Xiaomi has just entered into a strategic partnership that will have it sell its products through on-demand delivery service, foodpanda. Now, hundreds of electronic products from the company will be available for purchase on the foodpanda shops in Singapore and Thailand.
For those unaware, foodpanda is currently Asia’s largest food and grocery delivery network outside of China. The brand has now entered into a partnership with the Chinese tech giant and will offer a vast variety of consumer electronic products and appliances for on-demand deliveries in its shops in Singapore and Thailand. Furthermore, the foodpanda application will also be pre loaded in new smartphone from Xiaomi in 10 markets within Asia.
Notably, this marks Xiaomi’s first quick commerce partnership in Asia outside of China. So, you can now purchase hundreds of products like smart devices, audio, mobile accessories, household appliances, and more, which will all be delivered to your doorstep within just 30 minutes. Interestingly, the partnership also marks foodpanda’s move in diversifying and expanding to the non grocery category that will seek to fulfill every need of its customers.
The partnership arrives as more customers in both regions have shift their spending habits to the mobile platforms. foodpanda recorded a whopping 18 fold rise in orders for computers and mobile devices this year, compared to 2020. Additionally, the delivery service has even partnered up with 1,000 electronics stores across Asia in 2021 alone to offer more than 289,000 products from local brands to major tech giants like Huawei, Logitech, Asus, TP Link, Remax, Philips, and more.
According to Abhishek Sahay, Senior Director of New Verticals at foodpanda, “On demand deliveries are increasingly an essential part of people’s everyday lives. Beyond traditional e commerce, brands are now already looking for the next phase of growth — with quick-commerce, foodpanda shops provides a new way for retailers to deliver their products to customers almost instantly, whenever they need it. We’re proud to be Xiaomi’s first quick commerce partner in Asia, helping them connect more instantaneously with their customers in the region.”
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