A new report has revealed that the festive season sales have been quite successful for smartphone makers in India and Samsung took the lead, beating out its competition with million of units of handsets sold.

The news arrives from a Strategy Analytics report, which claimed that the South Korean tech giant accounted for 26 percent of all sales during the festive season. This period ranged from 23rd to the 30th of September 2022. During this time, Samsung sold more than 3.3 million smartphones. The report stated that its premium smartphone models like the Galaxy S21 FE, Galaxy S22 Ultra, Galaxy S22 Plus, Galaxy, and Z Flip 3 saw robust sales thanks to aggressive pricing and discounts.

Similarly, even its mid range handsets were quite popular, especially the Galaxy F13 and the Galaxy M13 that were heavily discounted during this sales period. On the other hand, Chinese smartphone brands like Xiaomi and Realme rounded up the top 3 rankings with 2.5 million and 2.2 million units shipped during the festive sales, accounting for 20 percent and 17 percent market share respectively. In other words, we can see that Samsung took a commanding lead over its competition.

Despite the iPhone 13 and older iPhone models seeing heavy discounts as well, Apple did not make the top 3 list. While the smartphone makers saw great sales overall, the market during the festive season sale period in 2022 saw a 2 percent fall when compared to the same period last year. However, while the sales figure saw slightly lower, the ASP (Average Selling Price) was higher this time around. This meant that the revenue growth offset the volume decline.

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A new report has revealed that Samsung Electronics has seen robust performance in the first quarter of this year. Apparently, the company managed to hit a new record high market share in five years.

The news arrives from a StrategyAnalytics report, which stated that the global smartphone shipments fell by 11 percent year on year to 314 million units in Q1 2022. However, despite the decline, the South Kroean tech giant managed to achieve a notable market share of 24 percent during the first quarter. On the other hand, Apple came in second with an 18 percent market share, followed by Xiaomi, OPPO (including OnePlus), and Vivo that rounded up the top five list.

According to Woody Oh , Director at at Strategy Analytics, “We estimate Samsung shipped 75 million smartphones and topped the global smartphone market with a healthy 24 percent share in Q1 2022. It is the vendor’s highest first quarter performance by market share since 2017. Demand was strong for the newly launched flagship Galaxy S22 series, especially the higher priced S22 Ultra model. Meanwhile, Samsung continue to ramp up mass market A series in multiple markets.”

In other words, the company’s smartphone across multiple ranges saw great success across the globe. But as of right now, the global handset market is expect to further contract by around 1 to 2 percent in 2022. This is likely due to the effects of geopolitical issues, component shortages, price inflation, exchange rate volatility, and the ongoing pandemic as well.

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Apple has been focused on revamping its MacBook lineup and the efforts seem to be paying off as the company shipped around 6.5 million MacBooks in the third quarter of this year, increasing its market share.

This is being attributed to the strong demand for the Apple MacBook Air which was one of the first devices to come powered by the Apple Silicon‘s first chipset — M1.

The report coming from the market research firm Strategy Analytics, the shipment of Apple MacBooks grew 10 percent year-on-year and the company has managed to capture around 10 percent of the overall market share.

With this, the Cupertino-based technology giant is now the fourth-largest laptop brand, just behind Lenovo, HP, and Dell. Apple managed to increase its market share because of the surge in demand for the heavily discounted MacBook Air in the third quarter. In Q3 2021, Mac revenue hit an all-time high of $9.1 billion, ticking up 1.6 percent year-over-year.

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A new report from Strategy Analytics reveals that the global market for application processors (AP) grew by 21 percent year-on-year to $6.8 billion in the first quarter of this year, i.e. Q1 20201.

Qualcomm led the smartphone with a 40 percent revenue share, followed by MediaTek with 26 percent. Apple stood third with a 20 percent share in the market. Samsung LSI and Huawei HiSilicon complete the list of top five vendors.

The report adds that 5G application processors accounted for 41 percent of the total smartphone APs shipped in Q1 2021. Among them, entry-level 5G APs are sought after, such as Snapdragon 480 and Dimensity 700, which will help phone makers to bring the 5G connectivity to lower price tiers.

Qualcomm and MediaTek benefited the most with the forced exit of HiSilicon from the market due to several trade restrictions. Both companies gained double-digit shipment growth in Q1 2021. On the other hand, HiSilicon‘s smartphone AP shipments declined 88 percent in the same timeframe, per Strategy Analytics’ estimates.

Apple, Samsung LSI, and Unisoc also witnessed growth in shipments as well as revenue in the first quarter. With the increase in demand post-pandemic and new technologies like 5G, the growth momentum is expected to continue throughout this year.

Huawei has already sold off Honor to make it an independent brand so that it doesn’t have to adhere to the trade restrictions and can continue to grow. Now, it remains to be seen if Huawei will spin-off HiSilicon into an independent chip business.

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India is one of the largest smartphone markets in the world and the market witnessed a surge of 26 percent in the first quarter of this year with shipments of 38.8 million units of smartphones in Q1 2021.

A report from Strategy Analytics claims that the surge in demand is a result of eased lockdown restrictions in the first quarter and increased demand for new 4G smartphones.

Xiaomi remained the leading smartphone brand in the country with a 26.5 percent market share. The company is facing tough competition from Samsung which has captured an 18.6 percent market share in India.

Last year, in Q1 2020, Xiaomi had a massive 32 percent market share while Samsung had only 16 percent during the same time. Now, Samsung is trying to surpass Xiaomi to become the leading smartphone brand in India.

The new devices coming from the South Korean giant, including the Galaxy M-series, A-series, and F-series are in demand given that they offer a smartphone from a famous and premium brand at affordable prices.

Vivo managed to grab the third position in the Indian smartphone market in Q1 2021 with a market share of 18 percent, an increase of two percent compared to the same period last year. It is just behind Samsung and could pose a threat to the South Korean giant’s position in the Indian market. It is also spending heavily in India to boost its brand and in line with that, Vivo has become a title sponsor of IPL.

Another Chinese company OPPO got the fourth position in the Indian market with a 12 percent market share. The company is gearing up to boost its position in India and is reportedly set to launch its own online store next month.

Realme, which started off as a subsidiary of OPPO, is the fifth most-selling smartphone brand in India with an 11 percent market share. The company’s market share slipped from 15 percent a year ago, mainly because of the lagging offline presence.

The Indian smartphone market remains highly volatile and it will be interesting to be seen how the market share of these brands changes in the second quarter as India again imposes lockdown-like restrictions amid surging COVID-19 cases in the country.

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News emerged earlier last week, precisely on Tuesday, that the Suez Canal which is one of the world’s most-important waterways was blocked by a Panama-registered vessel Ms. EverGreen. The ship is said to have run aground due to high wind but human error isn’t completely ruled out at this point.

The blockade has lingered for almost a week and has left hundreds of ships waiting on both sides of the canal which is a 200km shortcut from Asia to Europe, connecting the Red sea to the Meditteranean sea.

Strategy Analytics has now predicted that the blockade could have an effect on the already battered smartphone industry but the effect won’t be much. The industry is already faced with a shortage of chips, also affecting tablets, laptops, TVs, and cars.

The research firm estimates that the Suez Canal record less than 5% of global smartphone logistics flow. A lot of these components are shipped worldwide using other sea routes or by airplanes. However, if an impact will be felt by the smartphone industry, Strategy Analytics thinks it will be through volatile oil prices. Most of the vessels that are held up at the Suez Canal are oil-laden vessels. Thus, the delay may lead to yet another upset for the volatile commodity. A rise in the price of fuel will affect delivery trucks and factories that rely on generators and could lead to a slight price increase.

Efforts are still underway to try to evacuate the ship, said to be the size of 9 football pitches and as tall as the Empire State building, from the position of obstruction.

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Strategy Analytics has released its report on the Global Connected TV Devices Market for Q4 2020. According to the report, Amazon overtook Samsung to become the leading brand overall for the first time. Also, in the smart TV segment, TCL came second ahead of LG.

As per Strategy Analytics, OEMs sold around 109.1 million units of connected TV devices (smart TVs, streamers, gaming consoles) in Q4 2020. Whereas, the figure for the whole year was 305.3 million units with a 7.6% YoY growth. Out of which, 186 million units were smart TVs and 81 million units were streamers.

The Amazon Fire TV Stick 4K was the best-selling streaming device in 2020. It helped the American eCommerce giant to dethrone Samsung to become the world’s leading connected TV devices brand. Additionally, Amazon and Roku together led the streaming devices category with over 60% market share.

Talking about smart televisions, Samsung maintained its top position. However, LG slipped to third place as TCL managed to come second. 

Further, Sony was the third-largest brand as a whole, thanks to the sales of PS5. However, Microsoft came distant ninth as it does not sell TVs like the Japanese electronics giant.

Also, it is interesting to see Nintendo in the fourth place. This clearly indicates how popular the company’s gaming consoles are despite their unavailability in a large number of markets.

As far as Chinese OEMs are concerned, TCL, Hisense, and Xiaomi ranked seventh, eighth, and twelfth respectively. Whereas, American tech giants Google and Apple acquired tenth and eleventh positions respectively

Last but not least, Strategy Analytics predicts the global connected TV devices market to continue growing in 2021 as people are migrating towards internet-based video platforms around the world.

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Strategy Analytics has published a report on the Global Smart Speaker Market Q3 2020. According to it, the sales increased by a mere 2.6% YoY. However, smart speakers with a display aka smart displays showed a huge improvement over the last year as more customers preferred them over regular smart speakers.

As per the report, the sales of smart displays hit 9.5 million units in the third quarter of 2020. In other words, it grew by 21% YoY. As a result, the market share of this product category rose to 26% from 22% last year.

Talking about brands, Amazon and Baidu led the smart displays market. The Amazon Echo Show 5 and the Baidu Xiaodu Zaijia 1c were the best-selling smart display products worldwide in Q3 2020. Further, Amazon also retained its position as the overall global smart speaker market leader with a 28.8% share of total shipments.

Other brands also witnessed an increase in their sales and market share, except for Xiaomi, which had a ‘disappointing quarter’.

Having said that, like smartphones, the global smart speaker market was also severely affected in the first quarter of 2020. But Q4 is expected to bring more sales, thanks to new models and economic as well as consumer sentiment improvements in certain regions.

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Last week, Canalys published a report on Global PC Market Q3 2020. Now, Strategy Analytics has released a report solely dedicated to Global Notebook PC Market Q3 2020. That means unlike the former’s, the latter’s report does not include tablets and desktops. However, the new report reiterates the success of Chromebooks and puts HP as the notebook market leader.

According to Strategy Analytics, the global notebook PC market shipped a total of 62.2 million units in Q3 2020 with a growth rate of 34% YoY. HP came first with 14.7 million shipments, closely followed by Lenovo with 14.6 million units who was the market leader in the previous quarter. Whereas, the third, fourth, and fifth places were occupied by Dell, Apple, and Acer with 8.5, 6.0, and 4.9 million units respectively.

As for market share, HP and Lenovo both garnered a 23.6% share each, followed by Dell, Apple, and Acer with 13.7%, 9.7%, and 7.9% respectively. HP was the best-performing brand with a 43% YoY growth, whereas Apple came second with a 39% YoY growth.

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Talking about operating systems, without any surprise, Windows captured first place with 45.3 million units in shipments and 72.8% market share. However, it grew the least at a rate of 23% YoY. On the other hand, the shipments of Chrome OS increased by a whopping 124% YoY with 10 million units. Also, it stood second in the overall notebook market with a 16.1% share.

Lastly, Apple managed to ship 6 million MacOS notebooks (Macbooks) garnering a 39% YoY growth. As a result, it came third with a 9.7% market share in terms of the operating system.

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As per Eric Smith, the Director of Connected Computing at Strategy Analytics, Chromebooks were popular in both consumer and commercial segments as it remained the favorite option for schools and students in developed nations. Further, gaming and ultramobile segments also performed well as consumers spent more money on notebooks for both entertainment and productivity purposes.

Last but not least, Chirag Upadhyay, a Senior Research Analyst at Strategy Analytics says that brands could have even performed better if they had the capacity to meet the demand. The last quarter of 2020 is also expected to have high demand with people continuing their work and education from home. The performance of the companies will depend on their supply chain management.

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Android OEMs have been launching 5G smartphones for a while now. But Apple introduced its first 5G handsets in the form of the iPhone 12 series only a few days back. Even though the standard iPhone 12 is expected to become the world’s best-selling 5G smartphone in terms of revenue in the second half (H2) of 2020 beating the Galaxy S20+ 5G.

Strategy Analytics, one of the leading analytical firms has released a report on top-selling 5G smartphones in terms of revenue for the first half (H1) of 2020. Unsurprisingly, Samsung leads the chart with three devices, followed by Huawei.

As you can see from the picture, first place is occupied by the Galaxy S20+ 5G while the Galaxy S20 Ultra 5G and Galaxy S20 5G have acquired second and third positions respectively. Whereas, the fourth and fifth places are captured by HUAWEI P40 Pro and HUAWEI Mate30 5G.

According to the report, the Galaxy S20+ 5G was popular in Western Europe, South Korea, North America, other regions. On the other hand, the two Huawei smartphones were widely popular in the company’s home country China.

Though the list does not include a single iPhone right now since the iPhone 11 series sold in H1 2020 is limited to 4G, the chart for H2 2020 is expected to be led by the regular iPhone 12. And possibly, other iPhone 12 models could also make it to the list.

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These days, smartphones are evaluated based on their photography and videography prowess. Almost all handsets released this year come with at least two rear cameras. The latest report by Strategy Analytics on Smartphone Image Sensor Market Revenue Share H1 2020 reveals how well the manufacturer of these sensors performed.

According to Strategy Analytics, Sony lead the market with a 44% revenue share in the first half of 2020. However, the report does say that the Japanese tech giant’s share dropped due to the rising competition from Samsung LSI, OmniVision, and SK Hynix.

Talking about Samsung LSI, it secured the second position with a 32% revenue share, thanks to its 64MP and 108MP high megapixel sensors. Whereas, the third place was acquired by OmniVision with a 9% share, followed by others with a 15% revenue share.

Further, the report also says that the image sensor market growth was affected by the COVID-19 global pandemic as the overall smartphone market declined. However, it began to recover as a result of the multi-camera craze, which mostly included 8MP and 2MP sensors.

Last but not least, Strategy Analytics predicts better performance in the second half of 2020 than the first half.

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(Via)

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Due to the on-going COVID-19 pandemic, many people are spending the majority of their time staying inside the house. This has led to a rise in demand for consumer electronics, especially laptops and tablets.

Now, the latest report from Strategy Analytics claims that the global sales rate for the tablets is expected to increase by 1 percent year-on-year to 160.8 million units this year. It adds that people are buying tablets at the fastest rate in six years.

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The report sheds light on the fact that people are buying tablets with a larger display, the majority of which measure larger than 10-inch. There’s also a demand for 2-in-1 models such as Galaxy Tab S7, Surface Pro 7, among others.

Thanks to the high demand, detachable tablet shipments have more than doubled from 17 percent tablet share in 2017 to 40 percent this year. As per the report, tablet sales are likely to remain plateaued over the coming years, the trend towards devices which compete more seriously as notebook PC alternatives is likely to continue.

Recently, a report from Strategy Analytics had revealed that notebook devices registered a 27 percent year-on-year growth in the second quarter of this year. Two leading companies in this segment — Lenovo and HP controlled almost 50 percent of the market share in Q2 2020. Lenovo accounted for 25 percent of the share, taking the pole position, while HP managed to grab a 24.8 percent market share in the second quarter.

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A new report from Strategy Analytics has revealed that the Global smartphone Applications Processor (AP) market has grown by 6 percent in terms of revenue in the first quarter of 2020 despite the Coronavirus pandemic.

According to the report from Strategy Analytics’ Handset Component Technologies (HCT), the global smartphone Applications Processor market now sits at 4.7 billion US Dollars. In the market, Qualcomm maintained a dominating lead with a market share of 40 percent. Huawei’s HiSilicon came in second with 20 percent, while Apple made accounted for 15 percent.

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“Qualcomm’s 5G-centric flagship smartphone AP Snapdragon 865 and its 5G SoCs Snapdragon 765/G were off to a great start and featured in multiple high volume smartphones from top smartphone manufacturers,” said Sravan Kundojjala, Associate Director at Strategy Analytics. In other words, 5G had a big role in help growing the market revenue for this quarter.

Samsung LSI and MediaTek came in third and fourth places respectively, rounding up the top 5 market revenue holders. For Qualcomm, its 5G enabled APs accounted for over 20 percent of the company’s total smartphone AP shipments in Q1 2020. Meaning, the newer and faster bandwidth saw notable growth during this period which is reflected in the overall market as well.

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Strategy Analytics has released a new report which reveals that the global smartwatch shipments grew 20 percent in Q1 2020 to reach 14 million units. It also reveals that Apple is dominating the market and Samsung holds on to the second position.

Apple managed to ship 7.6 million units of Apple Watches in the first quarter of this year, dominating the market with a share of 55 percent. This also represents a slight increase for the company compared to the same period last year.

Samsung, on the other hand, shipped 1.9 million units for a market share of 13.9 percent, which declined from 14.9 percent last year. Garmin, which holds the third position, managed to expand its market share from 7 percent to 8 percent and shipped 1.1 million units in Q1 2020.

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Steven Waltzer, Senior Analyst at Strategy Analytics, says that the global demand for smartwatches continued to grow despite considerable headwinds from the COVID-19 pandemic. He added that smartwatches are selling well through online retail channels, while many consumers have been using smartwatches to monitor health and fitness.

However, the company predicts that the global smartwatch shipments will slow sharply in the second quarter of 2020 because of the ongoing COVID-19 pandemic. Woody Oh, Director at Strategy Analytics says that sales in Europe and the US have inevitably been hit by virus lockdown in recent months.

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According to a new report, the global 5G smartphone market has crossed 24 million units in shipments in the first quarter of 2020. The demand has been noticeably higher this year, especially in China, with Samsung leading the market.

As per the report from Strategy Analytics, Samsung led the 5G smartphone market, with the South Korean tech giant shipping 8.3 million 5G handset units. Huawei followed close behind with 8 million units being shipped while the rest was rounded up by Vivo (2.9 million units shipped), Xiaomi (2.5 million shipped units), and Oppo (1.2 million units shipped).

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The remaining 1.2 million 5G smartphones were from various other smartphone OEMs. This graph showcases the growing popularity of the newer and faster bandwidth, 5G networking, in mobile phones. According to the report, high demand for 5G enabled devices was observed, especially in China, despite the ongoing Coronavirus pandemic that has plagued the world.

Associate Director at Strategy Analytics, Ville-Petteri Ukonaho stated, that “Samsung vaulted into the lead in Q1 2020, shipping 8.3 million 5G smartphones globally in Q1 2020. Samsung has strong global distribution networks and operator partnerships and new 5G smartphones in Q1 2020. Popular 5G models for Samsung include the S20 5G and the S20 Ultra 5G.”

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(Source)

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Xiaomi surpassed Huawei to become the world’s third-largest smartphone brand in terms of shipments in February 2020 according to a report by market research firm Strategy Analytics. This is the first time Xiaomi has ever overtaken its rival, Huawei.

As per the report, in February 2020 alone, the worldwide smartphone shipments fell 38% YoY accounting for 62 million units. Sales also dropped 39% YoY with 65 million units. These factors along with the backlog of 4G inventory have affected Huawei adversely. The company’s shipments and sales declined by 69% and 64% YoY respectively.

As a result, Xiaomi became the third-largest smartphone maker in February 2020, even though its shipments and sales dipped by 32% and 29% YoY respectively. With all that being said, the difference between Xiaomi and Huawei was merely 0.5 million or 500,000 units with a total of 6 million and 5.5 million shipments respectively in the previous month.

Further, Samsung seized the top position as usual in February 2020 with 18.2 million units, followed by Apple with 10.2 million units. Finally, fifth and sixth positions were acquired by Oppo and Vivo respectively with 4 million and 3.6 million units each. Also, like Huawei and Xiaomi, the above-mentioned brands encountered slump in their shipments and sales by a huge margin.

Huawei is already going through a tough time since the United States government added it to the ‘Entity List’ last year. This forced US-based companies to drop their businesses with Huawei and in the process, the Chinese smartphone maker also lost its Android license. Additionally, global smartphone shipments have been falling for YoY as people tend to use their phones for a long time.

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(Via)

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A research report by Strategy Analytics has forecasted a surge in the number of 5G smartphones by 2020. The report predicts that global shipments of 5G-enabled phones will peak at 199 million shipments worldwide. This will translate to an estimated 15% of all smartphone shipments. This is a huge leap from the 1% market share enjoyed by 5G phones in 2019.

The report also estimates that China, the United States, South Korea, Japan and Germany will account for 90% of all 5G smartphone sales. This is, no doubt related to the roll-out of 5G services in those countries.

Strategy Analytics equally recognised that the deadly Coronavirus epidemic presently ravaging some parts of China will have an effect on 5G phone shipments. Of particular interest, is the disclosure that most of the shipments will happen in the second half of 2020 as the first half will witness slower than expected shipments for smartphones supporting the next-gen network standard.

In addition, the report recognised India and Indonesia as the two important markets lagging behind in 5G adoption rates as they are not expected to have mass-market 5G networks for at least another year.

Recall that Strategy Analytics had earlier forecasted that 5G phone sales by 2025 could surpass 1billion units globally as more affordable 5G phones get launched.

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In recent years, Apple has been focusing its efforts in diversifying its electronics product offerings. One of its most popular endeavors is its Apple Watch series, which is a successful wearable lineup. Now, a report suggests that it has outsold Swiss branded watches in 2019.

According to Strategy Analytics, a researching agency, Apple’s sales estimates indicate that the Cupertino based giant has sold more watched in 2019 than all of the popular Swiss watchmakers. The figures reveal that the smartphone OEM sold 30.7 million Apple Watches last year. This figure marks a significant bump of 36 percent year on year growth over 2018.

In comparison, Swiss watch brands, altogether, sold over 21.1 million units in 2019, a notable fall of 13 percent in total sales over 2018. It indicates the still growing wearables market with Apple’s smartwatch offerings being a big hit in the market. Unfortunately, since Apple doesn’t publicize exact sales numbers, the figure above has been compiled after collecting data by various vendors by Strategy Analytics.

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Neil Mawston, Executive Director of Strategy Analytics, stated that “Analogue wristwatches remain popular among older consumers, but younger buyers are tipping toward smartwatches and computerized wristwear.” This implies that the youth are more likely to buy a smartwatch over a traditional wristwatch, showcasing a change in generational preference in recent years.

Furthermore, another analyst from the research firm also stated that brands like Swatch, TAG Huer, and Tissot need to hurry if they wish to jump onto the smartwatch bandwagon. Again implying that the younger generations prefer digital watches over conventional analog watches. Notably, Apple’s Q1 2020 earnings for wearables and other IoT devices (internet of things) are expected to bring in 10 Billion US Dollars, a number that is higher than the revenue generated by its Mac computers.

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(Source)

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Three of the major market research firms Counterpoint, Canalys and Strategy Analytics (SA) have all published their report showing the shipping estimates of the major smartphone companies. The data all seem to correspond with each other and shows Samsung retained its position as the number one brand in terms of smartphone shipment for the whole of 2019.

Huawei maintained its 2018 record by staying ahead of Apple to become the world’s second best selling smartphone manufacturer in 2019. This is especially surprising considering that the brand has been grappling with an obnoxious ban by the US government hinged on security concerns. Huawei shipped an estimated 240 million mobile phones, a tad higher than its entire shipment in 2018. On the other hand,  Apple managed to corner 200 million units, representing a slight drop in shipment.

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Xiaomi emerged as the fourth largest phone maker in 2019 with shipments estimated at 125 million. The figure is slightly higher than the company’s feat in 2018. Oppo rounded out the list of the top five manufacturers.

Despite individual gains, all three reports reveal that the industry experienced a slump with fewer phones sold in 2019 than in 2018. Counterpoint Research notes that this is the first time the smartphone market has ever declined for two years in a row. With the US’s trade wars still ongoing, and China’s coronavirus scare having potential implications for supply chains, 2020 could be another challenging year.

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(source 1, 2)

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According to a report published by Strategy Analytics, global smartwatch shipments in the Q3 of 2019 reached 14.2 million units which are 42% higher in comparison to the 10 million units sold in the same quarter of the yesteryear. “Smartwatch growth continues to soar, as consumers increasingly accessorize their smartphones with fitness-led and health-focused wearables,” said a senior analyst from the research firm.

Out of all the units sold, the Apple Watch accounted for 6.8 million units making it the most popular smartwatch. In comparison to Q3 of 2018, when Apple sold 4.5 million, the sales of its smartwatches in Q3 of the current year grew an astounding 51 percent. Correspondingly, the Apple Watch lineup single-handedly accounts for almost half of the market share.

Other leading manufacturers in this segment include Samsung and Fitbit. The South Korean Electronics giant shipped 1.9 million smartwatches worldwide in Q3 of 2019, almost doubling from 1.1 million a year ago. Speaking of its market share, it jumped from 11 percent last year to 13 percent in the current year, making it the second-largest manufacturer of smartwatches. One of the most selling models from the company is the Galaxy Watch Active 2 which is expected to boost sales even further in the forthcoming festive season.

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Closely followed by Samsung is Fitbit which sold 1.6 million smartwatches worldwide in Q3 of 2019, growing slightly from 1.5 million a year ago. Despite the growth in sales, it’s market share fell to 11 percent from 15 percent in the third quarter of the preceding year. “Fitbit continues to underperform in the smartwatch industry average, however, its recent takeover by Google could provide it with some relief and increased market share,” said Neil Mawston, Executive Director at Strategy Analytics.

Some readers might be surprised as Xiaomi seems out of sight in this report, however, it is hidden in the other segment. Noteworthy, it is one of the largest manufacturers of smart bands which happens to be a smart wearable and not a smartwatch in particular. Having said that, the company has recently launched its first smartwatch, dubbed the Mi Watch, it starts at Yuan 1299 and is packed with features. This device ticks almost every box that consumers in the budget and mid-range segment look for, therefore, Xiaomi is assumed to make a significant mark in smartwatch sales report in the coming quarters.

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A new research report by Strategy Analytics has forecasted a surge in the number of 5G smartphones by 2020. The report also projects that 5G phone sales by 2025 could surpass 1billion units globally as more affordable 5G phones get launched.

There is no argument that the entire tech industry is heading into the ear of 5G and soon, we may start seeing affordable 5G phones. Presently, 5G phones account for just 1% of the market but the research firm predicts that will rise to 10% by 2020 as more consumers migrate to 5G phones.

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According to a statement by Ville-Petteri Ukonaho, senior analyst at Strategy Analytics, “All major smartphone vendors including Apple are developing 5G handsets and will many more devices will launch in 2020.” Presently, Samsung is the market leader in 5G smartphones with strong sales in the U.S. and its home country of South Korea, where 1 million people signed up for service in the first 70 days of the rollout. But SA thinks China will be a key growth market for 5G smartphone sales as the country prioritizes rapid development of the high-speed 5G mobile networks. “The ability of the industry to deliver lower-cost 5G smartphones will be critical to allow China to reach this goal next year,” Ken Hyers, director of emerging device strategies at Strategy Analytics, said in a statement.

The next-generation 5G technology is expected to revolutionize the tech industry, facilitating the development and deployment of augmented and virtual reality (AR/VR) experiences for e-commerce, Internet of Things (IoT) appliances that automatically order products for home delivery and faster downloads of video ads that eat up bandwidth.

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For the past couple of years, Samsung has continued to dominate the smartphone industry with just Huawei posing any real threat to that dominance in recent times. However, the Korean tech giant remains unassailable at the top of the charts, a recent research report of the global smartphone industry for Q2 2019 by Strategy Analytics and Counterpoint show.

Both reports confirm that the smartphone shipment fell year-over-year. The decline didn’t affect Samsung and Huawei as they saw a modest increase in shipments and market share during the period.

Strategy Analytics data shows that the global shipments fell 2.6% while Samsung recorded 1.9% increase, Huawei gained 1.7% and Apple lost 0.7% year-over-year. Talking of figures, Samsung sold 76.3 million smartphone units in Q2 2019 while 58.7 million devices were shipped by Huawei. Apple managed to ship 38 million iPhones.

Samsung remains the top smartphone manufacturer, Huawei and Apple follow
Xiaomi and Oppo follow the top three OEMs with 9.4% and 8.7% market shares. Both companies also saw a slight increase in their market share.

Counterpoint’s research gives roughly the same data with a bit more detail for the rest of the brands in the top 10. Samsung’s market share is around the 20% mark, Huawei nearly 16% and Apple with a little over 10% share. All three OEMs have a slightly lower market share according to Counterpoint’s research. And on the contrary to Strategy Analytics’ report, global shipments are down just 1.2% as opposed to 2.6%.

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Counterpoint’s data also shows that HMD Global Nokia’s shipment grew by 20% in Q2 2019 YoY. The company clinches the 9th place in the global rankings which is a monumental achievement for a relatively new company. Lenovo and Vivo also record a modest increase in sales while LG struggles to keep it afloat. Realme’s growth is 848%, which is normal given that the company’s first smartphone was released in Q2 2019 last year.

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After losing to Samsung in the first 2 quarters, Apple has reclaimed the position of the top smartphone manufacturer in the United States. The report which comes from Strategic Analytics also reveals a decline in shipments compared to last quarter.

Apple may have reclaimed the number one spot but it only shipped 12 million smartphones in Q3 2017, compared to 13 million in Q3 2016. However, that figure still gave it 30% of the market share. Reasons provided for the dip include the lukewarm reception of the iPhone 8 and iPhone 8 Plus, in addition to them going on sale in September, and plenty of customers who rather waited for the iPhone X. Sadly, the iPhone X didn’t make the cut as it went on sale this quarter (Q4).

Samsung is second on the list with 9.9 million shipments, 200,000 more than what it recorded in Q3 2016. The bulk of its shipment is said to be shared between the Galaxy S8 in the high-end category and the Galaxy A5 in the mid-range category.

LG clinches the third spot with a 17.2% market share and 6.8 million shipments. According to Linda Sui, a director at Strategic Analytics, she said “…LG has expanded its retail presence at major operators this year, like Sprint and AT&T, and this is helping LG to stay one step ahead of ambitious new rivals such as ZTE.”.

ZTE is 4th on the list with 4.6 million units; 1 million units more than the same period in 2016. The Chinese manufacturer’s success is attributed to its success in the prepaid segment, most especially its partnership with Tracfone. ZTE has also been able to capture market share formerly owned by TCL(Alcatel) and Blu.

READ MORE: IDC Research: Apple, Amazon Tablet Sales Grow, But Overall Tablet Sales Continue to Decline

Closing the top 5 is Motorola. This is its first time of entering the top 5 since 2015. The Lenovo-owned company was able to nearly double its shipments from last year thanks to its expanded distribution with America’s top carriers and the success of phones like the Moto Z2 Play.

(Source, via)

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A recent report by research firm, Strategy Analytics has revealed that Xiaomi’s Q2 sales has propelled it back to one of the top five smartphone brands in the world. The info was shared on Weibo by Xiaomi’s CEO, Lei Jun.

Xiaomi has slowly been regaining its market share this year. At the beginning of last month, it reveled that its shipments for the second quarter of the year was 23.16 million units. However, the report by Strategy Analytics puts the figure at 23.2 million units and their market share at 6.4%, propelling it to fifth position globally.

The report puts Samsung at the top with 79.5 million units compared to Q2 2016’s 77.6 million. Apple is number two with 41 million units sold, followed by Huawei at number three with 38.4 million units.

OPPO is fourth but has recorded the highest increase, jumping from 18 million units in 2016 to 29.5 million units in the same quarter this year.

READ MORE: Xiaomi May Dethrone Samsung in Indian Smartphone Market; Vivo & OPPO Also Growing Rapidly

Overall, the smartphone market has seen an increase in total shipments this year. The report puts the total amount at 360.4 million units as against 2016’s 341.5 million units.

(Source,via)

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Sales and marketing consulting company, Strategy Analytics, released its report for the overall profits made in the smartphone industry last quarter, and Chinese giant, Huawei leads the pack of android manufacturers.

Although Huawei secured 2.4% of the total $9.4 billion the industry recorded, it is still a far cry from the top earner, Apple. The iPhone maker accounted for a whooping 91% of the profits making it the most profitable phone manufacturer for Q3 2016. We are sure investors in the Cupertino-based company are really happy about the figures.

Apple was able to record such high profits due to their strategy of minimizing production costs and maximizing pricing.

Huawei’s $200 million pales in comparison to Apple’s $8.5 billion but they have done well to emerge at the top of android manufacturers. Executive Director at Strategy Analytics, Neil Mawston, says Huawei was able to achieve this because of their efficient supply chain, sleek products, and effective marketing.

READ MORE: Huawei Closes in on Apple with Less Than 3% Gap in Q3 2016 Market Share

The list also has Chinese manufacturers, OPPO and Vivo claiming third and fourth spots. Each of them grabbing 2.2% of the total profits. This is a surprise as even though they are the second and third best selling manufacturers in China, we weren’t expecting them to dominate worldwide. But seeing that other global manufacturers like LG and HTC are having a bad year, and Samsung is still dealing with the loss caused by the Note 7, we guess it is understandable.

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