Highlights

• First Xiaomi smartphone with a 9,000mAh Jinshajiang battery and 5-year battery warranty
  
• Supports 100W PPS fast charging with reverse charging and bypass mode
  
• China launch expected later this month, rumoured for January 29

Xiaomi has officially announced the Redmi Turbo 5 Max, expanding the Turbo series with a strong focus on battery longevity and fast charging. Revealed by CEO Lei Jun, the device is the first Xiaomi smartphone to feature a 9000mAh Jinshajiang battery, designed to support up to 1600 charging cycles.

To emphasize long-term durability, Xiaomi is offering a five-year battery warranty during the first sale period. Under this policy, users are eligible for a free battery replacement if battery health falls below 80 percent within five years, with servicing fully covered through official Xiaomi service centers.

Redmi Turbo 5 Max supports 100W PPS wired fast charging, powered by Xiaomi’s Surge P3 charging chip, matching charging speeds seen on Xiaomi flagship models. It also includes 27W reverse wired charging, allowing the phone to function as a power bank. Bypass charging is supported to reduce heat and battery wear during extended gaming or heavy use.

Xiaomi claims a record energy density of 894Wh/L, the highest in its history. In internal testing, the Turbo 5 Max reportedly outlasted a competing smartphone with a 10,000mAh battery by 43 minutes.

The device is powered by the MediaTek Dimensity 9500s chipset and is expected to launch in China later this month, with January 29 widely speculated as the launch date.

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The race is on for Xiaomi’s next big automotive reveal. Xiaomi YU9, the company’s third car, has broken cover in Xinjiang, China,  sparking a wave of buzz across the industry. What makes this test stand out is not just the extreme mountain terrain, but the fact that CEO Lei Jun himself is on site, fueling speculation that the YU9 could be nearing a major milestone on its road to a 2026 launch.

Testing in Xinjiang Mountains

Spy photos of a camouflaged SUV believed to be the YU9 surfaced online during testing in Xinjiang. The site, located at the foot of the Kunlun Mountains, is known for its high elevation and extreme weather conditions. These factors make it an ideal location for endurance testing of powertrain systems and overall vehicle performance.

The focus of the current test phase is on battery life, charging performance, and sun protection, key elements for electric and hybrid vehicles operating in harsh environments. This kind of high-altitude testing mirrors the process Xiaomi followed for its earlier models, the Xiaomi SU7 and Xiaomi YU7, shortly before their official launches.

Top Executives on Site

Lei Jun confirmed his arrival in Xinjiang through social media posts, sharing photos taken near the Kunlun Mountains. Other top executives also participated  in the testing process. This level of executive involvement highlights the strategic importance of the YU9 project for Xiaomi’s growing automotive business.

Hybrid Powertrain and Long EV Range

Although official specifications have not been released, leaked and rumored details suggest that the YU9 will use an extended-range hybrid powertrain. It is expected to feature an 80 kWh battery, offering more than 400 km of pure electric range. The SUV’s expected length is over 5.2 meters with a height of around 1.8 meters, placing it in the large D-segment category.

Spy photos also suggest that the YU9 may not use a dual-screen layout in its central control area but is likely to feature lidar sensors for advanced driver assistance functions.

Market Launch Expected in 2026

The first spy photos of the YU9 appeared in late 2024, and according to a report from Deutsche Bank, Xiaomi plans to launch a large hybrid SUV in 2026. Given its size, powertrain, and testing timeline, the YU9 fits this description closely. This suggests that the vehicle is moving toward pre-production testing, with a formal debut likely in the near future.

Xiaomi Auto’s Rapid Growth

Xiaomi’s entry into the automotive sector began in March 2021, and progress has been rapid. The company completed its first trial production car in August 2023 and launched the SU7 in March 2024. The YU7 followed in May 2025, marking Xiaomi’s second major EV release. The company also secured its own manufacturing qualification in July 2024 and expanded its retail and service network across China.

By July 2025, cumulative deliveries of Xiaomi vehicles exceeded 300,000 units. Alongside new model development, Xiaomi is also investing in advanced autonomous driving technology through its Xiaomi HAD system, set to launch by the end of 2024.

A Strategic SUV Launch Ahead

With high-altitude testing underway, executive presence on site, and a clear product roadmap, the YU9 is shaping up to be a major addition to Xiaomi’s automotive lineup. Its extended-range hybrid powertrain and large SUV profile suggest the company is aiming to compete strongly in China’s high-end SUV market segment starting in 2026.

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Xiaomi Group has reached a major milestone as its market value surpassed HK$1 trillion for the first time. The company’s stock closed at HK$39.85, marking its highest price ever. This surge comes after a strong performance in recent months, with the stock rising over 7% on January 24, 2025, to close at HK$37.1. Earlier in the month, on January 3, it had already hit HK$36.25, the highest since 2021.

Xiaomi’s financial performance

Xiaomi first went public on July 9, 2018, with an IPO price of HK$17. However, the stock initially fell below its IPO price and later dropped to an all-time low of HK$8.28 in September 2019. Since then, Xiaomi’s stock has made a remarkable recovery, reaching its record high in January 2025.

Xiaomi’s financial results for Q3 2024 exceeded market expectations. The company reported revenue of RMB 92.51 billion, surpassing the estimated RMB 90.28 billion. This represented a year-on-year growth of 30.5%. Net profit stood at RMB 5.35 billion, also above the forecasted RMB 4.73 billion, with a year-on-year increase of 4.4%. However, the company faced losses of RMB 1.5 billion in its innovative business segment, which includes IoT, electric vehicles, and emerging technologies.

Lei Jun, Xiaomi’s founder, chairman, and CEO, described the company’s latest performance as its best in history. Xiaomi is focusing on strategic investments in high-end smartphones, AIoT, and smart electric vehicles. With strong financials and a clear vision, Xiaomi continues to establish itself as a global technology leader. Investors are now looking forward to the company’s Q4 2024 earnings to see if it can maintain its growth momentum.

How has Xiaomi become a global tech powerhouse?

Xiaomi Group is a leading electronics company headquartered in Beijing, China, founded by Lei Jun in April 2010. Recognized as the largest smartphone company in China in 2014, Xiaomi is now among the top five smartphone vendors worldwide. The company offers a diverse range of smartphone series, including Mi, Redmi, Blackshark, and Pocophone, catering to different user preferences. 

With approximately 291.6 million active MIUI users, Xiaomi has built a strong ecosystem beyond smartphones, manufacturing laptops, mobile accessories, wearables, home appliances, and smart-home devices. In 2019, the company expanded into lifestyle accessories such as bags, glasses, and even umbrellas. Xiaomi also ventured into financial services with Mi Credit in India (2018), providing easy access to personal loans. Additionally, it offers value-added internet services like Mi Music, Mi Video, and Mi Game, further enhancing its digital footprint.

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To mark the New Year of the Snake, Xiaomi CEO Lei Jun has released a new WeChat emoticon package. The set features 16 uniquely designed emoticons, capturing the festive cheer of the Lunar New Year with vibrant and playful designs. Free for all WeChat users, these emoticons are part of a tradition started by Lei Jun, with similar sets launched in 2021 (Year of the Ox) and 2024 (Year of the Dragon).

The emoticons stand out for their humor and relatability, turning everyday emotions and cultural references into shareable moments. They resonate deeply with users celebrating the New Year, making online conversations more engaging and festive. Beyond their charm, this initiative reflects Lei Jun’s knack for creative marketing. By tapping into a popular platform like WeChat, Lei Jun directly connects with millions of users, reinforcing Xiaomi’s brand identity as approachable, innovative, and culturally in tune.

A genius marketing strategy

This initiative isn’t just fun—it’s a clever marketing strategy. Lei Jun’s personal involvement adds authenticity to Xiaomi’s brand, showing that the CEO understands and values everyday user experiences. The emoticons foster an emotional connection, encouraging users to associate Xiaomi with joy, community, and celebration. Limited-edition items, like the accompanying red envelope cover featuring Lei Jun, further amplify the exclusivity and appeal of the campaign.

Xiaomi’s Global Growth Startegies

Since its founding in 2010, Xiaomi has become a global technology powerhouse. By 2022, 49.2% of the company’s revenue came from international markets, underlining its success outside of China. Xiaomi’s global strategy is built on affordable innovation, offering high-quality, feature-rich products at competitive prices, a model particularly appealing in price-sensitive emerging markets.

The company’s expansion beyond smartphones into an ecosystem of interconnected devices, including smart home appliances and wearables, has further solidified its position. Xiaomi’s strong branding, robust online and offline distribution, and commitment to localizing products and marketing for diverse cultures have been pivotal in driving its success.

By continually investing in technologies like AI, IoT, and 5G, Xiaomi not only meets current consumer demands but also positions itself as a future-ready brand. Campaigns like Lei Jun’s emoticons highlight how the company combines cultural sensitivity with innovation, fostering loyalty and connection in both local and global markets.

(via)

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Xiaomi has announced its active participation in the government’s new subsidy program aimed at making digital devices more affordable. The program, introduced by China’s Ministry of Commerce, provides subsidies on products like smartphones, tablets, and smart wearables, lowering the cost for consumers.

Xiaomi Aligns with Subsidy Policies for Wider Consumer Benefits

Lei Jun, Xiaomi’s CEO, confirmed via Weibo that the company is geared up to fully embrace the subsidy policies. This includes a strategic price reduction across their product lines to align with the subsidy’s requirements while ensuring adequate product availability.

The Xiaomi 14 Ultra has seen a price cut of 500 yuan ($69), bringing its starting price down to an appealing 5,999 yuan ($825). This adjustment positions it perfectly to meet the eligibility threshold for a 15% subsidy, effectively reducing the consumer price further to 5,499 yuan ($756).

The impact of this initiative is already evident. Lu Weibing, a key executive at Xiaomi, revealed that daily smartphone sales have surged by 400%, while foot traffic at Xiaomi stores has increased by 55% since the subsidy program began. The Redmi K80 series has been a standout performer, with its sales growing exponentially as a result of the policy.

The subsidy applies to a broad selection of Xiaomi’s products, including the Xiaomi 15 and 14 series, the Xiaomi Mix Flip, and models from the Redmi lineup, such as the Redmi K80 series and Redmi Note 14 Pro.

It also extends to tablets and wearables, including the Xiaomi Pad 7 Pro and Xiaomi Watch S4. This wide coverage ensures that many of Xiaomi’s newest products are now more accessible to consumers.

Xiaomi has also launched a special Spring Festival Gift edition of the Xiaomi 15 Custom Edition in Rouge Red, featuring festive packaging and added incentives like double movie tickets. Priced at 4,499 yuan ($618) after a 500-yuan subsidy, this high-end model with 16GB RAM and 512GB storage supports extensive customization with 20 colors and 40 combinations.

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Today on April 3, Xiaomi Auto commenced the delivery of its highly anticipated electric car, the SU7. The first batch of this sedan was handed over to eager owners at the Xiaomi Automobile Factory in Yizhuang, Beijing. The company plans to sell just 5000 units globally in the initial batch.

The delivery ceremony, graced by Xiaomi’s founder and CEO Lei Jun, was extremely personal and moving as Lei Jun himself opened the doors of each SU7 for its proud new owner. Adding to the memorable experience, Lei Jun took commemorative photos with each recipient, which captured the hearts of netizens on Chinese social media sites like Weibo. 

The SU7 Founder Edition was released as a token of gratitude to loyal supporters who are also called “rice fans,”. The EV boasts exclusive features such as limited metal wordmarks, numbered nameplates, and special gift boxes containing certificates and a Lei Jun-signed Bluetooth key. It also comes with upgrades including Nappa leather, 25 speakers, and a car fridge, which promises luxury and innovation in equal measure. The highlight of SU7 is its competitive pricing ranging from 215,900 to 299,900 yuan ($29,900 to $41,500)

With over 100,000 firm orders received and 40,000 locked orders, the demand for the SU7 highlights the anticipation surrounding Xiaomi’s entry into the automotive industry. The delivery ceremony not only marked a milestone for Xiaomi Auto but also showcased the company’s dedication and personalized service approach, as CEO Lei Jun personally interacted with each car owner.

Xiaomi Auto has planned ambitious growth prospects including an annual production capacity of 150,000 units. With deliveries starting at the factory and extending to Xiaomi stores across 28 cities in China, the SU7 is poised to make a significant impact in the electric vehicle market.

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Xiaomi‘s founder Lei Jun unveiled a significant milestone for the company today: the official opening of its smart factory in Changping, Beijing. This isn’t just any factory; it boasts a self-developed production line capable of churning out over 10 million flagship smartphones per year, marking Xiaomi’s first large-scale, self-owned manufacturing facility and a giant leap in its smart manufacturing ambitions.

Xiaomi’s Smart Manufacturing Leap: Changping Factory Begins Operations

This news comes just days before the highly anticipated launch of the Xiaomi 14 Ultra, scheduled for February 22nd. Interestingly, Lei Jun confirmed that both the Xiaomi 14 Bay Blue and the 14 Ultra’s innovative technologies were validated in this very factory.

But what exactly makes this factory so smart? It boasts a staggering 96.8% self-developed rate for component testing and packaging equipment and a perfect 100% for its factory software. This degree of in-house development translates to a highly automated and digitized production process, capable of self-analysis and decision-making based on real-time data. In essence, this factory can learn and evolve on its own, ensuring consistent quality and efficiency.

This isn’t Xiaomi’s first foray into smart manufacturing. The company’s first intelligent factory, located in Beijing Yizhuang, started operations in late 2019. However, the Changping factory dwarfs its predecessor in scale, boasting a footprint ten times larger and encompassing a second-generation intelligent production line for smartphones. This line covers everything from circuit board mounting and testing to final assembly, packaging, and shipping, with an estimated output value of a whopping 60 billion yuan annually.

The 14 Ultra, set to be unveiled on February 22nd, is expected to feature a powerful Sony LYT900 main camera with OIS and a variable aperture of up to f1.6. Additionally, it will boast three secondary cameras, including a 50MP ultrawide, a 50MP telephoto, and a 50MP periscope telephoto lens.

Moreover, it is expected to sport a flat back and display, a 6.73-inch AMOLED screen with a 120Hz refresh rate and HDR10+ support, and a titanium frame option. It will weigh under 220 grams and include a Snapdragon 8 Gen 3 processor, 16GB RAM, 512GB storage, and a 5300mAh battery with fast charging.

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Xiaomi, the renowned Chinese smartphone maker, is boldly stepping into the electric vehicle (EV) arena, challenging industry giants like Tesla. The company’s founder, Lei Jun, known for his innovative spirit akin to Apple’s Steve Jobs, is steering Xiaomi towards this new venture. With an investment of over $1.4 billion and a dedicated team of 3,400 engineers, Xiaomi is not just dipping its toes but diving headfirst into the EV market.

Lei Jun also mentioned Steve Jobs as a major inspiration

Lei’s vision for Xiaomi’s EVs is ambitious. The development cost is tenfold the industry average, signifying a high-stakes bet in a fiercely competitive market. However, Lei is not a stranger to challenging established norms. Since its inception in 2010, Xiaomi has disrupted the smartphone industry, emerging as a top player against veterans like Apple. Their recent release, the Xiaomi 14, showcases their capability to innovate and capture market share rapidly.

But the road to EV success is not without hurdles. Lei acknowledges potential challenges in meeting demand if Xiaomi’s EVs receive a warm market reception. The worry is not about attracting buyers but about the capacity to fulfill orders promptly. This concern reflects the high expectations and the scale at which Xiaomi operates.

Xiaomi’s entrance into the EV market is more than a business expansion; it’s a strategic move in an industry experiencing significant growth, especially in China. The country’s EV production has seen a substantial increase, with over 8 million vehicles produced in just 11 months. This growth trajectory places China as a global leader in EV production.

Xiaomi’s EV venture is Lei’s “last entrepreneurship,” symbolizing a culmination of his innovative journey. While it’s too early to predict the outcome, Xiaomi’s track record in the tech industry provides a promising glimpse into its potential success in the EV market. As Xiaomi gears up to launch its EV models, the SU7 and SU7 Max, the world watches with anticipation to see if Lei can replicate his smartphone success in this new domain. Whether the company will be able to shake up the EV market as they did with smartphones remains to be seen, but one thing is certain: Xiaomi is not a player to underestimate.

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The Xiaomi 14 Pro Titanium Special Edition, a high-end addition to the Xiaomi 14 series, has been launched with a retail price of 6,499 yuan ($907). This new model has garnered significant consumer interest, leading to its scarcity in the market and subsequent price inflation by scalpers in secondary markets. Xiaomi’s CEO, Lei Jun, has acknowledged the high demand and has assured that efforts are underway to ramp up production.

Xiaomi Ramps Up Efforts to Meet Surging Demand for the Premium 14 Pro Titanium Special Edition

Lei Jun has highlighted the challenges of working with titanium due to its high cost and complexity in processing, which contributes to the slower production rates. The difficulty in manufacturing is compounded by the high standards set for the titanium used in the Xiaomi 14 Pro Titanium Special Edition, which boasts a 99% purity level. This meticulous attention to material quality is part of what makes the phone particularly resistant to fingerprint marks, a feature that positions it favorably against competitors like the iPhone 15 Pro series.

Xiaomi’s User Operations Manager has also noted the initial low yield rate and limited supply of this model, but he assures that production will scale up moving forward. Importantly, this phone is not a limited edition, suggesting that consumers should avoid overpaying in the secondary market as availability will improve.

Xiaomi’s overall sales have been strong, with the Xiaomi 14 series performing exceptionally well, recording a sixfold increase in sales within the first five minutes compared to the previous generation’s initial sales.

The company has also been transparent about out-of-warranty repair costs for the Xiaomi 14 series, including the Pro and Titanium Editions. These costs vary by component, with the Titanium Edition commanding higher prices for parts like the screen and battery cover due to its premium materials such as the titanium frame and Dragon Crystal Glass.

Consumers are reminded that these repair costs are applicable only when the warranty does not cover the repairs, and under warranty, repairs may be free or at a reduced price.

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At a recent product launch event, Xiaomi’s CEO, Lei Jun, announced the company’s ambitious goal of achieving carbon neutrality by 2040, aligning with broader environmental commitments. This announcement garnered both praises for Xiaomi‘s social responsibility and skepticism regarding the feasibility of such an ambitious target. Some netizens even commented sarcastically, “Whether Xiaomi can survive until 2040 is a question.”

Lei Jun Engages Netizens on Xiaomi’s 2040 Carbon Neutrality Goal and Corporate Philanthropy

Lei Jun responded to skepticism on Weibo, stressing the need for prudent management for the company’s survival and acknowledging the complexity of achieving carbon neutrality. His intelligent response, which balanced environmental commitment and business risks, was positively received.

The majority of comments on social media expressed positive sentiments toward Xiaomi’s direction and supported Lei Jun’s statements. In his Weibo posts, Lei Jun also highlighted Xiaomi’s philanthropic efforts, noting that the Xiaomi Public Welfare Foundation has contributed over 156 million yuan ($21.8 million) in cash donations, excluding additional donations from Xiaomi Group and himself, to support crisis and disaster relief efforts.

Xiaomi has been quite active recently. They have introduced the flagship Xiaomi 14 series, featuring smartphones like Xiaomi 14 and 14 Pro, and unveiled HyperOS, a new operating system intended to replace MIUI. HyperOS, developed based on the Android Open Source Project, is designed for greater efficiency, user-friendly interfaces, and improved AI capabilities, security, and connectivity across a wide range of devices, including smartphones, smart home devices, and even vehicles.

Xiaomi’s introduction of HyperOS aligns with their forthcoming automotive project “Xiaomi Car”, marking a substantial expansion of their product offerings. This multifaceted approach, involving sustainability, innovation, and community involvement, shows Xiaomi’s dedication to a sustainable and integrated technological future.

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Xiaomi has been working on its new generation of smartphones for the past few months, and a bunch of them are expected to be announced during company CEO Lei Jun’s annual speech, scheduled for August 14th.

During last year’s speech, Xiaomi revealed the Mix Fold 2 and Redmi K50. In this year’s annual speech, the brand has confirmed the launch of the Xiaomi Mix Fold 3. Alongside the foldable, we also expect the brand to launch the Xiaomi Pad 6 Max and the Redmi K60 Ultra.

Previous reports have revealed key specs of Mix Fold 3, Pad 6 Max, and Redmi K60 Ultra, which are provided below.

Xiaomi Mix Fold 3 Specs

Mix Fold 3 will be the new generation foldable from the Beijing based tech giant. The phone is rumored to feature a periscope telephoto lens, a 4,800mAh battery, and 67W fast charging. It is expected to be powered by Snapdragon 8 Gen 2 processor.

Pad 6 Max Specs

According to recent leaks, we can expect the tablet to have a 14-inch LCD display with 2.8K resolution and a refresh rate of 144hz. As for the camera, the device is rumored to have a 50MP main camera and a 20MP front camera.

Redmi K60 Ultra Specs

The Redmi K60 Ultra is expected to feature 12GB LPDDR5x RAM, a 6.7-inch OLED display with 1.5K resolution, and a refresh rate of 144Hz. A 5,000mAh to 5,500mAh battery that supports 120W fast charging should power the device.

More details will be confirmed as we get closer to the launch event, so stay tuned.

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On January 30, Lei Jun, the Founder, Chairman, and CEO of Xiaomi group announced the establishment of two new governance bodies, the Operations Management Committee, and the Human Resources committee. CEO Lei Jun will be personally heading both committees and overseeing their operations.

Calling the new committee “a far-reaching change in the history of corporate governance” and “the first major event at the beginning of the year” Lei Jun explained its need, importance, and functions in his letter. 

The Operations Management Committee will have officials and experts from various departments like marketing, business strategies, coordination, planning, budgeting, execution, and daily operations. The committee will have 12 members including Lei Jun along with Xiaomi Group President Lu Weibing who was previously the head of the sub-brand Redmi and  Zeng Xuezhong the current SVP and President of the Smartphone division, who previously headed the smartphone division of ZTE. 

The Human Resource Committee will have 7 people including Lei Jun, Lu Wiebing, and  Liu De the co-founder and Vice-President of Xiaomi, and other Human Resources and General affairs departmental heads. 

It seems like the new committees will play a vital role in shaping the future of the Xiaomi group as they involve leaders from its three major businesses: Smartphones, IoT and  Consumer goods, and Internet services. 

Internal reconstruction and organizational changes are not new to Xiaomi. Recently, Xiaomi re-assigned many of its officials and revamped and established different internal organizations to tackle different needs. 

The company made more than 35 internal structural changes that included major events like the resignation of founder Lei Jun from many of Xiaomi’s affiliate businesses. In September 2022, Lei Jun also stepped down from his position as Chairman of Xiaomi Electronic Software Technology Ltd. and quit the director position of some of the sub-brands. 

Why is Xiaomi Changing its Management Structure?

Xiaomi is rapidly changing its management structure to combat the pressure of losing its top positions in both China and India. The plunging sales along with the diminishing global demand for smartphones have also added to its worries. 

Last year, for the first time in a decade, China’s smartphone sales hit a record low. According to an IDC report, in 2022, smartphone shipments in China were around 286 million units, a 13% fall from the previous year. 

In India, which is the world’s second-largest smartphone market, Xiaomi held the top position for 5 consecutive years. However, in the fourth quarter of 2022, as Xiaomi’s sales dropped by 6% YoY, Samsung dethroned the company by becoming the new market leader.

The exit of former Xiaomi India head Manu Kumar Jain, along with Chief Business Officer Raghu Reddy and Marketing Head Sumit Sunal shows a major change in the internal management of Xiaomi India. 

Rajeev Nair, Senior Analyst of Tech Insights said that though their exits do not directly affect the revenue and sales, the multiple resignations have definitely affected the company adversely, as seen by Xiaomi’s dwindling performance in the Indian market. 

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The Xiaomi Car was just recently spotted while it was undergoing a weather test in China. The upcoming electric vehicle was being tested in the snow, with one of its passenger being the founder and CEO of the company, Lei Jun.

Earlier this week, a Weibo blogger (@不是郑小康) posted pictures that revealed that the Chinese tech giant was conducting a test of the yet to be announced EV model. Lei Jun, the founder himself was present during this test as per the blogger who shared the pictures on the Chinese microblogging website. In other words, the brand was clearly testing out the Xiaomi Car under extreme weather conditions of cold and likely making other key calibrations as well.

There were two EV models spotted in the wild, and it appears that Lei Jun was behind the wheels on one of the test units. Meaning, he personally conducted the tests for the new automobile. Looking at these images, we can tell that Xiaomi has hidden most of the design elements of this upcoming electric vehicle, although, we can make out the overall shape of the car. So, we can expect the Xiaomi Car to be a sporty sedan class model.

Based on the recent sighting, the blogger had also claimed that there was also a LiDAR sensor on the roof of the vehicle, which hints at its driver assistance or self driving (autonomous) technology. Finer details regarding this car is still at large, but the company’s first EV is expected to be a medium sized sedan that will launch in two different versions. Furthermore, the car is rumored to be announced sometime later this year, with first sales expected to begin sometime in 2024.

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Xiaomi has scheduled a launch event in China on 1st December, where the company is set to launch a bunch of new devices, including the Watch S2, Buds 4, and the flagship Mi 13 series smartphones.

The upcoming smartwatch, dubbed Xiaomi Watch S2, will be launched as a successor to the Mi Watch S1 that was launched in China last year, and unlike its predecessor, the wearable device will come in different sizes.

Lei Jun, CEO of Xiaomi, has confirmed through a teaser on Weibo that the upcoming Xiaomi Watch S2 will be available in a 42mm model along with the regular 46mm model.

In the post on the social media platform, Lei Jun implied that the company decided to add a smaller model for girls and added that the device would offer several delicate and fashionable dials for the users. The teaser poster showcases the upcoming smartwatch with Blue and Beige Brown staps.

It has already been leaked that the Xiaomi Xiaomi Watch S2 42mm version will come in Gold and Black color options, while the larger 46mm version model will be offered in Black and Silver colors. The device is said to have been priced at 999 yuan, which is about $139.

Currently, not much is known about the upcoming wearable device from Xiaomi, but it has been revealed that the product will be focusing more on professional sports mode and will come with advanced health-related features.

We expect the device to feature an AMOLED display and come with dual-frequency GPS for tracking and navigation and multiple fitness and health-related features. As the launch is just days away, we don’t have to wait long to know about the device’s specifications, features, pricing, and availability.

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The day that Xiaomi enthusiasts have been waiting for has almost arrived. The company announced that the Xiaomi 13 series and MIUI 14 will be introduced at the event to be held on December 1st. After the announcement, the CEO of the company, Lei Jun, shared some information about the highly expected-phones.

Xiaomi 13 will be one of the most comfortable phones to grip

Xiaomi CEO Lei Jun shared some information about the upcoming phone on Weibo. According to the official poster, the phone has a 1.61mm bezel on all three sides. Only the bezel at the chin is 1.81mm. The total screen-to-body ratio is 93.3%. The width of the Xiaomi 13 is 71.5 mm. In addition, the hole punch camera also welcomes us at the front.

Another definite detail about the phone is water resistant. All phones in the Xiaomi 13 series will have IP68 certification. The Xiaomi 13 and Xiaomi 13 Pro will be powered by the Snapdragon 8 Gen 2 mobile platform. It is unclear whether the Xiaomi 13 series will come preloaded with the latest MIUI 14. If not, it will be one of the first phones to get the MIUI 14 upgrade.

Expected specifications of the standard Xiaomi 13

• Display: 6.28 inches
• Processor: Qualcomm Snapdragon 8 Gen 2
• Camera: 50 Megapixel + 13 Megapixel + 5 Megapixel
• Memory: 8GB RAM
• Storage: 128GB
• Battery: 4,500mAh battery with 67W fast charging support
• Operating system: Android 13, MIUI 14 or MIUI 13

Shown below is a leaked render of the Xiaomi 13. The image gives a good look at the design and color variants of the phone. Since the Xiaomi 13 Pro will be a larger version of the Xiaomi 13, both phones are expected to sport an identical design.  

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A couple of weeks ago, Xiaomi launched its latest flagship smartphone under the Xiaomi 12 lineup in its home country China, dubbed as Xiaomi 12S Ultra. The phone also marks a collaboration between Xiaomi and Leica.

The Xiaomi 12S Ultra smartphone has been available for purchase in the Chinese market, but there wasn’t any information about its global availability until now. Now, Lei Jun, CEO of Xiaomi, has shed more light on its availability.

Lei Jun has taken to Weibo and confirmed that the Xiaomi 12S Ultra will only be sold in the Chinese market and won’t be available for purchase outside of China. However, he added that the next-generation models coming from next year should be sold globally.

The Xiaomi 12S Ultra features a 6.73-inch LTPO 2.0 AMOLED display that has a 2K resolution, 120Hz refresh rate, 1500 nits of peak brightness, and 521ppi pixel density. It is powered by the Qualcomm Snapdragon 8+ Gen 1 processor with up to 12GB LPDDR5 RAM and up to 512GB UFS 3.1 storage.

It features a Leica Summicron lens system on the back. The triple-camera setup consists of a 50-megapixel Sony IMX989 primary sensor, a 48-megapixel ultra-wide-angle lens, and a 48-megapixel telephoto lens. On the front side, the phone comes with a 32-megapixel snapper for taking selfies and video calling.

The phone runs the Android 12 operating system out-of-the-box with the company’s own MIUI 13 custom interface on top. It is powered by a 4,860mAh battery that supports 67W fast wired charging, 50W wireless fast charging, and 10W reverse charging.

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Earlier today (23rd May 2022), Xiaomi had announced that it will be partnering up with Leica for its next generation of flagship smartphones. Now, the company’s CEO talked more about the new collaboration.

Lei Jun, CEO and Founder of the Chinese tech giant, took to Twitter (now deleted) to share some details regarding the new partnership with Leica. He stated that just a few years ago, smartphone photography in low light was just “smears of darkness.” But now, there has been a huge improvement in overall night performance. He added that with the new collaboration, newer milestones will be reached. Lei Jun believes that current smartphones do not capture the true essence of the night and just light up the low light scene. But the collaboration will help make low light scenes have a “sense of night” and not just shots that are bright as day.

The senior official stated that the partnership with Leica was chosen due to their century long years of experience. Leica specializes in a variety of aspects ranging from optics, imaging, image processing, and is even experienced in the smartphone industry as well. Notably, Lei Jun also revealed that the first co-engineered product that takes advantage of the Xiaomi x Leica co-development efforts will be launching sometime in July 2022.

In other words, the next gen flagship smartphone with improved camera performance will be announced soon. As of right now finer details regarding this device is unknown, although, we can expect to hear more regarding this in the coming weeks. The brand is working in depth with Leica to offer an improved camera experience on the upcoming handset.

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Xiaomi’s founder Lei Jun has laid the clearest marker yet of the company’s intention to be the leader in the global market of high-end smartphones. Lei Jun, Xiaomi Corp’s founder, and CEO says that the company aims to fully benchmark against Apple in terms of its products and the overall user experience using these products. The focus will be on the high-end segment of the global smartphone market where Apple has a commanding market share in the aftermath of Huawei’s problems.

The tech giant’s CEO described the competition in the high-end segment of the smartphone market as a war of life and death, which the company must overcome in order to sustain its growth. Apple remains the leading light in the premium segment of the global smartphone market, and Xiaomi obviously has its job cut out for it. There is a rush by Chinese smartphone makers to feel the huge vacuum created due to the crumbling of the Huawei brand, and Xiaomi is taking a pole position in the competition among China’s leading tech firms. Lei said that the company’s strategic goal is to develop into the world’s largest smartphone vendor by 2025.

Xiaomi had indeed had an upward trajectory in the last couple of years in which the fortunes of Huawei were moving down south. It has created a leading position for itself in the Chinese market and globally as well. Lei says Xiaomi is committed to investing 100 billion yuan ($15.71 billion) in R&D over the next five years in pursuit of its strategic goals. Xiaomi will continue to contend with some heavy hitters at the high end of the smartphone market like Apple and Samsung. The recent global data shows that Xiaomi is doing a good job at the top, and it could overtake Apple or Samsung in a couple of years if it continues in its current trajectory.

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(source)

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Earlier today (28th January 2022), Wang Hua, the General Manager of Xiaomi public relations, took to Weibo (a Chinese microblogging website) to clarify the news of the company’s CEO, Lei Jun, stepping down from his chairman position. Many have misunderstood the information as Jun is leaving the brand completely, but the exec has now also offered some clarification.

Netizens in China recently discovered that Lei Jun had stepped down from his position as Chairman from Beijing Xiaomi Electronic Products Co Ltd. However, this information was mistaken as him resigning from the Xiaomi Group entirely. Thus, the general manager of Xiaomi’s PR clarified that Lei Jun has stepped down from his leadership from just the electronics unit and has not completely left the Chinese tech giant group. He further added that the executive is placing his focus on the brand’s car manufacturing plans.

Similar to Wang Hua’s statement, Lei Jun also offered more clarification on his own Weibo account. In the social media post, he stated that the Xiaomi Group has a large number of subsidiaries. So, its not uncommon for the board of directors and legal representatives of these subsidiaries to see a shuffling/adjustment. Jun said that his move of stepping down from his chairman of Xiaomi Electronics should not be misunderstood as anything more drastic. While the unit is a large part of the brand, the group overall is much larger than just its consumer electronic products.

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Outside of China, Xiaomi still has the impression of being a budget-friendly brand that exists for the sole purpose of offering more for less. While the strategy has served the company quite well since its advent, Xiaomi knows that in order to keep up growth, it has to rise above the competition. And what better way to do so than improving research?

With that likely in mind, Xiaomi chairman and founder Lei Jun yesterday announced that the company’s goals for investment into R&D in the next 5 years have been increased to 100 billion Yuan or around $15 billion. The company’s previous announcement from a couple of years back had set the amount at 50 billion Yuan, so the upgraded plans impart a perfect two-fold increase.

The CEO further revealed under the same post that 22 billion Yuan had already been invested over the past two years and that Xiaomi now has 16,000 engineers, meaning things have been going smoothly and in accordance with plans. He says that all of it is being done to “live up to the expectations of Mi Fans.”

And it’s not like all the money flowing into R&D has been fruitless as results have indeed been reflecting on its latest products — a good example being the Xiaomi 12‘s self-developed CyberFocus and Image Brain tech on its cameras that promises strides in object tracking and image processing speeds. The investment also very likely has a major role to play in getting the company to diverge into other businesses including smart home products and even EVs.

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Xiaomi 12 series flagship smartphones are all set to go official in the Chinese market next week on 28th December. Ahead of the launch, the company has been sharing some key details about the phones through official teasers.

In the latest development, Lei Jun, Founder and Chief Executive Officer of Xiaomi has revealed details about the display panel used in the top-end device of the upcoming smartphone lineup, the Xiaomi 12 Pro.

It has been revealed that the Xiaomi 12 Pro is the first smartphone to feature a second-generation low-power 2K screen. Further, it is also touted to be the best screen on a Xiaomi smartphone so far. Recently, it was revealed that the smartphone has received A+ ratings from DisplayMate and has set 15 new records.

The display is said to have four power-saving hardcore technologies, including new E5 light-emitting materials, second-generation LTPO materials, Mirco-Lens microprism technology, and intelligent dynamic refresh rate technology.

If the recent report is to be believed, then the display panel for the Xiaomi 12 Pro is supplied by Samsung while the Xiaomi 12 and 12X phones will feature a 6.28-inch Full HD+ screen sourced from TCL CSOT.

The Xiaomi 12 and 12 Pro smartphones getting launched next week in China are confirmed to come powered by the new Qualcomm Snapdragon 8 Gen 1 chipset. We expect to know more details about the phones in the coming days through official teasers.

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After several weeks of leaks and rumors, Xiaomi has confirmed that the company will be launching its next-generation Xiaomi 12 and 12 Pro flagship smartphones on 28th December in its home market China.

Today, Lei Jun, Founder and Chief Executive Officer of Xiaomi, has shared a teaser poster on his Weibo account which reveals that the display of the upcoming Xiaomi 12 has been certified with A+ ratings by DisplayMate.

Further, he adds that the smartphone has also created 15 new screen-related records for DisplayMate but more details about that remain unknown.

Lei Jun has revealed that the Xiaomi 12 uses a high-precision AMOLED display which takes into account delicate display and endurance experience, supports 16,000-level screen brightness adjustment, and has a more robust Corning Gorilla Glass Victus for protection.

Coming to the specifications, both the upcoming smartphones are expected to come powered by the latest Qualcomm Snapdragon 8 Gen 1 chipset. Recently, in a leaked benchmark test by Geekbench, the Pro variant of flagship scored 1246 in the single-core tests and 3903 in the multi-core tests.

The smartphones are expected to come pre-installed with the MIUI 13 custom user interface based on the Android 12 operating system, which is also set to go official along with the latest flagship smartphones on 28th December.

If the reports are to be believed, then Xiaomi will be launching more than two models in the Xiaomi 12 lineup but it remains to be seen if all the models go official next week or not.

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Xiaomi founder, chairman, and CEO Lei Jun today announced that Wei Siqi has been appointed as the new digital products manager. Wei Siqi previously led the company’s Civi line of products, which will now be managed by Hu Xinxin, who the CEO described as a “young and very good product manager.”

The announcement was made through a Weibo post, and continuing on the consumer-first approach, Lei Jun also stated that the new appointees are open to direct suggestions from Mi Fans.

Following the appointment, Wei Siqi said admitted that there is a lot of “responsibility and pressure” associated with his new role, but also revealed that the first product to be introduced by him would be the Xiaomi 12, hinting towards its imminent launch.

Previous reports had pointed towards a December 28 launch for the entire Xiaomi 12 lineup along with the announcement of MIUI 13. And with these latest developments, the launch date does seem quite likely.

The series will be comprised of the Xiaomi 12, Xiaomi 12 Pro, and Xiaomi 12 Ultra and design leaks show that while the former two will sport near-identical designs, the Xiaomi 12 Ultra will feature a huge circular camera module at the rear, packed with various hardware. However, unlike the Xiaomi Mi 11 Ultra, it appears that the secondary display at the rear has been ditched this time.

Earlier during the 2021 Snapdragon Technology Summit, Qualcomm Technologies launched a new generation of its flagship Snapdragon processor called the Snapdragon 8 Gen 1. On the same day, Lei Jun confirmed that the Xiaomi 12 series will be equipped with the same.

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Xiaomi just announced the opening of its 10,000th store in China and revealed plans to soon sell its upcoming electric cars through similar outlets.

The announcement was made by Lei Jun today on Twitter as congratulation to everyone involved in the opening of the Xiaomi Store. The Xiaomi CEO also shared images of the store along with the celebrations associated with it.

Congratulations to everyone involved in the opening of the 10,000th Xiaomi Store in China! pic.twitter.com/dVKYY4H86y

— leijun (@leijun) October 30, 2021

The 10,000th Xiaomi Store was inaugurated on October 30th in Shenzhen, China. It has an area of nearly 600 square meters and promises to offer a more premium and interactive experience. The store also features a massive curved display atop which could serve as a great tool to reel potential buyers in.

The CEO further revealed that we will soon get to see more of such large stores in China, and that they will even one day be used to sell cars.

For the uninitiated, Lei Jun is also the CEO of the newly incorporated Xiaomi Motors company that’s working on the mass production of electric cars of its own by the first half of 2024.

Xiaomi has already diverged into several other markets including smart home products, TVs, and electric bikes, and large stores like these will thus soon be a one-stop destination for all kinds of Xiaomi electronics.

Moreover, the company has predominantly been an online seller when it came to its smartphones, more so outside of China, so the opening of stores like these could be an indicator of a new retail strategy.

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Lei Jun, the founder and CEO of Xiaomi, has successfully withdrawn from a number of the company’s units and even certain firms that are backed by the Chinese tech giant.

According to a PanDaily report, the industrial and commercial registration information regarding Chengdu Beida Asset Management Co recently made two notable updates, one of which revealed that Lei Jun has withdrawn from the company’s Executive Director position. For those unaware, Chengdu Beida Asset Management is owned by Tianxing Digital Technology, which runs a mobile payment platform that is owned by the smartphone maker.

Previously, the senior official of the Chinese tech giant had also withdrawn from his position of Chairman of Xiaomi Credit Management Co. Ltd. and the Director position of Shanghai Xiaomi Financial Information Service as well. Back in July, Lei Jun even withdrew from the position of Executive Director of Chongqing Xiaomi Commercial Factoring Co. Ltd.

As of right now, the executive is still the Executive Director, Chairman, and CEO of Xiaomi, which focuses on smartphones, smart TVs, and other smart household products and ecosystems as well. His responsibilities includes strategy making, corporate culture building and key products development, along with supervising the senior management team. Despite leaving a number of firms backed by the company, he is still the director at various other subsidiaries, merged affiliated firms, and other entities backed by Xiaomi.

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Lei Jun, CEO of Chinese smartphone giant Xiaomi, on Tuesday revealed that the company is expected to mass produce its own electric cars in the first half of 2024. The comments were made at an investor event and were later confirmed by the company.

Right after the news, Xiaomi’s shares in Hong Kong jumped over 5% (via: CNBC).

The company’s previous major announcement regarding its new venture was made back in March where it had said that it plans to invest $10 billion into the business over the next 10 years. These plans were solidified last month when Xiaomi officially registered its electric vehicle business Xiaomi EV Inc. The novel company now has 300 employees and Lei Jun himself leads the group.

The Chinese market’s potential for electric vehicles is boundless. With incentives such as almost every fifth new car registered last month being rechargeable in the country, new players have been making their way into the market, which has now gotten more crowded than ever. Recently, even Chinese search giant Baidu launched an electric car company of its own in January, hiring a CEO for the business a month later.

When Xiaomi launches its own electric cars in 2024, it will be facing competition from companies like BYD, Nio, and Xpeng as well as from the American Tesla.

China’s electric vehicle market has had favorable government support over the last few years which helped the industry grow. While some of that support has been reduced, the market is still growing.

Over the last few years, China’s electric car sector has benefited from favorable government assistance, which has aided the industry’s growth. That backing may have dwindled but the market continues to grow. According to market research firm Canalys, 1.9 million electric vehicles will be sold in China in 2021, up 51% year on year.

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Earlier this year, China-based technology giant Xiaomi announced that it’s entering the electric vehicle business and since then, the company has been trying to find a partner in the auto manufacturing sector.

Now, the company has officially announced that the industrial and commercial registration of the Xiaomi Automobile Co. Ltd. has been completed. The firm has been set up with registration capital of 10 billion yuan and Lei Jun, founder, Chairman, and CEO of the Xiaomi Group is leading this new entity.

Since the announcement of Xiaomi entering the smart cars sector about five months ago, the company claims that it has built a team of around 300 members for the smart car business from more than 20,000 applicants. It’s not yet done with the hiring process and is looking to invite more people to join the team.

The Chinese company has been in talks with several car manufacturers for a partnership but nothing has been materialized so far. But in the recent development, it was reported that Xiaomi is looking to acquire a stake in China Evergrande’s Electric Vehicle unit.

A few weeks ago, Lei Jun visited the SAIC headquarters, adding the company to the list of other auto manufacturers that he visited, including BYD, Great Wall, Wuling, and some other well-known car-making companies.

In the past few months, Xiaomi’s management has had 85 industry visits, in-depth exchanges with more than 200 automotive industry veterans, four internal management discussions, and two formal board meetings.

Xiaomi is aiming to offer high-quality smart electric vehicles to its users globally to enjoy ubiquitous smart life, says Lei Jun. Although the initial investment of the company is about 10 billion yuan, it is set to invest around 60 billion yuan over the next 10 years as the business grows.

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A couple of days back, we brought you a report that Xiaomi‘s Mi Store in Portugal was now accepting payments using cryptocurrency including Bitcoin, Ethereum, Tether, and even Dash for the purchase of smartphones, smartwatches, as well as other smart home products and devices. The move was said to be in partnership with Utrust, a Swiss cryptocurrency payment service provider, to support payment via digital assets in the region.

The news came as a surprise since Xiaomi is a Chinese company and the Chinese government had placed a ban on cryptocurrency. In a bid to avoid creating confusion, a Xiaomi spokesperson a few days back issued a statement on Weibo which clarified that the Mi Store in Portugal which announced the acceptance of cryptocurrency, is an authorized third-party partner which operates independently locally and “is not related to the operation of Xiaomi”.

The clarification could be a move to absolve the Chinese tech giant of any legal liability considering the stance of the Chinese government about cryptocurrency. However, a different rule applies in Portugal where the government is friendly towards cryptocurrency with favorable tax laws. Thus, it is no surprise the brand’s Portugal franchise is adopting crypto using the brand name without issuing a disclaimer in the local market. Moreso, Xiaomi’s founder Lei Jun had long been linked with the world’s largest bitcoin mining company – Bitmain.

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A couple of months ago, in March this year, Xiaomi officially announced the commencement of its smart electric vehicle business which will be led by the company’s founder and CEO Lei Jun.

Since then, the smartphone maker has been in talks with several car manufacturers for a partnership but nothing has materialized so far. Lei Jun has been visiting automakers and the latest company added to the list is SAIC.

Lei Jun, founder, CEO, and chairman of the Xioami Group visited the SAIC headquarters and some users shared photos of the same online. So far, he has visited BYD, Great Wall, Wuling, and some other well-known automakers as the Chinese tech giant is gearing up for its Smart Electric Vehicles business.

For those who are unaware, SAIC Motor Corporation Limited is a multinational automotive design and manufacturing company headquartered in Shanghai.

Lei Jun said that in the past 75 days, Xiaomi’s management has had 85 industry visits, in-depth exchanges with more than 200 automotive industry veterans, four internal management discussions, and two formal board meetings.

Explaining the intention for Xiaomi to build cars, he emphasized the company aims to offer high-quality smart electric vehicles to allow users globally to enjoy ubiquitous smart life. He further added that “I am willing to bet on all the reputation and achievements of my life to fight for Xiaomi cars!”

For this new wholly-owned subsidiary to work on the electric vehicles and related business, it plans to invest around 10 billion yuan (~$1.5 billion) but over a period of 10 years. It’s likely that the upcoming smart car from the company will be a consumer product and will be targeted at the mass market.

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The Mi 6 was announced in 2017 and is one of Xiaomi’s most popular Mi flagship phones. Last year, there were rumors that Xiaomi had plans to relaunch the phone with newer internals and a revamped design but unfortunately, that never happened. Today, Lei Jun, the CEO of Xiaomi, revealed an interesting fact about the Mi 6.

The top executive took to Weibo to announce that there are 2.15 million current users of the Mi 6. That is a significant number of users for a phone that is more than 4 years old, most especially an Android one.

The Mi 6 launched with a 5.15-inch FHD LCD screen with a 16:9 aspect ratio. It had a Snapdragon 835 processor, up to 6GB of RAM, and up to 128GB of non-expandable storage. For its cameras, Xiaomi included two 12MP sensors – one served as the primary camera while the other was a telephoto camera with 2x optical zoom. The front-facing camera was an 8MP sensor.

Under its glass (or ceramic) back, the Mi 6 packed a 3350mAh battery capacity with support for 18W fast charging. It didn’t have an official IP rating but it had a water-repellent coating. Xiaomi also didn’t include an audio jack but it had stereo speakers. It also had an IR blaster and NFC.

The Mi 6 launched in April 2017 with Android 7.1 Nougat and its last Android update was to Android 9 Pie.

Do you still use/own a Mi 6? Do let us know in the comment box below.

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Xiaomi launched the Mi 11 Ultra flagship smartphone in March this year.  The flagship device was well-received but one feature that has proved controversial is the secondary display. The back panel has received mixed reactions among Mi fans. While some see nothing wrong, some others don’t seem to fancy the idea of a secondary display on the phone.

Xiaomi’s Founder/CEO Lei Jun has weighed in on the discussion, revealing some details about the screen. In his opinion, the secondary screen is not too big. Also, it didn’t cost so much to produce, meaning the effect on the price of the phone isn’t too significant. Lei Jun equally added that the only challenge Xiaomi faced in designing the secondary display is space. Recall that the Mi 11 Ultra’s display is housed in a rectangular module and also houses the rear camera sensors.

One of the respondents complained about the camera module being too big, to which the Xiaomi CEO responded that it is because the phone is targeted at professional photographers. He then recommended the Mi 11 Pro to the complainant. Further, another respondent complained about the device being too heavy. This is equally attributed to the huge camera module.

Lei Jun had earlier disclosed that the Mi 11 Ultra’s secondary screen uses an OLED panel just like the Mi Band 5. In terms of specification, the secondary display has a 1.1-inch size and it can display a variety of information. The main reason for including the display is for shooting selfies as the front display doesn’t have any cut-out for a front camera. As our review of the Mi 11 Ultra noted, the device is top-heavy but it’s really not a big issue. The secondary display doesn’t increase the thickness too much as it is just 8.38mm thick. This is even thinner than the vegan leather version of the vanilla Mi 11.

The secondary screen also displays custom time, weather, animations, and themes. Users can catch up with notifications and receive message reminders, health reminders as well as control the phone’s music player.

In the comments section of his post, Lei Jun also disclosed that the issue of users not being able to turn off the secondary screen notifications will be solved soon via a software update. The MIUI 12.5 update which ushers in DXOMARK camera optimizations will be pushed soon, Lei Jun also added.

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Chinese smartphone brand Xiaomi, until January 2021, had seen rising interest and growth, as it continued to try to fill the void created by the US government’s shut-out of Huawei on fears that it has a strong connection with the Chinese military and could be carrying out espionage activities on their behalf. The brand had grown rapidly in the aftermath of Huawei’s blacklisting to become the third-largest smartphone manufacturer in the world.

However, it got a rude shock when the then outgoing government of President Donald Trump imposed a ban on the company together with seven other Chinese companies on the accusation of being owned by the Chinese military or having very strong ties with the Chinese communist government.

A Wall Street Journal report has now revealed that the reason for the blacklisting of Xiaomi was that its founder Lei Jun was the recipient of a 2019 award by MIIT titled: Outstanding Builder of Socialism with Chinese Characteristics. The award was well received by the company, as it was well highlighted in the biography of its founder and in the corresponding annual report of the company.

In response to the blacklist by the US government, Xiaomi had put out a public statement reaffirming the claim that it has no links whatsoever with the Chinese government, neither is the company owned by the Chinese military establishment. Xiaomi stressed that the company had continued to abide by all legal protocols in their business operations and had not been found to run foul of these by the US government. It insisted that it will pursue all legal avenues to seek redress for the unfair categorization and blacklisting by the US government. The company’s shares had experienced substantial declines since the January decision, shedding a quarter of its shares (25%) as of this week, and closed at $15.34 per share.

Xiaomi had also filed a lawsuit challenging the blacklisting in the US, and an extended legal struggle has already ensued with the battle shifting to the courts. However, it remains to be seen the amount of evidence the US Defense Department would be willing to make public in support of the blacklist decision.

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Recently, Xiaomi CEO had teased the launch of a new smartphone under the Mi MIX lineup and now he has confirmed that the Mi MIX smartphone is indeed getting launched this year. This will be the fourth-generation model in the lineup.

Several Xiaomi executives have also taken to Weibo to reveal that the company is also set to launch a new tablet later this year. It remains to be seen if the upcoming tablet will be launching along with the Mi MIX 4 smartphone.

When the upcoming Mi MIX phone was teased by Lei Jun a few days ago, it was touted to be the most expensive phone from the Chinese company. While not much is known about the upcoming Mi MIX smartphone at this time, reports say that the company could be opting for a foldable design that can be opened and closed like a book. In that case, it will be the first foldable smartphone from Xiaomi.

Another possibility is that the company may adopt the new four-side waterfall display with 88-degree curves on all sides. The display was unveiled a few days ago with a concept smartphone and it could end up being used in the Mi MIX 4.

Although Xiaomi CEO Lei Jun has confirmed to launch the company’s new Mi MIX smartphone later this year, there is no timeline available for this. It’s noteworthy that the Mi MIX device will be launching after a gap of two years.

As for the tablet, there is no information available about this at this time, not even its name. But it will be interesting to see what the company has planned given that the last tablet device launched by Xiaomi was Mi Tab 4 in 2018.

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Xiaomi has often used Weibo surveys to get feedback from its fans regarding an upcoming product. The company’s CEO Lei Jun has recently published a survey which is aimed at finding out if fans will be willing to pay 10,000 yuan (~$1,548) for an upcoming phone. Xiaomi’s CEO Lei Jun did not disclose what the phone will be. Instead, he also asked them what a Xiaomi phone with this price tag should look like. However, there are speculations that the survey may be a prelude to the brand’s first foldable smartphone.

The Chinese company is known for its budget and pocket-friendly products that offer users amazing value for their money. However, Xiaomi released the mi 10 Ultra last year with the price hitting the $1,000 mark. The Mi 10 Ultra was well received and even though the sales figures are not known, we believed the product performed very well in the market.

It is unlikely that Xiaomi will release a flagship phone that isn’t a foldable model and sell it up to $1500. Thus, this could be taken as a teaser for the brand’s upcoming foldable phone. There is no word yet on when the company will release its first foldable device but we expect it to happen this year.

Lei Jun equally hinted that he will discuss the brand’s plans for the premium expensive phones on February 7 during his Chinese New Year address to Mi fans. We’ll bring you more details as they unfold. Meanwhile, you can also share your thoughts with us in the comments section below. Would you buy a $1,500 Xiaomi phone?

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Xiaomi recently launched its flagship smartphone in the form of Mi 11 and the company is expected to launch a couple of more devices in the lineup, including the upcoming Mi 11 Pro which could be announced later this month.

Now, Lei Jun, CEO of Xiaomi, has confirmed that the company is gearing up to launch the highly-anticipated Mi MIX series smartphone, after a gap of about two years. It is also touted to be the most expensive phone from the Chinese company.

Recently, Xiaomi’s founder and CEO Lei Jun had asked users on Weibo if they would be willing to buy a smartphone worth 10,000 yuan and what would they expect from it. In response, users said they expect super quality at such a high price as well as enough stockpile to be able to purchase the phone.

Reports indicate that the smartphone Lei Jun is talking about is the Mi MIX series smartphone, expected to launch this year. Unlike the Mi MIX Alpha smartphone, this won’t be a concept phone and will be mass-produced and sold commercially.

While not much is known about the upcoming Mi MIX smartphone at this time, reports say that the company could be opting for a foldable design that can be opened and closed like a book. In that case, it will be the first foldable smartphone from Xiaomi. Given that Mi MIX is an experimental lineup, it seems totally possible.

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When Xiaomi officially unveiled the Mi 11 flagship series on December 28, the glitz and glamour that attended the arrival of the sleek, premium flagship was somewhat tainted by the announcement that the device will ship without a charging adapter.

Xiaomi’s decision comes just two months after Apple announced the iPhone 12 series without a charging adapter in the miniaturized retail box. What makes Xiaomi’s decision even surprising is that they had poked fun at Apple alongside Samsung and OnePlus, over the iPhone 12’s adapter removal.

The decision still continues to generate heated debates among Mi fans, many of whom question the sense behind the decision, considering that most buyers will still have to purchase a fast charging adapter separately, anyway. When the Mi 11 went on sale on January 1, only 20,000 persons purchased the “Green Edition” which is without an adapter. Also, an ongoing poll being conducted by Gizmochina shows that most of the respondents think the removal is a bad idea.

Quite a large number of persons who have expressed their thought about this issue think Xiaomi just copycatted Apple. Well, Xiaomi’s CEO Lei Jun has come out to debunk such notions. The CEO hinted recently in a live broadcast (via) that the idea of ​​not including the charger was initiated by him and wasn’t a copy of what Apple did.

He stated that he had mooted the idea in 2015. Indeed Lei Jun had asked the big question on Weibo in a bid to gather user opinions on the matter. The story was covered by several blogs at the time, including GSMArena.  He also added that when the company moved to Xiaomi’s Beijing Park last year, several boxes of chargers were thrown away. Thus, he again moved to implement the idea o removing the adapter from the retail box with the option to buy it separately.

In summary, Xiaomi’s decision is the implementation of an idea conceived five years ago. However, that cannot in any way remove the fact that the move to implement the idea may have been influenced by Apple.

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Chinese smartphone brands are known to choose celebrities in the entertainment or sports industries as their brand ambassadors. Xiaomi is one of such brands but it has decided to look inwards for its newest ambassador.

New images posted on Weibo have revealed that Xiaomi has decided to choose its CEO, Lei Jun, as its new brand ambassador for its new phone, the Mi 11. The CEO himself posted a photo on his Weibo that shows him posing with the flagship phone.

The caption for the photo reveals that the decision by the marketing department to use him as the new brand ambassador is a result of fans’ requests. He added that billboards of the new promotional image will be put up at the T3 terminal of the Beijing Capital International Airport.

Lei Jun is one of the most popular CEOs in the Chinese tech industry and is loved by fans of the brand. So Xiaomi has not made a bad decision by using him to market the new phone.  The Mi 11 even has a special edition that has a unique finish and the CEO’s signature engraved on it but surprisingly that is not the version Lei Jun is holding in the promotional images.

In other news, Xiaomi has announced that the next date of sale for the Mi 11 is 10 AM on January 5. The phone will be available in two retail versions – an “Eco/Green Edition” without a charger and data cable and a Set Edition that includes a 55W Gan Charger and cable.

The first sale was on January 1 and Xiaomi announced it recorded over ¥1.5 billion in the total sales revenue which roughly amounts to over 350,000 units sold.

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Xiaomi’s Founder, Chairman, and CEO Lei Jun has today shared an introduction video about the Xiaomi Lab, which reveals information related to the Xiaomi Display Optical Lab, OTA Lab, Qualcomm Lab, SAR Experiment, Camera Laboratory, Audio Laboratory, Battery Laboratory, and the making process for the Mi 11.

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For those who are unaware, Xiaomi Labs was first introduced by Lei Jun a couple of months ago in September this year. It is located in the Xiaomi Science and Technology Park in Haidian District, Beijing.

The lab has about 123 rooms and more than 90 of them are for the mobile phone laboratories. Additionally, Xiaomi Labs are also distributed in other cities across the country as well as overseas.

It prepares and tests 200 smartphones for continuous one-month-long test before the model is made available in the market. The smartphones undergo the long test to ensure stability and find issues that might surface in the device after longer periods of usage.

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Established Chinese smartphone maker Xiaomi Corp chairman and CEO Lei Jun has said that the company sees the huge potential of conversion of feature phone users in India, mainly at the rural areas,  to smartphones which would boost the growth of the company in the country over the next five years.

Addressing analysts during the company’s July-September quarter earnings presentation on Tuesday, Jun said the Indian smartphone market is estimated at about 300 million units per year with about half of these being feature phones. He stressed that the company will continue on the path of innovation in carving a niche for the Indian market by producing affordable and high-performance smartphones.

Jun said Xiaomi will expand their sales network down to the countryside and villages so that consumers in these areas are equipped with mobile internet which would almost certainly bring change to their lives for the better. “This is our plan. So overall, I think…we’re very, very optimistic about the future growth for the next maybe five years,” he said.

Xiaomi chalked up a 55% growth in revenue in the third quarter this year as compared to its performance last year. 

Jun said Xiaomi will aim to sustain its leading position in the smartphone segment of the Indian market which has been for more than 4 years. He said the Indian market is now equally divided between online and offline channels with each contributing an equal proportion of the sales. He thus stated that Xiaomi wants to be successful in India hence would continue its drive for hitting a previously untapped customer base.

“Right now, we have established a system to cover the major markets, including Europe, Latin America, Middle East, and Southeast Asian countries, and India,” Jun stated.

The Xiaomi chief executive said the company is seeing a global rebound in sales in Q3 in the aftermath of the adverse impact on businesses in the first half of the year due to the coronavirus pandemic. He also noted that the company experienced tough challenges in supplies due to supplier shortage.

“So we are closely monitoring the status of the pandemic in Europe, in India,” he said. The company is optimistic of a more productive 2021, with the possible rollout of vaccines for Covid-19.

Xiaomi has 20,881 full-time employees of which 19,319 (about 93%) are based in mainland China mainly in its Beijing headquarters, with India and Indonesia accounting for the rest employees (about 7%). (source)

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Xiaomi founder and CEO Lei Jun was among the participants at the 2020 Yabuli Forum Annual Meeting held on November 18. As would be expected, he spoke about the Chinese company and his speech focused on three common misconceptions about Xiaomi in the society.

There are likely more than three misconceptions people hold about Xiaomi but Lei Jun narrowed it to three which he considers as the major ones. One of them, he says, is that most people consider Xiaomi products as all low-end products. This is likely a function of the company being a Chinese brand and the average price of the models which are often cheaper than what you’ll find elsewhere.

To correct this wrong notion, he stated that the company started manufacturing high-end products starting with the Mi 10 Extreme Commemorative Edition. Lei Jun says the phone is one of the best-selling mobile phones this year. Also, the 98-inch smart TV priced at 20,000 yuan was also released and it is also extremely popular.

The second misconception is that Xiaomi’s products are all manufactured by OEM. Lei Jun admitted that he was disappointed hearing this repeatedly. He clarified that it deploys the foundry model which is also a very advanced production model.

He also disclosed that the company set its sight on establishing itself as a force in the manufacturing industry. The company commissioned the most sophisticated smart production line in China which is almost fully automated. The smart factory which is located in Yizhuang, Beijing can produce 10 million ultra-high-end smartphones annually and has only 100 staffs including engineers. The interesting thing about the factory is that all the equipment, except the placement machine, is self-developed by Xiaomi or a company Xiaomi invested in. In order to build this factory, reportedly invested in 110 smart equipment companies in three years.

Finally, the third misconception is that Xiaomi has no technology. Lei Jun didn’t answer directly but talked about the growth of Xiaomi’s business in the past 10 years. In 2011, Xiaomi’s revenue was only 500 million, and by 2019 it has reached 205.8 billion, ranking 422 in the Fortune Global 500. Xiaomi is in the most fiercely competitive field in the world. There are Apple, Samsung, and Huawei. He noted that to achieve such growth, you cannot live without technology as a foundation.

The leading camera technology on the flagship Mi models is another example the CEO used to squash talks of the brand not having its own technology. Lei Jun hinted that Xiaomi made the decision to smash camera technology four years ago which is 2016 when Xiaomi’s mobile phone business established a core device department with a camera group under it.

In May 2018, it strengthened the establishment of a single-level camera department, Lei Jun says. When it was first established, there were only 122 engineers in the camera department. Today, the number of engineers in the camera department has reached 826, an increase of nearly 6 times. This does not include the more than 350 engineers who provide technical support for cameras such as AI.

Lei Jun also hinted that the company set up its camera R&D centres in cities across the world where they recognise there are talents. Thus, there are nine R&D centres located in Beijing, Paris, Tokyo, Santiago and other cities. the results Xiaomi’s flagship devices attaining the top ranking on DXOMark with rave reviews.

The CEO also talked about the brand’s charging technology including its GaN charging adapter. Although a minor tech product, the popularity and speed with which Xiaomi started manufacturing cheap GaN adapters shows its determination to help more persons adopt leading technological solutions.

Finally, Lei Jun expressed the hope that in the next ten years, Xiaomi will promote Chinese manufacturing and Chinese design to truly become a world-renowned, world-class brand.(via)

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