Market research file Strategy Analytics has published a new report related to the global sales of smart speakers. It shows that the market keeps on growing and the sales of smart speakers reached 30.3 million units in Q2 2019.
Amazon continues dominating the market with 21.9 percent market share even though the company’s market share reduced from 29.1 percent in Q2 2018. The second and third position has been grabbed by Google and Baidu, followed by Alibaba and Xiaomi.
Even though Apple’s market share for the smart speakers increased 81 percent compared to the previous year, it has not yet captured significant market share and thus, it remains in the sixth place with 1.4 million units shipped.
Amazon managed to ship 6.6 million units while Google shipped 5.6 million units. On the other hand, China-based companies Baidu, Alibaba, and Xiaomi managed to ship 4.7 million, 4.3 million, and 3.4 million units respectively.
David Mercer, Vice President at Strategy Analytics said that the demand for smart speakers have shown a little sign of plateauing, even in more mature markets like the US where ownership has now reached 30% of households.
However, he adds that there’s a huge potential in untapped regions where local language support has been limited. He believes that the arrival of language localized devices in large markets like Russia, Mexico and Brazil will support further demand growth in the coming months and years.
