Earlier this month, Xiaomi had officially announced the appointment of Yang Zhe as the new Vice President of the group and the Chief Marketing Officer of China. Now, one of the senior executive’s first responsibilities includes the Mi Mix 4, which will be handled by Yang Zhe personally. For those unaware, Yang Zhe has also worked in other popular brands like TLC and Meizu.

According to a new report, Yang Zhe will be heading the launch of the upcoming flagship, the Mi Mix 4. The device has been highly anticipated for a while now and will succeed in the nearly two year old Mi Mix 3. While the Mi Mix Alpha Concept Smartphone has been teased quite frequently, it is doubtful that the handset will ever see a commercial launch. Although, a few of its highlighting features might just make an appearance on the Mi Mix 4.

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Previous reports have hinted that the Mi Mix 4 will feature a hyperbolic display on the front with a 120Hz display. Notably, a Pro and base version has also been rumored, although, these reports have yet to be confirmed. Unfortunately, we have no official announcement to go on as of yet. But Yang Zhe being immediately assigned such a crucial smartphone might be suggestive of an imminent launch. So stay tuned for more.

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Xiaomi has appointed Yang Zhe as the new CMO (Chief Marketing Officer) for the Chinese market. The company announced it officially on its Weibo account. Mr Yang is a well-known personality in the smartphone industry. His last job was at Meizu where he was responsible for marketing and also served as the company’s senior VP (Vice President).

Yang Zhe has worked at a number of smartphone companies including Samsung and Huawei. He was the brainchild behind the marketing for Huawei Mate 7, P7, and P8.

Later, he was hired by TCL, however, within 1 ½ year, he left it and joined Meizu in the May of 2017. But we are not sure when Mr Yang resigned from the latter company. Also, there was not any news of him until now.

Rumors of Yang Zhe joining Xiaomi already circulated on Weibo before the official announcement since it is big news as this executive is known for his marking prowess. He is expected to work on promoting Xiaomi’s high-end and mid-range smartphones.

Mr Yang is not the only person to join Xioami from a rival company. Earlier this year, Chang Cheng, the former Lenovo Group Vice President and Head of Mobile Phone Business was named Vice President at Xiaomi. Last year, Lu Weibing, the former president of Gionee was hired as the GM (General Manager) of Redmi brand and VP of Xiaomi.

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Meizu‘s much anticipated Pro 7 has been one elusive device that is still yet to get a specific launch date. The phone has been the subject of a couple of renders in the past and yet again, another render just appeared online. Surprisingly, this latest rendering of the Meizu Pro 7 is said to have emanated from Russia, one country where Meizu has a strong following.

The render could best be described as a blend between the Samsung Galaxy S8 when viewed from the front and the iPhone 7 Plus with its dual rear camera at the rear. It features a curved edge display with tiny bezels at the top and bottom, perhaps where the selfie cameral as well so, physical home button. The rear camera is positioned on the top left corner, just link is on the iPhone 7 Plus. The device also comes in two shapes  of  black.

Even though the render was nothing more than a fan-generated render, it was enough to draw a response from Meizu when it was revealed in Weibo. Meizu’s new Senior VP who just joined the team Yang Zhe hinted that while the render looked attractive, it was no where close to how the Pro 7 would look when launched. The VP however refused to reveal more details. 

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We can take this as, perhaps, an indication that the Pro 7 is still in the work. More especially as Jeffery Yang is senior VP in charge of the the high-end series where the Pro 7 falls into. There is also a rumor that the Pro 7 would be the next Meizu phone to launch but the launch wouldn’t be next month, June. We look forward to the Pro 7 ‘ s launch as it looks like a well packaged device.

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In the tech industry, it is common to see company executives and directors moving over from one company to the other in pursuit of a better offer an improved pay package. But when the officer cross carpeting is the Chief operations officer and president, then it is usually a surprising move. That is the case with reports which started out as rumours that former TCL global COO and president of the company’s China region, Yang Zhe has left the company and moved over to fellow smartphone maker Meizu Technology Co.

Yang joins Meizu as part of the sweeping organisational restructuring which had seen the company shared into three divisions – Meizu, Charm Blue and Flyme divisions. Yang will function as senior VP in charge of high-end smartphones which falls under the Meizu division. Under this scenario, Yang Zhe will work closely with Jack Wang who oversees the entire operations and president of the division Bai Yongxiaong.

Yang Zhe joined TCL around December 2015 as global COO and president in China. Before then, he has had stints in Samsung from where he departed in October 2012 to join Huawei. After that, Huawei’s mobile phone brand style saw significant changes. On September 4, 2014, Huawei launched its flagship smartphone Mate7 in Germany with the idea of a “jazz life”. Industry watchers commented that Huawei transformed from a “technical nerd” to a “young artist” with that stylistic change.

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Yang would leave Huawei at the end of October 2015 and by December 2015 he was at TCL. Unfortunately, he wasn’t able to turn around the fortunes of TCL before his exit. So, he comes to Meizu with a rich chest in marketing which runs across Novartis, Motorola, Apple, Lexmark (Lexmark), Samsung, RIM and other companies. Meizu did not release an official statement but they confirmed it when an enquiry was made. Mr Yang himself also confirmed the latest move via his Weibo account.

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