A few days back, Meizu announced the return of its ‘mblu’ brand, which is commonly known as ‘Blue Charm’. Yesterday, Mblu debuted its own sub-brand called ‘lifeme’. Let’s take a look at what’s this new brand is all about.

During the earlier days of Meizu, the Mblu brand was all about smartphones and related accessories. But this time, the company is taking a different approach.

As per the official announcement on Weibo, the resurrected Mblu brand will focus on creating high-quality lifestyle products for the youth. These products will be sold under a new brand called Lifeme.

Meizu’s sub-brand has even revealed the first batch of Lifeme products. They are as listed below.

• Lifeme BTS30 Bluetooth Speaker
• Lifeme BTS10 Bluetooth Speaker
• Lifeme Hand Warmer + Power Bank
• Lifeme Pearwood Umbrella
• Lifeme Leather Power Bank
• Lifeme Backpack

We think that Mblu will be introducing more products as Lifeme brand grows gradually. That’s because, in July, Meizu created Mblu Weibo accounts for tablets, smartwatches, TVs, and routers. The new Mblu might operate like realme TechLife, which also has a sub-brand called DIZO.

That said, although Mblu confirmed the products that it will be launching first, it is yet to reveal when they will be hitting the markets.

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Meizu is one of China’s most innovative smartphone manufacturers but the brand has not been very successful as the likes of Xiaomi, OPPO, Vivo, Realme, etc. As a result of a downturn in its business, the brand discontinued its Blue Charm product line, opting to focus on the flagship Meizu brand. The company is now announcing the return of the Charm Blue brand.

In a Weibo post, Meizu Charm Blue officially announced the return of the brand after being off-air for 1269 days. Going by this, it means the brand halted product releases in March 2018, about four years after the product line opened. Meizu introduced the Charm Blue product line in December 2014.

The reintroduction of the Charm Blue brand won’t be just for smartphones alone, apparently. In July this year, the Chinese manufacturer opened a couple of new Weibo accounts under the Blue Charm (Charm Blue) name. The accounts include the Blue Charm TV, Blue Charm Tablet, Blue Charm Watch, and Blue Charm Router. This is definitely an indication that apart from smartphones, new smart accessories, wearables, AIoT products will be released soon.

Information from Weibo also shows that the Charm Blue brand will be headed by Hua Hailiang, vice president of Meizu Technology. Li Nan was for long the head of the Charm Blue arm until he left the company last year to establish his own start-up.

The Chinee innovative company will be looking to fight for the market share relinquished by the exit of Huawei but we can’t say for sure if it is not coming late to the party. We expect the company to start teasing its upcoming product offerings under the brand soon.

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Meizu continues its restructuring efforts in a bid to achieve greater market presence. The company had earlier rejigged its entire operation, with the creation of the Meizu division as well as the Blue Charm division and the Flyme division. The Meizu division oversees the flagship smartphones while the Blue Charm division handles mid-range and budget models and the Flyme division handles the software aspect. Meizu’s CEO, Huang Zhang was identified as heading the Meizu division while the Blue Charm division is said to be headed by Li Nan, longtime Meizu VP.

It is now rumoured that Meizu’s CEO/ Founder Huang Zhang will personally oversee the Blue Charm division in a new adjustment. The report alleges that the CEO will be involved in the product planning and building in the division. This leaves us confused as to what happens to Li Nan who was earlier unveiled as the President of the Blue Charm division. But Li Nan is reported to have confirmed that Huang Zhang has taken over the Blue Charm division to enable the brand launch a major offensive next year from the division.

Read Also: Meizu M15 Plus (and Meizu M15) Anniversary Phone launching Next Year

Meizu’s Blue Charm division is very well known for its mid-range and budget models which are usually with topnotch designs. The Blue Charm models could sometimes pass for flagship models like the M6 Note and several others. The company is expected to release a flagship or perhaps two products for its 15th anniversary next year. It may just be a scenario of the CEO trying to ensure the smartphones launched under both the flagship Meizu division and Blue Charm division come out with thrilling designs. We’ll be on the lookout to see how this pans out.

(source)

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Recently, a set of headphones said to be an upcoming product from Meizu‘s Blue Charm division made its maiden appearance online. The headset had the inscription “mBlu” crested on the body thus fuelling speculations that the Blue Charm division was likely going to be renamed as mBlu. The purported Meizu mBluheadphones have made another appearance online, this time around in multiple pictures.

The photos which popped up on Weibo appears to show the Blue Charm headphones with a translucent design. The design looks similar to the one which had earlier appeared online bearing the mBlu inscription but this time around we couldn’t find any logo on the body. Perhaps that is because the images are sort of blurry. The headphones have a silver colour and the wire also have a similar silver colour which sort of looks attractive.

Read Also: Meizu’s mBlu Headphone Leaks, Confirms Change Of Blue Charm Brand To mBlu

Meizu had reorganised the company into three divisions, Meizu Blue Charm and Flyme divisions. The Meizu division oversees the flagship smartphones while the Blue Charm division handles mid-range and budget models and the Flyme division handles the software aspect. However, it was recently revealed that the Blue Charm division will soon be rebranded. We had earlier spotted a Meizu bezel-less smartphone named mBlu Zero. Also, Meizu recently renamed its Charm Blue website to mBlu.com. With the high-quality products lined up for release under the Blue Charm unit, we may likely be seeing some new products hitting the stands soon.

(source)

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A couple of days back, a logo purported to be for the new Meizu Blue Charm division leaked. Recall that we had reported a few months back that Meizu had officially announced the splitting of the company into three new divisions where they now have the Meizu brand, Blue Charm and the Flyme divisions. The new reorganisation also sees the reshuffling of the various portfolio with some execs moving upward. Meizu President, Huang Zhang, also known as Jack Wong, remains as Chairman and CEO of the company, overseeing the entire operations of the company. Mr Wang will also directly oversee the high-end Meizu products and the result of that is the awesome Pro 7 design we have seen in leaks.

The latest development is that another logo said to be for the Blue Charm division has leaked with an entirely different design. The new Meizu Blue Charm logo is even shown embossed on the rear body of the Meizu E2 but that may be fake. Quite honestly, the newly leaked logo looks nicer than the first one which looked like a spiral or wavy line that isn’t really creative. But the question which pops up is which of them is the genuine logo?

Well, someone who’s a well-known tech blogger in China known as Deng Deng went on to comment that both of the purported Blue Charm logos are not genuine. He may just be correct because it doesn’t make sense to split the brand identity so obviously. Fine, for ease of management the company is already three different divisions but the brand is best left as one Meizu with a single logo. Well, we really can’t predict what the new business model the media-shy Jack Wong brought back to try and grow the company. Nothing has been clearly disclosed. Curiously, even Li Nan who is the new head of the Blue Charm division and had been quite vocal on Weibo in the past has been unusually silent these days. Just bear in mind, though, that the two Blue Charm logos being bandied around might be fake.

(source)

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There are rumors that Meizu is planning to split the Meizu brand from the Blue charm brand, turning both into two separate Meizu sub-brands. Just few days back, the company released two smartphones under both sub-brands, the Meizu X also called Charm Blue X, as well as the Meizu Pro 6 Plus. The company is also expected to announce the Blue Charm Note 5 or M5 Note and M5 Metal on December 6.

According to  several sources, the December 6 conference will not only see the company releasing the M5 Note and M5 Metal, but also announce the splitting of  the Blue Charm from the Meizu brand. Both would exist as sub-brands and would be independent of each other just the way Huawei separated its elitist Honor sub-brand from the Huawei brand.

Read More: Meizu Pro 6 Plus Official: A True Flagship With Exynos 8890, Quad HD Display & More

In this regard, what is said to be a conversation on WeChat by some of Meizu’s officials containing statements that seem to disclose the separation of the brand names. W are just four days away from December 6, so we’ll wait to see if there is going to be an official statement or not.

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Meizu recently announced and sent out invites for an upcoming concert holding on October 31 at Beijing. The concert is said to have been sponsored in collaboration with Lynx and so is named Lynx Meizu Night Live. Well, facts are emerging that the concert may not be just a concert after all. There are indications Meizu would likely release a smartphone.

There are indications that the concert is actually a conference and a smartphone, likely the Meizu M5 aka Blue Charm 5 may be released on that day. Meizu’s VP Li Nan’s response to a user’s comment on Weibo hinted that the device would be unveiled ahead of its November 11 sales.

Read More: Meizu Accuses Xiaomi, OPPO & Smartisan of mBack Patent Infringement

Now not much is known about the said Meizu M5 but since the device would likely be launched soon as well as go on sales November 11. The features and price would certainly be revealed soon.

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Meizu is yet to announce a new phone but alongside the Meizu Pro 6S that got its 3C certification last week, another Meizu phone with model number M611A also got certified. Sources have said it is a new phone in the Meizu Blue Charm series. There however seems to be another variant of the phone with model number M1611 whose photos have been leaked.

The phone is said to feature a poly-carbonate body and sports a 2.5D glass in front. There’s also the trademark mButton sitting on the lower chin. On the back, there is the camera and LED flash positioned on top of one another. We also have the Meizu name below the camera setup.

The source that leaked the images added that the Meizu M1611 will have a 5” screen with probably a 1080p resolution, a Mediatek Helio P10 processor, 3GB of RAM, 32GB of built-in memory, and a 3000mAh battery. The Meizu M1611 will also have full network support. While there is no confirmed release date, it is expected to launch by month’s end and be priced around 899 Yuan ($134).

The Meizu M611A and the M611Y have received their SAR approval. The M611A is said to be launched with YunOS while the M611Y will be the international version.

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The rhythm of the Chinese phone market is expected to see a change from next month, seeing more devices getting released ahead of the year end sales. It is speculated that majority of the releases would be flagship devices and one of the manufacturers expected with a flagship device or two is Meizu.

Rumors are rife that Meizu is expected with a new smartphone release by the end of October or possibly in November and the smartphone has been given as the Pro 6S which would take over from the Pro 6 released earlier in the year. To be more concise, it is said that there might be two smartphone models one of which will be powered by the MediaTek Helio P20 processor and will go be the moniker Meizu Pro 6S. The Pro 6S apart from having a different processor from the Pro 6 Plus, will also come with a smaller 5.2-inch display.

On the other hand, the second expected flagship is said to be called Meizu Pro 6 Plus and would be powered by an Exynos 8890 chipset. According to the leak source, the Pro 6 Plus will feature a 5.7-inch display but it is unknown if the display would be curved.

On top of that, Meizu is said to be working on redesigning the looks of the devices and that the Chinese phone maker is looking to create a design where the antenna bands are completely hidden. If true, the devices are expected to see a more refined and unified visual effect.

Read More: Meizu Pro 6 Official: Details About Specs, Features, Camera & Pricing Inside

Also worth mentioning is the news that Meizu seem to have manufactured a new device with display screen in the region of 4.7 inches to 5 inches with plastic body. The said device adopts the model number M611A and has received 3C certification in China (pictured above). The details from the production factory also gives the idea the device will run on the Yun OS. We could be looking at another Blue Charm smartphone as well along side the Pro 6S and Pro 6 Plus. But then, we can’t be so sure until the devices are officially announced.

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The competition in the low-end market is really getting intense with Chinese smartphone companies releasing handsets that offer much more value than the price you pay. Today, after much waiting, Meizu released a brand new device, the Meizu M3S. This particular device will be a slight upgrade as compared to the Meizu M3 that was released back in April, coming with a metal body and adding fingerprint ID as well as a couple more features in the specs department.

First of all, Meizu has upgraded the body on the Meizu M3S to metal, which makes the device look much more premium than the polycarbonate Meizu M3. The overall dimensions will remain the same as before, i.e. 141.9 x 69.9 x 8.3mm but the owing to the metal body, the weight is slightly increased to 138 grams. In comparison, the Meizu M3 weighed 132 grams, so not a big increase in this department.

Given that the phone now comes in a metal built, Meizu has also added the popular rose gold color option along with the grey, silver, and gold options. For a smartphone that costs just 699 Yuan or $106, these are some pretty great options.

Apart from upgrading the body to metal, Meizu has now incorporated a home button enabled fingerprint sensor on the Meizu M3S. The phone is using the company’s mTouch 2.1, which can be used to unlock the device with fingerprint, make payments, encrypt apps and comes with other mBack features. Another upgrade is seen in the battery department, increasing the capacity from 2870mAh to 3020mAh on the new M3S model.

Rest of the specs are the same as the Meizu M3. So, the phone comes with a 5-inch 720p display with 2.5D curved glass and Mediatek’s MT6750 octa-core processor clocked at 1.5GHz inside. There will be 2GB RAM + 16GB ROM and 3GB + 32GB ROM options which are eMMC 5.0 storages along with MicroSD expansion. Coming to the camera, the phone features a 13MP f/2.2 aperture lens at the back with color temperature flash and PDAF. Up front, you get a 5MP shooter with 4P lens, f/2.0 aperture, and FotoNation 2.0 Intelligent beautify software.

The rest of the specs are standard such as dual SIM dual standby, dual-band Wi-Fi, Bluetooth 4.0 etc. As for software, the phone runs on Flyme based on Android 5.1.

The Meizu M3S starts at 699 Yuan ($106) for the 2GB RAM + 16GB ROM version and goes up to 899 Yuan ($136) for the 3GB RAM + 32GB storage version.

Registrations for the first sale are already underway in China and the phone will go on sale via major sellers in China on June 18.

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Meizu confirmed earlier today that it will announce a new device, called as the Blue Charm metal on October 21. In fact, the company has included the phone’s metal back cover in the invites that were sent out earlier today.

Now, Meizu Blue Charm Metal smartphone has been spotted in a video alongside the Honor 7 flagship. Although the screen size and specs would put both the device in the same segment, pricing wise, it is said that the Blue Charm Metal will be much cheaper, somewhere around 999 Yuan ($157).

The video shows us the comparison of both the devices in one particular area — GPU Rendering. It looks like the tester turned on the GPU Profile Rendering option of Android from the Developer options on both the devices to show the real life GPU performance.

In the video, the Meizu Blue Charm Metal has comparatively much smoother GPU rendering than the Honor 7 flagship. But, this isn’t conclusive since we don’t know whether both the devices were under similar environment. So, we will have to wait for an official review from our side to see whether the GPU performance of the phone will be as good as shown in the video.

As for the specs, the Meizu Blue Charm Metal will reportedly come with slightly better specs than the existing Meizu M2 Note. The processor will be octa-core clocked at 2GHz, which will most likely be MT6795 Helio X10. There will be 2GB of RAM on board along with 32GB storage and 5.5-inch FHD 2.5D glass display.

It looks like Meizu is targeting the low-end segment, particularly the Xiaomi Redmi Note 2 with this new device. We will keep you guys updated with more information in the coming days. So stay tuned.

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Although its been just about a month since Meizu announced its flagship Meizu Pro 5 smartphone, the company is already preparing for another smartphone launch. Meizu has started sending out invites for its October 21 event to the Chinese media, where it will most likely reveal a new model in the Blue Charm family, possibly the Meizu M3 Note. It might be another variant of the M2 Note, since the phone reportedly runs on YunOS 3.1.6, but lets wait for an official confirmation from the company.

We had already seen the model on TENAA yesterday with the model number Meizu M57A revealing some of the key specifications as well as images of the device. Now, Meizu’s invitation reveals a lot more about the upcoming Meizu M3 Note. The invite comes with a metal back cover, confirming that the new Blue Charm model will feature a metal body. This will be the first time a Blue Charm device is featuring metal housing. The phone will reportedly come in different colors like, white, pink, gold, blue and silver.

As for the specs, the Meizu M3 Note is expected to feature an octa-core 2GHz chipset with 2GB RAM and 32GB of expandable storage. Up front, it will have the same 5.5-inch 1080p display as the M2 Note, but with 2.5D glass. There should be a 13MP camera at the back, and a 5MP shooter up front. Finally, the phone will run on YunOS 3.1.6.

Expect more information before the official release on October 21.

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Meizu confirmed that it will be releasing a new variant of the Meizu M1 Note on June 2. Thanks to a set of leaked images, we already know that the phone will have a side placed power button.

Now, today’s leak once again reveals an oval shaped physical home button. While this is an interesting move by the company, it doesn’t come as a surprise as we have seen an earlier leak with the exact same physical home button. However, reports have said that physical button may just be for improving user experience and it may not feature a fingerprint sensor. The rear side features a plastic finish with metal frame on the side.

We have also spotted the device on Geekbench, which reveals a full HD 4.6-inch display.This should provide an impressive pixel density. Other specs include octa-core 64-bit MT6753 chip, 2GB RAM, 13MP Camera, 8MP front shooter and Android 5.1 OS.

However, from the earlier leaked images, it doesn’t look like the phone features such a compact display i.e. of 4.6-inches. So, its best to wait till an official confirmation from the company on June 2.

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According to the latest reports, Meizu is busy preparing multiple products for launch in June. We already know that the company might release the Meizu Blue Charm Note 2 next month. But yesterday, a new certified Weibo account came up on the social networking site with the name Meizu Accessories and revealed four new posters for the June 2 conference.

The posters are teasers for four different products. The posters reveal that on June 2, the company will release products related to Wi-Fi (Meizu Router), charging (new power bank) and two other products, which could be a smart band and a fan. It looks like the company is following a similar trend to Xiaomi. So, we could see products which directly compete with Xiaomi’s existing product range.

June 2 is not too far away, so we expect more details pretty soon.

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We have been hearing rumors about an event from Meizu later this month and looks like it was for the official debut of the company in India. Earlier today, Meizu announced via its official Facebook and Twitter accounts that it will be entering the Indian market this month.

The company has held a new press conference in the country, where it will most likely unveil a number of its existing device portfolio. The company is yet to reveal which phones will make it to India first, but our best guess is the two popular devices from the Blue Charm series, namely the Meizu M1 Note and the Meizu M1 Mini will debut first in the market.

Interestingly, the event poster unveiled via a tweet uses the same quote from Lei Jun’s Speech at the Xiaomi Mi4i unveiling “Are You Ok?”.

India has one of the fastest growing smartphone market and its no wonder than many Chinese companies like Xiaomi, Gionee and even Nubia are trying to get hold of a share of the market. Meizu’s entry will further intensify the competition in the country, especially, in the mid-range and low-end segments.

Well, the announcement is just a few days away, so expect more details soon.

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We know everyone is excitedly waiting for lollipop update on their Android smartphones, and today, we have some information about the Meizu’s release schedules for existing devices.

The company has decided to roll out Android 5.0 to the earlier devices first. So, Meizu MX4 Pro’s Android 5.0 update based on Flyme 4.5 has already entered beta testing. The final version will be available to download by the end of April around 28th.

Even Android 5.0 for Meizu MX4 has a similar testing and launch schedule. So, the ROM has already entered beta and will be available to download from April 28.

Interestingly, the recently announced Meizu M1 and M1 Note devices will receive Android 5.0 with Flyme 4.5 update only by the end of June. The ROM will enter beta testing at the start of the month.

Finally, its good to see that Meizu has not forgotten its old devices. Both Meizu MX3 and MX2 are confirmed to receive Android 5.0 update. Their ROMs will enter beta by the end of April, so you can expect the latest Android version on these devices by the end of May.

Its really refreshing to see that Meizu has not abandoned its old devices. These phones are more than 2-3 years old, and most manufacturers would have simply terminated updates for them. But Meizu has decided to gift its loyal users with Android 5.0, which we feel is a great move by the company.

So, what do you think about the Android 5.0 release schedule for Meizu devices? Is it a bit late? Or are you okay with a June Android 5.0 release for Blue Charm devices?

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According to the latest reports, the recently announced Meizu Blue Charm will ship with a smaller battery of 2500 mAh. During the announcement, the company had said that the phone will come with a 2610 mAh battery pack.

The company said that due to quality control measures, it had to change the battery supplier in its latest smartphone. Meizu decided to go with a new supplier to increase the battery size on its Blue Charm smartphone, however the battery supplier failed to provide quality control measures in the long run, after which the company decided to go with a smaller battery. So, the Meizu M1 battery will be reduced to 2500mAh in all the units that will be shipped. The company has even changed the specifications on its official website to notify the change.

The overall specifications of the phone makes Meizu’s smartphone one of the best value for money budget phones in the market. The company made sure that its nearest competitor in the price segment, the Xiaomi Redmi 2 is inferior to its phone in almost every aspect. Meizu’s Blue Charm specs are better and even the overall design of the phone is better than the Redmi 2. Even with this change, the Blue Charm will still have a bigger battery than the Xiaomi’s 2200 mAh.

The overall specifications of the phone are pretty high end for its price class. The 699 Yuan Meizu M1 comes with a 64-bit quad-core MT6732 processor along with 1GB RAM and 8GB of expandable memory. There is a 5-inch display up front which sports a resolution of 1280 x 768 pixels. There will be a 13MP rear camera and with this change, a 2500 mAh battery. The phone will support high speed 4G LTE networks and will come in a number of color options.

With this slight change in the battery capacity, users might be worried that the battery life of the phone could be affected. However, Meizu has assured that after OS optimizations, the Meizu Blue Charm will offer the same kind of battery life as it did with the 2610 mAh battery.

Anyways, we still haven’t got the device for testing, so once this revised model hits the stores, we’ll have a better idea how long this 2500 mAh Meizu M1 battery will power the device.

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Last month, Meizu officially announced the Meizu M1 Note in the market. Now, we are eagerly waiting for the second device in the lineup, the 5-inch Meizu M1 Note Mini. We have already seen some pictures of the device which looks similar to the iPhone 5C but today we have yet another leak which reveals the back design.

The leaked back cover of the upcoming Meizu M1 Note Mini is almost the same as the ones leaked last month. While the design is a lot similar to the M1 Note, the back cover on the new phone is reportedly made from different materials. There is a camera sensor on top with the single LED flash below it and the Meizu logo lies at the bottom.

As for the tech specs, the phone is said to come with a 5-inch 1080p display with MT6753 instead of MT6752 as earlier predicted. It will support CDMA20001X, EVDO Rev A, and FDD LTE/ TDD LTE networks. There will be 2GB RAM onboard and a 13MP + 5MP camera on the back and the front.

The company had teased a photo a few days back about the upcoming device. There were three different circles with another one in the middle. We thought that it meant three different launches in the Blue Charm brand on Jan 27. But looks like it means the upcoming phone will support the three main carriers in China namely the China Unicom, China Telecom and the China Mobile.

It is also said that a CDMA version of the Meizu M1 Note will be announced at the press event.

We are just two weeks away from the launch and we are sure that more leaks and pictures on the upcoming 5-inch Meizu M1 Note Mini will follow.

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According to a weibo post of Meizu’s senior manager Zhang Heng, Meizu will announce its new products on January 27. The chart that appeared with words “lucky three” gave the evidence that it will be three products.

Now, the latest sources show that the three new products that are going to be launched this January are Meizu Blue Charm M1 Note CDMA edition, Meizu router as well as Blue Charm 5-inch Meizu phone.

As you can see, all the three devices are expected to targeted at the mid-range segment which means Meizu is all set to compete with the two launches that Xiaomi has confirmed today. However, judging from the features and the design, the upcoming Xiaomi flagship, possibly the Redmi Note 2 looks like a much premium device than any other mid-range offerings that we have seen recently. As a result, it would be interesting to see how Meizu’s M1 Note as well as the 5-inch phone competes with this device. There’s another phone/ device which will be announced at the 15 January event, but we don’t know what it will be. We’ll have to wait for more teasers from the company or for the final event to finally unravel this mystery.

Anyways, it looks like Meizu and Xiaomi are going to dominate the first month of 2015. We hope they are priced aggressively in the market.

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Meizu recently unveiled the Meizu Blue Charm M1 Note, the direct competitor to other 5.5-inch budget phablets available in the market such as the Redmi Note. Now, new rumors say that the company has another device under development which will directly compete with another Xiaomi smartphone — the recently announced Xiaomi Redmi 2.

The news comes from Weibo’s Ubuntu team which has leaked many legitimate products and news in the past of companies like Meizu and Xiaomi. The source says that the upcoming Meizu device will be much better than Xiaomi’s Redmi 2 budget smartphone. While it does not reveal any further details like specifications, it says that the device will have a 5-inch screen with better specs than the recently announced Xiaomi device. It also says that the phone will be lighter, more sturdy and even smaller than the Redmi 2. But given that the phone will feature a larger 5-inch screen as compared to 4.7-inch on the Redmi, it would be interesting to see if Meizu can actually make the device smaller.

The source also quotes a post from the Meizu founder and CEO Huang Zhang (also known as Jack Wong) which says that the specifications of Redmi 2 are nothing when compared to the upcoming 5-inch Meizu device. So, now that the CEO confirms the existence of a 5-inch Meizu phone, we are left wondering what kind of specifications it will pack.

Although we still don’t know anything about its configuration, we think that it will be in line with the recently announced 5.5-inch Meizu M1 Note. The company may cut down in some areas like the the battery, display resolution and probably the onboard storage, but other than that the specs could be similar to the M1 Note.

This could also be the rumored Meizu K52 that we saw a couple of weeks back. The device was said to feature a 4.7-inch display with a 1080p resolution but the overall size of the phone looked like a 5-inch device. The K52 was reportedly spotted with an iPhone 5C like shell in 5 bright colors. So unless Meizu is planning to launch two new budget phones, it very likely that this 5-inch phone is the same as the K52. Another possibility is that the company may have totally scrapped the K52 in favor of this phone. But we think its probably the first case that is true.

Unfortunately, we are still not clear about many of the aspects of the upcoming smartphone, but in coming few weeks expect more details and leaks about this 5-inch Meizu device.

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We are just one day away from the official event scheduled by Meizu but we are regularly getting new leaks about the upcoming Meizu Blue Charm devices. While the company hasn’t confirmed the existence of  such a brand as of yet, we expect tomorrow’s announcement to confirm and make it official.

Today, we have some interesting news about both the upcoming Blue Charm devices. In a set of pictures leaked earlier, there are two Meizu devices running an entirely different looking OS/ UI instead of the company’s Flame 4.0. One is larger than the other, which could be the Meizu Blue Charm Note and the other being the Meizu K52, the 4.6-inch model.

From the pictures, it looks like both the models are running a modified version of Jolla Sailfish OS. The icons at the bottom are similar to the ones seen on the Sailfish OS. Moreover, the overall interface too looks similar to Sailfish, which could mean that the new Meizu device may feature this instead of Android.

However, that is very unlikely and even if Meizu Blue Charm devices did have this UI, it would most probably be just a launcher and not an entirely new OS. Sailfish has been growing pretty steadily, but the app store and the overall operating system still has a long way to go to replace an OS like Android. Another possibility is that this can also be a different variant of the two devices, for those interested in having Jolla Sailfish, but even that does not sound practical. So, for now, we think that this is just a Sailfish launcher on top of Android 4.4 KitKat OS!

Lets recap the Meizu Blue Charm Note which hit TENAA around two days back.  It features a 5.5-inch 1080p resolution display, 64-bit MT6752 octa-core processor clocked at 1.7GHz; 2GB RAM, 16GB storage capacity; 13MP rear  + front 5MP front cameras, 3050 mAh battery and TD-LTE, TD-SCDMA, and GSM network support. For more information on Meizu Blue Charm Note, check out our earlier post.

This is an interesting new piece of information but take it with a grain of salt. Meizu has been developing Flyme UI for quite some time now and there is no need for Meizu to abandon that in favor of an entirely new UI.

Luckily, we don’t have to wait too long to find out more about the upcoming Meizu Blue Charm devices as the company is expected to announce them both along with a number of other Blue Charm gadgets at the 23 December 2014 event.

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For the last few days, more news and information have been coming out about Meizu’s upcoming sub-brand, the Meizu Blue Charm. Last Saturday, pictures of the Blue Charm device’s rear covers were released online. In addition, a picture of the front of the upcoming Meizu Blue Charm was leaked online showing that it has a 4.7-inch screen with a 16:9 aspect ratio. There are only four days left until Meizu unveils the Meizu Blue Charm, and it looks like one of the cell phones under this brand has already hit TENAA.

This afternoon, a phone from Meizu was listed in TENAA under the model number “M463M”. According to its TENAA entry, it supports TD-LTE, TD-SCDMA, and GSM networks. It also supports dual SIM cards. It received its network license on December 15. Unfortunately, TENAA did not publish a photo so we have no idea what it looks like.

However, based on the photos that were posted by Meizu Vice-CEO Li Nan last night, it has a rear case that looks very much like Apple’s iPhone 5C. You can even say that it is just a larger clone of the iPhone 5C. Previous photos have also shown that it has Meizu’s trademark small round Home button and that it has round edges.

As for its specifications, previous reports have said that this phone will come in two versions, each with a different screen size. One will have a 4.7-inch display screen (Blue Charm ) while the other will have a 5.5-inch screen (Blue Charm Note). Both are 1080p screens. This phone will use the 64-bit MTK MT6752 octa-core chip and will have 2GB RAM and 16GB ROM. It will also sport a 2mp front-facing camera and 13mp rear-facing camera.

Meizu hopes to hit a home run with their latest release, and who knows? Maybe they will.

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Meizu’s Blue Charm devices have been making the headlines for the past few days. Today, we have another leak of a Blue Charm device. This time around, it’s the 4.7-inch smaller model that was leaked on Weibo.

Apart from the pictures, we don’t have much information. The phone is expected to feature a 4.7-inch 1080p resolution screen with a 16:9 aspect ratio. As you can see in the picture above, there are two network icons on the display, which could mean that the phone will come with a dual SIM card slot. Further, this 4.7-inch Meizu Blue Charm device is expected to retail for 799 Yuan, which comes to around $129.

Putting together bits and pieces of information that we have received in the past few weeks, it looks like Meizu is taking some inspiration from Apple. The devices leaked so far, the Blue Charm Note and the unnamed smaller model come with 5.5-inch and 4.7-inch displays respectively. These two are the display sizes on the iPhone 6 Plus and the iPhone 6. Moreover, the back cover of the smaller model (like we saw recently) looks a lot like the rear panel on the iPhone 5C. It has a similar design with the same glossy finish and also comes in a number of bright colors.

As you can see in the new image leaked below, the overall design as well as color profile makes it look a lot like the Apple’s iPhone 5C model.

Unfortunately, Meizu has not yet announced anything officially about its Blue Charm range. But we have been receiving details about both the devices regularly and there’s a possibility that the company may announce the new brand at the event scheduled on 23 December 2014.

Stay tuned for more updates.

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For the past few days, we have received plenty of leaks and information about the upcoming Meizu Blue Charm brand from multiple sources. We even compiled a list of what we know till now in a post, later to conclude that there is a high chance that the Chinese manufacturer will release a number of different products under the Blue Charm moniker.

As we near the possible announcement date, i.e. 23 December 2014, we are seeing more leaks about the two upcoming Blue Charm devices on the internet. Today, we have some clear pictures of the back cover of a Blue Charm device. While it is unclear whether this is the rumored 5.5 inch Blue Charm Note, judging from the images, we could be looking at the larger model. The rear panel has openings for a camera sensor as well as dual LED flash a. At the bottom, there is the Meizu logo along with its slogan. We can see four colored panels in the picture above — white, silver and two variants of gold.

Coming to the second set of images leaked, it looks like the other Blue Charm device will feature a back cover like iPhone 5C. In fact, the glossy finish on the cover  looks exactly like the one on the 5C and its possible that this cover is made from same materials as the Apple device. Further, the phone as seen in the pictures will come in bright colors — green, yellow, blue, white and red, which again makes it similar to the iPhone 5C model. This particular device could be the smaller Blue Charm model, expected at 4.6 inches. But this is just a speculation based on the images leaked.

According to a leaked powerpoint presentation, Meizu will release two devices in Q1 2015 at 799Yuan and 999Yuan. Once again, take this news with a grain of salt, because its never easy to trust a news that comes via a ppt presentation.

We hope to see more such leaks in the coming days, before the official announcement expected on 23rd December. So stay tuned to the website for more updates.

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Although Meizu’s new brand, the Meizu Blue Charm, has not yet been launched, based on recent reports, their cell phones seem to have good specifications and prices.

The first one that will see its release is the Meizu Blue Charm Note. This phone sports a 5.5-inch display screen and has a 16:9 contrast ratio. Its CPU is MTK’s MT6752 octa-core processor. As for memory, it has 2GB RAM and 16GB ROM. It also sports a 5mp front-facing camera and 13mp rear-facing camera. Of course, we cannot forget to mention that it will also have Meizu’s classic small round Home button. The Meizu Blue Charm Note is expected to cost around 999 RMB (161.39 USD). The other phone in Meizu’s Blue Charm brand is the Meizu Blue Charm cell phone which has a 5-inch display screen and will cost around 799 RMB (129.08 USD). The Meizu Blue Charm brand will be launched on December 23, with the Blue Charm Note being one of the products to be launched.

In the meantime, Meizu has already started to sell the remaining Meizu MX2 in their inventory, probably to make room for the Meizu Blue Charm. You know what they say. “Out with the old and in with the new.” It is now on sale for just 699 RMB, and its specifications still look quite nice.

The Meizu MX2 sports a 4.4-inch 1280 x 800 display screen. Its CPU is the Samsung MX5S quad-core processor. This 3G cell phone also has 2GB RAM and an 8mp camera. It will still use the Flyme4 operating system which is compatible with the Meizu MX2. With specifications like these, it still seems worth paying for.

Those interested in buying can click here.

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December 23 will be a big day for Meizu. This is when they will launch their new brand, “Meizu Blue Charm”. The products in this brand include cell phones, smart bands, a router, tablet, and even a television set. Based on the invitation to the launch which was sent out yesterday, it looks like it will be similar to the iPhone 5C. Although Meizu will release a lot of products, the stars of the show will still be, first and foremost, their cell phones.    Meizu is planning to release two versions of the Meizu Blue Charm cell phone with different sizes. Only the big-screened version will make its debut on December 23.

It was recently reported that there is a version with a 5-inch display screen and a version with a 5.5-inch display screen. One will simply be called the “Meizu Blue Charm” phone, while the other will be called the “Meizu Blue Charm Note”. The one that will make its first appearance on December 23 is the Meizu Blue Charm Note which is the one with a 5.5-inch display screen and 16:9 contrast ratio. Its CPU chip is MTK’s MT6752 octa-core processor. As for memory, it has 2GB RAM and 16GB ROM. The Meizu Blue Charm Note also sports a 5mp front-facing camera and 13mp rear-facing camera. Not surprisingly, it will retain Meizu’s classic small round Home button.

Whereas the Meizu Blue Charm Note will appear a few weeks from now, we can expect the Meizu Blue Charm phone to be launched some time during the 2015 Q1 season. The Meizu Blue Charm and Meizu Blue Charm Note may cost 799 RMB (129.08 USD) and 999 RMB (161.39 USD).

In addition, a blueprint of the Meizu Blue Charm cell phone’s design was released online.

2014 has been quite a year for Meizu. First there was the release of the flagship phone, the Meizu MX4 Pro. Now, they plan to close the year by introducing to a brand new line of products. I wonder what is up their sleeves for 2015.

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It has been quite a year for Meizu with their release of popular cell phones such as the Meizu MX4 Pro. But it is not over yet as they still plan to introduce us to more new cellphones. “No Blue”. This phrase appears in a poster released by Meizu announcing the upcoming launch of their new brand of products. For the last several days, news spread fast that Meizu was planning to release a 1000 RMB (162.00 USD) cell phone. Now, it was announced that Meizu will release a new brand of products called the “Meizu Blue Charm”. Meizu plans to introduce to these products on December 23 in Beijing.

The Meizu Blue Charm will sport a 4.6-inch 1080p display screen. Its CPU processor will be the MT6752 octa-core chipset. As for memory, it will have 2GB RAM and 16GB ROM. This phone is also a dual SIM phone. In addition, the Blue Charm brand also includes the Blue Charm Note. According to rumors, this phablet will have a 5.5-inch display screen with a 16:9 contrast ratio. It will use a one-body design. As for the camera, it will sport a 13mp rear-facing camera with a dual LED flash. This phone will come in many colors but it will still have Meizu’s classic small white round Home button.

Besides cell phones, the Meizu Blue Charm brand will include a router, television set, smart band, and many other products that Meizu will soon introduce to use.

First, they release the Meizu MX4 Pro. Now, they begin a new era with a new line of products. It is pretty clear that Meizu does not plan to end the year without making one last statement. In the meantime, here are photos of the package featuring the invitation to the launch. Notice how it includes an iPhone 5C rear cover.

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UPDATE: Meizu has just scheduled an event for 23 December 2014, where it will probably unveil the Blue Charm brand. Check out our latest post for more detailed information.

It looks like finally everything is falling into its place. Although Meizu has been quite about its rumored Blue Charm Note phablet, our investigation reveals a much bigger picture.

Meizu’s Blue Charm Note is probably one piece of the puzzle as the Chinese manufacturer is reportedly establishing a whole new sub-brand by the name Blue Charm. Today, we saw more than five VERIFIED Weibo accounts by the name Meizu Blue Charm, each ending in a new product. So, Blue Charm won’t be just a smartphone sub-brand, as you may soon see more Blue Charm products like Blue Charm TV, Blue Charm Router, Blue Charm watch and Blue Charm tablet.

Here’s the list of all the weibo accounts under the Meizu Blue Charm brand. You’ll see the verified icon on top of every account.

Meizu could be adopting a strategy like Xiaomi, i.e. strengthening its smartphone brand and expanding into new product lines at the same time. The recent launch of Xiaomi’s Mi Air Purifier is the best example of the company’s expansion plans. The strategy seems to be working for Xiaomi, so if Meizu was to follow a similar path, we don’t see why it wouldn’t succeed.

The company recently released a teaser giving out the date 12.11, which probably means 12 December 2014, i.e. tomorrow. So, this particular teaser could be for the launch of the its new sub-brand, Blue Charm. Unfortunately, other than the image, the company did not reveal anything about the significance of the date. But with these new verified accounts suddenly cropping up on China’s most famous social networking website, Weibo, its more than likely that some of these products under the Blue Charm banner will be announced tomorrow.

Moreover, a few hours back, the Blue Charm logo was leaked and Note specifications were leaked. So, everything points out to a big release.

Unfortunately, without an official company confirmation, we cannot be 100% sure whether this all is true. But as you can see, the bits and pieces are slowly coming together to reveal this big picture. We hope we’ll hear something about the Blue Charm brand tomorrow.

Stay tuned for more exclusive coverage.

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