Samsung has been one of the leading smartphone brands when it comes to foldable smartphones and with being an early entrant, it basically created a new category of products in the market.

The early bet from the South Korean giant appears to have been paid off given that the company is now dominating the foldable smartphones market.

A new report from analytics firm Omdia reveals that Samsung accounted for more than 61 percent of the market share for the shipment of foldable smartphones in the year 2021. It also shared that out of the top 11 foldable devices available in the market, five of them come from Samsung.

The report goes on to add that the Samsung Galaxy Z Flip 3 was the most popular foldable smartphone, having shipped around 4.6 million units. This is quite an achievement for the South Korean-based technology giant as it has managed to increase shipments from 1.1 million units of Galaxy Z Flip in 2020.

Apart from making some minor but important changes to the Galaxy Z Flip 3 smartphone after learnings from its predecessor, the company also priced it significantly lower than its predecessor, nearly $400 cheaper, which helped boost its sales.

On the other hand, the company also slashed the price of the Galaxy Z Fold 3 by $200 compared to its predecessor, which took the price of the device to $1,799, leading to a huge increase in shipments from 700,000 units in 2020 to 2.5 million units in 2021.

The Omdia report adds that the combined shipments of the Galaxy Z Flip 3 and Galaxy Z Fold 3 smartphones account for 7.1 million units, which is over 61 percent of the total number of phones delivered. It is being speculated that this year, Samsung’s devices could account for over 70% of the foldable smartphone market globally.

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According to the latest report coming from Gartner, the worldwide sale of smartphones to end-users could total around 1.5 billion units by the end of this year. This indicates a growth of about 11.4 percent over the last year.

Smartphone sales declined by 10.5 percent in 2020, mainly because of the COVID-19 pandemic but now they are forecast to rebound. The report adds that markets like Western Europe, Latin America, and the Asia Pacific are expected to exhibit the strongest growth.

The combination of delayed smartphone replacements and the availability of lower end 5G smartphones are poised to increase smartphone sales in 2021, claims Anshul Gupta, senior research director at Gartner.

With 5G communication technology going mainstream, 5G smartphones with a starting price of $200 are expected to steer demand in mature markets and China. While in developing nations, the primary focus of buyers will be the specifications and the 5G network support will be optional and lack of it won’t be a dealbreaker.

Further, Gartner forecasts sales of 5G smartphones will total 539 million units worldwide in 2021, which will represent around 35 percent of total smartphone sales in the year. This is mostly because 5G has become a standard feature for premium phones in countries like U.S., China, Japan, and South Korea.

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A recent research by GfK has shown that there was a record rise in the average selling price (ASP) of phones for the third quarter of this year. The average selling price of phones went up by 7% compared to the same period last year. This isn’t much of a surprise, though, because there is a noticeable rise in the unit cost of smartphones lately

Despite the increased price, the global demand for phones is said to have risen moderately by 3% year on year, pitching at a total of 367 million units. This is the highest figure ever recorded for this period of the year. The Latin America market spearheaded by Brazil led the growth with shipment rising by 11% YoY, followed by Central and Eastern Europe with 9% growth. The analysis also shows that traditionally strong markets are seeing a decline. Shipment in Western Europe stood at 30.9 million phones, a 7% reduction from last year’s Q3 estimate. But in general, smartphone makers amassed more revenue as a result of the 11% rise in the average selling price (ASP). One in eight smartphones sold over the three month period cost above $900. Last year only one in sixteen cost that much.

Read Also: IDC Research: Worldwide Smartphone Shipments to Grow by 3% 2017, Gain 4.5% in 2018

Even the ASP in China rose significantly by 15% despite that the market is home to tons of budget-friendly models. A total of 117 million units were sold in the quarter in China alone. Aside from China, demand rose significantly in other Asian countries like Malaysia and Bangladesh where sales rose by 25% and 22% respectively. The Middle East and Africa also saw rising sales and GfK predicts that Sub-Saharan and South African countries will continue to drive demand as smartphones displace the still-popular feature phones in the region.

(source)

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Xiaomi has officially hinted that it shipped over 10 million units of it’s smartphones in the month of September 2017. CEO Lei Jun made this known in a Weibo post where he showered encomium on staffs of the various department who made the feat possible.

The CEO also disclosed in his post that this is the first time the tech  giant was achieving such feat in its seven years of existence in a single month. That makes the feat all the more spectacular. What Lei Jun left out was that the record shipment means Xiaomi is very close to achieving its goal of 70 million shipments this year.

One major catalyst to this record shipment is the performance of the Redmi Note 4 in India where it recorded strong sales on both Amazon India and Flipkart which may have been spurred by Diwali, India’s annual festival which comes up on October 16 but is usually surrounded by a surge in e-commerce all over the country. Another factor could be the robust manner the tech giant had been marketing its phones this year, combining offline channels to its well established online platforms. With this pace Xiaomi may well exceed 90 million shipments this year.

(Source)

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Chinese tech giant  Huawei is likely having quite a good run in the smartphone market presently. A recent report by Counterpoint research showed Huawei beat Apple to clinch the second spot in overall global cellphone shipments in the month of June and July 2017 with a treble looking possible in the month of August 2017. The report shows that Samsung, Apple, and Huawei are still the top three smartphone vendors in the world with Samsung still retaining its position as the global leader with a stronger showing in the month of June.

While the feat isn’t expected to last long, Huawei seems to have the potential to continue its drive for the top. A recent research data compiled by Kantar Worldpanel ComTech reveals that Huawei’s progress in July was almost scuttled by strong showing by Samsung and Sony  but the Chinese market leader rallied round and emerged alongside Sony as the best performers in the five largest markets in Europe during this period. While Sony held a market share of 4.8%, Huawei recorded a market share of 14.6%. Despite this, Huawei’s share in Great Britain and Germany fell over those three months, primarily due to Samsung and Sony’s new entry-level and mid-range offerings which are extremely value-oriented. The Chinese tech giant still managed to maintain its dominant position by increasing its performance in Italy and Germany, which led to an increase in its EU5 market share by 2.2 percentage compared to the same period last year.

Samsung continued dominating the U.S. market during the period under consideration with a market share of 36.2 percent, closely followed by Apple with over 34 percent of the market share. The iPhone 7 was still the most successful smartphone in mid-2017, accounting for 12.6 percent sales in the U.S., with the Galaxy S8 lineup placing second with 8.8 percentage points of all sales in the country.

Read More: Huawei Ships 73 Million Phones In The First Half Of 2017

The final quarter of the year is traditionally the most lucrative period for consumer electronics manufacturers, Samsung’s Galaxy Note 8 and Apple’s new flagship lineup which is made up of the iPhone 8, iPhone 8 Plus, and the bezel-free iPhone X will likely surpass Huawei’s models in terms of sales. The release of Apple’s latest offerings is also expected to challenge Samsung’s overall position in the U.S. market, Apple’s stronghold. But Huawei is expected to continue its push for the top with the Mate 10 and other products coming out before the end of the year.

(source, via)

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Digtitime Research stated that smartphone-use application processor in dipped 4.2 % but raised to 10.8 % in first quarter of 2014, in China.

 In the last quarter of 2013 the MediaTeks’s shipments begin to decline and the trend continued in the first quarter of 2014. The shipments were affected owing to the fact the company focused on mid-range to high-end models and unavailability of comprehensive portfolio of its LTE parts. Report further said.

 Another company called Spredtrum Communications also witnessed dip of 16.7 percent in the first quarter of 2014 despite short lead-time orders that were received in previous quarter. It is continue to see the trend of decline as it cannot improve its portfolio currently.

 Qualcomm’s QRD (Qualcomm reference design) also saw decline. Qualcomm has started providing solution to platform such as Windows Phone and Firefox OS, but it will require time to yield results. However it saw increase in LTE products which is gaining momentum due to integrated chips.

HiSilicon Technologies an Nvidia managed to keep their shipments momentum up in the first quarter but it was slightly down due to seasonal reasons. Digitime researched elaborated.

Digitime Research gives quarter based tracking service for markets such as Global Tablet, China smartphone, Taiwan ICT and Taiwan FDP along with China Touch Panel and China Smartphone AP.

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