In September, Huawei and Apple both launched new smartphone series, the Mate 60 and iPhone 15, respectively. Traditionally, other brands avoided releasing products in the same month as these industry giants. However, Honor broke this trend by introducing its foldable smartphone, the Honor V Purse, on September 19th at 7 PM CST.

Zhao Ming’s Perspective: What’s Missing in iPhone 15?

In a recent interview, Honor’s CEO Zhao Ming shared his views on the iPhone 15 series. Ming acknowledged Apple’s significant role in the smartphone industry but expressed that the latest iPhone updates seemed to offer only incremental improvements.

He emphasized that today’s market craves genuine innovation beyond just performance and camera improvements, expressing that predictability in product announcements can lead to disappointment.

Zhao Ming acknowledged the potential for success in the iPhone 15 but observed that Apple’s reputation as an industry innovator appears to be declining. He believes that this changing landscape presents an opportunity for other smartphone brands to introduce fresh perspectives and breakthrough products in the market.

Honor aims to stand out in the market with its new foldable smartphone, the Honor V Purse. This device distinguishes itself through its slim design, measuring under 9mm in thickness, making it one of the thinnest foldable phones available.

The Honor V Purse also offers a unique feature, enabling users to customize its external screen to match various handbag styles, catering to fashion-conscious tech enthusiasts.

Further details about the Honor V Purse will be revealed during its official launch event.

(Source, Via)

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Honor, the smartphone brand known for its innovative offerings, recently unveiled the Honor Magic V2, touted as the world’s thinnest foldable screen smartphone. In an interview following the event, Honor CEO Zhao Ming emphasized the importance of breaking Apple’s monopoly and fostering industry-wide transformation and innovation.

Embracing Competition: Honor’s Fearless Approach to Market Challenges

Reflecting on the iPhone’s rise to prominence, Zhao Ming stated, “Twenty years ago, who would have imagined that the iPhone could surpass Nokia? We should not shy away from challenging the powerful iPhone. Success requires the presence of challengers and a belief in our own potential. Limiting ourselves by assuming success is impossible is counterproductive.”

While rumors about the iPhone and MacBook adopting a foldable screen persist, Honor remains unfazed. Zhao Ming expressed, “If the iPhone embraces foldable technology, it would be a positive development, indicating more players entering the industry. However, even if the iPhone remains a flat-screen design, Honor continues to thrive and push boundaries. In this competitive landscape, we should not fear or be anxious about any competitor’s actions. Fear only serves as self-consolation, as what we fear often becomes a reality.”

Highlighting the importance of strengthening their position, Zhao Ming emphasized that the focus should be on envisioning the future. While the iPhone possesses formidable systematic capabilities, Honor maintains a relentless pursuit of breakthrough innovations. As a result, it is challenging to predict who will emerge as the leader in the future. Honor is also planning to introduce a budget-friendly slim smartphone with external folding capability later this year.

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(Source, Via)

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Earlier this week, the Honor 50 series was officially unveiled by the company at a product launch conference. During this event, the brand’s CEO stated that the company will also seek to compete with Apple in the future and will make products that could soon rival or even surpass the iPhone maker.

The Chinese smartphone maker’s CEO, Zhao Ming, made the announcement during the Honor 50 series launch and believes that the brand is bound to see a breakthrough in the near future. The senior official added that Apple is currently on the rise, especially after Huawei saw a sharp decline in the industry due to US sanctions. So, the ex-subsidiary of the Chinese tech giant needs to match or even surpass Apple’s products in terms of performance and user experience, as per the executive.

Zhao Ming believes that competition is the most important thing in the high end smartphone market, since it would help it polish its product offerings and technology. He further added that while many flagship graded devices offer the top end Qualcomm Snapdragon 888 SoC, the experience offered to the customers varies greatly in the high end market. In other words, good specifications alone do not signify a better user experience. It remains to be seen how the brand performs in the global market in the near future, so stay tuned for more updates.

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Honor CEO, Zhao Ming, delivered a keynote speech to his alma mater, Shanghai Jiaotong University. In the speech, the senior official stated that the brand will be focusing on the smartphone field rather than joining the recent trend of working on cars.

According to an ITHome report, the executive of the Chinese tech giant is aiming at becoming the number one smartphone brand in China and all across the world. Furthermore, Zhao Ming added that the company will not be joining the car making trend that various Chinese brands are getting involved in. This includes the likes of Huawei, Xiaomi, Oppo, and others. Back in 2020, the company had become independent from its former parent company Huawei.

Since then, Zhao Mind said that Honor has adhered to the “1+8+N” strategy for its smart products that will launch in the future. This includes smartphones being at the core, while the brand will also build integrated experiences through laptops, smart screens, tablets, wearables, hearables, routers, and other electronic products. The official further added that young people use their smartphones for more than 6 hours a day, which is indicative of how crucial smartphones still are to the brand.

Zhao Ming believes that cars, AR technology, and more, will soon become more popular in the future, but smartphones are still irreplaceable and are currently still the best solution. He stated that the company is still consumer centric and will continue to innovate in the industry, while also maintaining relationships with universities and research institutes.

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Honor recently separated from the Chinese tech giant Huawei and is now being operated as an independent brand. The company has launched the Honor V40 smartphone and has a few other devices in the pipeline.

The company’s CEO Zhao Ming has confirmed that the company will be launching its flagship smartphone later this year under the Magic lineup. Now, he says that the flagship smartphones lineup from Honor will surpass the Huawei Mate- and P-series.

This is quite an ambitious project as the Mate-series and P-series are the flagship devices lineup from Huawei and are usually well-received in the market, setting the benchmark for the camera performance, among others.

Honor now aims to be an iconic technology brand globally and the company can get access to the needed resources after being separated from Huawei. As Huawei is facing sanctions by the United States, it cannot acquire components and services with US ties. But those restrictions no longer apply to Honor.

A recent report has revealed that the Honor Magic 3 will come powered by the Qualcomm Snapdragon 888 chipset, competing with flagship smartphones from other brands. It is also being reported that there will be a Magic X smartphone, which is likely to be a foldable device from the brand.

Apart from the flagship devices, the company has also planned a few mid-range smartphones and tablets to be launched later this year. Honor definitely has an interesting lineup of devices in the pipeline for this year which could give the brand a much-needed boost and attract users, enabling the company to achieve its aim.

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(via)

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Honor recently went independent after the brand was sold off by its former parent company Huawei to Zhixin New Information Technology Co. Ltd. Now, as the brand celebrates its seventh anniversary, the company’s future plans have been revealed.

Zhao Ming, Chief Executive Officer of the newly formed Honor brand recently confirmed in a letter shared on Weibo that the company will soon launch its first product after going independent. We expect this to happen next month but there’s no official confirmation of the same from the company.

However, Zhao Ming held a small meeting with some Honor fans, where he revealed the company’s plan for the future. He has confirmed that the brand plans to have a super flagship smartphone. From this, it seems like the company is gearing up to launch a device with top-of-the-line specifications.

Further, he added that the Honor-branded Mate-series and P-series smartphones could also get launched, which will showcase the technological advancement of the Honor, similar to how Huawei showcases its advanced technologies with Mate- and P-series phones.

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He also added that there has always been a competition between Huawei and Honor regarding making better products and meeting the customers’ demand. But that seems to be the past as the days of friendly competition are over.

The company is now aiming to become the leading smartphone vendor in its home country China, which is currently being dominated by Huawei. As per the reports, Zhao Ming has set a target of shipping 100 million units in 2021 and it will be interesting to see how Honor manages to achieve that goal.

In order to achieve this target, Honor has already started working on setting up its supply chain by getting vendors on board. The company is also expanding its offline presence by opening up new stores in various cities.

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About a month ago, Chinese giant Huawei officially confirmed selling off its sub-brand Honor to Zhixin New Information Technology Co. Ltd. Since then, the company has gone through a lot of structural change, and now Honor is set to launch its first product.

Zhao Ming, CEO of the new Honor band, shared a letter on Weibo, signed as Honor Management Team. In that, he has confirmed that the company will soon launch its first product after going independent from Huawei.

However, he has not revealed much about what the product is and what is the timeline for the launch. There have been reports claiming that the company could launch the Honor V40-series smartphones sometime in early 2021.

Coming back to the letter shared on Weibo, which was written to celebrate the seven-year anniversary of the Honor band, Zhao Ming thanked the company’s users, distributors, retail partners, suppliers, and manufacturers.

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It has also been confirmed that the company will be hosting an annual fan meet next month where the future of the Honor brand will be discussed. We expect the company to make an announcement about upcoming products at that event.

Zhao Ming has said that the company’s aim is to become the leading smartphone brand in China, surpassing its former parent company and the current market leader, Huawei. He has also set an ambitious sales target of 100 million units for the upcoming year.

The company has already started working towards that goal. It is currently in the process of getting its supply chain in order and is also expanding the Honor brand’s presence in the offline space. It has already opened stores in cities like Chengdu, Lanzhou, Wuhan, and Xiamen, and plans to keep launching new stores.

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Honor, the Huawei subsidiary, has just launched the Honor X10. The smartphone is a mid range 5G handset and sported the HiSilicon Kirin 820 SoC. After the launch conference, Zhao Ming, President of Honor’s Business unit, revealed that the company will now be looking towards MediaTek‘s 5G processors for its upcoming and future smartphone launches.

In the post launch interview, the senior executive stated that the Chinese company has had good relations with MediaTek, and seeks to strengthen this cooperation for the foreseeable future. Zhao said that while the Honor X10 featured the company’s proprietary Kirin 820 SoC, the future of the processor family in Honor smartphones is uncertain and that future models will likely ship with 5G chipsets from MediaTek.

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The President believes that 5G networking is the next step towards a new generation of smartphones and that MediaTek with its affordable lineup has helped in bringing the barrier of entry lower than ever before. In other words, the chipmaker has helped make the newer and faster bandwidth more popular with its Dimensity chip series. For those unaware, recent sanctions from the US government has cut off chip supply from TSMC to Huawei, causing the company to look into other alternatives.

Furthermore, Zhao Ming said that MediaTek has been a partner of Honor on numerous occasions for previously launched products and that the future will see wider adoption of their chipsets across the company’s smartphone offerings. The official also stated that these chips will also be directly optimized for Honor’s custom OS and other features to offer the best and consistent user experience to its customers.

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(Via)

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Honor has scheduled an event on 18th May where the company is expected to launch multiple products related to smarter living experience. While not much is known about devices getting launched during that event, the company’s president might have just hinted a couple of products.

Zhao Ming, President of Honor has released a new photo of his office on Weibo which seems to have teased the launch of at least two new products coming next week — a new tablet and a smart screen.

Honor Smart Screen, as the company prefers to call its smart TV, is clearly visible in the shared image. This hints at the arrival of a new Honor Smart Screen model in the market. Along with that, a tablet is also visible in the image if we zoom behind the flower pot.

While there’s no clear indication from the company about the launch of these two products, it certainly seems like Zhao Ming is teasing them for the upcoming launch event. However, we’d advise you to take this with a pinch of salt as currently it’s just a speculation.

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As mentioned, the company has announced a launch event on 18th May in China named Honor Smart Life where the company is expected to majorly focus on Internet of Things (IoT) devices.

While it remains to be seen what the company is planning to launch at this upcoming Honor event, it’s certain that the Chinese company will continue with its “1+8+n” strategy for the new products and will continue to have smartphone as a core or bridge between smart products to link each other.

Apart from the launch event on 18th May, the company has scheduled another launch event on 20th May where it’ll be launching the Honor X10 5G smartphone in China which is expected to be the cheapest 5G offering from the company so far.

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(Source)

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The Xiaomi Mi CC9 Pro/Mi Note 10 launched as the first phone with a 108MP camera sensor. The phone now sits at the top of DxOMark’s smartphone camera ranking alongside the Huawei Mate 30 Pro. Next year, more phones with a 108MP sensor should launch but do not expect one from Honor.

The president of the Huawei sub-brand, Zhao Ming, said at a press conference that the company will not be joining the bandwagon. He explained that the improvement of mobile photography isn’t limited to just more pixels but a combination of hardware and software.

He also cited some disadvantages of the 108MP sensor. First, he said there is a delay when you take a photo due to the high resolution of the camera. He said this delay of a few seconds is unacceptable. Another disadvantage he mentioned is the size of the photos. They take up more space which means storage quickly gets used up.

For future Honor phones, the focus will be on pushing the combination of software and hardware to the extreme for a better camera experience.

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(Via)

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