If you are in the market to get a GPS tracker, remember that getting one means two purchases, not just one. Theres the hardware you see on the product page, plus theres the subscription that decides what the thing actually costs you. Keeping that in mind, on a couple of the models below, 12 months of service costs more than eight AirTags! That is also the reason why this list is split in the manner below. Bluetooth tags charge you once and then never again, but they only know where your bag is when somebody else’s phone walks past it. Cellular GPS trackers report their own position over 4G from anywhere with signal, and they bill you monthly forever. Neither is better. They answer different questions, and buying the wrong type is the most common mistake people make here.

For cars, trailers and equipment

Everything in this section needs a paid plan. And there’s no way around it, because the device is talking to a cell tower on your behalf every few seconds, and somebody has to pay for that SIM. The plan price matters more than the sticker price, so that’s what we’ve led with.

LandAirSea Overdrive – the one to get if it’s going to sit outside

The 4,240mAh battery is the argument. LandAirSea rates it at three to four times the runtime of their own 54, and because the unit sleeps when it hasn’t moved for a while, a trailer parked for three weeks isn’t burning through anything. IP67, strong internal magnet, roughly six feet of positional accuracy. There’s an unconditional lifetime warranty on defects, which almost nobody in this category offers. Plans start at $9.95 a month, but only if you prepay two years up front. Month-to-month is $19.95. Here’s the thing about that spread: the cheap rate is $119 a year and the flexible rate is $239, so the prepay decision costs more than the tracker does. Work out whether you’ll still want this in 2028 before you pick.

If you’d rather skip the SIM plan altogether, Bluetooth trackers rely on other people’s phones to report a location for free.

The drawback: there’s no offline mode at all. Stop paying and you own a magnetic paperweight.

LandAirSea 54: the cheaper and smaller sibling

Same magnet, same IP67 housing, same three-second update rate when it’s moving, and up to six months of standby if you leave it in sleep. It’s the one to buy if the tracker lives on a car you drive regularly and can pull the unit off to charge without much thought. The drawback: you’re giving up most of the Overdrives battery for a device on the same subscription. If the thing’s going somewhere awkward to reach, the extra capacity is worth paying for.

TrackmateGPS Mini PRO II 4G: for the kill switch

This one does something the others don’t. It can remotely cut the starter circuit so a stolen vehicle doesn’t restart once it’s switched off. For a work van or anything left at a job site overnight, thats a genuinely different proposition from knowing where your van went. The drawback: the kill switch means hardwiring, and hardwiring means a proper installation. This isnt the magnetic-box-under-the-bumper experience.

Tracki Mini — small, and priced accordingly

The size is the appeal. It’s small enough to go in a backpack, a bike frame bag, or a glovebox, and it isn’t fussy about what it’s attached to. The drawback: at $18.95 a month on the rolling plan it’s the most expensive service here, and it’s close to Overdrive’s month-to-month rate for less hardware. Annual billing brings it down. Check what the current annual figure is before you commit, because the gap between the two is large.

Two more worth knowing about

If your car is a 1996 or newer and you just want trip logs without stuckon hardware, an OBD-II unit is easier. Bouncie plugs into the diagnostic port and runs about $8 a month, updating every 15 seconds while you drive. It only reports when the ignition is on, so it won’t help you find a car that’s already been towed. Vyncs bills annually at $99, which works out cheaper than most monthly plans if you’re certain you’re keeping it.

For luggage, keys and wallets

Different technology entirely. These are Bluetooth tags with no SIM and no monthly fee, and they find things by borrowing the phones of strangers. Coverage is the whole game, and it’s decided by how many devices are in the network. All major US carriers and every large international airline now permit Bluetooth trackers in checked bags. The practical value isn’t that the tag recovers your suitcase. It’s that you walk to the desk able to say the bag last pinged in Terminal C twenty minutes ago, which is a different conversation from the one that starts with nobody knowing anything.

Apple AirTag 2: still the default, if you carry an iPhone

The second generation arrived in January with a new chip that stretches Ultra Wideband range to roughly 1.5x the original. At a baggage carousel with 40 black suitcases on it, that’s the feature that matters. The Find My network is around two billion devices, which is not a number any rival is close to. List is $29, and it has been sitting at $24 for a single or $89 for a four-pack through August, which works out around $22 a tag. The drawback: don’t buy this to track a car. An AirTag only updates when an Apple device passes it, so in a rural area or overnight you can go hours between pings. For a stolen vehicle thats not a tracker.

UGREEN FineTrack Air: the cheaper way onto Find My

Apple opened the Find My network to other manufacturers, and UGREEN’s FineTrack Air tags sit on it exactly the way an AirTag does. They come in packs of four, the cell is userreplaceable and rated at 2 years, and the per tag cost undercuts Apple by a wide margin. If you want a tag on every suitcase rather than one on the bag you care about, this is the cheaper route to the same map. We covered the wallet-card version of the FineTrack line when it launched in July. The drawback: iOS only, with no Android fallback whatsoever. Buy these for an iPhone household or not at all.

Samsung Galaxy SmartTag2: the pick for a Galaxy household

$29.99 for one, $99.99 for four. It has UWB precision finding like the AirTag, a metal loop moulded into the body so you don’t need to buy a case for it, and SmartThings Find behind it at over 300 million Galaxy devices. Network density is strongest across Asia, where Galaxy share is highest, and that’s a real advantage if you fly those routes. The drawback: Samsung phones only. Not Android generally. A Pixel or a OnePlus can’t use it as a daily tracker, which makes it a poor gift unless you know exactly what the recipient carries.

Google Pixel Tag: worth waiting for if you’re on Android

Google announced it in August alongside the Pixel 11 and fold, and it’s the first properly first-party Android answer to the AirTag. $29 for one, $99 for four. UWB plus Bluetooth Channel Sounding, IP67, a user-replaceable CR2032 that should run about a year, and the Find Hub network at more than a billion Android devices. It works with Android 9 and up, so it isn’t a Pixel exclusive the way SmartTag2 is a Samsung exclusive. The drawback: you can’t buy one yet. It goes on sale on November 11. If you need something before a trip in September, that settles it. We put the three head to head when it launched: Pixel Tag vs AirTag vs Galaxy SmartTag2.

Wallet cards, because a round tag doesn’t fit

A wallet needs something card-shaped. The SPOTMINDERS Wallet Tracker PRO is Apple MFi certified and shows up in Find My alongside your other Apple gear, and there’s a cheaper MFi smart card if you only wat the basics.

Ugreen’s FineTrack Slim Duo 2 is another Find My option in the same shape.

The drawback on all of them: rechargeable card trackers are sealed. When the cell degrades you replace the card, not the battery. If you’d rather clip an AirTag to something than buy a dedicated card, a four-pack of holders costs less than a single tag.

For dogs and cats

Pets are a cellular problem, not a Bluetooth one. A dog that has gone over a fence is exactly the situation where waiting for a stranger’s phone to wander past fails, so the AirTag-on-the-collar approach people suggest is the wrong tool. You want live location.

Tractive GPS Dog LTE: the sensible default

Around $50 for the hardware and $5 a month if you commit annually, rising to about $10 if you don’t. Live tracking updates every two to three seconds and it clips onto a collar you already own rather than replacing it. Over three years the total cost lands well under the premium collar systems, which is the comparison most buyers never actually run. The drawback: it’s a lump on the collar. On a cat or a very small dog it’s noticeable in a way the collar-integrated options aren’t.

Fi Series 3 and Jiobit

Fi Series 3 builds the tracker into the collar itself and goes months between charges rather than days, which is the strongest argument for it. You pay for that, both up front and monthly. Jiobit is the small one at roughly 18 grams, so it’s the pick for a cat or a toy breed, but it runs about seven days per charge and needs a Life360 membership at $8.33 to $14.99 a month depending on how long you sign up for. Neither is a bad device. Both cost meaningfully more than Tractive over three years, and unless you specifically need the battery life or the size, that’s hard to justify.

What we’d actually recommend

Tracking a car you own, left outdoors: the Overdrive, on the two-year plan if you’re honest with yourself about keeping it. Tracking a bag: AirTag 2 on iPhone, SmartTag2 if the house is Galaxy, and wait until November if you’re on a Pixel and not travelling before then. Tracking a dog: Tractive, annual billing. Run the three year number before you buy anything in the first section. A $19.95 monthly plan is $718 over that period, and that changes which tracker is expensive.