After taking a break from the negative spotlight for a couple of months, Essential is back in the news. Reports have surfaced saying the company has laid off about 30 percent of its workforce.

Essential has a staff strength of about 120, that means about 36 people were laid off. According to Bloomberg, the affected members of staff were from the sales, marketing, and hardware departments.

Essential PH-1

A spokeswoman for the company said in an e-mail that it was a tough decision to make and they are sorry about the impact. The mail also says “we are confident that our sharpened product focus will help us deliver a truly game changing consumer product.”

Essential launched its first phone, the PH-1 more than a year ago. Due to a number of issues the phone didn’t do well. It canceled plans of a successor this year and even suspended some other hardware devices it had in development. Other than the 360° VR camera, Essential has not released a new modular product for the PH-1. An audio attachment for the phone has been in development for months but still doesn’t have a release date.

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There was a report last week that the Andy Rubin-led company is working on an AI phone that will learn the owner’s habits and be able to respond to emails and messages. It will also have a small screen. We don’t know if Essential is still going forward with this plan.

(Source)