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MediaTek Forced To Cut Helio P23 Prices To Take On The Cheaper Snapdragon 450

by Habeeb Onawole 4

The battle for the middle-range is between Qualcomm and Mediatek. Both chip makers have new processors for that category: Qualcomm has the 14nm Snapdragon 450 and MediaTek has the 16nm Helio P23. To win clients, Qualcomm has reduced the price of the SDM450 to $10.50, a move that may force MediaTek to do the same.

MTK Helio P23

Lowering the price isn’t easy for MediaTek. Samsung makes the Snapdragon 450 for Qualcomm and report says it has offered Qualcomm a wafer price of $2500. MediaTek on the other hand is charged over $3500 per wafer by TSMC.

Sources say the Helio P23 was previously priced at about $15. To secure orders from its-China based clients, the price was brought down to between $11 and $12. Now that the Snapdragon 450 is selling for $10.50, MediaTek, may have to lower prices further to keep its clients.

The Helio P23 is scheduled for a Q4 launch and it already has orders from OPPO, Vivo, Gionee and Meizu. MediaTek targets 5 to 6 million shipments per month for the chip.

READ MORE: Meizu Likely To Abandon Samsung in Favor Of Mediatek & Qualcomm Chips: Analyst

The Helio P23 is an octa-core cortex-A53 processor with a PowerVR 7XTP GPU. It will have support for dual cameras and LPPDR4X RAM and should start appearing in devices before the end of the year.

(Source)

 

 

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  • Zero

    Aparently is not only the P23 ready to release and with price cuts…. But the Helio P30 which is about to appear too at lower prices to fight the Snapdragon 660.

    Also, seems that the Helio P23 will be the same as Helio P20, but with GPU Mali G71 MP3 or even MP4, since it was not planned. If is MP3 it will have a bad time against the SD 630… But if is MP4 it will squash Qualcomm solution and become a clear candidate for the Sony Xperia XA2.

    The Helio with Power VR IS the Helio P30 which is supposed to be an octa core ARM A73 at max 2.0 Ghz and a A53 with the same Power VR chip but at lower clocks (as far I investigated is around 6XX Mhz) as the Helio X30. If is good enough it might be ready to power the Sony Xperia XA2 Ultra.

    The Helio P35 which was supposed to be a cut down Helio P30 is put on hiatus until next year.

    • Muhammad Yasir

      i’m interested in P30 but i hope it comes in cheap phones !

    • Poor management of Mediatek, instead of secure a low end to middle end SOC, with better drivers and support, they try to fight with samsung and qualcomm in the hi end. They make a big fail.

      Now they are late trying to fight qualcomm in the low end.

      • Zero

        Qualcomm is risking a lot… Since most of their low end chips are likely to NOT support the Project Treble of Google.

        At the end the low tier will dissapear along Qualcomm on that tier. And some brands are realizing that… Just look at Huawei.

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