Xiaomi has another new product for today, and that new product is a projector. The Xiaomi Mijia Laser Projector is the next in Xiaomi’s lineup of Fengmi produced projectors. Fengmi specialize in the production of projectors. Pricing begins at 4999 yuan ($853), which is definitely leaning quite a bit towards to expensive side of the spectrum.

Previously Xiaomi had released the standard Mi Projector, which was a bulky, chunky box that focused mainly on quality. The new Mijia Laser Projector is a follow-up to that device, thought it’s not really a successor to it. It’s not as powerful as the Mi Projector, but it’s also more powerful than their last projector, the portable Mi Projector Vogue.

The specifications are in line with this idea where it’s right in between the powerful Mi Projector and the weaker Mi Projector Vogue. The brightness has been toned down from the staggering 9000 ANSI lumens of the original Mi Projector to a more modest 2400 ANSI lumens. It’s still brighter than most though, which is good.

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The Mijia Laser Projector comes with multiple different image optimizations. It allegedly helps with the brightness, color gamut, sharpness, skin color reproduction, HDR display and HDMI output quality. It can achieve brightness levels to up to 1500 ANSI lumens when in highlight mode. It comes with over 85% NTSC’s wide color gamut and the colour performance is rich and vivid.

It uses an upgraded graphics edge processing algorithm which can effectively distinguish the edge and details of the image object for processing. This also enhances the image clarity. The projector is also optimized for lower latency when bring streamed through HDMI. This represents a 50% improvement over previous products.

The Mijia Laser Projector features dual 10W speakers for sound. Images projected can go to up to 150-inches, which is quite good. It also supports 8K video decoding. For software, it runs the same version of MIUI that comes on Xiaomi’s MiTVs. This means the Mi Laser Projector works with Mi Home IoT equipment, which is great.

UP NEXT: Xiaomi’s MIUI strategy for the coming years — connecting smartphones and IoT devices

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Xiaomi has continued to blaze the trail in the aspect of exception designs for its products and these innovative skills have not gone unnoticed. The company’s products have garnered several awards in the past like the German Red Dot award won by the Mi Band 2 and the Mi Electric Scooter. Xiaomi’s tech gadgets have once again shone brighter by getting recognised as winners of the Good Design awards. The award recipients include the Mi Scooter, Mi Laser Projector, Mi Walkie-Talkie, Mi TV 4, Mi Mix, Mi VR headset as well as the app interface for the Mi Water Purifier and the Mi LED Desk Lamp

The most spectacular of the lot is the Mi Electric Scooter which was voted among the top 100 best designs for 2017, with the likes of the Tesla’s Model X electric car and other innovative products. The Mi Electric Scooter is one of Xiaomi’s best selling product which comes with a minimalistic yet beautiful design.  The main body employs a styling element of track shape in neutral colours with red hints adding to the personality. The scooter can hit a speed of 25km/h and has a range of 30km on a single charge. Its front wheel is outfitted with electronic braking & regenerative braking system, and the rear one with disc braking. 

The Mi electric Scooter is only one of two products from China to be among the Good Design Best 100, the other being he SmartMi Inverter Air Conditioner. The award page for the electric scooter also reveals its designers as Zhou Tuo, Li Ningning, and Zhao Ziran, with Ningning being the director of the team. In addition, Good Design gave their evaluation of the product thus; “An overall very intelligently designed and executed scooter smartly incorporating all essential considerations from various safety devices to accommodation for the required battery. The way the scooter is folded is very carefully considered and very user-friendly to operate. The way it hints the association of the classic image of a skateboard is highly commended. The colour scheme is also very smartly coordinated, resulting in a minimalistic yet very vividly defined statement And indeed it is surprisingly powerful during the operation“.

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We mustn’t fail to point out that the Mi Mix also won the Good Design award, making it one of Xiaomi’s most decorated product till date. The device had earlier won the German Red Dot award as well as the iF Design Award and the International Design Excellence Award (IDEA) Gold award. The device also won multiple awards after it was showcased at CES 2017, including the Best of CES 2017 award by TechAdvisor.

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Xiaomi is an innovative tech company known for their cheap but quality tech products which span different categories. The company recently announced its most expensive product ever recently, the Mi Laser Projector with a hefty 9999 Yuan ($1,470) price tag. Yes, it is Xiaomi’s most expensive product presently but on a comparison, the Laser projector is still way cheaper than other laser projectors in the market. 

The Xiaomi Mi Laser Projector was billed to go on sale today, July 4 via Xiaomi Mall and indeed it went up on sale with some monstrous sales figures. It took just one hour 53 minutes for the sales to hit 10 million Yuan ($1,470,609.86). Now, if you know about Xiaomi’s products you’d understand that they are just not available in excess units. So, the figure translates into just 1000 units of the Mi Laser and we’re sure that sales revenue could have been more than doubled if the stock hasn’t been exhausted.

The Xiaomi Mi Laser Projector uses an advanced laser fluorescence display technology (ALPD 3.0) with a shelve life of 25,0000 hours which translates to up to 34 years usage if the projector is used for 2 hours daily. A daily usage of up to 4hours can still guarantee up to 17 years of usage, meaning the laser is ultra-durable and long lasting. The projector’s two core technologies are the light source technology manufactured by the Light Peak photoelectric company while the imaging technology chip in use was made by Texas Instruments and Guangfeng photoelectric custom R&D.

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The new Laser projector is capable of displaying up to a maximum of 150 inches with 1920 x 1080p resolution. The projector provides a red light ratio of 16% to 18%, wide color gamut, color quasi, with contrast comparable to the laser studio 3000: 1 screen contrast. The light source brightness can reach up to 5000 lumens which is of theatre screen level. The projector also diffuses its direct light source, allowing for more eye protection. The sound quality is also of high quality, giving the Mi Laser 150″ projector the capability of providing theatre-level audio-visuals right in the comfort of the sitting room.

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Xiaomi has announced what could be termed its 2017 flagship product under the MIJIA brand and it turns out to be a Laser projector that can be used as a TV at home. The product is christened Mi Laser Projector and it presents with an expansive 150-inch display size. The product was unveiled during the Xiaomi MIJIA annual conference held today in Beijing. The idea of a cost-effective Laser projector was born out of the discovery of a fancy Laser Projection TV by Xiaomi’s VP Liu De priced at 100,000 Yuan. The unaffordability of the product was what spurred the tech giant to venture into its own research and development of an affordable laser projector.

The Mi Laser Projector comes with a 0.233:1 large depth of field and has an ultra-short focal lens design. The projector screen can be placed in the TV cabinet with the size adjusted to fit in. The wall can also be used as the screen and so, it does not occupy too much indoor space. The design also eliminates the cumbersome problem of wires scattered everywhere. The Laser projector itself only needs to be placed 50cm away from the wall in order to deliver 150-inch screen projection. You don’t need to manually focus the lens as it fine tunes itself.

Xiaomi claims the laser light inside the projector has a shelve life of 25,0000 hours. That translates to up to 34 years usage if the projector is used for 2 hours daily. A daily usage of up to 4hours can still guarantee up to 17 years of usage, meaning the laser is ultra-durable and long lasting. The projector’s two core technologies are the light source technology manufactured by the Light Peak photoelectric company while the imaging technology chip in use was made by Texas Instruments and Guangfeng photoelectric custom R&D.

Picture quality is assured as a result of the use of advanced laser fluorescence display technology (ALPD 3.0). The projector provides a red light ratio of 16% to 18%, wide color gamut, color quasi, with contrast comparable to the laser studio 3000: 1 screen contrast. The light source brightness can reach up to 5000 lumens which is of theater screen level. The projector also diffuses its direct light source, allowing for more eye protection.

For the sound, quality sound is assured through the use of Xiaomi TV’s custom speaker system with built-in high-power, dual full-frequency and dual high-frequency high-fidelity speakers. The sound system supports three kinds of external audio. The Mi Laser 150″ projector is capable of providing theatre-level audio-visuals right in the comfort of the sitting room. 

In addition, the Mi Laser Projector also comes built-in with all the content available on the Xiaomi Mi TV. The Laser projector has its own remote control which supports the Xiaomi universal remote control app. That means the Xiaomi universal smart remote can be used to operate the sophisticated device.

Read More: Xiaomi Tipped To Launch Its Most Expensive Product on June 28, Mi Laser TV?

Now, to the most interesting aspect, the price. The Mi Laser Projection TV will sell for 9999 Yuan ($1,470). That is a fairly decent price tag which is far cheaper than Samsung’s most expensive The Frame smart TV models with prices ranging from $1,999 for the 55-inch model to $2,799 for the 65-inch model. The Mi Laser TV will go on sale on July 4 via Xiaomi Mall, and MIJIA app. Outside China, the projector is only available via online retailers like GearBest and LightInTheBox and it is priced at around $2,000.

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