollar investment in advertising that must run by 28th February 2023, as per the leaked emails. However, Twitter has yet to respond to any comments regarding this matter. This initiative is basically another step to increase ad expenses by its clients. The new ad campaign might also be used to bring promoted tweets that can dun during the Super Bowl week, which is a key period for Twitter.

For those unaware, clients typically spend more during the Super Bowl week since it helps expand the respective brand’s reach. The Super Bowl is also Twitter’s biggest revenue day of the year. In recent times, many brands like Pfizer, United Airlines, and auto makers General Motors and Volkswagen have stopped spending on Twitter. Similarly, 75 out of the top 100 spenders on ads on Twitter also lowered their spending as well.

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SpaceX Buys Massive Ad Campaign Package on Twitter for Starlink

Sean — Mon, 14 Nov 2022 08:59:32 +0000

SpaceX has just placed a massive order for an advertisement package on Twitter. This ad campaign from Elon Musk’s aerospace based company will be run for the company’s Starlink, satellite internet connectivity based brand.

Interestingly, Elon Musk had also recently acquired the popular microblogging website for a 44 billion US Dollars deal. Now, the billionaire’s aerospace company is buying an ad campaign on Twitter in Spain and Australia. These large ad packages were bought to promote the company’s satellite based internet brand called Starlink. This ad campaign is apparently called “takeover” and will be promoted on Twitter in the two regions. According to a CNBC report, purchasing one of these advertisement packages will cost one a massive sum of 250,000 US Dollars or more.

Furthermore, it would also offer buyers the right to put their brand name on top of the main Twitter timeline for one whole day. This news arrives from one current and former Twitter employee that wished to stay anonymous. So now, Twitter users can expect to see the Starlink brand ad for the first three times that they open the application on the day or even on days of the planned takeover campaign. But this is still limited to just Australia and Spain.

For those unaware, Starlink is an internet service provider that offers connectivity through a constellation of satellites that beam internet down to paying subscribers. SpaceX developed Starlink with the aim of offering high speed internet connectivity to people in remote regions that suffer from poor internet due to a lack of cable or optic fiber infrastructure.

Samsung ad mocks Apple for not having a foldable iPhone

Sean — Fri, 04 Nov 2022 09:01:33 +0000

Samsung had just released a new advertisement earlier this week, which seemingly mocks Apple for not having a foldable iPhone under its belt. The new ad was titled “On the Fence” and takes a jab at Apple in what appears to be a retail store.

Looking at the ad, we can see a man sitting on a fencing that overlooks this Apple Store. A fake Apple employee then walks up to him and says “Hey, what are you doing up there? You can’t sit on the fence.” The man on the fence responds by saying “But on the Samsung side, they have folding phones and epic cameras.” Following this, what appears to be another Apple customer gets interested in the foldable smartphones, while the employee tries to convince the man to leave.

The employee also states that “We’re waiting for all that to come over here,” but the customer asks “Why? It’s already over there.” This prompts the fake Apple employee to finally say that “Because that’s what we do. We wait.” This isn’t the first time that the South Korean tech giant has mocked the Cupertino based brand. It has taken jabs at the iPhone maker following any new release or any new features that it introduces, which Samsung already offers. But recently, these insults have been picking up, with the latest ones focusing on Apple not launching a foldable device yet.

Back in September 2022, Samsung launched the new Galaxy Z Fold 4 and Galaxy Z Flip 4 foldable phones with its first to foldables campaign mocking the iPhone’s lack of innovation. At the moment, it is still unclear if Apple has any plans to launch a foldable smartphone anytime soon. But there have been various rumors and patents that we have covered in the past. So stick around for more updates.

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Meta signs deal for 3D ads for FaceBook, Instagram, & metaverse

Sean — Fri, 25 Mar 2022 08:44:07 +0000

Meta Platforms Inc has just recently entered into a partnership deal, which will be for three dimensional ads. These ads will be run on its popular social media platforms like Facebook, Instagram, and more.

According to a Reuters report, the new agreement is with an ecommerce technology firm. Now, the social media platforms will include integration with VNTANA that will allow various brands to upload the 3D models of their products to Facebook and Instagram and will convert to ads as well. Notably, this news arrives as the tech giant is moving towards its future with metaverse, as per VNTANA Chief Executive Ashley Crowder. In other words, we’re basically seeing integration of this level that will likely be a staple in the metaverse.

For those unaware, the metaverse is being imagined as the over collective of a number of virtual worlds that can simply be accessed through a device and a headset. As of right now, Meta has placed its focus on the building of the metaverse, which will likely take at least a decade to be realized. The company had previously partnered with augmented reality (AR) based firms like Modiface and PerfectCorp to aid beauty and cosmetic brands to run their 3D and AR advertising.

Crowder further added that “The metaverse is basically the spatial internet. It is a whole world of possibility that starts with having the right 3D models of your products.” So now, users of Facebook and Instagram can soon expect to see 3D ads while browsing on their PCs or smartphones. One would likely be able to interact with the image as well and view it from various angles as well.

Google could be sued by the US Justice Department over digital ads business

Jeet — Thu, 02 Sep 2021 02:51:20 +0000

Google, along with other tech giants, has been facing several inquiries and lawsuits from the government agencies over business practices and it seems that the search engine giant could be facing yet another one of those.

The United States Justice Department is planning to file a second monopoly lawsuit against Google, owned by Alphabet Inc. This time, the US DOJ is targeting the company over its digital advertising business, reports Bloomberg.

In an email response to Bloomberg, Google said that its “advertising technologies help websites and apps fund their content, enable small businesses to grow, and protect users from exploitative privacy practices and bad ad experiences.”

Last year, in October, the Justice Department had sued Google by accusing it of illegally using its market muscle to hobble rivals and a trial from the same has been set for September 2023.

Another lawsuit was filed by 38 states and territories of the United States, accusing the technology giant of abusing its market power to make its search engine as dominant inside cars, TVs and speakers as it is in phones. This lawsuit was consolidated with the federal lawsuit for purposes of discovery.

The Justice Department is also concerned about Google’s move of banning some cookies in its Chrome browser, citing increased user privacy. The move led to its online rivals complaining about losing the data-gathering tool. The U.S. Justice Department investigators are asking advertising industry executives whether the move by the search giant will hobble its smaller rivals.