During a press conference at the Consumer Electronics Show (CES) 2018, the newly appointed LG Electronics Vice President and CEO Jo Seong-jin had said that the company won’t be unveiling smartphone just because rivals are launching them. Hence, LG will be introducing new smartphones only when it is needed. A fresh report from The Investor, a South Korean publication has reported after the message from CEO at CES 2018, the mobile division of the company to restarted the work on LG G7.
An unnamed LG official has revealed that after CES 2018, the team responsible for building the upcoming LG flagship has been ordered to stop working on it and redevelop the project. Even though the rumor mill is speculating that the successor of the LG G6 from 2017 will be launching as LG G7, a recent report has revealed that it may not launch as G7 as the company is reportedly working on rebranding its G series of smartphones.
Since the South Korean company has reportedly building the LG G6’s successor from the scratch, it is unlikely to get announced at the Mobile World Congress (MWC) 2018 event in the next month. Some reports have claimed that the LG’s upcoming flagship will be launching in March or April. The company is expected to decide on a new timeframe around the Lunar New Year (Feb. 16).
It is speculated that the LG G7 will bring its LG Pay mobile payment solution to the U.S. It is also rumored to house an 18:9 aspect ratio display LG V30, Snapdragon 845, dual rear cameras, dual selfie cameras, iris scanner and LG’s AI assistant.
The probable reason behind the delay of the LG G7 is that the company is struggling to find strong selling features for it. The late arrival of the smartphone can also impact the release of the LG V40 flagship that is slated to debut in the Fall. As far as future smartphones are concerned, the company will be launching more variants of the G and V series.