Snapchat+ just got a whole lot cuter with the introduction of AI-powered pet Bitmojis. This exclusive feature for subscribers lets users transform their pets into a cartoon avatar that joins the owner on the Snap Map.

Snapchat will only be rolling out this feature for its premium users

Users simply have to snap a picture of the feline or canine companion, and the AI will generate a few different cartoon versions for you to choose from. While you may not have the same level of customization available for your human Bitmoji, the AI should capture the essence of your pet, making them a virtual twin on the Snap Map.

Since its launch in 2022, the subscription service has offered exclusive access to AI-powered experiences like the MyAI assistant, creative camera filters with Dreams, and even AI-generated snaps. More and more companies are putting their AI assistants behind subscriptions, including X (formerly Twitter), but behind those subscriptions are products such as these that users keep paying for. Snapchat has had a pretty good run with its own subscription model so far.

If you’re reading this and you’re not a Snapchat+ subscriber, there’s a fair amount of good news! The app is rolling out some updates for everyone. A new template feature promises to simplify clip editing, while new swipe gestures aim to make sending and editing snaps a breeze. Additionally, you can now upload longer videos – in-app captures can be up to three minutes, and uploads can be as long as five minutes, giving users more creative freedom for Snapchat Stories.

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Snap Inc., the company behind Snapchat, is letting go of 10% of its workforce, about 500 people. This move is part of a plan to make the company work better together and more efficiently. Snap’s decision reflects a bigger trend in the tech world, where many companies are trimming down to stay agile and competitive. Some other recent layoffs include Discord’s layoff of 17% of its employees and Microsoft’s layoff of almost 1900 employees.

The tech sector has seen nearly 24,000 job cuts in the month of January alone

The layoffs are meant to help Snap reduce layers within the company and improve face-to-face work among teams. This is a strategic step to keep the company strong and focused, especially during a time when the tech industry is facing a lot of changes. Other tech firms, including big names like Okta and Zoom, have also been cutting jobs recently. In fact, the tech sector saw nearly 24,000 job cuts in January alone.

Snap has been through this before, with several rounds of job cuts starting in 2022. This is part of an ongoing effort to align the company’s structure with its goals for growth and innovation. These latest layoffs are expected to cost between $55 million to $75 million.

The company is also under the spotlight for the impact of social media on young people, with CEO Evan Spiegel recently speaking to the Senate Judiciary Committee about this issue. Despite these challenges, Snap has managed to increase its revenue from digital ads recently and has started buying back $500 million in shares.

Even with these efforts, Snap’s stock price is still below its initial public offering price and far from its peak in 2021. This shows the company is working through some tough times, trying to find the best path forward in a fast-changing tech landscape.

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Snapchat, faces a significant legal challenge in California. The company, Snap, is being sued by families alleging that their children used the app to buy fentanyl, leading to fatal overdoses. This case, overseen by Los Angeles County Superior Court Judge Lawrence Riff, could have profound implications for how social media platforms operate and are held accountable.

The California judge has let the lawsuit proceed this time

Traditionally, tech companies like Snap have been shielded by Section 230 of the Communications Decency Act. This legal immunity has been a cornerstone in the development of the modern internet, allowing platforms to grow without the constant threat of lawsuits over user-generated content. However, Judge Riff’s decision to let the lawsuit proceed signals a potential shift. The case isn’t targeting Snapchat for the content posted by third-party drug dealers but rather focuses on the platform’s product and business decisions.

This lawsuit is part of a growing trend where tech companies are being scrutinized for their role in public safety and wellbeing. For instance, Google, Meta, Snap, and TikTok are currently facing a lawsuit alleging they contributed to a youth mental health crisis. These cases bring to light the increasing concern over how social media platforms influence users, especially the younger demographic, and the responsibilities these platforms should bear.

Snap’s response to the lawsuit has been to highlight their cooperation with law enforcement and the use of technology to detect and prevent illegal activities on their platform. However, the core issue remains: how much responsibility should social media companies have for the actions of their users, and where is the line drawn between protecting users and censoring content?

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Snapchat is a massively popular social media platform. It has been a big hit since its early years, and now, it has achieved a new milestone as its user numbers have crossed the 400 million mark. So here are all the details.

Snapchat users are over 400 million strong

In its latest earnings report for Q3 2023, Snap announced that the user base of Snapchat has grown to more than 400 million. The social media app achieved this notable milestone by bringing in 9 million new users in just the last quarter alone. This brings up its total daily active users (DAUs) count to 406 million to be exact, marking a rise of around 12 percent when compared to last year.

Interestingly enough, the company managed to hit the new user high despite laying off around 20 percent of its workforce last year. For those unaware, Snap had downsized its staff and employees to cut losses as advertising revenue had fallen. However, following these layoffs and recent product feature additions, Snapchat has managed to bring in fresh users to its platform. Earlier this month, Snapchat released a new update that let users embed content and even introduced AI powered fill features. Although, it even faced scrutiny from the UK regulator for how its Snap My AI chatbot was interacting with minors.

In the latest financial report, the social media giant announced 1.19 billion US Dollars in revenue for the quarter. This showed an increase of 5 percent compared to the same period from last year. Snap also attributed the growth to its Snapchat+ subscription service as an additional source of revenue. For a monthly fee of just 4 US Dollars, subscribers get access to exclusive and experimental features. Snapchat currently has over five million users subscribed to its premium service.

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Snapchat is evolving, and it’s not just about sending quirky pictures to your friends anymore. The platform has introduced two game-changing features that make sharing content easier and more interactive, levelling the playing field with social media giants like Instagram and TikTok.

Snapchat is trying hard to compete with Instagram and other social media platforms

The first feature allows users to embed Snapchat content, such as Lenses, Spotlight videos, and public stories, right into a website. This new capability makes Snapchat more versatile as a content-sharing platform. While Instagram and TikTok have long offered this feature, Snapchat is putting its unique spin by adding it as a natural progression from features like discovering local hotspots and its web-based platform rolled out earlier this year.

The second feature employs OpenAI technology to enhance your snaps. Unlike the standard filters and features, this new tool offers an imaginative view of your surroundings, filling in the border areas of a snap to complete the scene. It’s like Photoshop’s Content-Aware Fill but in real-time, right on your smartphone. This feature is a treat for Snapchat+ subscribers, adding more value to the premium experience.

What’s notable here is Snapchat’s commitment to incorporating AI into its platform, a step that began with the launch of the My AI chatbot earlier this year. The company has been offering AI-driven features as exclusive perks for Snapchat+ subscribers, differentiating the premium experience from the standard one.

So why does this matter? As Snapchat gears up to compete with other social media platforms, these new features are not just additional tools; they signify a direction. They reveal how Snapchat is positioning itself as a more integrated and AI-enhanced platform, aiming to offer something for everyone—from the casual snap-shooter to the tech-savvy user.

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Snap‘s My AI chatbot is under the microscope in the UK, as concerns rise about its potential privacy risks for kids. The Information Commissioner’s Office (ICO), the UK’s authority on data privacy, has issued an initial warning to Snap. This move puts pressure on the tech company to prove that its chatbot doesn’t endanger the privacy of its younger users.

Snap has over 21 million monthly users in the UK alone, most of them youngsters

The ICO’s early findings reveal that Snap may have overlooked critical privacy risks for children when launching My AI. While this initial notice isn’t a final judgement, it does mean that Snap could face action, including a possible ban of My AI in the UK if it doesn’t make changes.

Snap defended itself, stating that My AI underwent thorough legal and privacy checks before its public launch. The stakes are high for Snap, which has 21 million monthly users in the UK alone, many of whom are teenagers aged between 13 and 17. My AI’s launch marked the first time a generative AI chatbot was added to a major messaging app in the country.

But it’s not just data privacy that has people worried. Parents are also concerned about the ethical implications of their kids interacting with AI. Some find it difficult to teach their children the difference between talking to a human and a machine, especially when the chatbot is designed to simulate human-like conversations.

This issue isn’t new for the ICO, which earlier fined TikTok £12.7 million for mishandling kids’ personal information. It’s a stark reminder that regulatory bodies are increasingly stepping in to safeguard children as technology advances.

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Snapchat Plus users were thrown into confusion recently when the app’s digital assistant, My AI, began to act erratically. During a bizarre event, My AI, part of the $3.99/month Snapchat Plus package, took it upon itself to post single-second-long Stories to users’ feeds, a function it was never programmed to have.

This small incident left Snapchat users wondering if AI is becoming sentient

The mysterious two-tone image posted in Stories by the chatbot left users scratching their heads. Some even mistook it for a snapshot of their ceiling. When asked about the incident, My AI either went silent or acknowledged a technical issue.

This unexpected behavior prompted jokes and minor panic among users, leading them to wonder if this was a sign of AI’s burgeoning self-awareness. While the idea of the dawning of the Singularity was certainly thrilling for some, it was soon clarified by a spokesperson that it was merely a temporary glitch.

What makes this incident particularly interesting is the intrigue it stirred. My AI offers an array of features, including AR filter recommendations, suggestions for restaurants and activities, and various AI functionalities. The technical malfunction gave users a sneak peek, albeit unintended, into the potential capabilities of AI.

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Snapchat has just announced that it is planning on incorporating OpenAI’s ChatGPT into its popular social media platform. The company is working on bringing an AI chatbot of its own that is powered by the popular ChatGPT.

The photos and video based messaging service will be introducing AI chatbots as the Snap CEO Evan Spiegel claims that these chatbots have become increasingly more useful in everyday life. Snapchat’s new bot will be dubbed “My AI” and will be pinned to the app’s chat tab above conversations with user’s friends. As per official notes, the company plans to bring the chatbot to Snapchat Plus subscribers that pay 3.99 US Dollars every month.

Although, it plans on making this AI bot available to everyone of Snapchat’s 750 million monthly users. Spiegel further added that “The big idea is that in addition to talking to our friends and family every day, we’re going to talk to AI every day. And this is something we’re well positioned to do as a messaging service.” My AI will initially function as a simple and fast mobile friendly version of ChatGPT that is built into Snapchat.

However, the primary difference between the actual ChatGPT and My AI is that the latter on Snapchat will be toned down in terms of functionality. In other words, one can’t be writing your academic reports or essays regarding a wide range of topics for you. It will likely be used to raise the paid subscriber userbase number in the smaller run and find other ways to to monetize its otherwise free service. 

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Snapchat is revolutionizing augmented reality with its introduction of ray tracing technology to the AR Lens Studio for developers. The technology allows for realistic renderings of light and shine on AR artifacts, bringing the ultra-realistic quality of ray tracing to mobile devices for the first time at this scale. Working in partnership with Tiffany & Co., the first Lens built with ray tracing allows users to try on Tiffany Lock bracelets using AR and purchase them directly within the app. This new development enhances the quality of any Lens featuring objects where lighting bounces and is reflected on their surface, such as metals, stones, and glass surfaces.

Ray tracing is a rendering technique used in computer graphics to create realistic images by simulating the behavior of light in a physical environment. It works by tracing the path of light rays as they interact with objects and surfaces in a virtual scene, calculating the way they would behave in the real world. This allows for accurate and realistic reflections, refractions, shadows, and other lighting effects. By creating images based on the actual physical behavior of light, ray tracing can create images that are visually more convincing and lifelike than other rendering techniques, making it a popular choice in fields such as animation, video games, and product design.

Snapchat has been working hard to improve its technology in the shopping Lens creation area, given that 250 million Snapchat users engaged with its AR Shopping Lenses more than 5 billion times in 2022. The introduction of ray tracing technology to its app could also help the company better compete with larger social media companies, such as Instagram and Messenger. Additionally, Snap has recently partnered with Amazon for its augmented reality-powered Virtual Try-On shopping experience, starting with eyewear but with plans to expand into other categories in the months ahead. With these new AR improvements, Lenses featuring AR diamond jewelry, clothing, and much more can now reach ultra-realistic quality, making the shopping experience personal, accessible, and fun for Snapchatters worldwide.

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After the launch of Snapchat+ in regions like America and Europe, the company has now launched the subscription service in India.

For just Rs. 49 per month, Snapchat users in India can now get access to the special features as well as the experimental features of Snapchat.

Users who subscribe to Snapchat+ gain access to six more features, such as the ability to change the app icon and track how many people are rewatching their stories. Snapchat+ users can now follow Ghost Trails on Snap Map to follow friends’ approximate directions if they have given their permission to share their whereabouts. Additionally, users can also add someone to their profile as their best friend.

Previously, in late June, Snap introduced the $3.99 Snapchat+ membership service in a number of nations, including the US, the UK, and Canada.

Speaking on the introduction, Lakshya Malu, Interim – Market Development Lead, Snap Inc, in a statement, said

“At Snap, our focus remains on creating relevant experiences for users through product developments, creative tools and community engagements. India is an important market for Snap and investments in localizing the app experience has been key to our growth in the region. We’re very excited about offering exclusive, experimental, and pre-release features to our Indian Snapchatter community who is eager to try our new products and features.”

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Snap has announced that the company is rolling out its subscription plan costing $3.99 per month for the social media platform Snapchat. The service, which is called Snapchat+, gives access to some exclusive and pre-release features.

The development comes at a time when the company’s primary source of revenue have been impacted and the company has given a disappointing sales outlook for the current quarter a couple of months back.

Although the new subscription service is a part of the company’s strategy of a new revenue stream, Jacob Andreou, Snapchat’s senior vice president of products doesn’t expect it to become the primary revenue source for the company.

Currenlty, Snapchat+ includes pre-release, experimental and exclusive features such as pining close friend as a BFF and customizing the app’s icon. The company says that it is intended for the “most passionate members” of Snapchat.

It is now available in the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia and the United Arab Emirates.

There are other social media platforms that have introduced subscription services. Last year, Twitter announced the Blue subscription for ad-free access to the platform, costing $2.99 per month. Recently, Telegram introduced a new Telegram Premium service.

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Picking a username can be tricky but choosing the wrong one could be a disaster as most social media services won’t let you change it in the future. Snapchat users might be the ones who’d have suffered the most with this restriction. Users of the popular social media service have been requesting to add the ability to change their username ever since the inception of Snapchat. The instant messaging app has now finally heard its users, and in this guide, we’ll show you how to change your Snapchat username.

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According to a recent report, users can change their Snapchat username from February 23rd onwards. This means users can now conveniently switch their usernames instead of creating new accounts. However, there is a catch while doing this, and we’ll discuss it on the run.

No longer switching accounts

Until recently, the only way someone could change their username was to start anew. This changes from February 23rd. You could change your username by following these given steps. 

• Tap on the Bitmoji icon in the top right corner to go to the profile section. 
• Go to Settings (gear icon) > Username > Change Username.
• You can now update your username.

But remember the catch we mentioned earlier. Even though Snapchat will let you change your username, you will be limited by the following restrictions. 

• You’ll only be able to change your username once a year. 
• You can’t use any previously used username. 
• You can’t use usernames that are already taken. Also, keep in mind that you can’t use a username discarded by other users. This is to prevent the misuse of already taken usernames. The first thing you want is to block someone from becoming you.

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This might be the best thing from Snapchat if they manage to do it the right way. Snapchat has already confirmed that changing the username won’t impact the user’s contacts, memories, Snap Score, or Snap code. So we hope they manage to pull it the right way. 

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Snap has released its first selfie drone called the Pixy. The Pixy is a pocket-sized gadget that does not require a lengthy setup and can be controlled without a controller. It has four preset flight paths which can be chosen at the press of a button on the device.

The Snap Pixy selfie drone is priced at $230 and it can do a few maneuvers before landing in your hands. The Pixy can follow the user, orbit around or float. It has four rotors aligned with the body within a protective casing. The settings dial of the Pixy is located in the middle of the drone.

For now, there are no hands-on reviews of the Pixy, hence we cannot offer greater details on some aspects like its maximum flight time and lift height. The quality of the device camera is not fully ascertained as well.

Interestingly, in-flight shots captured by Pixy can be transferred directly to Snapchat Memories after the flight. Some effects can also be applied to the snaps including jump cuts and 3D bounce, as well as other additions to the snap.

The rumor about Pixy has been on for several years and it is a great addition to the lineup of accessories on the Snapchat lineup. Last year, it was reported that Snap had made some investments in a robotic company Zero Zero Robotics. It seems the Pixy is the culmination of the collaboration between Snap and the robotics company.

The Snap Pixy is currently in the United States and France for $230. There are no indications whether the device will subsequently be available in other markets. Snap however says that the drone will be available in the two markets while the stock lasts.

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Snapchat has just recently announced a new feature for iOS and Android users. The social media app will now allow users to share videos directly from the YouTube app, rather than having them manually cope and paste a link.

Now, Snapchat users will get a custom YouTube sticker that has the video’s thumbnail instead of a URL. This new feature was announced by the popular social media platform on its official blog. The company stated that it wanted to make it easier for YouTube users to share their favorite clips or videos directly on its app without having to leave the YouTube app.

The company added that “Starting today, all Snapchatters across iOS and Android can seamlessly share their favorite YouTube videos with their friends straight through the Snapchat Camera – no more pesky copying and pasting required!” As per the official notes, this is the first time that YouTube links can be shared on Snapchat with a visual experience.

Apart from the new YouTube sticker, users can also shoot a video, take a photo, or also use the “Creative Tools” when sharing a clip from YouTube.  Simply tapping on the sticker will take the users to the video on the YouTube app or in the user’s default web browser. In other words, this integration is a quality of life change which should also improve the overall user experience as well.

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Just prior to Diwali (one of India’s largest festivals), OnePlus launched a new campaign alongside social media giant, Snapchat. The two companies have teamed up together to launch new Diwali themes AR (Augmented Reality) lenses.

These lenses will allow users to transform iconic and globally known landmarks like the Tower Bridge in London, the Eiffel Tower in Paris, the Taj Mahal in Agra, and the Gateway of India in Mumbai, into special festive themed spots. The Chinese smartphone maker has also released a short video commemorating the same, while also demonstrating the lens in action in the aforementioned locations and is an effort to bring the warm festivities amid social distancing.

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Snapchat is a major social media app with hundreds of million daily users, which also heavily utilizes its AR features. Thus, this partnership allows a vast number of users to access the special AR experiences that can transform the known landmarks in real time. The OnePlus’ Snapchat’s AR Lenses is live from 11th November 2020 and will be available to Snapchat users across India. Following the ‘Open your palm to release the wishes’ gesture, users can also send words of positivity like peace, joy, hope, and more that would float up to the sky to form the Diwali message to share with friends and family.

According to Siddhant Narayan, Head of Marketing, OnePlus India said, “As a brand that is dedicated to its community we have leveraged technology to bring our global user base together and share the love forward this Diwali. Through this campaign with Snapchat, we wanted to enable users across the world to celebrate the festival of lights in a safe and secure manner during the time of social distancing. In the wake of the pandemic, we also aim to share the message of hope with our global community as we prepare to celebrate one of India’s biggest festivals.”

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