ZUK, the subsidiary of Lenovo which focused on offering affordable flagship smartphones, has been inoperational since quite some time. However, there were rumours suggesting that the company could launch a new phone — ZUK Z3 later this year.
Now, Chang Cheng, who was the chief executive officer at ZUK, has teased a new smartphone on Chinese microblogging website Weibo. He has posted an image of a metal-bodied smartphone with a reflective finish. The back panel of the phone has a curved design.
What’s interesting about the image posted is that the phone features Lenovo branding and not the ZUK branding. This could mean that the phone is a product of Lenovo’s portfolio. But nothing has been confirmed yet. Currently, there is no information available regarding this teased phone.
Recently, Chang Cheng, who is a Vice President of Lenovo Group, got transferred to the company’s MBG (Mobile Business Group) China. He is now responsible for the product organization, research, and development work in the country. This news also sparked rumours about the brand’s return.
Last week, there were rumours suggesting that the Lenovo sub-brand could make a comeback in April this year with its much delayed ZUK Z3 phone. This was reported after a discussion about the ZUK Z3 phone on Weibo and then some posters appeared with a message of April 23, which many started believing as the date when the company could announce a new product.
The last smartphone announced by the company was ZUK Edge, which features a 5.5-inch Full HD display with Corning Gorilla Glass on top. It is powered by quad-core Qualcomm Snapdragon 821 processor along with 4GB/6GB RAM and 64GB internal storage. The phone packs 3,100mAh non-removable battery and with the recent price-cut, it costs 1799 Yuan (approx. $264).