In a remarkable turnaround, Huawei has reclaimed the top spot in the Chinese smartphone market, overtaking major rivals including Apple, which has now dropped to fifth place. This marks a major comeback for the brand after the various hurdles it faced following the US trade restrictions.

Huawei Retakes Throne in China After Years of Struggle

According to an IDC report, Huawei has managed to secure the top spot in the Chinese smartphone market in the second quarter of this year. It managed to retake the throne after about four years, while beating other local OEMs and even Apple. In Q2 2025, Huawei accounted for 18 percent of Chinese smartphone sales. Meanwhile, the Chinese smartphone overall saw a decline of 4 percent year on year, with units shipped falling to 69 million.

Other major Chinese brands like Oppo and Vivo also saw a slight decline during this time. While Huawei reclaimed its top spot in China, the Cupertino based giant fell to the fifth position in the market. Huawei shipped over 12 million units in Q2 2025, which also includes its latest photography flagships, the Pura 80 series.

Vivo saw one of the biggest slumps in sales, falling by 10.1 percent, which caused it to drop to the second spot. Oppo ranked third and Xiaomi achieved the fourth spot in the Chinese smartphone market. It remains to be seen if the brand retains the lead, as the other companies are gearing up for their next flagship launches later in the year. In related news, Huawei aims to unveil four flagship chips in late 2025.

For more daily updates, please visit our News Section.

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During the third quarter of 2024, Apple managed to dominate the Chinese smartphone market. But it seems like the brand was overtaken by two domestic brands in the very next quarter. The iPhone maker saw a decline in Q4 2024, so here’s what we know so far.

Apple loses market lead in the Chinese smartphone market to Vivo and Huawei

According to a report from Canalys, the Cupertino based giant was dethroned by two domestic brands. Apple lost the lead to Vivo, who was the new market leader, and Huawei (the runner up). Huawei was the only runner up back in Q3 2024, but Vivo managed to surpass both brands the next quarter. In the Chinese smartphone market, Vivo took the lead with a 17 percent market share.

On the other hand, Huawei came with a 16 percent market share while Apple accounted for around 15 percent of the market. As per the report, Apple saw a decline in the Chinese market since the iPhones lacked support for functions from AI powered features. This made it less attractive to prospective buyers in the region, especially considering Chinese smartphones are packed with AI features. Considering how ChatGPT is banned in China, AI is quite crucial and is likely what led to the sizeable annual sales drop of 25 percent.

Due to this, the company recorded the worst annual sales in the Chinese market, according to Canalys senior analyst Zhu Jiatao. Apple’s market position also faces multiple challenges from its competition. He further added that Huawei has continued to launch flagship models while the number of domestic foldable phones in China has surged at high prices. Xiaomi and Vivo are also building consumer loyalty through technological innovation. So it’s no surprise that Apple is seeing stiff competition in the premium segment.

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Despite having the odds stacked against it, Huawei has managed to make a massive comeback in its home market of China. The company has regained the throne as the top brand in the Chinese smartphone market, beating out the likes of Apple, Oppo, Vivo, and others.

Huawei returns to the top once amid US blacklisting

The Chinese tech giant was able to stage a daring comeback despite facing ongoing sanctions from the US government. It became the top brand in the Chinese smartphone market, beating out other local brands as well as Apple in the region. According to a Canalys report (Via AsiaNikkei), Huawei saw a sales surge that had it ship 11.7 million smartpones in China in the first quarter of this year.

This marked a massive 70 percent rise over last year. On the other hand, the Cupertino based Apple fell to the fifth spot as its Chinese shipments fell by 25 percent. Meanwhile, Oppo and Vivo sales also took a hit in Q1 2024. Interestingly, Honor, Huawei’s former budget smartphone subsidiary, managed to see a 9 percent growth during this same period.

China is the largest smartphone market in the world and competition within the top six brands was quite close as well. The rankings were decided by a few hundred thousand, so there weren’t major gaps between the smartphone makers. Huawei’s return to the throne is also being attributed to its first ever 5G enabled smartphone that employs its proprietary chip (Mate 60 Pro) and its newly unveiled Pura 70 lineup.

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Competition in the smartphone market has never been as intense as it is now. Nowadays numerous brands are engaged in a fierce battle to survive and gain market share in a saturated environment. Moreover, economic challenges such as inflation, felt worldwide, are making their business endeavors more difficult.

A recent market research study highlights this situation vividly. According to Counterpoint, smartphone sales in China saw a 7% year-over-year drop in the first six weeks of 2024, and Apple and Oppo is facing competition challenges with more than 24% decline. Here are the details…

Apple’s 24% Plunge in the Chinese Smartphone Market

In China, smartphone sales during the first six weeks of 2024 dropped by 7% compared to the same period last year. Leading brands such as Apple, OPPO, and vivo experienced double-digit declines. According to the report, overall smartphone sales in China decreased by 7% in the first six weeks of 2024 compared to the previous year.

During this period, Apple faced the most challenges, as the company had been experiencing similar issues in various markets for some time. However, Huawei’s resurgence and the design similarity between the iPhone 15 series and the iPhone 14 series contributed to Apple’s difficulties in the Chinese market.

While many brands are experiencing a similar decline, Oppo finds itself in an even worse situation than Apple. The company witnessed a 29% decrease compared to the first six weeks of 2023. Xiaomi saw a 7% decline, and vivo experienced a 15% drop. On the other hand, two old friends, Huawei and Honor, are doing well.

Huawei increased its sales by 64% during this period, while Honor grew by 2%. Looking at the bigger picture, Honor and vivo emerge as the only duo with larger market shares compared to the previous year.

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The smartphone market is heating up with intense competition among various companies. Manufacturers like Apple, Xiaomi, Samsung, Oppo, Vivo, and other brands vying to expand their market share and boost sales. So, when we look at the overall picture of this competition, how did smartphone sales perform in 2023, especially considering the recent global decline in sales? According to the data from the China Academy of Information and Communications Technology, China’s smartphone shipments rose by 6.5 percent year-on-year in 2023. Here are the details…

China’s Smartphone Market Jumps 6.5% in 2023

As mentioned above, the global smartphone market has been on a decline lately, mainly due to two factors. Firstly, people are hesitant to spend money due to the global inflation that started after Covid-19. Secondly, smartphones now provide more performance beyond our needs. Even entry-level phones can take good photos, provide sufficient performance for daily tasks, and charge quickly.

Moreover, mid-range and flagship smartphones from last few years offer a user experience far beyond that. In this scenario, people no longer find the same necessity to invest as much in technology as they did before. Nevertheless, the downward trend seems to have been broken in China in 2023. The shipments rose by 6.5% compared to the previous year, reaching 289 million units.

This growth is mainly driven by the increasing demand for 5G technology, with 240 million out of the total being 5G models, making up 82.8% of phone sales in China. Given China’s strong presence in the tech industry, the widespread adoption of 5G is not surprising. The demand surge is also supported by operators offering favorable tariffs.

Local brands like Huawei, Xiaomi, Oppo, and Vivo continued their market leadership by selling 231 million units, while Samsung and Apple held a combined 58 million share. Despite Apple being the world’s largest smartphone manufacturer, the data suggests that China’s contribution to this growth is relatively modest. It seems that users in the region still favor Android over iOS.

In 2023, various companies introduced 406 phones in China, a 5.5% increase from the previous year, potentially the highest globally. Being a technology production hub, China nurtures various local brands, fostering competition. However, only a handful of these brands succeed in moving beyond the “others” category in market statistics to gain a significant market share.

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Research firm Daily Interactive recently released a report on China’s 5G mobile phone market for the year 2023. The data shows a growth trend.

The market share of 5G phones hit 52.85%. Apple led the market with a 34.66% share registering an 11.86% growth.

Vivo came a distant second with less than half the share of Apple’s at 14.4%. Oppo, Huawei, and Honor rounded off the top 5 with 13.35%, 12.12%, and 10.37% market shares, respectively.

Talking about devices,  iPhones occupied0 the first 9 positions. The iPhone 13 was the most popular model closely followed by iPhone 12. The only non-Apple handset in the top 10 list is Huawei P40 Pro.

Most of the smartphones on the list are older models. Some of the notable ones include Oppo Reno 6, Redmi K40, Huawei Nova 7, and others.

China 5G Mobile Phone Market 2023 Top Brands

1. Apple – 34.66%
2. Vivo – 14.4%
3. Oppo – 13.35%
4. Huawei – 12.12%
5. Honor – 10.37%
6. Xiaomi – 8.62%
7. Realme – 2.15%
8. Samsung – 0.89%
9. Hi Nova – 0.85%
10. Others –  2.85%

China 5G Mobile Phone Market 2023 Top Devices

1. iPhone 13
2. iPhone 12
3. iPhone 13 Pro Max
4. iPhone 14 Pro Max
5. iPhone 14 Pro
6. iPhone 13 Pro
7. iPhone 12 Pro Max
8. iPhone 14
9. iPhone 12 Pro
10. Huawei P40 Pro
11. Huawei P40
12. Huawei Nova 7
13. Oppo A58
14. Vivo Y52s
15. Honor 50
16. Redmi K40
17. Honor X30
18. Oppo Reno 6
19. iPhone 15 Pro Max
20. Honor 70

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The latest IDC Worldwide Quarterly Mobile Phone Tracker has shown that the smartphone market in China fell 2.1% in 2023. The report indicates that 65.7 million smartphones were shipped in China in the second quarter of 2023. This was a slight decline of 2.1% from the figures for the same period in 2022.

Overall, the Chinese market saw 130.9 million shipments in the first half of 2023, which is a 7.3% year-on-year decline. This indicates sluggish consumer demands even with higher discount efforts by vendors and e-commerce platforms. This also resulted in a 5% dip in sales during the “618” Online Shopping Festival. It is expected that the challenging business environment will improve within the second half of 2023.

Former global heavyweight brand Huawei retained a top 5 position, jointly tied with Xiaomi. The brand has continued to serenade the market with a raft of impressive product offerings and marketing. The Huawei Mate X3 foldable and Huawei P60 series has been highly successful in the market. Huawei and Apple were the only vendors with positive YoY growth among the top 5 brands. It is believed that the discount regime for the Apple iPhone 14 series positively impacted the demand of the products. The leading brands were Oppo, Vivo, Honor, Apple, and the joint fifth brands of Huawei and Xiaomi.

The latest IDC quarterly report on the Chinese smartphone market points to a mixed bag for the leading smartphone brands. While Apple and Huawei have recorded positive growth, the other brands recorded a flat or declining performance. The business environment could be one of the major factors but other factors could also be impacting shipments.

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(source)

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It seems that the smartphone market in China is off to a good start in the beginning of 2023. The region saw robust sales in the first month of this year, with Apple taking the lead in the smartphone segment.

According to a Counterpoint Research report, January marked a good start for 2023 in the Chinese market. This followed just after the COVID-19 wave in December 2022 and also records a good momentum going into the new year. In the first month, the sales were quickly increased week over week to hit over 7 million units before the week of the Chinese New Year season.

During this period, the Cupertino based giant retained its throne as the top brand in terms of sales share. Furthermore, the company also saw a rise of about 6 percent year on year. While the overall market’s growth in January wasn’t much higher than the previous year, it is still good news considering the state of the market weeks prior. The rise in sales also hints that the smartphone market in China is recovering from the latest Coronavirus outbreaks.

Despite the positive trend so far, the industry is still unsure that the strong sales in the first month will carry forward or whether it truly shows a recovering market. Analysts believe that the market might have seen a boom after pent up demand leading up to the Chinese New Year season.

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Counterpoint Research has published a new report on China’s smartphone market. The report states that the market share of the premium segment ($400 and above) has risen from 31% in Q2 2021 to 33% in Q2 2022. However, the unit sales of premium handsets declined by 10%. Anyway, this segment performed better than the entire market, whose sales dropped by 14%.

The key highlight of the report is that Vivo has now become the second-largest premium smartphone brand in China by overtaking Huawei. With a 13% market share, the company is only behind Apple, which enjoys a whopping 46% market share.

Another highlight is that Honor has jumped from sixth place to fourth with a 9% market share. It is now ahead of Xiaomi and Oppo. Both these brands have an 8% market share, respectively.

Huawei lost the most market share in a year. Though it is in the third position, its share has reduced to 11% from 19%. Also, Xiaomi lost 1% but everyone else gained.

Unsurprisingly, Apple also led the $1,000 and above price segment by registering a 147% YoY growth. Interestingly, even Samsung grew by 133% YoY in this segment, thanks to its foldables.

But it is Vivo who surprised everyone with its Vivo X80 series smartphones. The brand’s overall premium market share increased by 504% YoY. Honor was its strongest competitor in Q2 2022. It may continue to do so with the decline of Huawei.

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Last week, we witnessed the launch of new models in one of the best-selling budget smartphone series worldwide. Further, we learned that the global smartphone market grew for the first time in four years. Then, out of nowhere, two brands released shameless iPhone clones. At the same time, another company launched a Galaxy S21 Ultra-lookalike phone. All this and more happened in the last few days. Let’s take a look at them one by one in no particular order.

Before proceeding, we would like to let you know that the top stories listed here are based on our opinion. As your choices may vary, we would like to know your picks in the comment section below.

Top Stories from Last Week

New Redmi Note 11 series for international markets

After debuting the Redmi Note 11 lineup in China in November, Xiaomi finally brought the family to international on January 26. However, the series for global markets include totally different devices, namely Redmi Note 11, Redmi Note 11S, Redmi Note 11 Pro, and Redmi Note 11 Pro 5G.

Out of these four, the Redmi Note 11S offers the best value for its asking price. Although it looks and has the same display as the vanilla model, its specs are more comparable to the Pros.

The entire series comes with features like a high-refresh display, dual stereo speakers, IR blaster, MUI 13, a 5,000mAh battery, and more. You can learn more about them by visiting this link.

Smartphone market observed multiple records

The global smartphone market grew for the first time in 2021 since 2017. Counterpoint Research revealed that the shipments reached 1.39 billion units by growing 4% YoY.

The Indian smartphone, in particular, grew 12%YoY last year by registering 162 million units in shipment. On the other hand, the Chinese market shipped 333 million units and incremented by only 1%.

Finally, pivoting to the budget segment at the right time (ahead of LG’s demise), OnePlus saw an insane 524% YoY growth in the US in Q4 2021.

iPhone clones from Gionee and Blackview

Gionee 13 Pro went official last week with an uncanny iPhone 13 resemblance and HarmonyOS. However, it has entry-level specs like an HD+ display (LCD) and a UNISOC T310 chipset. For just  ¥529 (483), it doesn’t sound like a bad deal after all.

At around the same time, Blackview A95 also got announced with an iPhone 13 Pro-like design. Its main highlights other than design include a MediaTek Helio P70 SoC, 6.5-inch HD+ display (LCD), and a 4,380mAh battery.

Face ID now works with a mask 

After two years of the COVID-19 pandemic, iPhones can be finally unlocked with masks on. However, this feature is currently only available in the beta channel. Also, it requires iPhone 12 or newer models.

Additionally, Apple is working on a new feature that will turn iPhones into POS machines. This feature will be reportedly useful for micro-merchants.

MediaTek Kompanio 1380 is a new chip for Chromebooks

MediaTek announced a new SoC called Komapnio 1380 for premium Chromebooks on January 26. This 6m chip arrives with an octa-core CPU consisting of four ARM Cortex-A78 cores clocked at up to 3GHz and a five-core ARM Mali-G57 GPU.

It supports up to 4K 60Hz display, AV1 decoding, WiFi 6//6E, and Bluetooth 5. The chipset will make its global debut inside the Acer Chromebook Spin 513, which is scheduled to hit the shelves in June.

HUAWEI P50 Pocket reaches global markets alongside HUAWEI P50 Pro

On January 26, Huawei announced the arrival of HUAWEI P50 Pro and HUAWEI P50 Pocket to multiple international markets like Asia Pacific, Middle East, Africa, Europe, and South America.

The 4G-only premium handsets from the once world’s largest smartphone brand sport the same set of features as the variant sold in China, except for software. The global editions of these devices run EMUI 12 without GMS (Google Mobile Services) instead of HarmonyOS.

Despite their shortcomings in terms of software, Huawei is charging a whopping €1,199 for the HUAWEI P50 Pro (8GB + 256GB) and €1,299 for the HUAWEI P50 Pocket (8GB + 256GB). There’s also a Premium Edition of the latter phone with a unique design and 12GB + 512GB memory configuration for €1,599.

JioPhone 5G could be Jio’s first 5G smartphone

A report on January 25 disclosed that the Indian carrier Jio is working on its first 5G smartphone called JioPhone 5G. This device is expected to go official in June with much better specs than the poorly received JioPhone Next.

The handset is said to come with a 6.5-inch HD+ display (HD+), 13MP (wide) + 2MP (macro) dual camera setup, 8MP selfie camera, side-mounted fingerprint sensor, Qualcomm Snapdragon 480 SoC, 4GB RAM, 32GB storage, 5,000mAh battery, and 18W fast charging.

OnePlus phones might run H₂OOS in the near future

On January 27, popular Indian tech influencer Mukul Sharma tweeted that the unified operating system of OPPO and OnePlus could be called H₂OOS. Since his claim is based on a trademark filing by OnePlus, he could be wrong.

Anyway, the H₂OOS (Water OS) trademark is interesting as it combines the names of OxygenOS (O₂) and the discontinued HydrogenOS (H₂OS). The name has no mention of ColorOS, which the software will be actually based on.

Furthermore, a couple of days before this tweet, a tipster stated that the OnePlus 10 Ultra could debut in H2 2022 as the brand’s first superphone or ultra-premium smartphone. The device is said to house OPPO’s MariSilicon NPU.

HONOR to showcase new products at MWC 2022

HONOR has confirmed to attend MWC 2022. The company has scheduled a launch conference for February 28. The event will kickstart at 1 PM CET.

The brand is teasing the launch of the new Magic series with a quote ‘The Power of Magic’. Unfortunately, nothing is known about the upcoming lineup of handsets.

Micromax IN Note 2 and vivo Y75 5G  debut in India

Micromax launched the IN Note 2 on January 25 as the successor of IN Note 1 for ₹13,490 (4GB + 64GB). The Samsung Galaxy S21 Ultra-lookalike phone arrives with a 6.43-inch FHD+ AMOLED display, MediaTek Helio G95 chipset, 48MP (wide) + 5MP (ultra-wide) + 2MP (macro) + 2MP (depth) quad-camera setup, 16MP selfie camera, side-mounte fingerprint sensor, Android 11, 5,000mAh battery, and 30W fast charging.

Chinese handset maker vivo debuted a new budget 5G smartphone called vivo Y75 5G in India on January 27. For ₹21,990 (8GB  +128GB), the phone offers a 6.58-inch FHD+ display (LCD), MediaTek Dimensity 700 SoC, 50MP (wide) + 2MP (macro) + 2MP (depth) triple camera setup, 16MP selfie camera, side-mounted fingerprint sensor, Android 12, 5,000mAh battery, and 18W fast charging.

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Earlier today (28th January 2022), a new report revealed some interesting information regarding the China smartphone market in 2021. While we have already reported on smartphone brand rankings previously, the latest information shares more details regarding the overall market.

According to an ITHome report, a known analytics based firm Canalys revealed that the smartphone market in Mainland China barely saw any growth last year. The report adds that the Chinese market had a rough road in 2021 with a number of ups and downs. While the first quarter of last year, saw aggressive expansion from various brands, the second and third quarters saw a slight cool down. By the fourth quarter, growth had further declined, recording just 3 percent year on year.

All in all, the overall smartphone shipments in the region hit 333 million units, which marked a barely noticeable rise of 1 percent over the previous year. On the other hand, comparing this figure to the pre pandemic 2019 market, the market fell by more than 10 percent. Thanks to the launch of the iPhone 13 series, Apple took the lead as it shipped 21.5 million units in the fourth quarter of 2021 alone. As per our previous report, the Cupertino based giant had a 23 percent market share in China.

Furthermore, Oppo (including OnePlus) ranked second with 14.3 million smartphones being shipped while Honor followed close behind with 14.2 million units. Xiaomi and Vivo took the fourth and fifth spots respectively with 13.5 million and 13.4 million smartphones units being shipped in the fourth quarter of 2021. But while Q4 was in Apple’s favor, Vivo, Oppo, and Xiaomi took the top three spots in China in terms of annual market share. Vivo and Oppo held a 21 percent share, while Xiaomi accounted for 15 percent.

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Apple, which has had a good year with the launch of the iPhone 13 series models in the market, has now emerged as the leading smartphone brand in the Chinese market for the fourth quarter of 2021.

According to the report from market research firm Counterpoint Research, Apple had a record-high market share in China in the fourth quarter of 2021, covering around 23 percent of the total smartphone market.

This indicates a year-on-year growth of 32 percent for the US-based tech giant. The report says that Apple’s pricing strategy helped to perform better in China, along with the exit of Huawei from the premium segment, making room for Apple to capture its market share.

Following Apple is China’s own Vivo with a 19 percent market share. The third spot has been captured by OPPO, having a 17 percent share. Both Vivo and OPPO have witnessed a decline of 6 percent year-on-year.

Honor has rapidly recaptured its position in the market and is now the fourth-largest smartphone brand in China, having a 15 percent share. The company also witnessed an impressive 50 percent YoY growth.

Xiaomi, Huawei, and Realme stand at fifth, sixth, and seventh positions respectively with 13 percent, 7 percent, and 3 percent market share. Other brands make up for the remaining 4 percent market share.

While brands like Apple, Honor, and Realme saw growth in Q4 2021, the overall Chinese smartphone market witnessed a 9 percent decline. However, for the entire year of 2021, Vivo emerged as the leading brand with a 22 percent market share, followed by OPPO, Apple, Xiaomi, Honor, Huawei, and Realme.

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Last week, Counterpoint Research released its report on China Smartphone Market for Q3 2021 stating that HONOR made a strong comeback. A few days from that, IDC’s report now paints a slightly different story.

According to IDC, the China Smartphone Market shipped 80.8 million units in the third quarter of 2021. Although the number seems big, the overall shipments actually dropped by 4.7% YoY.

As per the research firm, the decline in shipments was due to the rise in average unit price and lack of product innovation to pique interest among consumers. Counterpoint also noted the latter as a primary reason for the drop in sales, in addition to component shortages.

Just like Counterpoint, IDC also says that 5G handsets were quite popular in the last quarter. In fact, 5G smartphones accounted for 77% of the total shipments in China in Q3 2021.

However, unlike Counterpoint, IDC adds that 4G smartphones witnessed a growth in sales for the first time in the last two years. This was due to the new 4G-only HUAWEI phones and the continuous demand for entry-level 4G handsets.

Talking about brands, vivo led the market, followed by OPPO, HONOR, Xiaomi, and Apple respectively. As far as growth is concerned, Apple grew the most by 49.7% YoY due to the launch of the iPhone 13 series, which accounted for 40% of the company’s shipments.

On the other hand, Xiaomi witnessed the lowest growth of 0.1% due to supply constraints. The firm’s Redmi Note 10 series remained out of stock for a longer period of time. But thanks to the Xiaomi MIX 4 and the Redmi 9 series, the brand managed to stabilize its market share.

HONOR easily beat suffering Xiaomi to acquire the third position with the launch of the HONOR 50 series, HONOR X20 series, and HONOR Magic3 series. It was the second-largest growing brand with a 31.7% YoY growth.

Lastly, OPPO did not have any new models to improve its performance. It maintained second place with the OPPO Reno6 series and the OPPO A series. Whereas, vivo continued to dominate the market with the vivo X70 series and iQOO devices.

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Counterpoint Research has released its report on China Smartphone Market for Q3 2021. According to the firm, sales dropped by 9% YoY but increased by 3% QoQ. It is worth noting that the second quarter of 2021 witnessed the lowest Q2 sales since 2012. Hence, the QoQ improvement in the last quarter is negligible.

In Q2, the sales of smartphones in China plummeted as the competition could not fill the void left by HUAWEI. Whereas, in Q3, the lack of new features did not create enough demand for smartphones. At the same time, the industry went through component shortages.

Talking about bands, vivo continued to lead the market with a 23% market share, closely followed by OPPO with a 20% market share. As HONOR made a strong comeback with multiple products, it easily beat Xiaomi to take over the third position with a 15% market share.

India’s largest smartphone brand slipped to fourth place with a 14% market share in its home country. Apple, HUAWEI, and realme completed the chart with 13%, 8%, and 4% market shares respectively.

Unsurprisingly, HONOR was the fastest-growing smartphone brand in China in Q3 2021. Its market share almost doubled from 7.7% in Q2 2021 to 14.7% in Q3 2021 as the company’s sales grew 96% QoQ. It was expected as the brand is not only favored by the locals but over 30 distributors and retailers are its investors.

The HONOR 50 series and HONOR 20 were one of the top-sellers in the country last quarter. The HONOR Magic3 series, on the other hand, is not expected to be a major sales contributor even in the future.

HONOR’s biggest competitor will continue to be Xiaomi as both brands have a huge presence online. It will be interesting to see how these companies with stack up against each other in the coming quarters.

As far as the new market leaders are concerned, vivo and OPPO grew 21% YoY and 26% YoY respectively. However, their best-selling models were sub-$500 handsets like vivo S10, vivo S10 Pro, vivo Y31s, vivo Y52s, OPPO Reno6, OPPO A55, and OPPO A93.

Other Chinese OEMs are still struggling to make a name for themselves in the premium segment after the downfall of HUAWEI. Hence, Apple iPhones are currently the only most-preferred high-end smartphones by consumers in China.

Last but not least, 5G smartphone sales accounted for 79% of the total smartphones sales in China in Q3 2021. HONOR 20 and Redmi 9A were the only 4G-enabled devices in the top 10 best-selling smartphones list. Lack of 4G chips contributed to the increase in 5G phone sales but they also played a key role in an overall sales decline.

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• Honor 50 &Honor 50 Lite lands in Europe with Google Services onboard

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Honor has now become the third largest smartphone brand in China. The company has managed to beat Xiaomi in the month of August 2021 as its sales grew by 18 percent in its home country.

As per a Counterpoint Research report, the Chinese smartphone maker saw 18 percent rise month on month, which made it one of the fastest growing brands in the region. Research Director Tarun Pathak added that “After being spun off from Huawei, HONOR was able to restore ties with component players. Since then, leveraging its strong R&D capabilities, HONOR has launched new products and has been on a rapid recovery path in China. The HONOR 50 series has been an instant success in the mid-segment.”

The report added that the company is also targeting the premium segment as well. In other words, the company is expanding its smartphone offering, which should shake up the rankings within the Chinese smartphone market. Senior Analyst Varun Mishra also stated that “Over the last year, there has been a reshuffle in the Chinese market. OPPO, vivo and Xiaomi all have aggressively expanded their presence in China in terms of products, market share and distribution. Apple with its iPhone 13 launch also has a significant opportunity to capture Huawei’s premium segment. Therefore, the competition is likely to intensify further in H2 2021.”

He further added that ” HONOR will be expanding its portfolio further across price segments and geographies. However, market share growth outside China is likely to be gradual, as loyalty in the mid-segment remains low and HONOR will also have to rebuild its distribution network. Then, there are also intensifying component shortages which can likely hinder company’s expansion in 2021. Besides smartphones, HONOR is also expanding into devices like laptops, tablets, and wearables under its 1+8+N strategy, which aims to drive growth in segments beyond smartphones.”

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Honor has become the third largest smartphone maker in China, as per a new report. The brand has overtaken industry giants like Apple and Xiaomi to reach the top three positions in the Chinese market.

According to ChinaDaily, a report from CINNO Research found that Chinese smartphone makers Oppo and Vivo took the first and second place in the smartphone market in China, with shipments reaching 5.6 million and 5.3 million units respectively. Meanwhile, Xiaomi arrived fourth with 3.9 million units shipped and Apple came fifth with 3 million units. On the other hand, Honor ranked third in its home country’s smartphone market, despite having face supply issues initially after it was sold by its former parent company, Huawei.

After its complete independence, the company had a market share in China of just 3 percent. But since then, the brand has managed to secure and stabilize its supply chain, enabling it to grow. Honor had recently launched the Magic 3 series of smartphones, which marked the company’s entry into the high end premium segment of the handset market. Furthermore, the CINNO Research report also found that the market experienced a steady growth last month, with shipments rising by 28.6 percent year on year reaching 26.68 million units.

Notably, 5G enable smartphones were the driving force behind this sizeable rise in shipments. 5G devices alone accounted for 22.83 million units or about 79.6 percent of the total sales. During this time, MediaTek saw a whopping 118.3 percent year on year growth, shipping over 10.2 million chips in July 2021. Qualcomm still ranked first, while Huawei HiSilicon saw its sales fall by a significant 70 percent.

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After becoming independent from Huawei, Honor has been steadily reclaiming its market share in China. The brand will also compete with the likes of other Chinese brands like Xiaomi, Oppo, and Vivo that are seeking to fill in the void in the market left by Huawei.

According to a Counterpoint Research report, the former sub brand of Huawei is also trying to expand its position in the premium market segment. As of right now, the price segment between 2000 to 4000 Yuan (roughly 300 to 600 US Dollars) and above are expected to see a reshuffling in the second half of this year amid growing competition in the market.

Furthermore, Honor’s market share in China reached 8.4 percent in June 2021 marking a growth from just 5.1 percent back in January. Although, the brand has yet to recover its sales peak of 4.55 million units, which it had achieved back in August of last year. While the June sales figures only reached around half of this peak, the company recorded strong growth momentum with sales up 39 percent month on month in May and 27 percent month on month in June.

The report also added that the low shipments of Huawei P and Mate series opens opportunities for in the premium segment for other vendors like Oppo, Vivo, and Xiaomi. Even Honor would seek to benefit, especially with its upcoming Magic 3 series that is set to launch this month.

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A new report has just revealed that Xiaomi is the leader in the second hand market for smartphones that were produced locally in the second quarter of this year in China.

The news arrives from a recent report from the Zhuanzhuan Group that was titled the “Mobile Phone Market Report for the Second Quarter of 2021.” In this report, it was revealed that the Chinese tech giant overtook Vivo to become the largest domestic smartphone brand in the second hand handset market. Although, the number one brand in terms of transaction volume increase was Honor, which saw a month on month growth rate of a whopping 88.34 percent during the second quarter.

The report also noted an interesting trend, with the price of second hand Apple iPhone witnessing a steady decline in the used market. On the other hand, the prices for the second hand flagship smartphone models from Huawei saw an explosive rise, reaching 96.45 percent for the Mate 40 Pro. While 5G enabled handsets were the market leaders for the new smartphone segment, 4G was still accounted for a notable market share of the second hand market.

Zhuanzhuan Group’s report also added that the second hand mobile phone market in Q2 saw a 10.76 percent rise in transaction volume over the previous quarter. Talking about the overall market, Apple still led the second hand market with a share of 36.53 percent in Q2. Xiaomi led the domestic brands in this segment, with a 13.88 percent market share. On the other hand, Vivo and Huawei followed close behind with a 12.7 and 12.04 percent market share.

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A new report has revealed that the smartphone shipments in China have seen a decline of around 32 percent year on year for the month of May 2021, reaching just 23 million units.

According to an ITHome report, the Chinese Institute of Information and Communications Technology shared data of the handset shipment market. The report found that the region’s shipment figures reached 23 million devices in May 2021. This marked a significant decline of 32 percent from a year prior. The news arrives while the overall global smartphone market is expected to see an annual shipment rise of 12 percent year on year, reaching 1.4 billion units.

Furthermore, the report also added that the domestic handset makers shipped around 19.249 million units during this month, marking a notable year on year decrease of 37.8 percent. Although the domestic brands have seen a decline, these vendors still account for 83.8 percent of all smartphones that were shipped in this period. This includes the launch of 25 new models last month. Interestingly, even the number of handset models being launched fell by 16.7 percent year on year.

For the first five months of this year (from January to May), the local smartphone manufacturers in China shipped a total of 131 million units. This marked a year on year rise of 16.7 percent. The domestic brands alone accounted for 88 percent of all handset shipments during these months. In this period, a total of 166 new smartphone models were also launched in the Chinese market, which marked an increase of 11.4 percent year on year. The data also showcased that the market in China grew rapidly during the first five months, which was especially true for 5G enabled handsets.

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The China Smartphone Market is undergoing changes ever since HUAWEI was banned by the US. At first, the telecom giant’s market share grew due to increased patriotism. However, with no access to crucial suppliers, the company’s share began to drop gradually. Additionally, in order to survive, it had to sell its sub-brand HONOR. Now, the market is helmed by OPPO and vivo but the fastest-growing brand is none other than realme.

According to Counterpoint Research, the China Smartphone Market grew 5% in Q1 2021. However, despite that, the sales of current leading smartphones grew double-digit QoQ due to the fall of HUAWEI and HONOR.

Above all, realme, which only ranked 7th, was the fastest-growing brand in the first quarter of 2021. The company’s sales incremented by a whopping 451% YoY and 82% QoQ.

Senior Analyst Yang Wang of Counterpoint says that realme’s success lies in its effective marketing strategy. The brand’s products are targeted at budget-conscious Gen Z customers, who prefer premium features for social media, photography, and gaming. A better understanding of its customers helped realme to become the fastest brand to hit 50 million shipments last year.

As per Counterpoint, realme’s best-selling phones in China in the last 12 months were its Q2, V3, V5, and V15 series of devices. These handsets are priced between $150 and $250. Due to the success of these as well as similar 5G-ready smartphones, the ASP of the China Smartphone Market could drop below $200 or even $150 in the coming quarters.

Mr. Wang notes that mid and budget segments will be a ‘key battleground’ in the next few quarters. Since realme already sells plenty of devices in this price segment ($100-$500), it has a competitive edge.

As far as top players are concerned, offline-centric OPPO and vivo are battling to claim the crown. Whereas. Online-centric Xiaomi ranks third. Lastly, the performance of all the brands in the rest of 2021 will depend on their supply chain management as the global semiconductor shortage continues to worsen.

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A new report has revealed that the average smartphone upgrade cycle for consumers in China has risen. The average time for an upgrade is now 25.3 months, which is up by 0.7 months as of October of last year.

According to a new report from China Mobile Terminal Lab (Via Cankaoxiaoxi), the replacement cycle for older smartphone in favor of newer devices has lengthened again. The slight 0.7 month rise arrives after an increase of a whole month in 2020, compared to 2019. Although, it is worth noting that the upgrade cycle is different for various brands that are popular in the region. In this regard, Apple has the most stable and highest upgrade cycle of about 27.1 months on an average.

Meanwhile, Xiaomi users have the most frequent upgrade patterns out of the lot with just a 22.8 months upgrade cycle. Talking about the frequency in replacements for other brands, Honor has a cycle of 26.4 months, Oppo with 26.3 months, 25.6 months for Huawei, 25.5 months for Vivo, and Samsung has a replacement cycle of 24.5 months. The report adds that one of the primary reasons for the rise arrives due to smartphone technology improving over time.

In other words, the experience each device offers now is better than the models sold in the past, causing users to be content with their current devices for longer periods of time. Another interesting finding is that the upgrade cycle for both the high end and low end handsets are relatively long, crossing the 26 months mark. On the other hand, the mid range and premium grade segments have a much shorter cycle that averages around just 21 months. The premium grade flagship models are those that sell for more than 10,000 Yuan (roughly 1,552 US Dollars).

Apparently, this trend is due to buyers of low end devices being more cost sensitive about upgrades while consumers that are willing to spends upwards of 1,000 US Dollars are much likely to be early adopters for new flagship models that launch in the market. This report adds an insightful look regarding the market trends in China, which might also be a good example of the trend in a more global scale, especially after the impacts of the pandemic.

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The smartphone shipments in China have recovered to a level that is similar to the one before the Coronavirus pandemic caused a market slump. A new Government report has revealed that smartphone shipments in China have nearly doubled this January, over the same month last year.

According to a Reuters report, shipments in the region has surged significantly by 94.3 percent annually, reaching 39.6 million units in January 2021. The information was published by the China Academy of Information and Communications (CAICT). Back in January 2020, smartphone shipments only reached 20.4 million units, which is lower than the 32.1 million units shipped in January 2019. In other words, the first month of this year has already outperformed the year before COVID-19 hit and even managed to show a sizeable recovery over last year.

Furthermore, the supply chain complications and reduced consumer spending due to the pandemic also caused the decline of industry as a whole. Although now, the segment has recovered along with the local economy. Experts project that shipments and sales in China will mostly recover this year, however, the nation’s top OEM, Huawei, is still weighed by the US sanctions that have hampered its smartphone business.

Huawei’s shipments have fell by 44 percent year on year in the final quarter of last year. Other vendors have since taken advantage of this, like Apple, which has seen a bump in its smartphone sales after the launch of its latest iPhone 12 lineup. Similarly, Xiaomi also registered impressive growth during this period as well, filling up the void left by Huawei.

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Earlier today (29th January 2021), the 2020 rankings for the smartphone market in China was released by known research based firm Canalys. The report found that Huawei along with Honor led the market followed by other major OEMs, like Oppo, Vivo, Xiaomi, and Apple.

As per an ITHome report, the smartphone market in mainland China reached 84 million units in shipments in the fourth quarter of 2020. This marked a year on year decline of 4 percent last year. Talking about annual shipments, the overall handset shipments fell by 11 percent year on year, reaching 330 million units. One of the reasons of the deterioration of the market was also due to Huawei’s weaker performance due to US sanctions that has severely impacted its smartphone operations.

In the final quarter of last year, Huawei (including Honor) shipped a total of 18.8 million units, marking its market share fell from 41 percent in the third quarter to 22 percent in the fourth quarter. Oppo rose to the second spot during this time with a total shipments of 17.2 million smartphones, marking a year on year increase of 23 percent. Similarly, Vivo also saw a healthy growth of 20 percent during the same period with 15.7 million handset unit shipments.

Furthermore, Apple also saw great performance in China over its last couple of years, wit shipments reaching 15.3 million units in the final quarter, acquiring a market share of 18 percent in Q4 2020. Xiaomi arrived fifth in the ranking list with 12.2 million units in shipments, marking a year on year increase of a whopping 52 percent. As per Canalys, “Huawei’s shipments in the fourth quarter shrank by nearly 50% year-on-year. Although the demand for Huawei’s products is still huge, the company will not be able to meet the demand in the foreseeable future. Other leading manufacturers are targeting this opportunity.”

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Last week, Counterpoint Research released its report on the China Smartphone Market Q3 2020. Now, a week later, IDC (International Data Corporation) publishes its own report. According to the firm, brands shipped 84.8 million units and the entire market witnessed 14.3% YoY decline. The drop in shipments was due to soft demand, Huawei’s supply constraints, and delayed flagship launches from both Apple and Huawei.

Despite supply issues, Huawei maintained its lead in the third quarter of 2020 with 35.1 million units in shipments and 41.4% market share. The company managed to do it by lowering the production of some popular models like the Mate30 series.

In the second place, vivo shipped 15 million units garnering 17.8% share. The company focussed across different price segments with 5G-enabled Y series in the sub-$300 category as well as  S7, iQOO 5, and X series of phones in the mid-range and high-end segments.

EDITOR’S PICK: Xiaomi surpasses Apple to become the world’s third biggest smartphone brand

Whereas, OPPO focussed more in the $200-$400 5G handset segment by shipping less sub-$150 phones. The brand came third with 16.6% share and 14.1 millions units in shipments.

Further, Xiaomi shipped 11 million units gaining a 13% market share. Nevertheless, it was the only brand in the top 5 list to achieve a 13.4% YoY while others declined by up to 16.9%. The company’s Redmi 9 and Redmi K30 series performed well in Q3.

Lastly, Apple stood at the fifth place with an 8.3% market share and 7 million units in shipments. The American tech giant’s iPhone 11 continued to sell well in both offline and online channels.

Having said that, the report also mentions that China has so far shipped a total of 117 million units of 5G smartphones since 2019. Out of this figure, a whopping 49.7 million units shipped in Q3 2020 itself. Huawei also led this segment, followed by OPPO, vivo, Xiaomi, and realme respectively.

UP NEXT: IDC: India Smartphone Market shipped 54.3 million units in Q3 2020; sub-$200 phones accounted for 84%

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With the world slowly recovering from the initial impacts of the Coronavirus outbreak, various economies and industries are seeing a recovery. This also holds true for China’s smartphone market that is expected to rebound in the fourth quarter, although, this growth for smartphone makers is expected to eat away at the market share of the country’s current leader, Huawei.

According to a DigiTimes report, the fourth quarter is expected to rebound due in part to Apple’s launch of its latest flagship iPhone 12 series. Furthermore, the aggressive marketing strategy adopted by other local OEMs like Xiaomi, Oppo, and Vivo is also expected to raise its market share, at the expense of the leftover market share of Huawei.

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Back in the third quarter of 2020, smartphone sales in China fell by 25.2 percent and 26.2 percent subsequently. This was due to weak demands in the local market, during which time, Huawei also faced reinforced restrictions from US sanctions. Despite facing these issues, the Chinese tech giant still managed to lead the third quarter of 2020 in the region.

Notably, Huawei’s market share is also expected to be snatched away by the US smartphone vendor, Apple. We can expect the Chinese rankings for the final quarter of 2020 to shift a bit, although, it is still too early to tell. So stay tuned for more updates.

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Counterpoint Research has released a report on the China Smartphone Market for Q3 2020. According to it, the market declined 13% YoY but improved 3% QoQ. Huawei was the largest brand but its sales started declining. On the other hand, Xiaomi outperformed all the brands and iPhone 11 was the best-selling smartphone although 5G smartphones accounted for over 50% of the total units sold.

In the report published by Counterpoint, research analyst Flora Tang said that as per the National Bureau of Statistics of China, the country’s unemployment rate increased by 0.2% in urban areas in September. The unemployment rate of college graduates aged between 20 and 24 hiked by 4% during this period. Therefore, smartphone sales remained stagnant despite brands’ efforts to trigger sales.

Talking about the performances of top OEMs, research analyst Memgmeng Zhang commented that Huawei led the China Smartphone Market in Q2 2020 with a 45% market share. 

The company’s six models made it to the list of top 10 best-selling smartphones during the last quarter and most importantly, all of them were 5G-enabled. However, the sales of the Chinese telecom giant began to decline as a result of a severe component shortage.

EDITOR’S PICK: IDC: Global Smartphone Market will recover in 2022; 5G handsets will account for 50% in 2023

Further, vivo and OPPO captured second and third positions with 17% and 15% market shares respectively. The OPPO Reno4 series and vivo X50 series helped these two companies gain some momentum compared to the previous quarter.

In the fourth place with an 11% market share, Xiaomi was the only OEM to achieve a YoY growth in Q3 2020, 8% to be exact. But interestingly, none of its phones was a best-selling handset in this period.

As for Apple, its sales dropped 7% YoY due to the iPhone 12 series, which was expected to debut in this quarter back then. Nevertheless, iPhone 11 remained the best-selling smartphone accounting for almost 5% of the market share. Whereas, Apple as a whole managed to claim fifth place with an 8% market share.

Commenting on 5G smartphones, senior analyst Ethan Qi said that the starting pricing of 5G handsets dropped to around $150 with the launch of realme V3 5G. Some of the popular phones in this segment include HUAWEI Enjoy 20 5G, HONOR X10 5G, OPPO A72 5G, vivo Y70s 5G, and Redmi 10X 5G.

According to the Ministry of Industry and Information Technology, Chinese telecom operators managed to build 690,000 5G base stations by the end of September. The 5G smartphone sales (in units) accounted for 50% of the entire smartphone market in Q3 2020, compared to 33% and 16% in Q2 and Q1 respectively.

With the launch of the iPhone 12 series in Q4, 5G smartphones are expected to acquire almost 70% of the market by the end of this year.

Having said that, here’s the list of best-selling smartphones in China in Q3 2020, as per Counterpoint Research.

1. Apple iPhone 11 (4G)
2. HUAWEI nova7 (5G)
3. HUAWEI nova7 SE (5G)
4. HUAWEI P40 (5G)
5. HUAWEI P40 Pro (5G)
6. OPPO A8 (4G)
7. vivo Y3 (4G)
8. OPPO Reno4 (5G)
9. HONOR 30S (5G)
10. HUAWEI Mate30 (5G)

UP NEXT: iPhone 12 is expected to beat Galaxy S20+ 5G as the best-selling 5G smartphone in H2 2020

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A new report has revealed that the 5G smartphone shipments in China have surpassed 100 million units as of September 2020. This marks a major milestone in the 5G handset market as devices’ featuring the newer and faster bandwidth are becoming increasingly more popular.

As per the “September 2020 Domestic Mobile Phone Market Operation Analysis Report” from China Academy of Information and Communications Technology, the domestic market of 5G smartphones shipped 13.99 million units in the month alone. This includes 26 new models that were launched during the period, while the cumulative shipments from previous months reach a total of 108 million units with 167 new 5G handsets being launched earlier this year.

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In September, the overall domestic smartphone market shipped  23.334 million units in total, out of which, 60 percent of the total shipments were accounted for by 5G enabled devices. In other words, the Chinese smartphone market is now being dominated by phones that arrive with the new generation of networking standards. From January to September, a market total of 226 million mobile phone units were shipped while 218 million units or 96.5 percent of them were smartphones. In this, 108 million units, or 47.7 percent of all smartphones arrived with 5G networking.

Notably, the month of September also saw a year on year 5G smartphone shipments increase of 29.6 percent over 2019. This accounted for 92.4 percent of all mobile phone shipments in the same period as well. However, the cumulative smartphone shipments in China declined by 22 percent. This is likely caused by the ongoing Coronavirus pandemic as per a CNMO report.

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Back in August, the US Government reinforced its restriction against Huawei, which effectively regulated its supply of any technology that has originated from the US. This includes software as well and was set to take effect from 15th September. Now, reports have suggested that the effects of this ban might have the Chinese tech giant’s smartphone shipment fall by about 30 percent.

According to a TrendForce report, the smartphone market in China may undergo a major reshuffling as the ban takes hold on one of its primary players. The analytical based firm stated that the stronger restrictions will drastically affect Huawei and projected that the smartphone production for 2020 will only reach about 170 million units, which is already 10 percent lower than previous estimates of 190 million units.

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This means that the overall annual smartphone shipments from the company would fall by about 30 percent since the company shipped 240 million units back in 2019. This showcases a sharp decline of 70 million units. The primary reason for this steep drop is likely due to the lack of key components that Huawei would be able to acquire after recent US sanctions. With the company’s focus being mainly placed on the Chinese market at the moment, this may also have its rivals like Xiaomi, Oppo, and Vivo benefit from its current situation.

Although, the report also states that with the foundries operating at maximum capacity, material shortage for crucial components like processors and panel modules might make it harder for the other brands to raise production volumes on short notice. Thus, Huawei is still expected to maintain a market share of 14 percent in 2020, while Xiaomi’s share is expected to rise by 12 percent, Oppo’s by 11 percent and 9 percent for Vivo.

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The China Academy of Information and Communications Technology (CAICT) has released the report on China Mobile Phone Market for August 2020. According to it, 45 new models were released during this period and 26.9 million units were shipped with a 12.9% YoY decline.

Overall, from January to August 2020, a total of 301 new mobile phones launched in China and the shipments reached 202.3 million. Though the numbers seem high, the new releases and shipments were actually down by 19.5% YoY and 12.5% YoY respectively.

In August, out of 45 new devices, 22 were 5G-enabled, accounting for 48.9% of the total new model release count. Also, 60.1% of total shipments with 16.2 million units were 5G handsets. Since the beginning of this year until the end of the eighth month, China witnessed the launch of 141 new 5G devices. Also, the shipments of 5G mobile phones were high at 93.7 million units.

Talking about brands, local companies released 42 new models accounting for 93.3% of total new model release count in August with  5% YoY increment. However, their shipments were down by 15.6% YoY with 24.4 million units but still, they represented 90.8% of total shipments last month.

EDITOR’S PICK: IDC: Global Smartphone Market will recover in 2022; 5G handsets will account for 50% in 2023

Similarly,  from January, the Chinese local brands launched a total of 276 new models representing 91.7% of the total new release count. However, the count was down by 9.2% YoY just like a 21.0% YoY decline in their shipments with 184.4 million units accounting for 91.2% of the total number of units shipped.

Further, smartphone shipments stood at 25.6 million units with 13.4% YoY decline. They accounted for 95.2% of the total shipments. A total of 35 new smartphones were released in August, which was down by 2.8% YoY representing 77.8% of the total new model release count.

Last but not least, 235 new smartphones launched in China since the beginning of this year accounting for 77.7% of total new model releases but with a 12.1% YoY decline. Also, their shipments were down by 18.5% with 195.8 million units comprising of 96.8% of total shipments.

UP NEXT: Canalys predicts global 5G smartphone shipments will reach 278 million this year

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According to a new report from DigiTimes, android smartphone manufacturers are slowing down orders for UFS chips (universal flash storage) for their high end flagship offerings.

The reason for holding back on their demands is due to the Coronavirus pandemic. The report states various reasons like fall in consumer spending on non essential goods, along with an overall decline of the smartphone market. Industry sources claimed that the demand for UFS chips is not expected to pick up at least until the final quarter of 2020. This period is when OEMs will wor on launching their next iteration of flagship handsets for 2021.

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Back in July, a steep decline was observed in the Chinese 5G smartphone market. This was followed by a decrease in demand for UFS chips from vendors. In China, shipments dropped by 20.5 percent year on year falling to only 13.91 million units being shipped in July. Although, 5G smartphones accounted for 44.2 of the total sales since January.

During this period, only a total of nine 5G handsets were launched in China, which was all available for less than 2,000 Yuan (roughly 292 US Dollars) and targeted the mid to budget segments in the market. As an alternative to UFS chips, the Chinese market is now opting for eMMC chips for their mid range smartphones. Although, high end premium flagship from OEMs like Samsung, Xiaomi, others would still feature the UFS chips.

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With the rising US tensions leading to the ban of Huawei, Chinese citizens are favoring products from homegrown brands ever more than before. A new report by a research firm reveals the fall of Apple’s market share as Chinese brands continued to grow except Xiaomi.

Quest Mobile aka Beijing Guishi Information Technology Limited is one of the well-known research firms. It published a comprehensive report (via SCMP)on China smartphone market as of June 2020.

According to it, Apple’s market share in China dropped to 21.6% from 23.5%. Whereas, Huawei’s share increased to 26.3% from 21.6%. Similar story for Oppo (18.7% – 19.0%), Vivo (16.1% – 16.6%), and even Samsung (negligible – 3.4%). However, Xiaomi witnessed a drop from 9.3% to 9.0% and so did other brands (7.8% – 4.1%).

Talking about age groups, Huawei was popular among people aged 25-30. On the other hand, Apple was leading in the 41-45 age group. Whereas, Vivo was popular among both youngsters( 18 and below, 19-24) as well as the old age group(46 and above)

Further, people aged 31-35 used Xiaomi smartphones while Samsung users were mostly aged between 36 and 40.

As expected, Apple was much popular among wealthy citizens in Tier 1 cities. Whereas, Oppo and Vivo together led both mid-tier as well as rural regions of China.

The most interesting data set by Quest Mobile is regarding customers switching brands. In that aspect, Huawei users remained most loyal as 51.1% of them upgraded to a newer model from the company. Whereas, only 44.7% of Apple users upgraded to newer iPhones and above all, 22.4% switched to Huawei.

The above-mentioned data are only basics. To read the in-depth analysis by the research firm, do check out their report from the source link provided at the end of this article.

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(Source, Via)

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A recent CINNO Research report has revealed important news regarding the Chinese smartphone market. In the first half of 2020, the smartphone shipments in the region fell by a sizeable 24.7 percent compared to 2019, with Huawei, including Honor, leading the market with a share of more than 40 percent.

According to the report, the top three players in China’s market for the first half included Huawei (and Honor), Vivo (and iQOO), and Oppo (and Realme). These three alone accounted for 71.9 percent of all domestic smartphone shipments. The primary reason for the sharp decline in the market was due to the ongoing Coronavirus pandemic, which had first reported cases surface in China.

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The report revealed that Huawei and Honor sold about 58 million handset unit combined and held a market share of 40.2 percent with a year on year increase of 4.9 percent. Furthermore, Vivo and iQOO shipped over 23.2 million units and had a market share of 16.1 percent and a year on year growth of 2.1 percent. And lastly, Oppo and Realme sold approximately 22.6 million units and had a market share of 15.6 percent and saw a year on year decline of 2.6 percent.

Similarly, Apple and Xiaomi rounded up the top 5, with the former shipping 17 million units and held a market share of 11.8 percent and year on year increase of 3.4 percent. As for the latter, 15 million units were sold with a market share of 10.3 percent and a year on year decline of 1.7 percent. Notably, we had reported on a projection from TrendForce which expected Huawei and Apple to lead the 5G smartphone market in 2020; and with the launch of the 5G iPhone 12 series coming up, we may expect a shift in the ranking for the second half of 2020.

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The handset market across the world has declined in recent months due to the COVID-19 pandemic. The China Academy of Information and Communications Technology recently released the mobile phone shipments for the month of May. According to it, the Chinese phone market slumped 11.8% YoY last month.

It is interesting to see the mobile phone market in China to decline in May when it recovered in April with 14.2% YoY increase in shipments.

Phone makers shipped a total of 33.8 million units in May 2020 in China. Whereas, from January to May, they shipped 124 million handsets, an 18% YoY drop.

A total of 32 new models were released last month, which is 22% less compared to last year during the same period. Also, the launch of new models decreased by 18.8% YoY overall in the last five months with only 169 SKUs.

Smartphone shipments were down by 10.4% YoY in May with 32.66 million units. It was even lower by 16% YoY from January to May with 121 million units.

Having said that, 5G smartphones accounted for half of the new release in May with 16 models. Companies shipped 15.64 million 5G phones last month covering 46.3% of total mobile phone shipments in May.

During the past 5 months, China witnessed the launch of 81 5G phones shipping 46.08 million units. This is the only segment where the country observed progress.

Last but not least, Chinese smartphone brands ruled the market with 91.7% market share in May and 90% in the last 5 months.

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The COVID-19 global pandemic has undoubtedly affected all the businesses in the world, including the mobile phone industry. However, a report released by the China Information and Communications Technology Institute shows the Chinese mobile phone market has recovered in April with 14.2% YoY increase in shipments.

China Mobile Phone Market April 2020

Though the mobile phone industry in China recovered in April with shipments of 41.728 million units, there was a YoY decrease of 20.1% from January to April. The country witnessed 90.681 million units shipments in the last four months.

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In April alone, 48 new mobile phone models were launched in China, which is an increase of 14.3% YoY. But when we consider from the beginning of this year, only 137 new models were released, which happens to be down by 18% YoY.

China 5G Mobile Phone Market April 2020

As for 5G phones are concerned, 16.32 million units were shipped in April, accounting for 39.3% of the total mobile phone shipments. Further, 22 new 5G models were launched, which is 45.8% of the total new models launched in the same period.

In total, 65 new 5G handsets were released from January to April, accounting for 47.4% of new launches and 33.6% of total shipments with 30.441 million units.

China Feature Phone Market (Local Brands) April 2020

Talking about brands, Chinese-branded feature phones shipped 37.982 million units in April, an 11.9% YoY increase, accounting for 91% of all the brands. A total of 44 new models were released in April, an increase of 25.7% YoY, totalling 91.7% of all the new models.

Whereas, from January to April, there was a 22.7% YoY decline with 81.03 million shipments, accounting for 89.4% of the total shipments.  A total of 123 Chinese-branded feature phones were launched in this period, a YoY decline of 16.3%, accounting for 89.8% of all the new models released.

China Smartphone Market (Local Brands) April 2020

As for local or domestic Chinese-branded smartphones are concerned, they shipped 40.782 million units in April, a 17.2% YoY increase, accounting for 97.7% of all the brands. However, there was a 5.9% YoY decrease in terms of new models launch (32), accounting for 66.7% of the total new model releases.

Considering from January to April, 88.518 million Chinese-branded smartphones were shipment with 17.9% YoY decline, accounting for 97.6% of the total smartphone shipments. Domestic brands launched 106 new models, a 19.7% YoY decline, accounting for 77.4% of the total new smartphone launches.

Going by the data, the China mobile phone market has recovered by a high margin. But only time will tell if it will be able to keep up the momentum in the coming months.

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IDC, the known analytics firm, has revealed in a new report that the Chinese smartphone vendor, Huawei, has dominated the Chinese smartphone market in the first quarter of 2020.

According to the IDC report, China’s smartphone market saw a total of 66 million units being shipped in Q1 of 2020. Out of this number, 5G smartphones brought in 14.5 million units in shipment, accounting for 21.8 percent of the overall market. This is a significant jump of 64 percent rise over the last quarter. But what’s more interesting is that Huawei was behind more than half of the 5G smartphone market sales while also capturing more than 40 percent of the total smartphone market as well.

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Looking at the data published by IDC, Huawei had a total market share of 42.6 percent in Q1 2020. The spots ranging from the second and fourth place combined only barely manages to beat the Chinese tech giant. Analysts have stated that the reason for Huawei’s success, especially in the 5G smartphone market, stems from its various product offerings that targeted different price segments.

In other words, the Chinese company’s intuitive product placements, ranging from flagship to even upper mid range 5G handsets helped it in capturing more than half of the 5G smartphone market. These numbers arrive despite the ongoing Coronavirus pandemic that has affected China and even other OEMs launching their own 5G enabled devices. According to Wang Xi, IDC China’s Research Manager, affordable 5G smartphones offered more flexible product placements and enabled Huawei to effectively target different segments in the market.

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Master Lu, the Chinese benchmarking platform, has just released a data report regarding the market share of smartphone brands in Q1 of 2020 in China. The rankings feature major brands and also lists rankings for other categories as well.

According to Master Lu, Huawei ranked first with a market share of 18.51 percent, which was closely followed by its subsidiary Honor that arrives second with 14.66 percent. In other words, the group took a total of 33.17 percent market share alone. In the first quarter of 2020, Oppo surpassed Xiaomi, ranking third with a market share of 14.51 percent.

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On the other hand, Xiaomi had a market share of 13.9, with Vivo just behind it with a market share of 13.67 percent. Other smartphone brands like Samsung (4.72%), ZTE (2.7%), Meizu (2.6%), OnePlus (1.25%) and Nubia (0.75%). Keep in mind, that the figures shared above are just for the first quarter of 2020, and only serve as a reference at this period of time and are also heavily influenced by the ongoing Coronavirus pandemic.

Notably, Master Lu had also recently published a report regarding the most commonly faked smartphone brands as well, which we had previously covered. Furthermore, the firm also publishes rankings for software UI, chipset rankings, smartphone performances and more. So stay tuned for updates regarding these as well.

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During the online launch event from Redmi, the K30 Pro was finally unveiled. Alongside this a few more products were announced and also some interesting statements were made, in an interview right after the event. According to Lu Weibing, Xiaomi VP and Redmi GM, its phone market wasn’t affected severely by the recent epidemic and that the competition with Huawei is like a long drawn out war.

For those unaware, China had recently been hit with the Coronavirus outbreak which had led to various manufacturing sites and production lines being closed in the country. This had affected many businesses and suppliers as well and has also become a global pandemic with confirmed cases of infection in upwards of 170 countries. During this time, various economies and industries are expecting severe dips, but the Chinese tech giant thinks otherwise.

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According to the Xiaomi VP, its smartphone market hasn’t been severely affected. Lu Weibing did mention that the offline stores had been shut in various regions and are seeing longer downtimes, but also said that its online portals are still operating and are actually seeing a rise at the time. He even accredited the Chinese government’s logistics as a very powerful supplementing factor during these difficult times; and the users’ that needed to upgrade their handsets.

The Xiaomi senior official briefly talked about its competition with Huawei as well. Lu mentioned that despite their inevitable fight for market share, he still respects Huawei for all its efforts and achievements. Furthermore, Huawei and Xiaomi had shared a lot of similar decisions for the layout of future and the growing AIoT platform, according to the Xiaomi VP. Notably, Lu Weibing even admitted to being a few steps behind Huawei and acknowledged the gap as its stands now, but this is a protracted war and the future may change in the next few years.

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Oppo, the known Chinese smartphone manufacturer, is pushing forward with its plan for global expansion. The company is ramping up production of its products even while the Coronavirus fears have gripped the world.

According to Oppo, the brand is working on bringing 11 new global leading telecom operators to be part of its “5G Landing Project.” This is a new initiative from the company and aims to drive cooperation with global network operators. Furthermore, the field of implementation and its services will extend to the newer and faster bandwidth that is 5G networking.

A few of these new telecom partners include Orange, which is a French telecom brand, Vodafone from the UK, Telcel from Mexico and more. Oppo’s Global marketing president, Wu Qiang, recently stated that the company’s smartphone sales in the global market had finally surpassed its Chinese market in the second half of 2019. This is indicative of its growth in the overseas market.

As of right now, Oppo operates, sells and offers services across 40 different countries in the world. While the recent Coronavirus outbreak might have hampered the company’s operations in early 2020, Oppo is working on resuming production at full capacity to make up for it. Wu even stated that the company’s sales in the month of February 2020 saw a hard hit but has since recovered to about the normal state now.

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According to the senior executive, the more people stay at home to avoid infection, the more likely they are to use smartphones. This inadvertently also leads to a higher demand for phones in general. Although the market in China is still recovering at an increasing pace, the conditions are expected to improve further by March end.

Various analytical firms have forecasted a decline in the smartphone industry and markets, especially in China. Some have reported a near 5 percent drop in total shipments of smartphones, while the global market sees a 2 percent fall. Wu Qiand mentioned that in 2019, the smartphone market was relatively “flat” and only saw about 340 to 360 million smartphone units being shipped. This trend is expected to continue in 2020 as well.

Currently, Oppo’s production lines have restored its manufacturing capacity to up to 80 percent, which is number slowly on the rise. Similarly, even the suppliers the brand collaborates with have mostly recovered and started work again as well. Oppo’s domestic factories produce about 45 percent of all smartphones while the rest are manufactured from overseas sites like India, Indonesia, Algeria and Bangladesh.

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China’s smartphone market has been on a slight decline for the past three years. But according to a new report, the speculated market forecast shows that it could show a growth of 0.7 percent in 2020 thanks to the emerging 5G smartphone market.

Multiple reports have so far suggested that 5G handsets will be more affordable next year. These devices will be the catalysts that recover the declining Chinese smartphone market growth. Reportedly, more than 20 percent of 5G devices that will be available in 2020 will be sold for less than 2,000 Yuan or roughly 285 US Dollars, according to IDC (International Data Corporation).

The newer and faster networking bandwidth is said to bring a positive effect on the entire smartphone industry, according to Wang Xi, an IDC China research manager that specializes in the Chinese smartphone market. Furthermore, the IDC reported that 5G smartphones will see an increase in shipments next year and will account for about 14 percent of total mobile shipments globally. This far exceeds the 1.3 percent share that 4G smartphones had in 2010 when the bandwidth was then introduced.

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Many nations, especially developed countries like the US, China, and other European regions, are currently in a race to integrate 5G networks; for reasons that include, but are not limited to, faster data rates, reduced latency, energy efficiency, and massive device connectivity. China is expected to be at the forefront of this advancement towards 5G services with an estimated 5G userbase of a massive 600 million people by 2025.

Additionally, Chinese telecoms like Huawei are one of the leaders in supplying 5G infrastructure. Although the company is currently facing numerous setbacks in western regions like the US and Europe, it still is ahead of other companies in terms of 5G networking.

It is estimated that China has over 800 million internet users that access videos, movies, play games and much more via 4G smartphones. Thus the nation can be accurately summarized as having one of the biggest potentials in 5G growth.

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Canalys has released its statistics detailing the second quarter performance of the vendors on the Chinese smartphone market. The data shows the market made some tremendous progress when compared to the Q1 2018 performance. Recall that an earlier report by Canalys which captures the shipment for the first quarter of 2018 had revealed that the Chinese phone market slumped by 21% year on year. However, the market rebounded in Q2 but is still down by 8% YoY as the entire vendors shipped 104 million units compared to 113 million shipments recorded in Q2 2017.

There are quite a number of other positive things to take away from the report, though. One of them is the performance of Huawei in the market. The company is blazing through the tide with a total shipment, estimated anyway, of 28.5 million. This represents a record 27% share of the market which is unprecedented. Huawei’s performance for Q2 is also ahead of the 21% growth recorded in Q2 2017 and so, represents a 22% growth. The report also revealed that the Honor brand accounted for 55% of Huawei’s Q2 2018 shipments, up from 33% a year ago. This means that Honor is the biggest lineup in Huawei’s portfolio successfully challenging Xiaomi in the budget/mid-range segment, while also successfully launching its first $500 flagships.

Read Also: Chinese Phone Shipment Slumps To Its Lowest Level Since 2013

BBK Electronics-owned companies OPPO and Vivo occupy the second and third place respectively. While OPPO grew just 3% YoY,  Vivo raked in enough sales to post a 20% market share with 30% growth year-over-year. Xiaomi maintained its solid run from last year with a 14% share to occupy the fourth spot while Apple completes the top 5. Despite the growth, the report predicts that the Chinese market will continue to decline towards the end of this year. The smaller vendors will take the hit harder as they struggle to sustain volumes.

(source)

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