Netflix is by far the most popular online streaming platform out there. But despite its global dominance, the video streaming service has raised the pricing once again. The service is getting more expensive for both the standard and premium users. So here are the new pricing details.

Netflix Pricing Hiked in 4 Countries

Netflix’s user base is already complaining about the constant price hikes, but it is still getting more expensive for users in 4 markets. In the brand’s latest earning report earlier this week, Netflix revealed the subscription cost for its service in the US, Portugal, Argentina, and Canada. According to Netflix spokesperson MoMo Zhou, the monthly standard price for the plan with ads is now 7.99 US Dollars, up from 6.99 US Dollars.

On the other hand, the standard ad-free tier is increasing from 15.49 US Dollars to 17.99 US Dollars. The premium Netflix plan is getting a 2 US Dollar price bump, bringing it up to 24.99 US Dollars a month. As per the official statement, “As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix.”

The price rise at the start of 2025 kicks off, which also arrives soon after the company announced that its streaming service hit 302 million subscribers globally. In just the last quarter of last year, the streaming platform managed to bring in a whopping 19 million new subscribers. So despite the brand claiming it finished 2024 on a high, the Netflix service is still getting more expensive.

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During a recent financial conference call, Netflix executives revealed an impressive pipeline of over 80 games currently under development. This news comes alongside insights into Netflix’s gaming strategy, which prioritizes learning from past experiences and keeping users engaged between seasons of their favorite shows.

Netflix will create a stronger library of titles using a data-driven approach

Netflix is taking a data-driven approach to improve its gaming offerings. By analyzing the successes and failures of their initial game launches, they aim to create a stronger library of titles. A key focus will be on games based on popular Netflix intellectual property (IP). This leverages the existing fanbase and allows for deeper connections between the shows and the games. Interactive narrative games, a format where Netflix has seen significant traction, will also continue to be a priority.

Looking beyond simply filling the gaps between seasons, Netflix sees games as a powerful tool for fan engagement. The company hinted at using games to introduce new characters, storylines, and plot points that could then be incorporated into future seasons or movies. This creates a more interwoven experience, allowing fans to delve deeper into the worlds they love. By offering these experiences, Netflix is aiming to keep users glued to the platform and strengthen the overall entertainment experience.

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The number of streaming services available for a monthly subscription, like Netflix and Disney+, continues to rise. Nowadays, many of us can hardly keep track of how much we spend on these services.

However, this situation has a negative economic impact on consumers. The growing competition and the need to save money are pushing users to make cuts, leading to some platforms losing subscribers.

The most affected by this trend is undoubtedly Netflix. Despite nearly a decade of continuous growth, Netflix has been unable to halt the recent decline in its user base.

In the past, the platform attempted to curb this by eliminating account sharing. Now, Netflix is working on a completely free package to attract users. Here are the details…

Free Netflix with Ads? Only Certain Viewers Might Benefit

Netflix aims to regain users lost due to rising subscription fees. Among the company’s plans is a completely free, ad-supported package. Interestingly, this package will not be available to everyone.

Netflix will offer its ad-supported free package to users in Asia and Europe instead of the U.S. This is not the first time the platform has attempted such an initiative. Despite positive outcomes from similar previous trials, the company did not continue with the projects.

Most recently, Netflix introduced an ad-supported plan called “Standard with Ads.” This plan was launched in July 2023, coinciding with the removal of the cheapest ad-free plan. However, this change resulted only in negative feedback.

However, a completely free ad-supported plan might be the solution the company is looking for. As you may know, the quality of content on the platform has been “questionable” for some time. Therefore, many people believe that the platform’s pricing is not justified.

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Minecraft fans, get ready for a new adventure set in the blocky world you know and love. Netflix is developing an animated series based on the popular sandbox video game, bringing fresh stories and characters to life.

No release date or timeline is on the horizon yet

Details about the plot are still under wraps, but Netflix promises an original story featuring new characters. The series will be produced using CG animation and is being developed by WildBrain, a Canadian studio with experience bringing beloved shows to Netflix like “Sonic Prime” and “Carmen Sandiego.”

This isn’t the only Minecraft adaptation on the horizon. Mojang, the Swedish developer behind the game, is also working on a movie with Warner Bros. and Legendary. Scheduled for release on April 4, 2025, the film will feature a star-studded cast including Jack Black and Jason Momoa.

The news of the Netflix series comes as Minecraft celebrates its 15th anniversary. Originally released in 2011, the pixellated game where players build worlds out of colorful blocks continues to entertain over 140 million monthly players worldwide.

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The number and prices of digital content platforms are increasing every day. Nowadays, many of us are spending a considerable amount of money on services such as Netflix, Prime Video, Disney+, Spotify, and YouTube Premium. Moreover, it seems that this expenditure will be even higher in the coming years. This is because analysts predict that Netflix will raise streaming plan prices in 2024. Here are the details…

Analysts Expect Netflix Prices to Rise Again in 2024

According to some analyst reports, Netflix prices are expected to increase once again in 2024. If you live in a country with high inflation, like I do, this content may seem quite normal to you. However, we are not talking about countries such as Turkey, Argentina, or Venezuela; we are directly referring to North America and Europe prices.

As you may know, Netflix raised its prices in 2023, primarily in the United States and other countries. Although this move drew some user backlash, the company did not experience any significant loss. However, there are now claims that these prices will once again see an increase.

“We expect to see rate increases [from Netflix] this year,” UBS analyst John Hodulik said, pointing to the potential for a 15% revenue growth in 2024. Last October, Netflix raised the Basic plan’s price from $9.99 to $11.99 per month in the United States, alongside similar hikes in the UK and France.

Unfortunately, a price increase in these countries will affect users worldwide. Despite having a considerable user base, the company is struggling to generate profits. Therefore, it has been aiming to change the situation with such moves for some time. For instance, the account sharing restriction implemented last year is one of these strategic moves.

It is important to note, however, that this is an analyst prediction. There is still no official announcement regarding a price hike for Netflix in the U.S. or any other country. Nevertheless, predicting the next move of a billion-dollar company is not as difficult as you might think.

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Apple’s Vision Pro headset enjoyed robust pre-order sales, estimated by analyst Ming-Chi Kuo to be between 160,000 and 180,000 units. However, potential buyers hoping to watch Netflix on their new device will be disappointed for now.

In an interview with Stratechery, Netflix co-CEO Greg Peters confirmed that the streaming giant has no plans for a dedicated Netflix app on the Vision Pro. The reason, according to Peters, is purely practical — the current user base of the headset isn’t large enough to warrant the resources required for app development.

“We have to be careful about making sure that we’re not investing in places that are not really yielding a return, and I would say we’ll see where things go with Vision Pro,” Peters responded. “Certainly we’re always in discussions with Apple to try and figure that out but right now, the device is so subscale that it’s not really particularly relevant to most of our members.”

This doesn’t necessarily mean Netflix will permanently snub the Vision Pro. Peters left the door open for a future app, depending on how the VR market evolves.

Netflix isn’t alone in choosing to sit out the initial round of native Vision Pro apps. YouTube and Spotify have also opted not to develop dedicated applications, though both can be accessed through the headset’s web browser.

Meanwhile, Apple’s own streaming service, Apple TV+, is embracing the VR scene with its launch of “Apple Immersive Video,” a format offering 180° 3D footage in 8K resolution with Spatial Audio.

While Netflix has experience in the VR space, having launched a VR app in 2015 and even producing a 360° video based on “Stranger Things,” it appears the Vision Pro won’t be adding its platform to its lineup anytime soon. However, the possibility of a future app remains on the table.

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Netflix seems to be charting a new course. The company’s recent decision to phase out its Basic plan marks a significant shift in its strategy, as revealed in its latest earnings call. The company has been grinding down hard on its cheaper plans to accommodate the rapidly inflating economy, and now, these steps are getting a bit too serious.

The Basic plan, known for its affordability at $11.99 and ad-free viewing, has been a staple for many. However, in a landscape where content consumption is evolving, Netflix is adapting. The plan, which stopped being available to new or returning users last summer, is still in use by existing subscribers. But its days are numbered, with the UK and Canada set to see it phased out first.

This change is part of a broader trend in Netflix’s approach. The company’s focus is increasingly on its ad-supported content, which has seen a surge in popularity. In fact, ad-based subscriptions have grown by 70% quarter over quarter, now making up 40% of all new Netflix sign-ups in relevant markets.

What does this mean for subscribers? Options are narrowing. Once the Basic plan is gone, the ad-free experience will be limited to the Standard and Premium tiers. The Standard plan, at $15.49 per month, offers full HD streaming and support for two devices simultaneously. The Premium tier, priced at $22.99 per month, ups the ante with Ultra HD, streaming on six devices, and additional member options.

While some may see this as a reduction in choice, it’s a strategic move by Netflix. The streaming giant is not just tweaking its subscription models; it’s also investing in exciting content. The much-anticipated Squid Game Season 2 is set to release in 2024, and a new deal gives Netflix exclusive streaming rights to WWE Raw in 2025.

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The new series will move beyond the beloved Ash Ketchum

Unlike previous series, “Pokémon Horizons” breaks new ground by moving beyond the familiar face of Ash Ketchum. The spotlight now shines on Liko and her partner Pokémon, Sprigatito, along with a host of other characters including Friede and his unique Captain Pikachu. Set in the vibrant Paldea Region from the games Pokémon Scarlet and Violet, the series promises to offer a fresh narrative and exciting adventures.

This delay comes as a surprise, especially since the series has already been released in the UK, where fans have been enjoying it since December 2023. U.S. audiences, who are more accustomed to simultaneous releases, find themselves in an unusual position of waiting while their counterparts across the pond discuss the latest episodes.

The series’ plot revolves around Liko, a new character who arrives at Indigo Academy and quickly becomes embroiled in a mysterious plot involving a pendant necklace and a group known as the Explorers. She is not alone in her journey, as she is joined by Friede and Captain Pikachu, alongside other companions. Meanwhile, a boy named Roy dreams of becoming a Pokémon Trainer, unaware of the secret within his Ancient Poké Ball.

What makes “Pokémon Horizons” particularly interesting is its departure from the formula that has defined the franchise for decades. The introduction of new characters and settings, while still retaining the essence of the Pokémon world, is a bold move that could redefine how future series are approached.

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Netflix has been steadily dipping its toes into gaming. Two years after introducing Netflix Games within its existing subscription service, the company is exploring ways to turn its gaming venture into a profitable segment. This initiative, highlighted in a Wall Street Journal report, reveals the streaming giant’s internal discussions about potential revenue strategies for its gaming arm.

Netflix had 86 games on its platform before the year 2023 ended

Netflix Games has offered an ad-free gaming experience at no extra cost for all Netflix members. As of the end of 2023, the platform boasted 86 games, with an additional 90 in development. Notable additions include popular third-party titles like the GTA Trilogy and in-house creations like Oxenfree 2. Despite this impressive lineup, the service has yet to see significant engagement from Netflix’s subscriber base. A year after its launch, less than 1% of subscribers were playing games on Netflix, and this figure hasn’t shown much improvement, even with the expanded game library.

The lukewarm response hasn’t deterred Netflix from investing heavily in this venture. The company has spent around $1 billion on building its gaming business, acquiring studios like Night School Studio and collaborating with renowned developers.

To monetize its gaming platform, Netflix is considering several options. These include introducing in-app purchases, charging extra for specific games, or embedding games with ads in the new Netflix ad-supported tier. Any of these steps would represent a significant departure from the current model.

Beyond direct monetization, Netflix is also exploring innovative ways to attract gamers. For instance, code found within the Netflix app suggests the company is experimenting with TV gaming, using smartphones as controllers. Cloud gaming is another area of interest, as indicated by recent job listings.

For now, these strategies remain under discussion. Netflix’s immediate plan for the new year includes launching new games like Cozy Grove: Camp Spirit, Sonic Mania Plus, Hades, Game Dev Tycoon, a game based on the Rebel Moon film, and a title set in the Squid Game universe.

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Netflix has just unleashed the Grand Theft Auto Trilogy – The Definitive Edition, featuring upgraded versions of three GTA classics: San Andreas, Vice City, and GTA 3. Rockstar’s enhancements include a game-changing Classic Lighting mode, meticulously restoring the original sky ambiance for an authentic experience.

Netflix subscribers can dive into the action with a valid subscription, starting at $7. Simply download each game separately for an immersive trip down memory lane.

For non-subscribers hungry for GTA on mobile, grab individual titles for $20 on the Google Play Store and Apple App Store. Use the links below:

• Grand Theft Auto: San Andreas – The Definitive Edition
  • iOS | Android | iOS (Netflix) | Android (Netflix)
• Grand Theft Auto: Vice City – The Definitive Edition
  •  iOS | Android | iOS (Netflix) | Android (Netflix)
• Grand Theft Auto III – The Definitive Edition
  •  iOS | Android | iOS (Netflix) | Android (Netflix)

Gaming doesn’t stop at mobiles – the Trilogy is also available on Xbox Series X|S, Xbox One, PlayStation 5, PlayStation 4, PC, and Nintendo Switch. Find it on Steam, Epic Games store, and Rockstar Games Launcher. GTA+ subscribers, rejoice – play all three games at no extra cost.

In other developments, Rockstar has officially declared that the much-anticipated GTA 6 is set to hit the gaming scene in 2025. The confirmed release window applies to Xbox Series S/X and the PlayStation 5. Unfortunately for PC players, the wait might extend until 2026 or beyond. While this delay might raise eyebrows, there’s a compelling reason behind it.

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Netflix is expanding its mobile gaming offerings with the addition of Grand Theft Auto: The Trilogy – The Definitive Edition. This remastered trilogy of classic GTA games will be available to Netflix subscribers on iOS and Android devices starting December 14th.

Grand Theft Auto trilogy hits Android and iOS

The trilogy includes Grand Theft Auto III, Grand Theft Auto: Vice City, and Grand Theft Auto: San Andreas, all of which have been enhanced with updated graphics and gameplay. Players will be able to experience the iconic open worlds of Liberty City, Vice City, and San Andreas on their mobile devices.

Of course, to play the games, users will need a Netflix subscription. You can pre-register for the games starting today on iOS and Google Play. The trilogy will be available both in the Netflix mobile app and offered separately to Netflix subscribers in the App Store and Google Play.

Netflix’s mobile gaming library has been growing steadily in recent months, and the addition of Grand Theft Auto: The Trilogy – The Definitive Edition is a significant boost. The service now offers over 80 games, including a variety of genres, such as action, adventure, puzzle, and card games.

Netflix’s focus on gaming is a reflection of the growing importance of mobile gaming. According to a recent report by Newzoo, the mobile gaming market is expected to generate over $184 billion in revenue in 2023. This represents over 50% of the global gaming market.

By adding the GTA Trilogy to its mobile gaming library, Netflix is positioning itself to capitalize on this growing trend. The company is also likely hoping that the GTA Trilogy will attract new subscribers to the service.

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Have you ever thought about getting a tattoo inspired by your favorite TV shows or movies? Maybe you’ve dreamed of getting a tattoo of Andúril from The Lord of the Rings, or the Deathly Hallows symbol from Harry Potter. If so, Netflix has a new project that might be perfect for you. Netflix is launching a new initiative to help users get tattoos inspired by their original productions. This includes popular shows like Stranger Things, Squid Game, Castlevania, and The Witcher. The company has partnered with a number of tattoo artists around the world to create exclusive designs, for users who get Netflix-inspired tattoo. Here are the details…

Netflix Is Giving Fans the Chance to Get a Free Tattoo of Their Favorite Character

Netflix is gearing up for its annual Geeked Week, a week-long event celebrating its popular shows and movies, and their fans. Subscribers can see actors from their favorite series and movies, watch trailers, learn about surprise projects, and more. But wait, there’s more! Netflix is also offering free tattoos to fans of its original projects.

To take advantage of this limited-time offer, you need to reserve a spot at one of the participating studios in Atlanta, New York City, Denver, Los Angeles, or Richmond. While this is an intriguing offer, it’s important to note that it’s not accessible to everyone, as it requires participants to visit one of the participating studios. Some Netflix series that you can get tattooed are as follows:

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Netflix announced today that it is increasing the prices of its Basic and Premium subscription plans in the United States, the United Kingdom, and France. The new prices will take effect immediately.

In the US, the Basic plan will now cost $11.99 per month, up from $9.99, and the Premium plan will cost $22.99 per month, up from $19.99. The price of Netflix’s $6.99 ad-supported plan and $15.49 Standard tier will remain the same.

To note, Netflix no longer offers the Basic plan to new subscribers in the US, but existing subscribers will be subject to the price increase.

Prices for the Basic and Premium plans in the UK and France are also increasing, while the ad-supported and Standard plans remain unchanged. In the UK, the Basic and Premium plans will now cost £7.99 and £17.99, respectively, and in France, the Basic and Premium plans will now cost €10.99 and €19.99, respectively.

Netflix announced the price hikes in its earnings call for the third quarter of 2023. The company said it added 8.8 million new subscribers, up from 2.4 million in the year-ago quarter. Its revenue came in at $8.54 billion, up from $7.9 billion last year.

Netflix says that the price increases will help it grow its content library, partner with the best creators, invest more in TV shows, movies, and games, and build an even more valuable business.

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Streaming shows usually aim to get better by putting out new shows. Netflix, on the other hand, is aiming to open physical stores. It’s kind of crazy. Titled “Netflix House,” the company plans to open brick-and-mortar locations in the U.S. by 2025, aiming to offer fans an immersive experience that goes beyond their TV screens.

Foods from various popular Netflix shows will be served inside as well

Netflix’s journey started with DVDs-by-mail, and its new venture may seem like a back-to-basics move. However, this is no ordinary store. Netflix House will be a playground for fans, featuring merchandise from hit shows, curated dining options, and live events. For instance, fans of the global sensation “Squid Game” can test their mettle on a real-life obstacle course. Craving something gourmet? The in-house restaurant will serve cuisines inspired by Netflix’s popular food shows, from quick bites to expensive dinners.

Josh Simon, Netflix’s VP of consumer products, sees this as a way to boost fan engagement. “Our customers love to immerate themselves in our content world, and we’re exploring how to take that beyond streaming,” he told Bloomberg.

Unlike traditional merchandise stores, Netflix House will also showcase rotating art installations from their award-winning series and host live performances. This move could redefine what it means to be a fan, transforming passive viewership into an active, community-driven experience.

This isn’t Netflix’s first attempt to get into physical spaces; remember those pop-up events for shows like “Stranger Things”? What sets Netflix House apart is its ambition and scale, potentially marking a shift in how digital-first companies interact with their audiences. As streaming platforms scramble for more subscribers, Netflix is betting on a tangible experience to keep fans hooked. And in an era where everything is increasingly digital, Netflix House may just offer the tactile experience people didn’t know they missed.

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Streaming giant Netflix is gearing up for a significant subscription price increase following the resolution of the Hollywood actors’ strike, according to inside sources. Talks about the hike are happening on a global scale, with speculations pointing toward an initial rollout in the United States and Canada. The exact amount of the increase and the effective date, however, remain undisclosed as of now. Netflix has not officially commented on the reported price hike plans.

The decision to raise prices comes in the wake of the Writers’ Guild of America (WGA) ending a 148-day strike against Hollywood studios, a move that has impacted streaming services. The strike compelled streaming platforms to share streaming data with the WGA, leading to a reshaping of the industry landscape.

While the SAG-AFTRA (Screen Actors Guild‐American Federation of Television and Radio Artists) actors’ union continues its strike, causing delays in major film projects such as ‘Dune: Part 2’ and ‘Spider-Man: Beyond the Spider-Verse,’ Netflix remains proactive. CEO Ted Sarandos emphasized the company’s preparedness for potential strikes, highlighting the reliance on a robust and diverse content slate.

Netflix’s decision to raise subscription prices follows a trend in the industry. Several major streaming platforms had previously increased prices by 25%, aiming to strike a balance between profitability and attracting customers to low-cost ad-supported plans. Disney+, a leading competitor in the US, currently offers its service at $13.99 per month.

Interestingly, Netflix’s approach to financial challenges differed from competitors. Instead of immediately raising prices, the company implemented measures to crack down on password sharing among subscribers, a move that not only retained existing users but also attracted new ones. This strategy led to a notable influx of 6 million new subscribers, bringing Netflix’s total membership to 238 million globally.

Netflix’s previous subscription plans restructuring took place in February when prices were lowered in some countries. These adjustments were followed by the implementation of measures to restrict password sharing, which was rolled out to over 100 countries in May.

As the entertainment industry navigates through these challenges, consumers and industry experts alike are watching closely for how these changes will impact their streaming experience and the future of digital entertainment.

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Netflix, the streaming giant that has fundamentally changed the way we consume entertainment, is officially shutting down its DVD rental service today, September 29, 2023. This move symbolizes more than just the end of a service; it marks the conclusion of a transformative chapter in the world of home entertainment.

Netflix has sent out 5.2 billion red envelopes to over 40 million consumers

While the company’s announcement came earlier this year, stating that dwindling demand for physical rentals made it difficult to maintain service quality, today’s closure signifies Netflix’s full transition into a digital-first entertainment provider. A journey that began in 1998, with the shipping of its first DVD—Beetlejuice—reaches its finale today. Since then, Netflix has sent out an astonishing 5.2 billion red envelopes to over 40 million customers.

Although the advent of streaming in 2007 swiftly overshadowed DVD rentals, becoming the company’s dominant service by 2009, it’s crucial to remember that it was the DVD business that set the stage. Not only did it introduce on-demand entertainment to millions, but it also provided Netflix with the revenue and customer base needed to invest in the digital future we now take for granted. With over 238 million subscribers today, Netflix has become synonymous with streaming, but its roots in the DVD world were essential to its growth.

The decline in DVD popularity isn’t just a Netflix issue. Global sales for DVDs dropped by 19% from 2021 to 2022, and even Disney stopped DVD and Blu-ray production in Australia. However, Netflix is making this transition a bit sweeter for their remaining DVD aficionados. Subscribers can keep any rentals they currently have and even order up to 10 more movies to help the company clear out its remaining stock.

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As covered before, Netflix is entering a new level of gaming experience for its members, with a step towards making games accessible on every platform where its members are enjoying content – from TVs to computers and mobile devices. Starting today, a limited beta test will be rolled out in Canada and the UK, featuring two games: Oxenfree and Molehew’s Mining Adventure.

Windows and Mac Users can use their keyboards and mice to play games

Netflix is introducing a mobile phone as a controller for playing games on TV, transforming a daily-use item into an interactive gaming tool. For those using PCs and Macs, traditional keyboard and mouse controls will suffice.

The games will be operational on a variety of devices, including Amazon Fire TV, Chromecast with Google TV, LG TVs, and Samsung Smart TVs, among others. More devices will be included in the list, showing Netflix’s intention to make gaming a better experience for its members.

The limited beta aims to not only test the game streaming technology and the innovative controller but to enhance the member experience progressively. Though the company acknowledges that they’re in the early stages of this gaming journey, the excitement is palpable. This initiative reaffirms Netflix’s commitment to cater to diverse interests, turning casual viewers into gamers.

It’s not just about watching movies anymore; it’s about engaging in interactive experiences, bringing joy to members in new ways, and offering more reasons to stay connected with the platform.

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Netflix really, really, wants to tap into the gaming sector. It’s quite apparent, because the company just unveiled a new app, the “Netflix Game Controller” for iOS. This app lets you turn your phone or tablet into a game controller for your TV. You pair your device with the TV and then play games from Netflix, all controlled from your phone.

Netflix will supposedly release more details of the games compatible with the platform

Even though the app is out, there’s still a lot we don’t know. Which games will it work with? How do you pair your phone with the TV? And when will there be an app for Android users? The app description just says more details about playing games with it on the platform are “coming soon.”

Netflix getting into games isn’t a big shock. Over the past two years, they’ve started to add games, with almost 70 now available. Some of these games are on the Netflix app itself, while others are on phones and game consoles. One big game they have is “Oxenfree II: Lost Signals.” The people who made that game, Night School, are now working directly with Netflix.

Upcoming games on Netflix include “Storytellers,” “Paper Trail,” the “Monument Valley” series, and even a game from the “Assassin’s Creed” series. There’s also a LEGO game coming soon. It seems likely you’ll be able to play some of these games with the new controller app.

When Engadget asked Netflix about which games will work with the app and if there’ll be an Android version, Netflix didn’t give any answers. Everyone’s now waiting to see what comes next.

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It seems that Netflix‘s recent actions are not fruitless, as the company reports a surge in subscribers during the second quarter of 2023. The streaming giant added nearly 6 million paying subscribers, an impressive 8 percent increase, validating the effectiveness of its push to stop users from sharing accounts beyond their households. For context, Netflix banned account sharing between people to boost its own revenue.

This new feature has now been implemented in over 100 countries

Contrary to concerns at the time of this decision’s execution, the crackdown on password sharing has not resulted in mass cancellations. Instead, it has inspired more people to sign up for their own accounts. According to the company’s letter to shareholders, there has been a healthy conversion of borrowers into full-paying Netflix members, along with an uptake of the new “extra member” feature.

In addition to restricting account sharing, Netflix has introduced a “paid sharing” option, allowing subscribers to pay $8 per month to add an “extra member” to their account. This feature is now available in over 100 countries, showcasing Netflix’s commitment to enhancing user experience globally. The company has also streamlined its subscription plans, recently discontinuing its $10 “basic” plan in the United States and the UK after its removal in Canada.

Looking ahead, Netflix plans to extend its password-sharing restrictions to the remaining countries where they are not yet enforced, such as India, Indonesia, Kenya, and Croatia. Instead of offering the “extra member” option in these regions, users will be able to transfer their profiles to fresh accounts.

During the company’s live-streamed interview discussing its results, co-CEO Ted Sarandos addressed the ongoing strikes among Hollywood’s actors and writers. He stated that Netflix is committed to finding an equitable solution, even though they have lowered their cash expenditure estimates by $1.5 billion due to the impact of the strikes.

The introduction of “paid sharing” and the streamlining of subscription plans have further strengthened the company’s position as the leading global streaming platform. With ongoing measures to restrict password sharing in additional countries, Netflix continues to adapt to industry challenges while maintaining its focus on delivering exceptional content and user experience.

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Netflix is known for its ad-free streaming experience, but that might soon change for some subscribers. According to reports from FT.com, the streaming giant has been in talks with prominent ad executives to explore new ways to deliver targeted advertisements. The discussions took place at this year’s Cannes Lions festival in the picturesque South of France. It seems that Netflix is considering adopting an “episodic” approach to advertising. Instead of bombarding viewers with repetitive ads, campaigns could be divided into multiple episodes. Netflix would keep track of which episodes viewers have already seen and deliver the next one when it’s time for another ad.

The ads would be tailored to the genre being watched by the user

This innovation would address a common complaint among viewers who often find themselves watching the same ad repeatedly across different streaming services. With episodic ads, the monotony would be broken (just a little bit), offering a more engaging and dynamic experience.

Furthermore, these ads could be specifically tailored to certain shows. If you’re watching a popular Netflix movie or show, say, Bojack Horseman, you might encounter the episodic ads during breaks, but they wouldn’t appear during a different genre such as a gritty thriller series. This approach aligns with traditional broadcasting, where ads are strategically placed to target specific audiences. However, online platforms like Netflix have the advantage of more precise targeting, ensuring that advertisers reach their intended audience effectively.

The prospect of episodic ads has garnered excitement among advertising professionals. The ability to track viewers’ ad exposure allows advertisers to craft a series of ads and guarantee that viewers see them in the desired order. This level of targeting offers endless possibilities for creative storytelling within the advertising sector.

Advertising is now becoming an increasingly important revenue stream for the company. In fact, according to an advertising boss quoted by FT, Netflix is now generating more revenue per user from its ad-supported tier than from the standard subscription tier. This indicates a shift in the company’s revenue model and emphasizes the significance of targeted advertising.

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Netflix recently ended password sharing to boost revenue in a saturated streaming market. Although this move has displeased users, it appears to be benefiting the business. The password crackdown has just begun in the US, yet the company is already witnessing a significant increase in new sign-ups. According to reports, Netflix has gained the highest number of new sign-ups in at least four and a half years since implementing the password-sharing crackdown. Here are the details.

Netflix gains the highest number of new sign-ups in four and a half years

According to the data analytics company Antenna, Netflix saw the number of new subscribers skyrocket in the four days after it put an end to password sharing in the US on May 23. During this period, Netflix experienced a significant surge in daily signups, reaching an average of 73,000, which represents an impressive 102 percent rise compared to its previous 60-day average.

Moreover, on both May 26th and May 27th, the streaming service added a remarkable 100,000 new subscribers. Antenna says these are the four single biggest days for US signups since it began tracking this data in 2019.

Netflix recently announced that it will start charging for account sharing in the United States. The media streaming service requires users to pay an additional $8 per month for each user who doesn’t live in the same household as the primary account holder. However, only the Standard Plan and Premium Plan support adding additional members, while the Basic and Standard Plans with Ads are yet to add support for this feature. Additionally, users in the UK will also need to pay £4.99 more each month for every extra member added to their account.

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According to a recent report released by OnlyAccounts.io, a British subscription service provider, the global revenue from subscription-based streaming media (SVOD) is expected to reach $95.3 billion in 2023. This represents an 18% year-on-year increase from the previous year. The report also projects that by 2027, the revenue will soar to $137 billion, showing an impressive 73% increase.

The Market revenue will reach $137 billion by the year 2027

The rise of subscription-based streaming media has been phenomenal in recent years. In 2017, there were approximately 610 million subscriptions worldwide, a number that grew to 1.16 billion by 2022. This trend is expected to continue, with streaming media surpassing other segments of the media and entertainment market.

Statista Market Insights confirms this growth, reporting that global revenue from subscription-based streaming has nearly tripled since 2017 and is projected to exceed $80 billion by 2022. In contrast, physical sales have declined by nearly 30%, and digital pay-per-views and paid downloads have shown slower growth compared to streaming services such as Netflix, Prime Video and Hulu.

Interestingly, Statista reveals that nearly 65% of SVOD’s total revenue comes from just three countries. The United States, the largest SVOD market globally, is expected to generate $39.2 billion in revenue this year. It is projected to continue growing at a compound annual growth rate (CAGR) of 8.6% from 2023 to 2027, reaching an estimated market size of $54.6 billion.

China follows as the second-largest market, experiencing an average growth rate of 10.1% during this period. SVOD revenue in China is expected to increase from $19.4 billion to $28.5 billion. The United Kingdom ranks third, with revenues approaching $5.5 billion by 2027 and a four-year CAGR of 8.9%.

The surge in subscription-based streaming media is reshaping the global media landscape. With billions of dollars in revenue and millions of subscribers, the industry is poised for continued growth in the coming years. As consumer preferences shift towards on-demand content, subscription-based streaming is expected to dominate the market, leaving traditional media formats in its wake.

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Netflix, which has been focusing on the crackdown on the password-sharing practice, has now finally started charging for account sharing in the United States.

The media streaming giant is now requiring users to pay an additional $8 per month for each user who doesn’t live in the same household as the primary account holder.

As a part of this new policy, the account holder will now have to pay an additional $8 per user who accesses the platform outside of the primary household. Currently, only Standard Plan and Premium Plan support adding additional members, and the Basic Plan, as well as Standard Plan with Ads, don’t support extra members.

Similarly, users in the UK will also need to pay £4.99 more each month for extra members added to the account. This is a significant cost increase on top of the normal plan subscription. It remains to be seen how users in the United States will receive this new policy from Netflix, as it’s a major increase in cost and will have an impact in the longer run.

While the company says that it is seeing an increase in revenue after the implementation of this new policy, there are several users who plan to cancel the subscription altogether. The company estimates that over 100 million households account for password-sharing, and the crackdown on this could generate significantly more revenue.

Before implementing this policy in the United States, the company had been testing it in a number of countries, including Chile, Costa Rica, Peru, and Guatemala. The company says that the test was successful and it has resulted in a decrease in password sharing.

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“Netflix plans to stop password and account sharing” – you’ve probably heard statements like this multiple times in the past year. Indeed, the company has been developing a way to boost its revenue and profit from users who share their accounts. They’ve even tested this approach in select Asian and South American countries. Up until now, most global users haven’t been affected. Sadly, this calm period is ending. Netflix has announced that they will soon start cracking down on password sharing. Here are the details…

Netflix crackdown on password sharing to begin soon

Netflix is preparing to implement its long-discussed policy against account sharing for all users. According to a letter sent to shareholders the other day, the policy will be in effect by the end of July in the United States and shortly thereafter worldwide. The company has estimated that more than 100 million households share passwords. This means that if these individuals were to either open new accounts or pay additional fees for the shared accounts, it could generate billions of dollars in extra revenue for Netflix.

Many users are curious about how Netflix will detect account sharing. In fact, the streaming giant is still working on this issue. The purpose of tests in Asia and South America is to solve these problems. For example, it would be quite frustrating for the system to think you are sharing your account while traveling or on vacation and then request an additional fee. The company is developing alternative solutions to ensure such scenarios do not happen.

If the question on your mind is “What will happen to those who share Netflix accounts?” we can say that two options will emerge for them. The first option is to stop sharing accounts and for everyone to have their own individual account. The second option is to compensate for Netflix’s loss by paying an additional fee for the other account or accounts. It’s up to you to decide which option is more reasonable for you, but one way or another, you must accept that the era of account sharing is coming to an end.

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In 2021, Netflix made a surprising move, integrating mobile games into its platform. Netflix Games was a new gaming service launched by Netflix that allows subscribers to access and play games directly within the Netflix app. As of now, the service offers a selection of mobile games, which can be played on both iOS and Android devices. The games are included with the Netflix subscription, and there is no additional cost to play them. Even a year and a half later, the service is still in its early stages, and it remains to be seen how much Netflix will expand its gaming offerings and whether it will eventually include console or PC games. As per the latest reports, however, it seems that Netflix gaming enthusiasts will be able to use their iPhones to play games on their televisions.

To boost the popularity of games on its platforms, Netflix seems to be taking active steps. Recently, a code snippet was spotted by a MacRumors writer, Steve Moser, that points towards the functionality of letting the user pick their iPhone as a controller for the Netflix TV application. It is worth noting that so far, Netflix games are only available on iOS and Android devices, not on TV-based applications. This move would imply that the company might be looking to launch newer games, or simply label itself as a more mainstream platform for games.

One might even question why Netflix is so bent on publishing games to its platform. Well, clearly, the company is looking to expand its offerings beyond just TV shows and movies, and to provide subscribers with additional entertainment options. By offering games, Netflix aims to keep users engaged on its platform for longer periods of time, which could lead to increased subscriptions and revenue. Additionally, games have proven to be a popular form of entertainment, and with the rise of mobile gaming, it makes sense for the platform to tap into this market. Finally, offering games may help Netflix differentiate itself from its competitors and appeal to a broader audience. None of its competitors, including Prime Video and Disney Plus are taking similar steps, so the company might just be onto something here.

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Netflix, the world’s leading streaming service, has slashed its prices by up to 50% in over 30 countries. This move seems counterintuitive, given that the company raised prices in North America last year. However, Netflix is adapting to changing viewer habits post-lockdown and experimenting with a balance between revenue and subscriber growth.

The subscription price cuts have been implemented in parts of the Middle East, Sub-Saharan Africa, Europe, Latin America, and Asia. Netflix has also introduced a cheaper ad-supported plan in 12 countries. These moves come as several other streaming services have raised prices recently, with Disney+, Hulu, and Sling TV among them.

According to John Hodulik, media and entertainment analyst at UBS Group AG, Netflix’s decision “definitely goes against the recent trends not just for Netflix, but for the broader streaming industry”. However, in January, co-CEO Greg Peters stated that the company wants to find areas where it can raise prices, helping to fund new content investments. The regional price increases also allow Netflix to add a new demographic of subscribers to global markets where its share could be higher. Since rival services, including Disney+, HBO Max and Paramount+, are expanding globally, Netflix likely made a decision keeping all that in mind.

In addition to price cuts, Netflix is rolling out a new monthly fee for people who share their login credentials outside their homes. Netflix intends to use IP addresses, device IDs, and account activity to enforce its password-sharing policies. Although multi-household sharing has never been permitted by Netflix’s terms of service, it has been permitted for so long that charging for account access to friends and family could annoy some subscribers.

The program has gone through a trial phase in Latin America and has been rolled out in Canada, New Zealand, Portugal, and Spain. The new fee is $8 in Canada and New Zealand, €4 in Portugal, and €6 in Spain. The new payment structure will make its way to the US early this year. 

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Netflix‘s Squid Game, which premiered last year, quickly became one of the most watched series of all time. While fans eagerly await the release of the second season, Netflix is busy leveraging the brand to its fullest potential. The latest partnership involves a Hong Kong-based VR start-up, Sandbox VR, which specializes in providing an immersive gaming experience with cutting-edge equipment and hardware. Here are the details…

Sandbox VR and Netflix Bring Squid Game to Real-Life with Immersive VR Experience

Hong Kong based Sandbox VR has collaborated with numerous entertainment and media companies to create realistic and fully immersive experiences for users. Their Star Trek-themed game, developed in collaboration with CBS, was a hit among sci-fi fans. The company’s newest collaboration with Netflix is based on the dystopian thriller Squid Game, which has gained worldwide attention for its intense gameplay and gripping storyline.

According to CEO and founder Steve Zhao, the company’s content team in Hong Kong has been working on the Squid Game experience for the past five months, and it will be launched later this year at Sandbox VR’s arcades across the globe. Sandbox VR’s expansion plans have been supported by investors such as Adreessen Horowitz, Gobi Partners, and Alibaba Group Holding. The company has 34 locations worldwide and is building 12 new ones.

Despite the setbacks of the pandemic, the company has rebounded and is now focused on increasing its global footprint to 40 locations by the end of 2022. Zhao confirms that the company is already profitable and has no plans to raise new funds at this time. Sandbox VR’s journey has not been without challenges, and the pandemic dealt a severe blow to the company’s business, leading to its US operations filing for Chapter 11 bankruptcy in 2020.

However, the company has recovered and is now expanding its headcount, with 50 people working on research and development across product, technology, and content. Though the company’s growth in mainland China has been slow, it is making steady progress, and Zhao expects the location in Shanghai to return to normal operations this year. The company’s focus, for now, remains on the US market, where its collaborations with leading entertainment companies have proven to be a winning strategy.

As the virtual reality market is expected to grow significantly in the coming years, Sandbox VR is well-positioned to take advantage of this trend. With its unique approach to location-based VR and collaborations with entertainment giants like CBS and Netflix, the company hopes to continue its growth trajectory and offer guests a fully immersive experience that meets their fantasies. With the Squid Game collaboration, Sandbox VR is confident it will attract even more visitors to its VR facilities.

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Netflix is one of the most popular OTT streaming platforms out there. Netflix has now confirmed that they are planning to expand the limit of password crackdown by the year 2023. The brand had recently mentioned the changes in the Q4 shareholder letter. In that particular statement, Netflix claims that widespread account sharing undermines their ability to invest and improve their services. Here is the detailed statement shared by the brand;

“Today’s widespread account sharing (100M+ homes) jeopardises our capacity to develop our company and invest in Netflix in the long run. Even though our terms of service only permit one family to use Netflix at a time, we acknowledge that some members may find this to be a change. Therefore, we’ve put a lot of effort into developing new features that enhance the Netflix experience, such as the capability for subscribers to see which devices are using their accounts and transfer a profile to a new account. Members will have the choice to pay more to share Netflix with people they don’t live within various countries as we roll out paid sharing,” claims Netlfix.

Netflix says it expects “some cancel reaction” in each region where paid sharing is launched based on studies in Latin America, but an overall increase in revenue is predicted as “borrower households” activate independent accounts and as more member accounts are added. According to Netflix, 100 million new households that have the potential to be profitable share passwords with an estimated 222 million paying households.

Persons who share accounts with people outside of their household will need to pay Netflix. Some Latin American nations have already implemented add-on charges, with Netflix charging an additional $3 for each non-household user. According to a December Wall Street Journal article, Netflix might charge American customers slightly under $6.99 for account sharing.

Netflix intends to use IP addresses, device IDs, and account activity to enforce its password-sharing policies. Although multi-household sharing has never been permitted by Netflix’s terms of service, it has been permitted for so long that charging for account access to friends and family could annoy some subscribers.

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Taiwanese actor Ke Qidong was seriously injured after being hit by a drone on the set of a new Netflix series. The incident, which took place on December 27, required as many as 30 stitches in the actor’s face. According to local reports, the accident occurred in The drone captured close-ups of Ko on the set of what is said to be the most expensive Taiwan-produced “Agent From Heaven” to date.

According to reports, the drone malfunctioned and exploded in front of the actors, sending debris flying in all directions. The drone’s propeller blades are said to have sliced ​​open Ko’s face near the cheekbones, causing serious injuries. The actor was apparently ‘covered in blood’ as he was rushed go to the hospital. His agent confirmed to Taiwanese media that Ko suffered “serious disfigurement” and is recovering after receiving as many as 30 stitches.

However, the show’s producers, Singapore’s mm2 Asia and Taiwan’s Good Films Production, insisted the report was inaccurate. In a statement to Variety, the production team explained that standard safety protocols were followed during filming. drone propeller blades Shielded by a “protective layer”, “no explosions or blade shattering”. The statement from the production team added:

“We are deeply regretful that the accident occurred and injured Kai’s cheeks. Kai was immediately provided medical attention, and his talent management team has also arranged micro-stitching for him. The production team is sorry for the incident and is further investigating the matter. We have temporarily paused filming for our lead actor Kai to allow him time to rest and recover. We are looking forward to having him back on set when he is fully recovered.”

While Netflix has yet to comment on the accident, the streaming service did send Ko a care package on Wednesday, as indicated on the actor’s Instagram Story feed. Meanwhile, production has resumed on scenes that Ko didn’t star in. Agents from Heaven follow ex-drug story Drug addicts are recruited to do the bidding of a legendary Chinese god, the Third Prince, in order to atone for their sins.

Gao Baowen is a big star in Taiwan, rising to fame in 2011 with the movie “You Are My Sweetheart”, which earned him the Best New Actor trophy at the prestigious Chinese Film Golden Horse Awards. In 2022, Ke Yidong’s directorial debut “Bad Education” Four Golden Horse Award nominations.

It’s worth noting that drones have become a popular filmmaking tool of late, with countless professional videos shot each year without a single unfortunate incident. Exact details of what happened on the set of Agent From Above on Dec. 27 remain unclear, The incident underscores the importance of safety protocols on movie sets.

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Netflix and every other video streaming platforms online have had their users indulge in the process of password sharing. But it seems like this practice might soon be turning illegal in the UK, as per recent piracy guidelines.

According to a new report, the act of sharing passwords for Netflix, Disney+, and Amazon Prime Video might soon be considered illegal in the UK. The news arrives from an update piracy guidelines that were shared by the British Intellectual Property Office. These stated that the “password sharing on streaming services,” which includes a number of the popular platforms like Disney+, can legally be considered as an act that breaks the copyright law.

TorrentFreak reached out to the UPO for more details regarding the legality of password sharing, and got the following response: “There are a range of provisions in criminal and civil law which may be applicable in the case of password sharing where the intent is to allow a user to access copyright protected works without payment. These provisions may include breach of contractual terms, fraud or secondary copyright infringement depending on the circumstances”

In simpler terms, if you share your password for the account on Netflix, Disney+, and even Amazon Prime Video, you can be legally prosecuted for fraud or for breaching the copyright’s law. Although this actually occurring in reality appears to be quite unlikely. This is all the information we have regarding this matter so stick around for more updates regarding this matter.

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Reports from multiple sources indicate that Netflix could soon release an AAA PC game. The streaming giant is having a fast-expanding collection of mobile games on Android and seems to be stepping up its efforts. A recent Netflix job listing required an expert in shooter games, fueling the current speculation.

While the details of the specific game under development are not known yet, such a game could be incorporated into the Netflix architecture. The company says it’s for a creative and highly-skilled Game Director, to help forge the game’s direction. The person will provide the vision and direction for the game from the concept phase up to launch and actual live operations. He is expected to bring industry-leading craft expertise and attention to detail.

Netflix asserts that creating a great game that players will want to come back to again and again. It says customers will be able to create, ship, and run a game without any competing design constraints. There are other allied listings by Netflix including a lead engineer. Netflix’s LA studio is expected to be the base for AAA PC game development. It could also be working on a cloud-gaming platform for higher-quality offerings to Netflix subscribers.

There are no specifics yet on the quantum of investment already devoted by Netflix to the AAA PC games cause. The adventure into the terrain of building AAA games is time-consuming and expensive. Amazon is one of the spectacular failures in the space and Netflix hopes to chart a more productive path.

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If you are a citizen of the 21st century, you have probably heard of FAANG, the world’s 5 biggest companies that are running our modern-day tech industry, or as folks call it – Big Tech. FAANG is an abbreviation for Facebook (now rebranded as Meta), Apple, Amazon, Netflix, and Google.

However, a recent report this week seems to indicate that FAANG is no longer relevant in today’s market and that today, Big Tech is now spearheaded by 6 new leading tech giants that make up MATANA, and they are Microsoft, Amazon, Tesla, Apple, Nvidia, and Alphabet (the parent company of Google).

In a recent video interview with Yahoo Finance Live, Constellation Research Principal Analyst & Founder Ray Wang states that the FAANG abbreviation should be reassessed as it no longer reflects the current market trends. 

In the interview, Wang debates that MATANA is an upgrade from FAANG as the new abbreviation added Microsoft, Tesla, and Nvidia into the Big Tech lineup whilst dropping Facebook and Netflix from the list altogether. 

The main reason behind the current market trend is because of both Facebook and Netflix are facing fierce competition from their industry rivals, whilst facing backlash from their audiences as well as regulations from governing bodies worldwide.

On the topic of Meta, Yahoo Finance quotes Wang, “Facebook has got to do something besides ads.” “Once again, they’re taking a beating for it. So, is it going to be the glasses? Is it going to be the metaverse? We’re not there yet and that’s really kind of what the challenge is.”

As for Netflix, Wang comments, “The reason they’re out is because, how many more subscribers? How many more subscriptions are you going to handle?” “Product placement should be where they are, plus the ability to do IP licensing. Look at how Disney makes its money.”

Thus, it seems as if the days of Meta and Netflix as market leaders in the industry are numbered, and unless both companies provide new and innovative products in the markets fast, they may end up the likes of Nokia, Blackberry, and other once globally dominant technology brands.

Coming to Microsoft and Nvidia, the analyst had several insights to share about them. To quote Wang via Yahoo Finance:

“Microsoft has more than just business-to-business and consumer – they’ve been able to manage both,” he said. “They’re positioned well for the metaverse. They’re positioned well for the cloud and, of course, they’ve got their gaming business.”

“Nvidia is a lot more than just the chips that we look at and more than the data center or gaming,” Wang said. “They’re sitting at the edge between AI, the metaverse, the future of computing, and the way they do their partnerships, they’re set up in a way that’s going to be dominant for quite some time.”

As for Tesla, people had already heard the story of Elon Musk many times, and that he is now the world’s wealthiest man on Earth. And despite the current negative press on Tesla cars, the company sales are still growing and projected to grow further as the world switches away from petrol and gas vehicles to the more environmentally friendly electrical vehicle alternative.

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Netflix is already known to be working on launching a new subscription model that will be more affordable but will run advertisements. While we have already reported on some details regarding the sacrifices the new plan makes for the cheaper price tag, a new report has revealed that it will also be missing another crucial feature.

According to a Bloomberg report, the new ad enabled subscription business model on the popular video streaming platform will not allow downloads either. For those unaware, the streaming service typically lets users download shows or movies that they would like to watch later on. However, it appears that the more affordable plan that runs advertisements will not let you download these shows for offline viewing.

The report found that the code in the Netflix iOS application stated that the “Downloads available on all plans except Netflix with advertisements.” As of right now, the exact price tag for this new subscription plan is still unknown, although, it is confirmed to be the new starting plan which falls below the Basic Plan that costs 10 US Dollars. With the ad supported tier, the streaming service will likely perform the same 480p streaming option as the basic plan but will generate additional revenue through the ads.

The company is apparently launching the new ad enabled tier due to a decline in users and its revenue. Netflix claimed that the lose in subscribers for the first time in a decade was reportedly due to a “a huge number of home sharing accounts” as well as upcoming “competition.”

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Apple enabled “reader” apps earlier this year, allowing customers to check in and pay for a subscription over external connections from sources other than the App Store. Netflix is adding a feature to its iOS app that directs users to its website when they wish to sign up for a new membership.

According to 9to5Mac, the Netflix app now uses the new iOS API for reader apps, which redirects users to an external website before completing a subscription. The exact date that Netflix began making this option available to iPhone and iPad users is uncertain, but according to reports, the deployment is now allegedly global.

When you click the subscribe button, the notification “you’re about to leave the app and travel to an external website” displays. The app explicitly states that all subscriptions should be managed on Netflix’s platform and that Apple is no longer in charge of the transaction.

After selecting Continue, you can enter your personal data, choose a payment method, and register for a Netflix plan on the Netflix website. This indicates that after the first year, Netflix is exempt from paying the recurring subscription cost of 15% levied for each subscription obtained through an iOS app.

This commission is lower than the typical 30% commission. It’s crucial to understand that Apple defines reading programs as those that offer digital material as their major features, such as periodicals, newspapers, books, radio, music, or videos.

Despite this adjustment, Netflix has long since given up on in-app subscriptions. In a 2018 update to the iOS app, the option to subscribe to Netflix directly through the provider’s official iPhone and iPad applications was removed. It should come as no surprise that Apple tried to prevent Netflix from requiring iOS customers to sign up for a Netflix plan through Safari.

Apple has finally let numerous app categories provide alternative subscription methods outside the App Store without having to pay a commission to the company, thanks to prior antitrust investigations. In a number of countries, including the Netherlands and South Korea, Apple has recently been forced to permit third-party payment methods in App Store apps.

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Earlier this year, Netflix had announced that it would be launching a new affordable subscription plan that had ads enabled. Now, the company has also confirmed that it will be teaming up with Microsoft to launch these new plans.

The video streaming platform has announced that it will be working with the American tech giant for these cheaper subscription plans. In other words, marketers that run ads through Microsoft can now have their ads running on Netflix and its entire audience. Furthermore, the company stated that all of these ads on its streaming platform will be exclusively available through Microsoft. To put things simply, Microsoft is the new technology and sales partner for the upcoming ad enabled plans.

Although, there has been no official word regarding the launch date for these cheaper plans. This new ad enabled subscription plan will be offered alongside the existing options and will let users gain access to the premium content at an affordable price. The company says that the new move is still in very early stages and that there is still plenty of work left to be done.

Netflix’s COO Greg Peters said that “In April we announced that we will introduce a new lower-priced ad-supported subscription plan for consumers, in addition to our existing ads-free basic, standard, and premium plans. Today we are pleased to announce that we have selected Microsoft as our global advertising technology and sales partner. Microsoft has the proven ability to support all our advertising needs as we build a new ad-supported offering together. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side and strong privacy protections for our members.”

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Netflix has launched spatial audio for all platforms in an effort to enhance the audio quality of its library of original movies. Particularly for users who use headphones to watch a TV show or movie, the functionality should offer more immersive sound.

Sennheiser and Netflix collaborated to develop an expanded spatial audio output, which can be streamed through stereo speakers or headphones without the need for additional hardware or a professional surround setup.

Instead of stereo output on the Netflix platform, content that supports it will now use Sennheiser’s Ambeo 2-Channel Spatial Audio format. Ambeo employs any surround sound or Dolby Atmos audio tracks that are available for the selected content in order to produce a more immersive stereo profile.

Additionally, Netflix also supports Apple’s spatial audio on Apple TV, iPhone, and iPad devices to deliver a rich surround sound experience with 5.1 surround sound and Dolby Atmos audio. The “Streaming quality” parameter should be set to “High or Auto” in order to listen to spatial audio on an Apple device that is compatible.

The feature will be available to all Netflix subscribers and will also work on devices that do not usually support spatial audio. Currently, the library of Netflix content utilizing the spatial audio feature is limited, however, users can search up spatial audio in the search bar to get the full list of shows and movies with spiral audio. Some early picks include Red Notice, The Witcher, Locke & Key, The Adam Project, and Stranger Things 4.

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Netflix, one of the leading media streaming platforms globally, had long said that its service would not include advertisements, but that is about to change as the company recently said that it will roll out a cheaper ad-supported plan.

While the new plan was said to be rolled out over the next year or two, it appears that the company is planning to offer it sooner. In an internal memo, it is said that the ad-supported plan will be released later this year.

As per the report in The New York Times, the company’s executives have told in an internal note that the cheaper ad-supported plan will be rolled out in the last quarter of this year.

During the same timeframe, the company could also introduce extra fees for the subscribers who are sharing a password to their Netflix account with other people who do not reside at the same address.

It was noted in the memo that every major streaming platform apart from Apple TV+ offers a low-cost plan with advertisements, including Hulu, HBO Max, Peacock, and others.

The company recently revealed that there are more than 222 million households who are paid subscribers of Netflix but it also claimed that about 100 million households are using the service with someone else’s account.

Greg Peters, CFO of Netflix, said that the company isn’t trying to shut down password sharing but it is going to ask users to pay a bit more to share accounts. It’s noteworthy that the company is testing extra fees for account sharing in Peru, Chile, and Costa Rica.

These new developments for the streaming giant come after its subscriber numbers fell for the first time. The company reported that last quarter, it lost 200,000 members, mainly due to the shutdown of its business in Russia. It is also expecting to lose another two million users this quarter.

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Last month, Netflix announced that they will soon be imposing extra charges on users who share their passwords with people outside their house. This new feature, along with one other will soon be launched in Chile, Costa Rica, and Peru for a test run.

Now, talking to investors and analysts, the company’s CEO Reed Hastings has stated that the platform would be open to exploring the potential that advertisement-based viewing plans, that would be cheaper for users to subscribe to, in a bid to get the service to reach more users. The statement comes after Netflix recorded a loss in subscriber base for the first time in over a decade.

Hastings told the analysts that the current market has made the company rethink its strategies and how it wants its users to experience the platform. The CEO made it clear that he doesn’t prefer the “complexity of advertisement” over the “simplicity of subscription,” However, he does realize that Netflix already reaches a high number of households within its target audience, and to grow beyond this, the platform needs to make some changes.

The company is betting on the cheaper ad-supported plan to be this change for them, which will drive their users beyond the current ceiling. The plans, however, are not ready yet, and Hastings states that it will take up to two years for them to materialize. It remains to be seen if the users will be interested in watching ads even after paying a subscription fee to the platform. Another thing that remains to be seen is how intrusive the adverts for Netflix will be. Will users experience ad breaks while watching shows or movies, or will Netflix bake them into the UI too? Will there be a skip button after a certain amount of time?

What do you think of this decision? would you be interested in buying a Netflix subscription that costs less but comes with ads? let us know in the comments below.

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Netflix has just brought another gaming studio under its wing. The company has now bought Boss Fight Entertainment, which is its third game studio. This acquisition was completed just earlier this week.

With this new takeover, the popular video streaming platform has expanded its portfolio of game studios as it seeks to increase its footprint within the gaming segment. For those unaware, the company has been buying game studios to offer smaller mini games from its platform that is built within its Netflix app itself. Through this acquisition, it is clear that the brand is going ahead to expand this mobile games store.

According to Amir Rahimi in a post, Vice President of Game Studios at the company, “We’re still in the early days of building great game experiences as part of your Netflix membership. Through partnerships with developers around the world, hiring top talent, and acquisitions like this, we hope to build a world class games studio capable of bringing a wide variety of delightful and deeply engaging original games – with no ads or in app purchases – to our hundreds of millions of members around the world.”

Previously, Netflix had added three new titles to its collection of mobile games, which now brings the total number of titles to 17. All of these can be played through the mobile app as of right now. At the moment, the latest games include This Is A True Story, Shatter Remastered, and Into The Dead 2: Unleashed. These games are bundled with the existing subscription pack and there is no pack dedicated for games alone.

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Netflix is working towards a new policy where users will have to pay a little amount on top of the plan fees to share the password with members outside their household.

In a blog titled “Paying to Share Netflix Outside Your Household”, Netflix said, “So for the last year we’ve been working on ways to enable members who share outside their household to do so easily and securely, while also paying a bit more. And over the next few weeks, we’ll launch and test two new features for our members in Chile, Costa Rica, and Peru.”

The move comes after Netflix repeatedly stated that users sharing their passwords with friends and family is hurting the company’s earnings. So now, users will need to pay extra money on top of their subscription charges if they want to share their passwords with someone outside their premises.

Netflix is introducing two new features, “Add an Extra Member” and “Transfer Profile to a New Account”, to overcome the problem of users sharing their passwords with members outside their household.

The “Add an Extra Member,” feature will provide users of Standard and Premium plans to add two sub-accounts for people they don’t live with. Each user would have their own username and password. And it will cost users CLP 2,380 (approx Rs 225) in Chile, USD 2.99 in Costa Rica, and PEN 7.9 in Peru.

Additionally, the “Transfer Profile to a New Account,” feature will allow users to transfer the existing profile to a new account, keeping the user’s watch history, favorites, and personalized recommendations. This feature will be available to Basic, Standard, and Premium plan members.

These new charges and features have not yet been introduced in India. Additionally considering that the Indian market is price sensitive and Netflix had to reduce its price for the Indian market as compared to other markets in the world, it would be interesting to see what strategy Netflix will adopt for India.

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