India’s digital hardware market is showing a clear shift in momentum. According to Canalys’ Q1 2025 data, tablet shipments in the country fell sharply by 24% year-over-year to just 1 million units. In contrast, personal computer shipments (excluding tablets) climbed 13% to reach 3.3 million units, driven by strong demand for notebooks.

Samsung Faces Decline, Apple Gains Ground

Samsung, long the top tablet vendor in India, experienced a steep 33.4% drop in shipments, falling from 464,000 units in Q1 2024 to 309,000 in Q1 2025. Its market share slipped from 34.4% to 29.8%. Acer suffered an even more severe 67.2% decline due to delays in government and education sector orders.

Apple, however, recorded significant growth. iPad shipments in India rose 26.8% year-over-year, increasing its market share from 9.5% to 15.8%. Lenovo also performed well with a 16.1% growth, followed by Xiaomi, which saw a 12.6% rise. These gains were likely fueled by strong consumer interest, improved retail presence, and targeted online marketing across metro and tier-two cities.

Notebook Segment Sees Strong AI-Driven Growth

Notebook shipments in India grew 21% year-over-year in Q1 2025, reaching 2.4 million units. AI-capable laptops saw 253% growth, albeit from a small base, while premium laptops priced above $1,000 surged 49%. The data suggests that both consumers and enterprises are now prioritizing higher performance and AI-readiness.

HP led the overall PC market with nearly 29% share. Lenovo followed closely, posting a 34.8% year-over-year growth in shipments. Apple also saw notable gains in the PC category, with Mac shipments rising 73%, helped by its expanding offline retail network and rising appeal among premium users.

Despite the ongoing weakness in the tablet segment, Canalys forecasts 6% growth for India’s overall PC market in 2025, with an even stronger rebound expected in 2026. AI adoption and rising demand from non-metro cities are expected to be key growth drivers.

As India’s hardware market continues to evolve, the divide between PCs and tablets is becoming more pronounced. PC makers are capitalizing on AI and premiumization, while tablet brands face mounting pressure to innovate or risk losing relevance in a fast-changing landscape.

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The global smartphone market experienced a resurgence in 2024, marking a significant turnaround after two consecutive years of decline. According to the latest research from Canalys, shipments surged by 7%, reaching a total of 1.22 billion units. This recovery was driven by a combination of factors, including increased demand for replacements, vendor restocking efforts, and a surge in emerging markets.

Growth Returns as Premium Devices and Emerging Markets Drive Demand

Apple continued to hold the top position, although shipments dipped slightly by 1% to 225.9 million units. The company’s strong performance was attributed to its robust presence in North America and Europe, coupled with expanding market share in emerging economies. Samsung followed closely, with shipments also declining by 1% to 222.9 million units.

Xiaomi emerged as a key driver of market growth, experiencing a substantial 15% increase in shipments to 168.6 million units. This growth was fueled by strong demand within the Chinese market and strategic expansion into emerging regions. Notably, Transsion entered the top four for the first time, demonstrating its growing influence in key markets.

The premium smartphone segment witnessed a notable upsurge, with consumers increasingly gravitating towards high-end models. Apple’s iPhone 16 Pro and Pro Max experienced a significant 11% year-over-year increase in shipments, surpassing 55 million units. Samsung also reported its strongest S-series performance since 2019, driven by strong demand for the Ultra model.

While 2024 brought positive market momentum, challenges loom ahead. Analysts warn of potential headwinds in 2025, including slowing growth in emerging markets, economic uncertainties, and the potential impact of US tariffs. However, opportunities for continued growth remain, particularly in premium segments, driven by factors such as China’s subsidy programs and innovative financing models.

The smartphone market is poised for continued evolution, with a focus on increasing average selling prices (ASP), expanding product portfolios, and refining marketing strategies. As 5G technology becomes more widespread and artificial intelligence integration accelerates, the industry is set to witness further innovation and competition.

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Global smartphone shipments soared 12% year-over-year to reach 288.9 million units in the second quarter of 2024, marking the third consecutive quarter of growth. According to market research firm Canalys, the industry is experiencing a resurgence driven by innovative product launches and improving economic conditions.

Samsung Solidifies Lead as Market Exceeds Expectations

Samsung solidified its position as the market leader with a 18% share, shipping 53.5 million units. The company’s high-end devices continue to drive revenue growth. Apple held onto the second spot with 45.6 million units shipped, demonstrating strong performance in both North America and the Asia-Pacific region.

Xiaomi is closing in on Apple, securing the third position with 42.3 million units shipped. The Chinese tech giant’s competitive product lineup has fueled its rapid growth. Xiaomi also reclaimed the top spot in India’s smartphone market in Q2 2024, capturing an 18% market share. Vivo reclaimed the fourth spot with 25.9 million units, while Transsion who make Tecno and Infinix branded smartphones rounded out the top five with 25.5 million units shipped.

While the overall market is on an upward trajectory, challenges loom ahead. Component shortages, particularly for high-end features like large displays and advanced cameras, are starting to impact production costs. This could put pressure on brands targeting the mass market. Additionally, maintaining a competitive edge will become increasingly difficult as the market matures.

To stay ahead, industry leaders are focusing on differentiating their offerings. Samsung and Apple are prioritizing long-term strategies in established markets while emphasizing generative AI features in their flagship devices. Chinese brands are also investing heavily in AI technology to compete in the high-end segment.

As the smartphone market continues to evolve, consumers can expect to see more AI-powered features, advanced camera systems, and larger, more immersive displays. However, the rising cost of components could lead to higher prices for premium devices.

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The Indian smartphone market witnessed sluggish growth of just 1% in the second quarter of 2024 (Q2), according to market research firm Canalys. This slowdown can be attributed to several factors, including national elections held during the period, subdued seasonal demand, and extreme weather conditions in some parts of the country. Despite the overall stagnation, there were some key shifts in manufacturer rankings.

Consumers Eye Upgrades with 5G on Horizon, Boost Expected for Festive Season

Xiaomi, after relinquishing the top spot for six quarters, made a comeback in Q2. They captured an 18% market share by shipping 6.7 million units, solidifying their position as the leading smartphone brand in India. This resurgence can likely be attributed to their continued focus on offering compelling 5G smartphones in the mass market. Xiaomi is also targeting the flagship and upper midrange market with the launch of the Xiaomi 14 series, Xiaomi 14 Civi.

Vivo came in a close second with 6.7 million units shipped, leveraging their strategy of affordable 5G and feature-rich mid-range models. Samsung maintained a strong presence, securing third place with 6.1 million units shipped. Rounding out the top five were Realme and Oppo (excluding OnePlus) with 4.3 million and 4.2 million units shipped, respectively.

In Q1 2024, India’s smartphone market grew by 15% year-on-year, with shipments reaching 35.3 million units, driven by an improved inventory situation and successful promotional strategies. Samsung led with a 19% market share, followed by Xiaomi and Vivo, while other brands like Apple, Motorola, and Infinix also achieved significant growth.

Looking ahead, Canalys predicts a mid-single-digit growth in smartphone shipments during the upcoming holiday season, fueled by a potential upgrade wave. Their research suggests 44% of Indian consumers plan to buy a new phone within the next year, with many seeking the latest features like 5G.

However, Canalys analyst Sanyam Chaurasia warns of challenges in the Indian market. Frequent discounts during festivals set unrealistic price expectations for consumers, hurting brand value and profitability. Additionally, slow migration from feature phones and a growing second-hand market create obstacles for manufacturers.

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Canalys recently shared the latest figures for China’s mobile phone market for the last quarter of 2023. The report shows that the decrease in China’s mobile phone market has slowed down in the fourth quarter. During this period, smartphone shipments totaled 73.9 million units, which is just 1% lower than the same time the previous year.

The top five brands in terms of sales were Apple, Honor, Vivo, Huawei, and Xiaomi. Notably, Huawei saw a significant 47% increase in shipments compared to last year, putting them back in the top five at the fourth position.

Breaking it down, Apple led the pack with 17.5 million units shipped in the fourth quarter, a 6% increase from last year. 

Honor came in second with a 16% market share and 11.7 million units shipped. Vivo was close behind in third place, shipping 11.3 million units. 

Huawei, with its 47% increase in shipments, shipped 10.4 million units securing fourth place. According to Lucas Zhong, a Canalys research analyst, Huawei’s comeback is largely due to the “Mate 60 Pro which uses self-developed Kirin chips and innovative features like satellite calling.” Xiaomi rounded out the top five with 9.5 million units shipped. 

Meanwhile, for the entire year of 2023, smartphone shipments in China fell by 5% to 273 million units. Apple achieved a milestone by topping the annual shipment chart in mainland China for the first time, with a slight 1% increase in shipments and a market share that grew to 19%. 

Vivo, Oppo, and Honor each held a stable market share of 16%, with respective annual shipments of 44.5 million, 43.9 million, and 43.6 million units. 

Xiaomi maintained its fifth position in the market with a 13% share. Huawei, coming in sixth, saw a significant rise, with its market share jumping from 8% in 2022 to 12% in 2023, and a 48% increase in shipments.

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The global smartphone market is showing signs of recovery in 2024, with shipments expected to drop only 5% year-over-year in 2023, according to a report by Canalys. 

This stabilization is attributed to regions like the Middle East, Africa, and Latin America, which are expected to return to growth at 9%, 3%, and 2%, respectively, in 2023.

Despite the positive outlook, smartphone shipments still remain over 20% below their 2017 peak. However, there is a silver lining — consumers are now placing more value on their devices, with average selling prices now exceeding US$440 (~Rs 36,600) versus US$332 in 2017.

Emerging markets, particularly in the Asia Pacific region, are projected to be the primary catalysts for this growth, with 33% of all new smartphones in 2024 expected to be shipped to this region.

Canalys has predicted that smartphone shipments may grow 4% to reach 1.17 billion units in 2024. The global market is expected to ship 1.25 billion units in 2027, achieving a compound annual growth rate/CAGR (2023 to 2027) of 2.6%.

North America is the only region expected to experience a decline in smartphone shipments in 2024, with a projected 6% drop. All other key markets, including Asia Pacific, Middle East, and Africa, are forecast to grow by 6%, 7%, and 5%, respectively.

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Technology continues to change our habits, including our cars. For example, the vehicles we own today come with features like electric engines, driving assistance, and even self-driving capabilities. A recent study by Canalys revealed the scale of this transformation, showing that multi-screen smart cockpits are becoming the standard in China’s electric vehicles, with an adoption rate of 82.7%. Here are the details…

Multi-screen smart cockpits to become standard in China’s electric vehicles

According to the Canalys report, multi-screen smart cockpits are becoming the standard in China’s electric vehicles. In the first quarter of 2023, the market penetration rate of smart cockpits in China reached 82.7%, higher than the global average of 74.3%. The report found that mainstream joint venture brands are relatively conservative in their transition to smart cockpits, with an overall penetration rate of 55.1%.

Luxury brands, on the other hand, are actively investing in smart cockpits and have achieved high penetration rates. According to the report, 90% of EVs sold in China in the first quarter of 2023 had a display screen of 10 inches or larger, with 12-15.9-inch screens accounting for 74.1% of the market.

Analysis by Canalys found that of the top 10 EV brands in China by sales (with a market share of 70.6%), only Wuling, which focuses on the entry-level market (less than 80,000 yuan), and some entry-level low-end models from BYD and Chery do not have a display. Multi-screen displays are more common in domestic EV brands, while only Mercedes-Benz and Porsche among luxury brands have adopted multi-screen displays.

Currently, only four brands, including SAIC Zhiji, BAIC Arcfox, Cadillac, and NIO, use displays of 18 inches or larger. Canalys said that the rapid adoption of multi-screen smart cockpits in China is driven by a number of factors, including the increasing popularity of EVs, the growing demand for intelligent driving and entertainment features, and the falling cost of display technology.

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The smartphone market in India has apparently taken a hit in the first quarter of this year. The country has seen a noticeable fall in shipments over the same period year on year, so here are all the details.

This news arrives from the latest report from Canalys. The report claims that the Indian smartphone shipments have dropped by a sizeable 20 percent year on year in Q1 2023. Interestingly, this decline follows after the modest 6 percent drop back in the fourth and final quarter of last year. The report adds that the Indian smartphone market has seen the hit due to issues with market demand and stock build up has also affected various sales channels.

But despite the decline, the South Korean tech giant, Samsung, managed to retain its market leader with a notable 21 percent market share by shipping around 6.3 million units in Q1 2023. On the other hand, Oppo and Vivo took the second and third spots respectively, with both companies accounting for around 18 percent market share. Xiaomi came in fourth with a 16 percent market share, while Realme came fifth with a 9 percent market share.

The Canalys report noted that consumers in India are more comfortable with spending more on premium smartphone models. This means that brands would have to adapt and make its devices be great value for money. According to Sanyam Chaurasia, Analyst at Canalys, “India’s market struggles but vendors remain optimistic. They invest in retail, manufacturing, local sourcing, and R&D to align with the government and consumers. They aim for long term market success.”

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The competition in the smartphone market continues at full speed. Many brands, including Apple, Samsung, Xiaomi, Oppo, and Vivo, are fighting for market dominance. Canalys, which monitors the moves and sales of all these companies, keeps us informed with its regularly. Recently, Canalys posted its preliminary report on the global smartphone market during the first quarter of the year. So, how did the first quarter of 2023 go for the world-famous smartphone manufacturers? Here are the details…

Canalys: Smartphone market declines 12% in Q1

It’s true that competition is increasing day by day, but it’s not quite possible to say the same for sales. According to Canalys‘ report, smartphone sales experienced a 12% drop in the first quarter of the year. Of course, not every period of the year is the same, so changes around 10% are quite normal. However, considering the performance level even entry-level phones have reached, it’s possible to say that users increasingly need to change their devices less frequently.

Undoubtedly, the most important part of the report was the change of leadership once again. Apple, which was at the top with the iPhone 14 series in the last quarter, lost its position to Samsung this time. The reason for this change can be interpreted as the introduction of the Galaxy S23 series and the loss of the iPhone 14’s hype. However, let’s mention that this change is not too critical, as Samsung is already the global market leader in total sales. Still, the South Korean tech giant achieves this sales volume success with low-margin, affordable models. Therefore, if we were talking about a report related to profitability, we could easily say that Apple would be at the top.

Looking at the third place in the list, we see Xiaomi with an 11% market share. Unfortunately, the company continues to struggle with growth. Although the company manages to maintain its position in the ranking, it seems to have experienced a net 2% loss compared to last year. Inflation and the global economic crisis also play a role in this decline. However, the Chinese manufacturer is often criticized by its fans for its pricing policies and accused of not offering the old price-performance balance. The fourth and fifth names on the list are Oppo and Vivo, respectively.

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Canalys has released a new report on the global smartphone market. According to it, the fourth quarter of 2022 was the worst-performing annual and Q4 in a decade.

Although the shipments dropped throughout the year, the brand rankings remained the same. OEMs are cautious regarding the upcoming quarters.

The report states that worldwide smartphone shipments dropped by 17% YoY in Q4 2022. The full-year decline is said to be 11%. Fewer than 1.2 billion smartphones were shipped globally in 2022.

Although Apple came first in the last quarter of 2022, it was Samsung who led the market overall for the entire year. The third, fourth, and fifth places were acquired by Xiaomi, Oppo, and Vivo, respectively.

The difficult macroeconomic environment throughout 2022 resulted in the decline of smartphone shipments, says Canalys Research Analyst Runar Bjørhovde. The demand for low to mid-range segments dropped fast in earlier quarters, and even the demand for the high-end category started showing weakness in Q4 2022.

As per Canalys Research Analyst Le Xuan Chiew, brands will approach 2023 cautiously by prioritizing profitability and protecting market share. They are already cutting costs to adapt to the new market reality. A strong relationship between channel partners and vendors will be important to maintain market shares.

Canalys forecasts flat to marginal growth for the global smartphone market in 2023. Markets like Western Europe and North America will be affected by economic slowdowns, while some regions in Southeast Asia may grow in the second half of 2023.

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Multiple international market research firms Counterpoint Research, International Data Corporation (IDC), and Canalys have revealed the results of the global smartphone shipments during the third quarter of 2022. Q3, 2022 is the period between the month of July to September. OEMs sold 301.9 million units compared to 342 million during the same period last year. Counterpoint Research reveals a 12 percent decline whereas IDC and Canalys represent a figure of 9 percent. 

The global smartphone shipments in the third quarter improved compared to the last quarter i.e. Q2, where shipments slipped below the 300 million mark. The market is said to be at the lowest Q3 level since 2014. All three research firms attribute the downfall in shipments to the Russia-Ukraine war, China-US tensions, growing inflation and fear of recession, and weakening national currencies leading to a dent in consumer sentiment. Shipments across Europe and Asia Pacific performed better while emerging markets remained laggards. 

As for the OEM performance, Apple was the only company to register a 2 percent year-on-year growth. In Q3, 2022 the Cupertino-based tech giant had a 17 percent market share with 51.9 million shipments. South Korean major Samsung lead the Q3 market with 64 million sales and 21 percent share, however, it declined 8 percent YoY basis. Xiaomi came in third with a 13.4 percent share and 40.5 million shipments. It fell 8.6 percent year-on-year. Vivo and OPPO bagged the fourth spot with 25.9 million sales and 8.6 percent market share. Both companies recorded double-digit declines of 26.3 percent. Chinese brands were able to capitalise on Apple and Samsung’s exit from the Russian market. It’s worth noting that all five OEMs registered positive growth quarter-on-quarter basis. 

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Over the last couple of years, the global smartphone market has seen a slight decline. There were many factors that led to the market shrinking, but it appears that Apple is slowly catching up to Samsung in the handset segment despite this decline.

According to a Canalys report, the overall market for smartphones saw a decline of 9 percent year on year during the months of July and September this year. In other words, the third quarter of 2022 saw noticeable decline over last year. The decline in shipments affected four of the world’s top five smartphone brands as well. Looking at the market standing, Samsung still leads the pack with a 22 percent market share. Meanwhile, Apple came in second with 18 percent, and Xiaomi took the third spot with 14 percent.

Oppo and Vivo rounded up the top 5 list with both brands having a 10 percent and 9 percent market share respectively. However, despite leading the smartphone market, the South Korean tech giant only saw a slight growth. On the other hand, the Cupertino based company saw a higher growth in terms of both market share and even sales numbers as well during this period. In other words, the iPhone maker can be considered the true winner in the third quarter of this year.

Apple is also just a meager 4 percent points behind Samsung in market share. This is lower than the 6 percent gap between the two consumer electronic giants. Meaning, Apple is slowly but surely catching up to Samsung. Furthermore, with the holiday season being just around the corner, which is one of the strongest periods for the brand, we can expect Apple to soon overtake Samsung. Last year, it had a 22 percent market share in the final quarter, over Samsung’s 20 percent. But this narrow lead might widen further this year.

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Smartphone demands are shrinking and even the world’s most resilient market is seeing the effects. As per a report, the North American smartphone market has witnessed a 6% decrease in shipments in the second quarter of 2022. Overall shipments fell to 35.4 million units in Q2 2022. However, Samsung and Apple still managed to attain decent growth and further increased their market share.

A report from Canalys says that North American smartphone shipments reached 35.4 million units in the second quarter of 2022, marking a 6% year-on-year (YoY) decline. Reasons behind the decline are said to be economic challenges, high inflation, and poor seasonal demand.

Apple was the largest contributor to smartphone shipments and grew by 3%. The company has commanded more than half of the North American region for three consecutive quarters, owing to strong iPhone 13 demand paired with the performance of its entry-level model, the iPhone SE, throughout the entire quarter (3rd Gen). Samsung also witnessed a 4% increase in its shipments thanks to the increasing demand for the S series and low-end A series smartphones.

“Following a rapidly recovered performance in 2021, the tide has turned in the North American smartphone market,” said Canalys Research Analyst Runar Bjørhovde. “A combination of high inflation, decreasing consumer confidence, and an economic slowdown is shrinking demand in North America, which was previously the world’s most resilient market. Vendors are responding quickly to falling demand and are focused on reducing the risk of oversupply as they prepare for new launches in the second half of 2022. Most top vendors matched their shipments from Q2 2021, and the volume decrease was caused by the gap LG left remaining partly unfulfilled.”

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Global Chromebook and tablet shipments declined for a second consecutive quarter in Q2 2022. The shipments fell 14% to 105 million units, according to research firm Canalys. The sharp decline is said be caused by a number of factors, including rising inflation, COVID-related lockdowns in China, and declines in consumer and education spending.

According to a report by Canalys, global Chromebook and tablet shipments have continued to suffer in the second quarter of 2022. The shipment of tablets decreased for the fourth consecutive quarter, this time by 11% year over year, to 34.8 million devices worldwide. The demand for Chromebooks continued to decline for a fourth straight quarter, albeit at a significantly sharper rate, with shipments falling by 57 percent to 5.1 million units in Q2 2022 as the demand from the education sector remained weak.

In the tablet market, Apple retained the lead but suffered a significant decline, falling 15% to 12.1 iPads worldwide. Despite a 13 % annual decline, Samsung ended up in the second spot with 7.0 million units supplied, preserving its market share. With 3.5 million fewer shipments than the previous year, Lenovo came in third place. Amazon managed to ship 3.3 million units and remained in fourth place with a rise of 6%. With 1.7 million tablets supplied and a year-over-year decline of 26%, Huawei finished fifth.

The spike in educational demand in key markets a year ago caused the global Chromebook market to falter. Acer became the market leader for Chromebooks in Q2 2022, securing almost 25% of the market despite a fall in shipments of only 28% compared to its main rivals. Following a 56 percent decline in shipments from a year earlier, Lenovo managed to maintain second place. Due to its dependency on the US education sector, HP had the greatest decline of the top suppliers, with a 79 percent decline in shipments. The remaining top five was comprised of Dell and Asus.

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Leading global technology market analyst firm, Canalys has recently published a report on the state of the global wearables market in the first quarter of 2022. In the report, it is stated that 41.7 million wearables were shipped in Q1 2022 alone, of which basic fitness band shipments compromised of only 9.7 million (23.3 per cent of the market), while the rest of the market is held by basic watch and smartwatch shipments at a staggering 32.0 million. 

Overall the worldwide wearables market in Q1 2022 experienced total shipments fell by 4% YoY when compared to Q1 2021. This phenomenon is caused by the rapidly declining social relevance of fitness bands, but fortunately, shipments did not fall further due to the rising popularity of the basic watch and smartwatch market.

Currently, Apple, Huawei and Xiaomi are the Top 3 best-selling wearables brands globally. Apple dominates in first with its 22.1% market share. The company had shipped out 9.2 million of its Apple Watches in Q1 2022, which could be could be contributed to the brand launching not only its flagship Apple Watch Series 7 of smartwatches but also launching a more affordable Apple Watch SE smartwatch, providing more options for the consumers and capturing more of the market share. Due to this, the company experienced a positive 21% growth in annual sales when comparing Q1 2021 and Q1 2022.

Moving onto Huawei, the company rises up from third place last year to second place this year with 11.1% of the wearables market share and 4.1 million total shipments of its fitness bands and smartwatches. The brand remains steady in the wearables market with the main appeal of its smartwatches being the company’s OpenHarmony ecosystem. The OpenHarmony ecosystem allows Huawei smartwatches to not only be connected to your Huawei smartphone, but also to Huawei’s IoT smart devices as well. And that includes the company’s own electric vehicles. For example, you can use your Huawei Watch as digital car keys to unlock your Huawei Car.

Xiaomi, on the other hand, has dropped from second to third with 10.1% of market share and 4.2 million shipments, mainly due to dwindling sales of the brand’s fitness bands. As fitness bands continue to lose in popularity due to their smaller screens, the brand itself is already quietly switching its focus to developing smartwatches. But currently, Xiaomi smartwatches like the Xiaomi Watch S1 are still the company’s first attempts at the concept, and with the shifting marketing focus, the fitness band sales decline is to be accelerated as well.

Coming in at 4th and 5th are Samsung and Fitbit respectively. Samsung remains stable in the wearables market with an increased 8.1% market share in Q1 2022 at 3.4 million shipments, due to the company’s collaboration with Google’s Wear OS for its Samsung Galaxy Watch 4 series of smartwatches. Meanwhile, Fitbit, which has been acquired by Google saw its sales drop to 2.9 million in Q1 2022 with 7% of the total wearables market share. 

Analysing the basic fitness band market, it has been on a steady decline since Q4 2020. The bands suffered a 37% decline quarter-on-quarter (Q4 2021 to Q1 2022), marking the sixth consecutive fall in the quarterly shipments since Q4 2020. And the 9.7 million shipments figure is the first time that the fitness band market has dipped below 10 million in a long time after it had peaked at 27.9 million in Q4 2019.

On the other hand, the basic watch and smartwatch market has seen positive growth YoY by up to 15%. The Canalys report has cited some reasons why watches are growing in popularity.

“Consumers are favouring watches over bands. With bigger displays, richer features and longer battery life, they believe watches are better able to fulfil their health-tracking and digital lifestyle needs,” said Sherry Jin, Canalys Research Analyst. “Basic watches are positioned as an affordable step-up from basic bands, suitable for price-conscious consumers with growing expectations as to what wearables can do.”

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(Source)

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After a seven-quarter streak of net positive growth for the PC Market in Mainland China, Q1 2022 finally marks an end to the PC market growth in the region. 

In Q1 2022, PC shipments in the country fell by 1% QoQ to 11.7 million units. Among these units, desktop PC shipments fell by 11% to 3.9 million units, while notebook laptop shipments continue to rise by 6% to 7.7 million units. 

As for the tablet shipments in the region, shipments have continued to trend downward by 11%, to a new low of 4.7 million units. The main reason for this downward trajectory is the demand for tablets in both the general and enterprise markets. 

Coming to market share, the PC Market in China for Q1 2022 was led by Lenovo with over 37% market share at 4.289 million units, then Dell in second with 12% market share. Coming in at third and fourth are HP and Asus respectively, while Huawei rounds out the Top 5 with 0.71 million PC shipments. 

Huawei saw the biggest sales growth YoY with 66% positive net growth. The brand’s presence had grown from 428 thousand shipments in Q1 2021 to 710 thousand shipments in the region.

On the Chinese tablet market front, Apple is on the top with 1.2 million shipments amounting to 26% of the region’s market share, but Huawei comes in at a close second with 20% market share. Rounding out the top 5 are Xiaomi with 13% in third place, HONOR with 9% in fourth, and Lenovo with 7% in fifth.

In the report, Emma Xu, an analyst at Canalys, said: “While the first quarter of 2022 remained relatively strong, China’s PC industry faces further challenges on both the supply and demand sides as the impact of the country’s COVID-19 lockdown intensifies.” 

“The supply shortage of key components such as SoCs has persisted. By the first quarter, production and logistics conditions deteriorated mainly due to the lockdown of key cities such as Shanghai and Kunshan. At the same time, business and consumer activities were restricted amid a deteriorating economy, threatening domestic demand for PCs, weakening consumer spending and constraining business demand, especially from SMEs. This will challenge China’s PC makers for the rest of 2022. Public sector procurement will also be curtailed as the government plans to tighten budgets this year.”

Emma had also remarked: “But the education sector in China will likely remain a bright spot, as the goal of closing socioeconomic disparities and improving vocational education programs will drive investment that favours the technology market. Finally, the competitive landscape for Chinese PC sellers will be more favourable for local brands. The government currently has security concerns over the use of hardware and software developed by foreign entities. Suppliers such as Huawei and Tongfang will see unprecedented opportunities as core players in China’s ‘start-up’ industry, which is focused on developing domestic IT Innovation.”

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(Via)

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Honor became an independent brand from Huawei a couple of years ago and the company has been launching new devices at regular intervals in an attempt to recapture the lost market share in China as well as globally.

It appears to have achieved its goal in the Chinese market. As per the new report coming from Canalys, Honor has emerged as the leading smartphone brand in terms of shipments in the Chinese market in the first quarter of this year.

The company shipped 15 million units of smartphones in Q1 2022 and managed to have a massive growth rate of 205 percent. OPPO, which also includes OnePlus, shipped 13.9 million units to grab the second spot in the market.

Apple closely comes in at the third position with 13.8 million shipments, making it into the top three smartphone brands list for the Chinese market. Vivo and Xiaomi grab the fourth and fifth positions with 12.2 million and 10.6 million shipments respectively.

Overall, the Chinese market witnessed a massive year-on-year decline of 18 percent and a month-to-month decline of 13 percent in the first quarter of this year as the market saw shipments of only 75.6 million units.

Along with launching new popular models like the Honor 60 and X30 series, the company has been focusing on regaining the market share and for that. Along with the online, Honor is also trying to expand its footprint in the offline space to reach more customers.

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The Indian smartphone market saw a 12% growth in 2021 and set a new record sales record, garnering a total of 162 million shipments during the year. While Xiaomi continued to lead the market in terms of shipments, it was realme that was the true winner, registering an annual growth of 25% even as its competitors had to deal with little to negative growth.

The second wave of the pandemic gave a tough start to the year but it was followed by a strong recovery in the second half (via Canalys). In the fourth quarter of 2021 alone, smartphone OEMs shipped 44.5 million devices, defying supply chain constraints.

“India smartphone market dynamics shifted every quarter in 2021,” said Canalys Analyst Sanyam Chaurasia. “COVID-19 crises, volatile consumer demand and supply chain disruptions plagued the market this year. Vendors adapted to the changing environment by focusing on omnichannel, diversifying their supply chains, and expanding their product mix. For example, vendors like realme and Samsung diversified chipset configurations to effectively manage supply.”

The competition also heated up in the low-end segment due to the emergence of new players like Jio. The JioPhone Next with its highly competitive financing options managed to sell several million units. Companies like Infinix and Tecno also saw success in the segment.

But the overall market continued to be gripped by Xiaomi which managed to sell an impressive 40.5 million units, out of which 9.3 million were sold in Q4 2021 alone. The Chinese tech giant was seconded by Samsung that sold 30.1 million units last year, recording a YoY growth of 5%. vivo stood third on the podium with 25.7 million units in 2021, followed by realme with its 24.2 million figure.

Chaurasia expects 5G to go live following spectrum auctions for it this year. And when that happens, 5G smartphones prices are expected to fall significantly amid fierce vendor rivalry.

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• India Smartphone Market saw 5% YoY decline in Q3 2021: Canalys

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The sales of PC were expected to drop in 2021 because of the ongoing global chip shortage but instead of sales dropping, the year witnessed growth in terms of PC shipments globally, reaching 341 million units.

As per the latest report from Canalys, the PC shipments for the year 2021 increased 15 percent compared to 2020 and 27 percent when compared to shipments in 2019. Even though the Q4 2021 numbers were up just 1 percent over the previous year, 2021 was still the best year since 2012.

Ishan Dutt, a senior analyst as Canalys, says in the report: “For the market to post double-digit growth over an impressive 2020, despite the constant cloud of supply constraints, speaks volumes about how strong PC demand has been over the last 12 months.”

Lenovo emerged as the leading brand, capturing 24.1 percent market share while HP closely follows at the second position with a 21.7 percent market share. Dell grabbed the third spot with its 17.4 percent market share.

Apple stands fourth with an 8.5 percent market share but the Cupertino-based technology giant had the largest growth number year-on-year at 28.3 percent. Acer was second with 21.8 percent growth but stands at fifth in terms of shipments with a 7.1 percent share.

It is being reported that the education market may be saturated and the chip shortages are expected to continue into the new year, which could affect the growth. However, Canalys still believes that 2022 will be a strong year for PC sales.

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• AMD officially announces Ryzen 6000 Mobile CPUs for laptops at CES 2022

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The PC Market exploded in 2020 as a result of lockdowns due to the global pandemic. Even after a year, it continues to grow in certain regions. But in others, it has begun to drop as it has reached the point of saturation. Let’s talk about two such nations in this article, namely China and the US.

Recently, Canalys released reports on China and US PC markets for Q3 2021. According to them, the former grew by 3% YoY with more than 15 million units in shipments, while the latter shrunk by a 16% YoY with shipments of 30.3 million units.

China set a Q3 record, whereas the US fell for the first time after multiple quarters with double-digit growth. However, the shipments in both markets are still more than the pre-pandemic level.

Canalys points out that the decline in the United States is due to the sharp drop of shipments in the education and consumer segments as they have now reached the point of saturation. Only desktops went up by 6% as people have started moving to work/education premises. Hence, notebooks (especially Chromebooks) and tablets decreased by 15% and 24% respectively.

On the other hand, in China, the desktop and notebook segments increased by 3.9% and 1.8% respectively. This helped the market to beat Q3 2020’s record of 14.7 million units of overall shipments.

As far as brands are concerned, Dell led the US PC market, followed by HP, Lenovo, Apple, and Acer. Whereas, Lenovo aced the China PC market, followed by Dell, HP, ASUS, and Acer.

Last but not least, despite witnessing negative growth, the US PC market is expected to grow positively with the return of educational and enterprise procurement in the upcoming months.

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• Here’s why China Tablet Market is still growing

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Canalys has released its report on India Smartphone Market for Q3 2021. According to the research firm, the shipments dropped by 5% YoY. However, Xiaomi continued to dominate the market. At the same time, the Chinese tech giant tried to increase its share in the premium segment.

Canalys says that vaccination played a key role in the increase of smartphone demand in India in the third quarter of 2021. But unfortunately, the shipments fell short of 5% compared to last year due to the shortage of components.

As the low-end models were in short supply, brands were forced to offer promotions on high-end models to lure in customers. Xiaomi pushed its Mi 11 series heavily to increase its share in the premium smartphone category in India. Apple also offered attractive deals on the iPhone 12 series ahead of the iPhone 13 series launch.

On the other hand, realme took a different approach. It focused more on affordable 5G handsets, and therefore, managed to ship around 1 million units of realme 8 5G. A whopping 70% of the brand’s shipment occurred online. Lastly, Transsion also tried to scale up its sales in the country.

Talking about rankings in terms of shipments, Xiaomi came first with a 24% market share (11.2 million units), followed by Samsung with a 19% share (9.1 million units). Then, vivo acquired third position with a 17% of the market (8.1 million units). It was closely followed by relame with a 16% market share (7.5 million units) and OPPO with a 13% share (6.2 million units).

As far as the whole market is concerned, the demand is said to persist during the upcoming Diwali festive season, in addition to the shortage of supplies. We will have to wait and see how the brands will face the situation.

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Continuing its bull run, Xiaomi has now become the leading smartphone in Thailand. As per the report from Canalys, China-based Xiaomi captured 21 percent of the market share in the second quarter of this year, surpassing Samsung for the first time.

OPPO managed to take the second position with a 19 percent market share while Samsung slipped to the third spot. Vivo and Realme are ranked fourth and fifth, completing the list of the top five smartphone brands in Thailand.

Xiaomi managed to take the pole position in Thailand as the company’s shipments in the second quarter increased by 200 percent year-on-year. Interestingly, Xiaomi was the only brand to have positive shipment growth as OPPO, Samsung, Vivo, and Realme registered a decline of 2%, 15%, 31%, and 28% respectively.

The smartphone shipments for Xiaomi are also growing tremendously in Latin America, Africa, and Western Europe, witnessing 300%, 150%, and 50% respectively. Now, the company is facing tough competition from OPPO and Vivo as they are set to start an extensive campaign to increase their market share.

Globally, Xiaomi has become the second-largest smartphone brand, overtaking the technology giant Apple with a massive 83 percent jump in shipments. It also emerged as a leading brand in Europe with 12.7 million units shipped in Q2 2021, registering a 14 percent year-on-year growth. Not just that, for the month of June 2021, the company dethroned Samsung to become the world’s leading smartphone brand.

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India was heavily affected by the COVID-19 second wave in Q2 2021. Though the demand for smartphones got affected, companies still managed to ship more units compared to last year same time. That’s because the country was going through a complete lockdown in Q2 2020.

According to Canalys, the India Smartphone Market dropped 13% between Q1 and Q2 2021. The market managed to ship 32.4 million units in the second quarter of this year.

As usual, Xiaomi dominated the chart with 9.5 million units in shipments and a 29% market share. It was followed by Samsung with 5.5 million units and a 17% market share. Further, vivo also had a 17% market share like the South Korean tech giant but with 5.4 million units in shipments. 

The fourth position was acquired by realme, while OPPO came fifth. The former shipped 4.9 million units, whereas the latter shipped 3.8 million units. Their market share stood at 15% and 12% respectively.

As per Canalys Analyst Sanyam Chaurasia, the second COVID-19 wave in India was a wake-up call for OEMs to treat both online and offline presences equally. Brands like Xiaomi, which has a better online presence did a pretty good job despite the terrible situation. The same can be said for realme. The Redmi Note 10 series and realme narzo 30 series were some of the most-shipped models online.

That said, although the India Smartphone Market began to recover by the end of Q2, there won’t be a surge in pent-up demand in the second half of the year like in 2020. Lastly, the component shortage will not only increase the price of handsets but will also make brands practice regional deprioritization.

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This is the first time Xiaomi is breaking into the top two positions globally when it comes to smartphone shipments. For those who are unaware, the top two positions have historically been dominated by Samsung and Apple.

Huawei had briefly grabbed the second position, overthrowing Apple but soon after that, it started facing sanctions by the United States. The company eventually withdrew from the high-end premium phones market and Xiaomi rushed to fill the gap by launching smartphone switch top-of-the-line specifications and aggressive pricing.

According to Canalys Research, Samsung remained the leading smartphone brand globally with a 19 percent share in the second quarter of this year while Xiaomi managed to increase its market share to 17 percent in Q2 2021. Apple comes in third with 14 percent of the market share in terms of smartphone shipments. OPPO and Vivo are positioned fourth and fifth with a 10 percent market share each.

Ben Stanton, Canalys Research Manager says that the average selling price for Xiaomi is around 40% and 75% cheaper when compared to Samsung and Apple respectively. So, the company managed to grow sales for its high-end devices, such as Mi 11 Ultra.

However, it remains to be seen if Xiaomi manages to keep its position from rivals like OPPO and Vivo which also have the same objective — offering high-end smartphones at an affordable price point. Another advantage that Vivo and OPPO have against Xiaomi is that they are spending a lot of capital on marketing efforts.

Canalys report adds that the Mi 11 series maker has managed to increase shipments by more than 300% in Latin America, 150% across Africa, and 50% in Western Europe.

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Samsung Electronics has retaken the lead and overtook Apple as the world’s largest smartphone manufacturer. The former now accounts for more than a fifth of overall global sales during the first quarter of this year.

According to a Canalys report (Via Reuters), other smartphone OEMs like the Chinese brand Xiaomi has also recorded its best quarterly performance ever. The company’s shipments surged by 62 percent, reaching 49 million units and accounting for 14 percent of the market share. With this, the South Korean tech giant leads the market, with the Cupertino based firm arriving second, and Xiaomi following close behind on third. Meanwhile, the overall global smartphone sales also rose by 27 percent during this period, reaching 347 million units in shipments.

The news also arrives as the Chinese economy opened up after the pandemic while vaccination roll out in the US has raised the hopes of an economic recovery. Furthermore, Samsung shipped 76.5 million smartphones in the first quarter with a market share of 22 percent. This marked a surge of 66 percent in quarterly profit in its smartphone business, which is likely due to strong sales of its latest flagship Galaxy S21 series.

During this same period, Apple shipped 52.4 million iPhones with an overall market share of 15 percent. The company saw strong sales due to a positive reception of its 5G enabled iPhone 12 lineup in China. While the overall market saw great performance in Q1 2021, this momentum is expected to slow down in the arriving quarter as ‘supply of critical components, such as chipsets, has quickly become a major concern.’

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The global PC market improved by a high margin in 2020 due to the COVID-19 pandemic. As people continued to work and study at home,  annual PC shipments reached a record high for the first time since 2010. All three popular research firms – IDC, Canalys, and Gartner, disclosed the same in their Q4 reports.

According to the reports by three firms, Lenovo led the global PC market in the last quarter of 2020, followed by HP, Dell, Apple, and Acer respectively. Also, as per Garter, Asus came sixth.

As far as shipments are concerned, the reports go like this.

Global PC Market Shipments and Market Share Q4 2020 (Thousands of Units)

As you can see from the above table, the data from IDC and Canalys are almost identical. On the other hand, Gartner’s data differ by a long shot. 

IDC says the total shipments accounted for 91.6 million units, whereas Canlays’ report shows the data a little lower at 90.3 million units. Lastly, Gartner’s data is the lowest of all at 79.4 million units.

Anyway, all these reports have two things in common. First, the ranking of brands and second, according to all of them, the last quarter’s YoY growth was highest in the past 10 years.

For more insights, go through the official reports linked below.

UP NEXT: Chromebooks performed exceptionally well in Q3 2020 by growing 122% YoY

(Source: IDC, Canalys, Gartner)

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Canalys has published a report on Global PC Market Q3 2020. This report not only consists of notebooks and desktops but also includes tablets. According to it, the entire market grew by 23% YoY with 124.5 million units in shipments. Chromebooks were the best-performing client PC product and the tablet market remained strong second quarter in a row.

As per the report, Lenovo led the overall PC market by shipping 23.5 million units. Whereas, Apple, HP, Dell, and Samsung came second, third, fourth, and fifth respectively. Apple and Samsung made the top 5 list solely because of their tablets. This clearly explains the tablet market’s 43% YoY growth as the shipments reached 44.3 million units.

Talking about client PC products, Chromebooks performed exceptionally well by growing 122% YoY with shipments of 9.5 million units. Their success was mostly because of educational institutions and SMBs. HP was the market leader by shipping 3.2 million units, followed by Lenovo, Dell, Acer, and Asus. However, Lenovo was the best-performing brand with a whopping 351.2% YoY growth.

Coming to tablets, unsurprisingly, Apple led the market with 15.2 million units in shipments. Whereas, Samsung in second place only shipped 9 million units. Further, Huawei, Amazon, and Lenovo captured third, fourth, and fifth positions respectively. Interestingly, Huawei continued to remain strong in Europe even with the lack of GMS (Google Mobile Services) on its tablets.

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Also, it is worth noting that Q3 2020 was the only quarter other than Q2 2020 in which the tablet market grew since 2015. So we can say that the pandemic resurrected tablets from the dead after five years.

Last but not least, the overall desktop market declined by 32% YoY, however, AIO (All-in-One) category grew by 7% YoY.

UP NEXT: India PC Market recorded its strongest quarter in the last seven years in Q3 2020

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In late October, Canalys published a report on Global Smartphone Market Q3 2020. According to that, Xiaomi beat Apple to become the world’s third-largest smartphone brand for the first time. Now, more than a week later, the research firm has revealed the most-shipped devices in the same period.

As per Canalys, Samsung was the world’s largest smartphone brand in the third quarter of 2020 with a 23% market share by shipping 80.2 million units. Then, came Huawei at the second spot with a 14.9% share and 51.7 million shipments, followed by Xiaomi in the third place with 47.1 million shipments and 13.5% market share.

Lastly, the fourth and fifth positions were captured by Apple and vivo respectively. The American tech giant shipped 43.2 million units with a 12.4% market share, whereas the Chinese smartphone maker gained 9.1% share with 31.8 million units in shipments.

Talking about the most shipped smartphones, five of them were Samsung, three devices were by Xioami, and two from Apple.

The iPhone 11 and iPhone SE 2020 acquired the first two positions. Whereas, the Samsung Galaxy A21s, Galaxy A11, Galaxy A51, Galaxy A31, and Galaxy A01 Core captured third, fourth, fifth, eighth, and tenth places respectively.

On the other hand, Xiaomi obtained sixth, seventh, and ninth positions with Redmi Note 9/Redmi 10X 4G, Redmi 9, and Redmi 9A respectively.

Most Shipped Smartphones in Q3 2020 – Canalys

1. iPhone 11
2. iPhone SE 2020
3. Galaxy A21s
4. Galaxy A11
5. Galaxy A51
6. Redmi Note 9 / Redmi 10X 4G
7. Redmi 9
8. Galaxy A31
9. Redmi 9A
10. Galaxy A01 Core

What are your thoughts on this list? Did you expect any of these devices? Do let us know in the comment section below.

UP NEXT: Samsung is now US’ largest smartphone brand after 3 years

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Canalys has released a couple of report showing the performance of the key smartphone manufacturers in the European market. Of particular interest is the performance of Huawei. The Chinese phone maker had shifted focus to Europe after the US shut it off the North American market. However, the recent ban which prevented the company from using Google Services seems to have continued to take its toll as the report shows Huawei recorded up to 31% decline in its annual growth even though it still maintains the fourth position in the European market ranking.

Samsung maintains its lead in the market even though it recorded a slender 3% annual growth. The Korean tech giant commands a 34% share of the European smartphone market, according to the report. U.S tech giant Apple is in the second position with an estimated market share of 19% in Q3 2020.

Xiaomi maintains the number 3 spot with an estimated 19% share of the market, the same with Apple. Canalys reports that Xiaomi’s market share represents a staggering 91% annual growth. However, the biggest growth recorded in the report is OPPO’s ascent into the top 5 European smartphone vendors with a 3% share of the market. The performance represents a 396% annual growth for the Chinese phone maker.

In Western Europe, the chart remains essentially the same with that of the entire European market but most of OPPO’s sales seem to have come from Western Europe where it recorded an annual growth of 942%. 

However, Xiaomi emerges as the top smartphone vendor in Spain with a 34% share of the market. Samsung ranks second with 26% market share while Huawei’s 15% market share places it in the third position. OPPO jumps to the fourth position with an 8% market share while Apple drops to the fifth position with a 7% market share. Apple’s market share is expected to rebound post-iPhone 12 release in the fourth quarter.

UP NEXT: Xiaomi XiaoAI Speaker Art Battery Edition launched for 399 yuan ($59)

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Market research firm Canalys has today released its latest forecast for the wearables and TWS headsets market for 2021. The forecast shows that by 2021, shipments of smartphone accessories such as wearable devices and TWS headsets will exceed 200 million units representing a growth of 12% and 350 million units (39% growth) respectively.

The advent of the COVID 19 pandemic has made consumers shift focus to accessories such as smart wearable devices and TWS devices. Canalys believes that the two categories of wearable devices and TWS headsets will be more resistant to the effect of the pandemic than smartphones. Also, shipments are expected to increase significantly at a rate of 32% in 2020. In addition to Greater China and North America, the growth of smart accessories in the Asia-Pacific and European regions is bound to be very strong.

Canalys noted that wearable bands and TWS earbuds are some of the few strategic winners of 2020. According to Canalys Research Analyst Cynthia Chen; “The pandemic will prolong replacement cycles for smartphones. However, the ‘lipstick effect’ will drive consumers to spend on smaller, less costly items during an economic downturn to meet their buying pleasures…Consumers’ attention to health and wellness has increased significantly during the pandemic, which is a great opportunity for wearable devices, such as those from Xiaomi, Garmin, Fitbit and Huami etc. Engagement in indoor activities such as remote learning, working from home and home entertainment, as well as outdoor sports and recreation also continued to rise. This usher in greater than expected growth, particularly for TWS headphones, such as those from Apple, Samsung, Jlab and QCY etc.”

At the same time, the Canalys believes that manufacturers still need to maintain a high degree of vigilance to prevent subsequent infection wave affecting their IoT expansion plans. Chen added: “While users are expected to tighten their spending, they continue to demand devices to do even more and provide an excellent user experience. The challenge here is to bring incremental upgrades to ever more affordable devices while ensuring seamless integration that must translate to valuable features to help users in areas such as wellness and smartphone entertainment.”

UP NEXT: Xiaomi XiaoAI Speaker Art Battery Edition launched for 399 yuan ($59)

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Market research firm Canalys has predicted in its latest forecast report that in 2020, global 5G smartphone shipments will reach 278 million units, of which 62% (about 172 million units) will come from Greater China, North America (42 million units), Europe, the Middle East and Africa (EMEA, 31 million units).

Canalys also predicts that in 2020, smartphone shipments will drop by 10.7% compared to 2019, and it is expected to rebound in 2021, with a year-on-year growth of 9.9%. By then, the entire market will ship more than 1.3 billion units.

The agency believes that the rapid commercialization of 5G smartphones in the Chinese mainland market is a key factor in the huge shipments of 5G smartphones this year.

In 2021, the average selling price of 5G smartphones in Europe is expected to drop to US$765, and then to steadily fall to US$477 in 2024. This is mainly because Samsung and Apple are still the main players in this market, and their products are better than the competition..

At the beginning of 2020, there wasn’t any 5G mobile phone priced under US$300 on the market but now, there are many mid-range mobile phones priced under US$250 that support 5G networks. Realme launched the cheapest 5G phone yet which is the Realme V3 5G priced at less than US$150 in China. It is also the first 5G mobile phone to hit the low-end smartphone market.

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This isn’t definitely good times for US-China trade relationships with the US government clamping down on several Chinese companies including tech giants Huawei, ZTE and of late, TikTok (ByteDance). Out of this turbulent water comes a report bothering on the US smartphone market performance in the second quarter of the year.

The report published by Canalys stands out in several ways but the major reason why we find this surprising is the disclosure that 70% of smartphones that were shipped in the US in Q2 2020 were manufactured by Chinese OEMs. This is noted to be 10% higher than the estimate for Q1 2020 which was estimated to be 60%.

The report equally shows that the COVID 19 pandemic was responsible for the spike in demand for cheap phones most of which were manufactured in China. This is due to consumers adopting a cost-conscious approach towards spending as a result of job loss and a slowed-down economy. The average price of a phone sold in the US dropped to $503, or 10% less than a year earlier. Also, more people signing up for Lifeline, an assistance program that offers subsidized phone service for low-income families contributed to the jump in the sales of low-end Android devices.

As expected, Apple is still the brand to beat in the US with a 10% jump in shipment compared to last year. The iPhone SE 2020 which was launched for $399 is one of the company’s top-selling model in Q2 2020 which is a reflection of a reduction in consumer’s spending power.

Other brands that also saw a rise in their shipments include Lenovo-owned Motorola with an 8% rise in shipment Year-on-Year. Also, low-cost brands such as Unimax and Wiko also recorded improved shipments.

Samsung’s shipments were flat year-over-year as sales of budget phones like the Galaxy A10e and A20 mitigated the shortfalls recorded from uninspiring sales of flagships like the S20. LG’s numbers dipped 19% over the same period, but it was considered relatively stable. And Chinese connections weren’t a guarantee of success — TCL saw its shipments plunge 43% despite

Canalys also opined that the volatile US-China tensions were creating a “perpetual state of uncertainty” for virtually every phone maker beyond Samsung and LG. Thus, the market may not rebound for phone makers even after the pandemic unless the political climate settles down.

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Recently, Counterpoint Research released a report of the European smartphone market for Q1 2020 which showed that Xiaomi achieved an astronomical growth of 145% YoY. Market research firm Canalys has also released a report of phone shipments in Europe for the second quarter of the year.

After a successful outing in Q1 2020, Xiaomi efforts to gain more grounds in Europe paid off as the report shows the company beat embattled fellow Chinese OEM Huawei to rank as the third-largest smartphone vendor in the whole of Europe in the second quarter of the year 2020.

The data also reveals that Samsung continued its leadership of the market in the second quarter with a 30% market share. The company lead has continuously shrunk with a 31%  YoY drop in its market share.

Apple occupies the second spot with a quarterly market share of 21% representing a YoY growth of 42%. Xiaomi is at the third spot with a market share of 17%, a year-on-year increase of 65%. This data shows that the brand continues to occupy the first place in Spain in terms of market share.

It is also important to note that Xiaomi and Apple are the only manufacturers in Europe that have increased their share in the second quarter. Among them, Apple increased by 42% and Xiaomi increased by 65%, with market shares of 21% and 17% respectively.

Huawei, due to some well-known reasons, experienced a drop in its shipments in Europe by 17%, dropping one place in the ranking. Despite emerging the fourth-largest smartphone vendor in Europe, Huawei is still the largest vendor in the global smartphone market, beating Samsung to the crown for the second quarter of 2020. Samsung is ranked second while Apple occupies the third spot with an increase in shipment, thanks to the iPhone SE 2020. Xiaomi and OPPO are ranked fourth and fifth in global shipments respectively.

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Canalys is back again with another report. This time for global tablet shipments in Q2 2020. Due to the pandemic-driven lockdowns across the world, people are working and continuing their education from home. This drove the rise in shipments by 26% YoY with 37.542 million units in the second quarter of this year.

As always, Apple led the market with 14.249 million units in shipments accounting for 38% market share. However, iPad shipments only increased by 20% YoY. On the other hand, Lenovo was the fastest-growing brand in the quarter with 53% YoY growth and  2.81 million units in shipments. But the company came only at fifth position.

Securing the second place was Samsung with 7.024 million units and 18.7% market share. The South Korean tech giant grew by 39% YoY. Huawei secured the third position being the second fastest-growing brand with 45% YoY increase, thanks to 4.77 million units in shipments and strong performance in Western Europe.

Lastly, the fourth position was secured by Amazon with 3.164 million units in shipments and 8.4% market share. The company witnessed a 37% YoY growth and was also fourth in terms of this parameter.

According to analysts at Canalys, the tablet marked boomed in Q2 2020 as they are cheaper alternatives to laptops and desktops for work and education purpose. Adding to it, carriers and retailers across the world even offered various discounts to further boost sales.

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The smartphone market of India witnessed its worst performance in recent years in Q2 2020. According to Canalys, the overall market declined by 48% YoY during the period from April to June. As for companies, though Xiaomi continued its lead, Realme slipped to the fifth position, which was surpassed by none other than its former parent and current sister brand Oppo.

The Indian smartphone market shipped a total of 17.3 million units in the second quarter of 2020. As always, Xiaomi ranked first accounting for 30.9% market share with 5.3 million units of shipments.

Vivo retained the second position, which it first grabbed in Q4 2019. The company shipped 3.7 million units with a 21.3% market share. Samsung was the third-largest company in the same period capturing 16.8% of the market with shipments of 2.9 million units.

Interestingly, Oppo snatched the fourth position from Realme with 2.2 million units in shipments compared to the latter’s 1.7 million units. Both of them had 12.9% and 10% market shares respectively.

Lastly, OEMs including Apple, OnePlus, Lenovo Motorola, Asus, Tecno, Infinix, and others only accounted for 8.1% of the total market in Q2 2020 with 1.4 million units in shipments. But the Cupertino-based tech giant was the least affected of all the brands with only a 20% YoY drop in its shipments.

It is worth noting that the global pandemic was the primary reason for the decrement in shipments. Anti-China sentiments did not affect the Chinese smartphone companies as much as people portrayed on social media.

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Realme has reached the third spot in India’s hearables market after a mere three months of entering the market. The company had recently launched a series of truly wireless earbuds in the country, which have been well received.

According to a report from Canalys, Realme holds the third position in the category with a 10 percent market share. This is quite a notable achievement considering the Chinese company is a new entry entrant into the market, especially during a time of a global pandemic. In the rankings, Boat holds the top spot with a market share of 20 percent, while Samsung trails close behind at 19 percent. Sony and Xiaomi round up the fourth and fifth positions in the market respectively at 6 percent each.

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The market analysis from Canalys reported on smart personal audio devices in the Asia Pacific, which saw a huge growth of 61 percent year on year, reaching 16 million units in shipments in Q1 of 2020. This makes the region one of the largest and also one of the fastest growing hearables markets in the world. Meaning, Realme made a very strategic entry into India despite the ongoing crisis and capitalized on the opportunity.

The Chinese brand has always targetted the younger demographic and its primary customer base includes young individuals and professionals that value both design and performance. “This means we have to deliver on both fronts to meet our customer needs,” said Realme’s Global Marketing President, Xu Qi.

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Despite pandemic, some smartphones sold more than others in Q1 2020. Canalys has tweeted an image disclosing the top 10 global smartphone models shipments in that period. Interestingly, only three OEMs make up the whole list namely Apple, Xiaomi, and Samsung.

According to Canalys, Apple was the leading company with its iPhone 11 shipping over 18 million units. The second place was held by Xiaomi’s Redmi Note 8 and Redmi Note 8T with over 8 million units.

Whereas, Samsung Galaxy A51 and Galaxy A10s occupied the third and fourth positions respectively with shipments over 6 and 5 million units.

The fifth place was conquered by another Xiaomi device, Redmi Note 8 Pro with over 5 million units. Then,  iPhone 11 Pro Max with over 4 million held the sixth position, followed by two more Samsung handsets, Galaxy A20s and Galaxy A01 at seventh and eighth places with over 4 and 3 million units respectively.

The last two positions were occupied by Redmi 8A and iPhone 11 Pro with over 3 million units each. That said, we don’t have the exact number of shipments as Canalys is yet to reveal it.

Looking at the picture, we can clearly see there’s a huge gap between the first and the second places. Pricing the iPhone 11 aggressively has helped Apple sell a ton of this model. Also, it is interesting to note that more people bought iPhone Pro Max than the standard iPhone 11 Pro.

Further, Xiaomi’s Redmi A series sell more than other models usually but in the last quarter, the Redmi Note 8 series shipped higher than the Redmi 8A. As for Samsung, like always, its budget smartphones, the Galaxy A series to be exact, were the bestsellers occupying four places.

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(Source)

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According to a new report from the known analytical agency Canalys, China’s smartphone market suffered a sizeable blow in the first quarter of 2020. The primary reason for this is undoubtedly the Coronavirus pandemic that had devastated the country during its initial outbreak.

In the Canalys report, the Chinese smartphone market only saw 73 million units being shipped in Q1 of 2020. This is a notable decline of 18 percent during the same period back in 2019. While the smartphone market, in general, was seeing stagnation, the viral outbreak seemed to have had a severe negative impact on the industry globally. However, the top five OEMs all reported on seeing better than expected results during this time.

In China, Huawei leads the smartphone market, with financial reports revealing an impressive performance for the first quarter. The Chinese tech giant was also the only vendor that actually saw a growth in shipments during this time of crisis (we had previously reported on this as through a report regarding the Chinese market by Counterpoint Research). Oppo and Vivo took up the second and third place, with shipment falling by 26 percent and 19 percent respectively.

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An important factor that prevented the overall smartphone market in China from declining was also linked to government actions. The electronic product and its vendors were listed by the government as essential items, which basically allowed them to continue production and regain its footings. Unfortunately, the same can not be said for other major markets that are seeing complete shutdown, like India.

According to Canalys analyst, Mo Jia, “The vendors with the greatest financial resources, supply chain control and negotiating power with the channel are recovering fastest, while smaller vendors have been brought down. The coronavirus crisis has pushed the market toward the top five, which now account for nearly 95% of the total market.” Interestingly, Huawei with its 5G offerings had best leveraged the market to its favor and managed to pull ahead of its competitors.

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(Source)

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Three of the major market research firms Counterpoint, Canalys and Strategy Analytics (SA) have all published their report showing the shipping estimates of the major smartphone companies. The data all seem to correspond with each other and shows Samsung retained its position as the number one brand in terms of smartphone shipment for the whole of 2019.

Huawei maintained its 2018 record by staying ahead of Apple to become the world’s second best selling smartphone manufacturer in 2019. This is especially surprising considering that the brand has been grappling with an obnoxious ban by the US government hinged on security concerns. Huawei shipped an estimated 240 million mobile phones, a tad higher than its entire shipment in 2018. On the other hand,  Apple managed to corner 200 million units, representing a slight drop in shipment.

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Xiaomi emerged as the fourth largest phone maker in 2019 with shipments estimated at 125 million. The figure is slightly higher than the company’s feat in 2018. Oppo rounded out the list of the top five manufacturers.

Despite individual gains, all three reports reveal that the industry experienced a slump with fewer phones sold in 2019 than in 2018. Counterpoint Research notes that this is the first time the smartphone market has ever declined for two years in a row. With the US’s trade wars still ongoing, and China’s coronavirus scare having potential implications for supply chains, 2020 could be another challenging year.

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(source 1, 2)

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Earlier today (30th January 2020), Canalys, an analytical reporting firm, published its report on the global smartphone market for Q4 in 2019. In the figures shared, it was observed that Xiaomi stood out by achieving the highest growth percentage in comparison to other major brands like Samsung, Apple, Huawei and more.

According to the analysis, the Chinese tech giant shipped 33 million smartphone units in Q4 of 2019, a notable jump over just 26.8 million from 2018. The figures also accounted for Xiaomi having a 9 percent market share over 7.3 percent back in 2018. This marks an overall annual growth of 23 percent, which also made Xiaomi the only company with a double digit growth rate in the list with other major OEMs.

Furthermore, the report also revealed the overall annual market share which had Samsung come out in the lead with a market share of 21.8 percent in 2019. Huawei arrived at a close second with 17.6 percent while Apple and Xiaomi took third and fourth positions with 14.5 percent and 9.2 percent respectively. Oppo falls just behind Xiaomi and has a market share of 8.8 percent, according to Canalys’ 2019 market share report.

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As seen in the report, Apple outperformed expectations after its iPhone 11 series weer successful beyond analysts’ expectations. This caused the Cupertino-based giant to have the highest market share with 21.3 percent in Q4 2019. But unlike Xiaomi with its sizeable 23 percent annual growth rate over 2018, other OEMs barely came close.

Apple saw a healthy 9 percent growth but Samsung and Oppo saw a meagre 1 percent and 2 percent growth respectively. On the other hand, Huawei’s growth saw a decline rather than growth of negative 7 percent. This is likely due to its increasing fiction with the US Government and rising difficulties in other European regions for 5G development.

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(Source)

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