mBlu Archives - Gizmochina

Meizu has scheduled a launch event for January 12

Sudarshan Ravichandran — Thu, 06 Jan 2022 07:16:35 +0000

Meizu no longer has a presence in international markets. However, the company continues to introduce new products in its home market China. Earlier today, the firm announced that it will be holding its first launch event of 2022 next week.

Meizu has scheduled a launch event in China for January 12. The conference will kickstart at 2:30 PM (GMT+8). Interested fans of the company can live stream the event on the firm’s official social media handles on Weibo and others.

According to the official announcement, Meizu might not unveil its self-branded products. Instead, there will be products from the company’s sub-brands like Lipro, Pandaer, and Mblu.

Although the firm is yet to confirm it, we think that the conference could witness the launch of the first-ever Mblu-branded smartphone in years. This device is expected to go official as ‘mblu 10’ with model number M2110

TENAA has already revealed the primary specs of this 4G-only handset. It is expected to arrive with a 6.5-inch HD+ display (LCD) sporting a dewdrop notch, a 2GHz octa-core processor, a triple camera setup, a 5,000mAh battery, 10W charging, 9.3mm thickness, 201g weight. Finally, it will be available in three colors (white, green, black).

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Meizu mblu launches lifeme LP21C wired earphones with built-in DAC

Sudarshan Ravichandran — Wed, 08 Dec 2021 12:35:22 +0000

Back in September, Meizu brought back its ‘mblu’ (Blue Charm) from the dead. The newly resurrected brand announced its own sub-brand called ‘lifeme’ for lifestyle products. This latest brand has now launched a pair of wired earphones called ‘lifeme LP21C’.

Meizu Mblu Lifeme LP21C Specifications and Features

The lifeme LP21C wired headset comes in a single white color option. Instead of a 3.5mm connector, they use a USB Type-C. Hence, it can be used with almost any modern smartphone without a connector.

Unlike most wired earphones in the market, these feature a built-in DAC (Digital-to-Analog Converter). They come with a Conexant CX21988 chip to be exact.

The earbuds sport a semi-in-ear design and house 14.2mm drivers inside them. They also have a built-in microphone.

The earphones also include an inline remote control consisting of three buttons. Two of these are volume keys, while the remaining one is functional.

Last but not least, Meizu mblu advertises this product to offer a very low-latency experience. This is obvious as it uses a wire instead of Bluetooth wireless connection.

Meizu Mblu Lifeme LP21C Price and Availability

The lifeme LP21C wired headset from Meizu’s mblu is priced at ¥79 ($12) in China. They are already up for sale in the country.

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Meizu mblu 10 appears on TENAA revealing key specs

Sudarshan Ravichandran — Sat, 20 Nov 2021 07:32:55 +0000

Meizu’s Mblu brand is expected to launch its first smartphone in over 3 years dubbed as mblu 10 in the coming days. Recently, the company confirmed that this device will be targeting the ¥1,500 ($235) price segment. Ahead of its official announcement, the handset now gets certified by TENAA revealing some of its specs.

Meizu mblu 10 | Source: TENAA via ITHome

According to ITHome, the upcoming Meizu mblu 10 has been certified by TENAA. The certification reveals the design of the phone, which we already know from a promotional banner on Suning. Additionally, the listing also exposes some of the features of this device.

As per TENAA, the Meizu mblu 10 with model number M2110 will be a 4G-only handset powered by a 2GHz octa-core processor. It will sport a 6.5-inch LCD panel with a resolution of 1600 x 720 pixels (HD+) and a dewdrop notch. It will house a vertically aligned triple camera setup on the rear, however, details about it are not known.

As far as power is concerned, the phone will get its juice from a 5,000mAh battery with support for 10W charging. Lastly, it will measure 9.3mm in thickness, weigh 201g, and will be available in three colors (white, green, black).

Meizu has plans to reach 50 million smartphone shipments in China. With budget models like the mblu 10, it has the potential to achieve the goal.

Meizu mblu is yet to officially reveal the name as well as the launch date of mblu 10.

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Meizu’s mBlu Smart Band debuts with a watch-like round display, fitness tracking features

Jed John Ikoba — Tue, 02 Nov 2021 17:55:29 +0000

Chinese tech giant Meizu in September announced the return of its mBlu (Blue Charm) brand after several years off the shelf. Since then, we have seen a couple of new products under the brand. Meizu has now unveiled the mBlu Smart Band. The product carries a 249 yuan (~$39) price tag and will go on sale in China from November 3.

The mBlu Smart Band features a watch-like round screen that may make you confuse it for a smartwatch but it isn’t a watch. Instead, it is a fitness band with a watch-like design. The features onboard are not as elaborate as what you would find in a smartwatch.

Speaking of the features, the mBlu smart band packs a 1.1-inch HD TFT pure color screen with a resolution of 240×240 pixels and a maximum of 275ppi for a detailed visual experience. The screen surface is covered with 2.5D glass and an anti-fingerprint coating. The round screen holds a watch face that is 43.7mm in diameter while the frame is made from Zinc alloy material with a thickness of 9.95mm. The watch strap is made from TPU material, with the whole package weighing just 53g.

Thanks to the Bluetooth 5.0 on board, you can pair the smart band with a mobile phone. It supports calls, SMS, WeChat, QQ, Gmail, and other information reminders. The fitness tracker also supports sedentary, meeting, and other reminders as far as to drink water or take your medications.

Further, Meizu’s mBlu Smart band brings along support for 11 sports modes which include walking, running, Badminton, mountaineering, cycling, football, basketball, table tennis, yoga, skipping rope, and flat support. The IP68 dust-proof and waterproof rating ensure you can use it on rainy days without any fear. It also has built-in PPG sensors that monitor heart rate changes in real-time and keep an eye on heart health.

In terms of battery life, the smart band has a built-in 150mAh polymer battery offering up to 10 days of stable standby, and 7 days of long-lasting battery life. The band uses a magnetic suction charging base and the battery can be fully charged in just 2 hours.

(source)

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Meizu mblu’s first smartphone in 3+ years may launch soon

Sudarshan Ravichandran — Mon, 01 Nov 2021 12:28:04 +0000

Back in September, Meizu brought back its ‘mblu’ (Blue Charm) brand from the dead. Soon after its revival, Mblu announced its own sub-brand called ‘lifeme’ for lifestyle products. A few days later, mblu Blus TWS earphones made their debut. Now, more than a month later, Mblu’s first smartphone in three years called mblu 10 makes its appearance on the web.

Meizu mblu 10

According to a report by ITHome, an upcoming Mblu-branded smartphone called mblu 10 briefly emerged on the eCommerce platform Suning. The device’s promotional banner was spotted by netizens on Suning’s Meizu store.

The image shows a phone with a Meizu 18-like rear design but with a dewdrop notch on the front. From the low-quality picture, we can see that the handset will arrive in at least three colors, namely black, white, and green.

Unfortunately, we cannot tell for sure whether the device will have a triple or a dual-camera setup from the pixelated image. Though it appears to have three cameras, we cannot rule out the possibility of the middle one being a random AI branding or something else.

That’s because the recently launched Redmi Note 11 also looks like it has quad-cameras from the distance. However, in reality, it only has a dual-camera system.

Meizu mblu 6T (aka Meizu M6T)

As of now, we know nothing about the Meizu mblu 10. But we expect to learn more about this phone before its official launch in the coming days.

The Meizu mblu 10 will succeed the Meizu mblu 6T (aka Meizu M6T) from 2018.

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Meizu mblu Blus TWS earphones launched with ANC & 30 hour battery life

Sudarshan Ravichandran — Fri, 17 Sep 2021 10:14:27 +0000

Meizu has scheduled a launch event for September 22 in China. The company is expected to announce a number of smartphones and much more. Ahead of that, the firm’s recently resurrected mblu has launched a new pair of truly wireless earphones called mblu Blus. Interestingly, this new product does not come under mblu’s own sub-brand lifeme.

Meizu mblu Blus Specifications and Features

Unlike most TWS in the market, the Meizu mblu Blus features a unique design. However, we can still say that the buds resemble Apple AirPods Pro, while the charging case looks similar to the case of the newer Galaxy Buds models.

The earbuds feature 12mm drivers and connect via Bluetooth 5.2 (quick pairing with Meizu smartphones). These IPX4-rated buds come with support for touch gestures controls and up to 30dB ANC (Active Noise Cancellation).

1 of 2

The buds house a 43mAh battery each, whereas the charging case includes a 520mAh battery. Without ANC, the overall endurance for this product is rated at 30 hours as compared to 25 hours with ANC.

The buds themselves last for up to 6 and a half hours on a full charge with noise cancellation turned off. When ANC is activated, the battery life of the buds drops by an hour to 5 and a half hours. When out of juice, users can charge this audio accessory either wirelessly (Qi) or wired (USB Type-C).

1 of 4

Last but not least, Meizu mblu Blus bears model number GB8898-2001, comes in a single white color option, and ships with three different-sized ear tips.

Meizu mblu Blus Price and Availability

The Meizu mblu Blus TWS earphones are priced at ¥199 ($31) in China. The accessory is already up for sale via multiple retailers across the country.

It’s not known whether this product will make its way outside mainland China. Interested people will probably have to import.

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Lifeme is a new lifestyle brand of Meizu Mblu (aka Blue Charm)

Sudarshan Ravichandran — Mon, 13 Sep 2021 08:56:26 +0000

A few days back, Meizu announced the return of its ‘mblu’ brand, which is commonly known as ‘Blue Charm’. Yesterday, Mblu debuted its own sub-brand called ‘lifeme’. Let’s take a look at what’s this new brand is all about.

During the earlier days of Meizu, the Mblu brand was all about smartphones and related accessories. But this time, the company is taking a different approach.

As per the official announcement on Weibo, the resurrected Mblu brand will focus on creating high-quality lifestyle products for the youth. These products will be sold under a new brand called Lifeme.

Meizu’s sub-brand has even revealed the first batch of Lifeme products. They are as listed below.

Lifeme BTS30 Bluetooth Speaker
Lifeme BTS10 Bluetooth Speaker
Lifeme Hand Warmer + Power Bank
Lifeme Pearwood Umbrella
Lifeme Leather Power Bank
Lifeme Backpack

We think that Mblu will be introducing more products as Lifeme brand grows gradually. That’s because, in July, Meizu created Mblu Weibo accounts for tablets, smartwatches, TVs, and routers. The new Mblu might operate like realme TechLife, which also has a sub-brand called DIZO.

That said, although Mblu confirmed the products that it will be launching first, it is yet to reveal when they will be hitting the markets.

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Meizu M6S With mBlu Branding Will Be Available Only For The First Batch

Jeet — Thu, 18 Jan 2018 07:10:47 +0000

Yesterday, as expected, Meizu launched its latest smartphone — Meizu M6S. Before launch, there were reports suggesting that the company could use mBlu branding instead of Meizu branding on this device.

However, when launched, the renders of the phone revealed both brandings — mBlu as well as Meizu. Now, the company has clarified that the mBlu branding will be available only on the pre-ordered phones and the rest of the devices will have Meizu branding.

The phone features an 18:9 display on a full metal body, along with the same U shaped nano injection antenna design that we have seen on flagship grade smartphones.

The Meizu M6S (or mBlu S6) comes with a 5.7-inch 18:9 in-cell display with 1440 x 720p HD+ screen resolution. It boasts of 450 nits brightness, wide viewing angles and 1000:1 contrast ratio. Under the hood, it is powered by Samsung’s Exynos 7872 processor built on the 14nm process with two Cortex A73 performance cores and four Cortex A53 efficient cores.

Because of the full-screen display, Meizu decided to ditch its mBack button. So, to offer better navigation features, the phone features a dedicated pressure sensor chip and linear vibration motor, which enables users to control the phone with simple gestures.

The device packs 3GB of RAM and offers two variants based on the internal storage — 32GB and 64GB. It features Samsung’s 16-megapixel CMOS sensor at the back with f/2.0 aperture, 112μm pixel area, phase detection auto-focus, 5P lens, and a special HDR that’s developed by ArcSoft. There’s also an 8-megapixel front-facing camera sensor with f/2.0 aperture, ArcSoft algorithms, Intelligent facial brightness enhancement, and an adaptive beauty mode.

As of the software, Flyme 6.2 with the company’s OneMind AI engine. There’s is no information available on which version of the Android operating system this custom OS is based. The phone is fuelled by a 3,000mAh battery with 18W fast charging that promises to charge the battery up to 52% in just 30 minutes.

The Meizu M6S (mBlu S6) will go on sale from 19th January and will be available through JD.com, Meizu Mall, Lynx, and Suning. Offline sales of the device will begin from 20th January. The 32GB storage model is priced at 999 Yuan ($155) while the 64GB storage model costs 1199 Yuan ($186).

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Meizu’s Big Comeback With mBlu S6 (M6S): What to Expect (Specs, Price, Features & More)

Joel Joseph — Tue, 16 Jan 2018 14:29:10 +0000

The past two years haven’t been great for Meizu. In fact, last year, we saw the company limit its launches significantly, sticking to mainstream lineups like the mid-range Meizu M series and high-end Pro series. Even they didn’t do so well, despite the Meizu M6 Note offering pretty good value for money. So, 2018 is going to be an important year for the company and the Meizu mBlu S6 is going to kick start the year for them.

In case you remember, Meizu was split into three divisions last year, Meizu, Blue Charm, and Flyme. The mBlu S6, which we also call the Meizu M6S, will be the company’s first rebranded Blue Charm smartphone. It actually makes sense to rebrand the mid-range cost effective series, so that it’s given a separate identity, especially when the company is reportedly focusing on high-end devices in 2018.

So, being the first mBlu branded device, we are all interested to see what’s in store for us tomorrow. Luckily, there were enough leaks in the past few months to paint a complete picture of the mBlu S6 and below is a summary of these details.

DESIGN:

Meizu mBlu S6 has adopted a very simple design, keeping the front as well as back clean. So, you have no intrusive buttons or sensors on both the sides. This also means that the company is going to ditch the popular mBack physical home button that we all love. This might not be the best decision, but let’s reserve our judgment until tomorrow. There’s the new mblu branding at the back along with U shaped antennas on the top as well as bottom.

You have the usual power and volume keys on the two sides, but what’s really interesting is the fingerprint sensor that’s placed just below the power button. We have seen companies usually prefer rear placed sensors for 18:9 long screen phones, but Meizu has decided to go with a side mounted one. I am personally not a big fan of rear placed sensors, so this does make things interesting.

Apart from this, there’s nothing special to talk about the mBlu S6’s design. Oh yes, one more thing, expect on screen buttons for navigation.

SPECS:

This is where things get interesting. The mBlu S6 is said to feature a lower mid-range Exynos chipset from Samsung. We are not used to seeing Exynos chips inside non-Samsung devices, but Meizu has always been one manufacturer having very good relationship with the South Korean giant, so the use of this chipset is not surprising. However, it’s worth nothing that the Exynos 7872 has not yet been officially detailed by Samsung. But we do have some rumored / leaked specs of the chipset.

The Exynos 7872 inside the mBlu S6 is said to be manufactured on a 14nm node featuring an hexa-core architecture. The chip is said to sport 2 x Cortex A73 @ 2GHz and 4 x Cortex A53 @1.6GHz cores inside. Graphics is taken care by Mali-G71 MP3 GPU with other notable features including Bluetooth 4.2, Cat 7 LTE, and dual SIM support. According to the Geekbench scores of the mBlu S6, the Exynos 7872 does really well in single core test but lags behind in multi-core test as compared to SD625 (which scores near 4K).

As for the other specs of the mBlu S6, the phone should come with 3GB + 32GB / 64GB storage options, 5.7-inch HD+ 1440 x 720p display with 2.5D curved glass on top, 3000mAh battery with 18W fast charging, Android 7 with Flyme OS, and 16MP rear / 8MP f/2.0 front cameras.

The company confirmed the 18:9 display on the phone earlier today and even added that there was a surprise feature on the phone. I guess, we’ll have to wait until tomorrow to know more details.

PRICING:

The mBlu S6 is said to be a 1000 Yuan segment smartphone and the likely price tag could be 1299 Yuan ($199). The phone launches tomorrow in China and the first set of orders should likely ship within next week.

CONCLUSION:

Everything looks pretty good for the mBlu S6, expect for the fact that with the above mentioned price tag, it competes directly with the Xiaomi Redmi 5 Plus. But in terms of the specification that we have seen so far, the mBlu S6 would struggle in front of the Redmi 5 Plus. The resolution is lower on the S6 (HD+ vs FHD+) and the battery is smaller as well (3000 vs 4000). From the specs, the phone is better suited to take on the Redmi 5, which retails for 799 Yuan ($125).

So, the pricing is going to be crucial for the mBlu S6. Or maybe there’s a feature that sets the phone apart from the Redmi devices.

Well, all we have to do now is wait and see if Meizu finally starts the year with a good launch.

ADDITIONAL READING: Meizu’s Uninspiring 2017 Could Be For a Promising 2018

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mBlu S6’s Leaked Promotional Poster Confirms Exynos Processor And Side Fingerprint Sensor

Jeet — Mon, 15 Jan 2018 13:43:11 +0000

Meizu, the China-based smartphone brand is all set to make a comeback this year. The company is slated to launch a series of devices this year and one of them is mBlu S6, which will be launched on 17th January. The phone has been leaked a few times, revealing some of the key specifications.

Now, a promotional poster of the mBlu S6 has been leaked, which confirms some of the phone’s specifications and features which were leaked earlier. The latest development confirms that the phone will be powered by Samsung‘s Exynos chipset. Earlier, it was reported that the device will pack Exynos 7872 chipset.

Samsung’s Exynos 7882 is 14nmm chipset that is designed for low-budget phones. It is a hexa-core SoC that comprises four cores of Cortex A53 and two cores of Cortex A73 and Mali G71-MP3 graphics. It includes a Cat. 7 LTE modem that offers a maximum download speed of up to 300 Mbps and upload speed of up to 100 Mbps.

The leaked poster also confirms that the phone will feature a fingerprint sensor on the side, as reported earlier. The phone is rumoured to come with a large 5.7-inch display with 1440 x 720 pixels screen resolution and 18:9 aspect ratio. It packs 3GB RAM with 32GB of internal storage and is fuelled by a 3,000mAh battery that also supports 9V/2A 18W fast charging.

Recently, a video of the phone was leaked, which revealed that there is a mBlu logo on the back panel, confirming that this will be the first mBlu branded smartphone to be released by the company. To accommodate the full-screen display, the company has decided to let-go its popular mBack home button. Also, there is no capacitive touch button and users will have to rely on the on-screen navigation buttons.

Last week, the mBlu S6, which is also being referred as Meizu M6S passed through TENAA, a Chinese certification agency. Looking at the phone’s specs, it seems that the device will directly compete against Xiaomi’s Redmi 5 Plus.

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Meizu mBlu S6 (M6S) Passes TENAA: Features 18:9 Display & Side Mounted Fingerprint

Joel Joseph — Fri, 05 Jan 2018 13:04:14 +0000

Meizu is all set to make a comeback in 2018 with multiple models rumored to be in the pipeline ready for release in the coming months. The Meizu mBlu S6, which some refer to as the Meizu M6S, is going to be the first smartphone from the company this year and from its leaked design, and rumored specs, there’s no doubt that the phone is here to take on the Redmi 5 Plus. The mblu S6 has just passed through China’s TENAA certification agency, thereby revealing its key specs and design.

Unfortunately, TENAA reveals that the mblu S6 will not come with the popular mBack home button that we are all used to seeing on Meizu smartphones lately. In fact, we don’t see any kind of physical or capacitive buttons on the front, which means that the phone is going to rely on onscreen buttons for navigation.

The front of the phone is similar to the Redmi 5 Plus, so there’s a large 5.7-inch 18:9 display with 1440 x 720p resolution. The back features the U-shaped antenna band design that has become so popular among metal smartphones in the past one year. The real highlight of the back is the mblu logo, which confirms that the S6 will be the first mblu branded smartphone to be released by the company.

On the left you have the volume control buttons while on the right you have a power button. But just below the power button, you have a side mounted fingerprint sensor. Companies are usually hesitant to use a side fingerprint design but Meizu has decided to give it a try on this model. This keeps the back and front design neat and tidy.

As for the specs, the mBlu S6 comes with the hex-core Exynos 7872 (4 x A53 + 2 x A73) with Mali-G71 GPU, 3GB RAM, 32GB storage, 3000mAh battery with 9V / 2A 18W fast charging support.

Given the specs, the phone should compete directly with the Redmi 5 Plus, making its probable pricing in the 1000 Yuan segment.

(Via)

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Meizu M6S Hands-On Video Leaked to Reveal Full Screen Design, mBlu Branding

Anvinraj Valiyathara — Tue, 19 Dec 2017 12:35:42 +0000

Meizu M6S is speculated to arrive as the first full screen phone from the company. A leaked video of the phone has surfaced today to reaffirm the full screen design that was previously revealed through its leaked photos.

https://www.youtube.com/watch?v=S25PWZvT7wI

The video reveals that the smartphone does not feature a front or rear-mounted fingerprint reader. This indicates that it could be embedded under the Power key that is present on the edge of the device. The body of the phone seems to be made out of metal and its corners are rounded. The rear camera setup is not visible in the video, but what can be seen is the “mblu by Meizu” branding towards the bottom of the back panel.

mBlu is a sub-brand of Meizu. It appears that the alleged Meizu M6S could belong to mBlu series of phones. The handset is also being referred to as mBlu S by the rumor mill.

Rumors have it that the handset will be featuring a 5.7-inch display that will be offering an aspect ratio of 18:9. It is speculated to be powered by Exynos 7872 chipset and 3 GB of RAM. It is likely to feature a 13-megapixel rear snapper and a 5-megapixel selfie shooter. It is speculated to be priced around 2,000 Yuan. However, some sources have claimed that it may cost around 2,500 Yuan.

The handset was speculated to launch on Dec. 20. However, a recent report has claimed that since it has encountered a camera debugging issue, it will be debuting in the next month..

(via)

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mBlu S (Or Meizu M6S?) Leaks, Priced At ¥2500 (~$378)

Habeeb Onawole — Thu, 14 Dec 2017 21:56:12 +0000

Meizu is working on a full-screen flagship called the Meizu 15 Plus which is set to launch next Spring. Its sub-division, Blue Charm (mBlu) is also reported to be working on a full-screen smartphone.

While there have been rumors of a phone called the Meizu M6S which has been reported to sport a full-screen display, a screenshot surfaced online earlier today revealing the packaging of a phone called the mBlu S with a ¥2500 (~$378) price tag.

According to the text in the image, the Blue Charm S will be launched next month. It appears someone got his hands on a unit and is willing to sell it at the price mentioned above, judging from the rough translation of the remaining text. However, there is also a mention of a ¥2000 (~$303) price which might be the official launch price.

It is not yet confirmed if the mBlu S is the same device as the Meizu M6S or a different device entirely. The latest we heard about the M6S is that launch has been shelved till next year due to a camera debugging issue. Seeing as this phone is set to launch next month too, it may be that the Meizu M6S and mBlu S are one and the same.

Notwithstanding, we are not expecting Meizu to launch a full-screen phone this year. In an interview a few months ago, VP of Meizu Li Nan had explicitly revealed that the Blue Charm line will release a full-screen phone next year.

What do you think of the mBlu S and its unconfirmed ¥2000 price tag?

(Source)

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Meizu Registers New Domain, mBlu.com At Chinese Ministry of Industry & Information

Habeeb Onawole — Mon, 11 Dec 2017 10:15:47 +0000

In the last few weeks more proof of Meizu rebranding the Blue Charm division to mBlu has showed up online. There is the earphones with the mblu name, then the renaming of the Charm Blue website to mBlu.com, and also the switch to a new logo.

However, the first official confirmation comes from a recent domain registration at the Chinese Ministry of Industry and Information Technology.

The new domain – mBlu.com was registered at the ministry on November 28 alongside two others – flymestory.com and meizu.com.hk. All three domains were registered by Zhuhai Meizu Technology Co. which is the full name of the company.

Earlier this year, Meizu split the company into three divisions – Meizu, Blue Charm, and Flyme. The Blue Charm division will focus on its mid-range and entry level devices in addition to mobile accessories.

Sources say the Meizu M6 Note is the last mid-range phone to bear the Meizu name. Subsequent models will instead be launched under the mblu name.

The Blue Charm brand was formed three years ago on December 18, so there is a possibility that Meizu may have an official unveiling of the “new brand” next week. At the moment, the three registered domains are not active.

The tradition of having a sub-division isn’t new. There are a number of Chinese manufacturers that have had one for years. The two examples that come to mind are ZTE’s Nubia and Huawei’s Honor division.

(Source)

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Meizu’s Blue Charm Brand Gets A New Logo, Appears In Official Letter

Jed John Ikoba — Wed, 06 Dec 2017 15:51:25 +0000

Earlier this year, you would recall that Meizu restructured its administrative structure and grouped its operations under three different divisions comprising the Meizu division, Blue Charm division and Flyme division. The Meizu division was directly under the control of Jeffery Wang, Meizu’s chairman and CEO and the division was responsible for the manufacture of the company’s flagship models. The Blue Charm division was headed by Meizu VP Li Nan and became the bedrock of its mid-range and budget models including accessories like headphones. The Blue Charm division was recently rumoured to be undergoing some rebranding. That seems to be the case as a new logo for the Blue charm division has been spotted on an official letter Meizu sent out to its fans.

The letter meant to announce the 300 Yuan price cut on the Meizu Note 6 carried a logo which looks like two tiny pills lying unevenly side by side. From the look of things, the Meizu logo may likely be yanked off the Charm Blue models going forward as it is nowhere in sight on the letter (pictured below). However, that is yet to be officially confirmed by Meizu.

This is not the first time a logo said to be the new Charm Blue logo is appearing online. We had earlier seen two new logos which turned out to be fake. So, we cant be so sure about this one until it is officially unveiled. We must point out that the news story surrounding the rebranding of the Charm Blue division is on the increase and gathering more steam. It would be recalled that Meizu is rumoured as also planning to change the Charm Blue brand to mBlu and there have been several leaks which point in that direction.

(source)

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Meizu’s mBlu Headphone Leaks, Confirms Change Of Blue Charm Brand To mBlu

Jed John Ikoba — Thu, 30 Nov 2017 12:32:48 +0000

More evidence is emerging which indicates that Meizu is planning to rename its Blue Charm division to mBlu. The latest piece of evidence is the picture of a Meizu earphone having the word mBlu inscribed on it. Our focus isn’t on the sleek design of the wired headphone, Meizu is known for great headsets but is no the name inscribed on the earpiece.

Meizu had reorganised the company into three divisions, Meizu, Blue Charm and Flyme divisions. The Meizu division oversees the flagship smartphones while the Blue Charm division handles mid-range and budget models and the Flyme division handles the software aspect. However, not long after the reorganisation, words filtered out that Charm Blue would soon be renamed. We had also seen a Meizu bezel-less smartphone named mBlu Zero. Meizu recently renamed its Charm Blue website as mBlu.com. So, this joins the trail of evidence gravitating towards a new, renamed mBlu brand.

We have also seen a new set of logos which suggest the company is experimenting with a new logo for the rebranded Blue Charm. There is no definite logo just yet. The company could unveil the rebranded name and logo this December as the Charm Blue brand clocks three years on December 18. Meizu could roll out the drums to unveil the new rebranded Charm Bue division with new products on that date. Data shows the Meizu Blue Charm brand has been a successful one with up to 45 million units of the Blue Charm smartphones shipped so far. The Blue Charm Note series has also seen up to 20 million shipments during this period. From all indications, the new mBlu brand will also include all other accessories like headphones manufactured by Meizu. However, we are yet to see an invitation to any event from Meizu.

(source)

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Meizu’s Blue Charm Website Renamed as mBlu

Jed John Ikoba — Thu, 23 Nov 2017 10:49:37 +0000

Meizu in May this year established the Blue Charm division, splitting it from the Meizu division which houses its flagship models. The Blue Charm division is headed by Li Nan who used to be Meizu’s VP. There are indications that the Blue Charm division has been rebranded as mBlu division. This is evident with the change of the name of the Charm Blue website to “www.mblu.com”.

Statistics have shown that Meizu has sold up to 45 million units of its Charm Blue models which the Meizu E2 and Meizu M6 belong to. The Note series spearheaded by the Meizu M6 Note has also seen shipments exceeding 20 million units and that goes to show the splitting has been a success. The Charm Blue division also includes accessories like the Meizu Flow headphone and others.

Signs that Meizu was going to rebrand the Charm Blue division first surfaced a few months back when a new logo for the division was spotted online. We also saw a bezel-less device leaked identified as the Meizu mBlu Zero. We can’t say when Meizu will launch a new model under the Blue Charm division but we expect the new name to reflect in future releases from the division and perhaps, a lot more smartphone accessories. Meizu is yet to officially announces the new name.

(source)

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