Buying or building a new PC next year could become more expensive. New forecasts from IDC suggest 2026 may see noticeable price increases across the PC industry, driven largely by a renewed shortage of memory components.

At the center of the issue is what analysts describe as a new “memory supercycle.” Demand for DRAM and related components is rising sharply, fueled by AI servers, AI-capable PCs, and a wave of upgrades linked to Windows 10 reaching end of support. Supply, however, is struggling to keep up.

As per industry signals cited by IDC, memory prices have already been climbing, and further increases appear likely. Graphics cards, smartphones, and even gaming handhelds are all expected to suffer from this ongoing memory shortage and price hike.

Several major PC makers, including Lenovo, Dell, HP, Acer, and ASUS, have also reportedly warned of tougher market conditions. Some suppliers are said to be preparing price increases of around 15–20% from the second half of 2026, alongside revised supply contracts.

IDC expects global PC shipments to fall by about 4.9% in 2026. The decline could be steeper if memory shortages worsen. Larger OEMs may be better positioned, as they can leverage their scale to offer competitive, pre-built systems. Custom PC builders, by contrast, are likely to feel the impact more directly, with higher prices for individual components.

The situation could also affect the rollout of so-called AI PCs. Many AI features, including Microsoft’s Copilot+ requirements, depend on higher memory configurations. With supplies tight, some manufacturers may scale back the memory size.

With memory production increasingly focused on higher-margin AI servers, consumers may end up paying the price. For buyers considering an upgrade, earlier may be cheaper.

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(Source: IDC)

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India’s smartphone market just wrapped up its liveliest quarter in years, thanks to the festive season and a flood of offers that pushed people to upgrade. And once the dust settled, Vivo walked away with the crown yet again.

IDC’s latest report shows that Q3 2025 shipments hit 48 million units, up 4.3% year-on-year — the highest third-quarter tally in five years. Vivo held on to its number-one position for the seventh quarter in a row. Oppo, meanwhile, jumped to second place by leaning heavily on its offline network and channel incentives, nudging Samsung down a spot. Motorola had the most eye-catching performance overall, growing 52.4% compared to last year, while Apple followed with a 25.6% rise.

Apple also hit a personal milestone. For the first time, it broke into fourth place in India’s overall rankings. IDC says Apple shipped around 5 million iPhones this quarter — its best ever in the country. The iPhone 16 was the single best-selling model, taking 5% of all shipments, while the new iPhone 17 series and the iPhone Air together made up 16% of Apple’s quarterly volume. It’s the company’s strongest launch window in India since 2021.

The overall average selling price rose to $294 — about 14% higher than last year — showing how strongly mid-to-premium phones are performing. Entry-level devices (under $100) actually grew 35%, now taking 16% of the market, with Xiaomi, realme, and Vivo grabbing most of that pie. The $100–200 segment, long India’s mainstream battleground, slipped nearly 9% as buyers gravitated either lower or higher.

On the premium side, growth was much stronger. Devices priced $400–600 grew 10%, helped by discounts on Samsung’s S24 series. The $600–800 bracket jumped more than 40%, driven largely by Apple. And phones above $800 grew almost 53%, with Apple commanding two-thirds of the segment.

Qualcomm also had a good quarter, with shipments rising nearly 18% to claim 29% share, while MediaTek dipped to 46%. Offline retail was the other big winner, expanding more than 20% to take 56% share, as online sales fell.

IDC warns, however, that this momentum may not fully carry into Q4. High inventory, post-festive price corrections, and rising component costs are expected to slow things down.

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(Source)

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Desktop and laptop sales in North America rose sharply in Q1 2025 as buyers moved quickly to avoid possible price hikes tied to U.S. trade tariffs. According to IDC, personal computing sales through distributors reached $4.07 billion, marking a 27.8 percent year-over-year increase. This pushed total IT distribution revenue to $19.9 billion for the quarter, up 7.6 percent from the same time last year.

Desktops saw the highest growth at 35.3 percent. Notebooks rose 26.9 percent, while workstations jumped 49.3 percent. Detachable tablets were the only segment to decline, falling 5.4 percent.

IDC said the surge was mainly driven by uncertainty around U.S. tariff policy. Commercial buyers accelerated orders to avoid expected cost increases. In April, the U.S. announced new tariffs on Chinese goods, including tech products, with rates exceeding 100 percent in some cases. A 90-day enforcement delay has not eased concerns, prompting early purchases across the channel.

Other categories showed smaller changes. Software, which is not impacted by tariffs, grew 13.2 percent year-over-year to $4.5 billion. Key drivers were storage, security, and system infrastructure software, which made up more than half of total software revenue. Network infrastructure was up 1 percent, while AV and services posted small year-over-year declines.

IDC’s chart shows a clear rise in personal computing revenue compared to previous quarters. The spike stands out across all product groups and reflects how policy uncertainty influenced buying behavior.

Analysts expect this trend to be short-term. Sales may decline in the second half of 2025 as early stockpiling slows and tariff enforcement begins.

(Source)

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China’s tablet market experienced a resurgence in 2024, with shipments reaching 29.85 million units, a 4.3% year-on-year increase, according to IDC. While Q4 2024 saw a slight dip due to inventory pressures, the overall market demonstrated positive growth, setting the stage for continued expansion in 2025.

China’s Tablet Market Shows Positive Trend

Huawei solidified its dominance, claiming the top spot in both quarterly and annual market share. Despite a Q4 slowdown in consumer shipments, strategic product launches, like the MatePad 11.5 2024 in the competitive 1,500-yuan ($205) segment and the high-end MatePad Pro 13.2, bolstered its position. Huawei also maintained its lead in the commercial sector, overcoming previous supply constraints.

Apple, while holding second place, faced continued shipment declines in Q4, although the rate of decline slowed. The updated iPad Mini and the steadily performing iPad Air were key drivers, while the high price point of the iPad Pro impacted sales.

Xiaomi emerged as a strong contender, securing third place with a remarkable 41% year-on-year surge in Q4 shipments. The launch of the Xiaomi Pad 7 and 7 Pro, coupled with active participation in subsidy programs, fueled this growth.

Honor and Lenovo shared the fourth position in Q4. Honor’s robust growth stemmed from a series of new product launches across various price points, while Lenovo benefited from product refreshes and promotional discounts, particularly in the compact flagship and AI-enhanced segments.

IDC anticipates continued market growth in 2025, driven by product innovation, expanded use cases, and government subsidies. However, they caution about potential market fluctuations due to the subsidy program, urging industry players to adopt flexible strategies. The market is poised for further evolution, with domestic brands gaining momentum and competition intensifying.

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As per the latest IDC report, the Indian wearable device market faced another tough quarter, with shipments dropping by 20.7% year-over-year (YoY) to 38 million units in 3Q24. This marks the second consecutive quarter of decline, as brands struggle with shifting consumer preferences, cautious inventory strategies, and fewer product launches.

Smartwatches: A Category in Flux

Smartwatch sales saw a significant 44.8% YoY decline, with shipments falling to 9.3 million units. Despite the festive season, brands primarily focused on clearing older inventory by offering discounts, especially on e-commerce platforms. Interestingly, the average selling price (ASP) for smartwatches rose slightly by 1.4% to $26.2, reflecting a gradual shift toward higher-priced advanced models.

Noise maintained its leadership in the smartwatch category, securing a 27.4% market share, followed by boAt with 16.8%. Titan, however, stood out with a 37.5% growth in market share, driven by its premium positioning. On the other hand, Fire-Boltt faced a staggering 84.1% decline in growth, signaling a shift in consumer loyalty within the competitive segment.

Earwear Sees Slower Decline, TWS Gains Momentum

The earwear category, while also declining, fared better than smartwatches with a 7.5% YoY drop to 28.5 million units. Within this segment, Truly Wireless Stereo (TWS) devices hit a record 73.2% share, highlighting their growing popularity among Indian consumers.

Boult and realme were the standout performers in this category, with impressive growth rates of 55% and 94.6%, respectively. The rise of offline sales also played a crucial role, with earwear shipments to brick-and-mortar stores growing by 9.4%, counterbalancing the 14.4% decline in online sales.

A Shift in Market Dynamics

One of the most striking trends in 3Q24 was the decline in shipments from smaller, long-tail smartwatch brands, including white-label products. After enjoying a massive 328.8% growth in 3Q23, these brands saw a steep 59.1% drop in 3Q24. Analysts attribute this shift to the market’s maturing consumer base, which is increasingly opting for reliable, established brands.

“The smartwatch category is under stress due to a lack of differentiation and a limited number of brands dominating the market. However, we’re observing early signs of consumers leaning toward advanced smartwatches for better health tracking and functionality,” noted Vikas Sharma, senior market analyst at IDC India.

Emerging Categories Like Smart Rings Show Promise

While traditional wearable categories struggled, smart rings emerged as a promising segment, with 92,000 units shipped in 3Q24. Ultrahuman led the segment with a 36.8% market share, followed by boAt at 20.5%. The category’s ASP fell by 16.2% to $162.1, signaling potential for mass adoption as prices drop and new models enter the market.

(Source)

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According to the International Data Corporation’s (IDC), India’s smartphone market shipped 34 million units in the first quarter of 2024, reflecting an 11.5% year-over-year growth. This marks the third consecutive quarter of increased shipments, driven by new launches, promotional activities, and microfinancing schemes.

Top 10 smartphone brands in Q1 2024

Vivo emerged as the top smartphone brand in India, surpassing Samsung. This achievement is attributed to Vivo’s robust portfolio across various price segments and strong support for offline partners. Vivo’s strategic focus on the mass budget segment, where it holds a significant share, has been particularly impactful.

Samsung, now in second place, saw a mixed performance despite new product launches. While Samsung experienced growth in the premium segment, where it closely trails Apple with a 44 percent share, its overall shipments declined.

Poco achieved a significant milestone by surpassing OnePlus. It registered more than 65 percent year-over-year shipment growth in the online channel, becoming the second leading brand in the entry-level segment and showing strong performance in the online sales arena. OnePlus faced challenges, particularly in the mid-premium segment where it leads with a 38 percent share but saw an overall market decline. Despite strong positions in specific segments, OnePlus’s shipments did not match the growth of competitors like Poco.

Apple recorded a robust first quarter, with a 19 percent year-over-year growth. The success was driven by the iPhone 14 and 15 models, which accounted for 56 percent of Apple’s shipments. Apple continues to dominate the super-premium segment, holding a 69 percent market share.

To sum up, the top 10 smartphone brands in Q1 2024 include Vivo, Samsung, Xiaomi, Oppo, Realme, Apple, Poco, OnePlus, Motorola, and Tecno. As can be seen in the table above, Poco and Motorola experienced significant YoY growth of 72 precent and 110 percent, respectively.

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(source)

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2024 is shaping up to be a great year for gaming. A fresh report has suggested that Gaming PCs could see a rebound this year. But the computers aren’t alone as Gaming Monitors are projected to continue their rise this year as well. So here’s what you need to know.

Gaming PC rebound in 2024 along with the rising gaming monitors

For those unaware, shipments of gaming PCs declined alongside the overall PC market in 2023. However, the gaming category in particular saw a notable decline of over 13 percent last year. But gaming monitors dodged this downward trend with 20 percent growth during this same period. Now, an IDC report hints that 2024 could be the year that gaming products make a comeback.

Recovering from the setback from 2023, Gaming PCs are expected to finally hit the positive with a modest 1 percent growth. PCs include the desktop and notebook segments, the latter of which is driving this growth. Meanwhile, monitors designed for gamers will continue to rise by 13.6 percent in this same period. The report adds that sustained demand helped gaming PCs despite the current situation of the global economy.

As gaming as a hobby continues to expand, peripherals like gaming monitors are becoming increasingly popular. The drop in prices has also made them more cost effective. Gaming monitors with 165Hz refresh rate, response time of 1ms or lower, and higher resolutions like 1440p (2K) have become more accessible. With monitors getting cheaper, gaming PCs like notebooks are continuing to rise in price with average selling price hitting 1,101 US Dollars.

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As per IDC, the Chinese foldable mobile phone market registered a growth of 114.5% YoY in 2023. The number of shipments hit 7.007 million, which is more than what the Indian tablet market managed to ship.

The fourth quarter shipment alone was 2.771 million units. New products from Huawei, Oppo, and Honor contributed to the growth.

The Chinese foldable mobile phone market grew more than 100% YoY over the last four years since the first device hit the market in 2019. As the category is now more mature, its performance is forecasted to further improve in the coming years.

The share of foldables priced above $1000 dropped to 66.5% from 81%. This was due to the increase in affordable foldables in the $400-$600 segment.

However, Chinese consumers preferred the book-style horizontal foldables more than the cheaper clamshell vertical foldables. The adoption rate of this type was high among wealthy business people.

For such premium consumers, price is not an issue. Thus, they opted for horizontal foldables which offer the maximum set of features on a foldable phone.

Coming to the brands, Huawei led the market with a 37.4% share. The Mate X5 continues to be in more demand than supply since its launch.

The global top player Samsung only came fourth with an 11% share. While second, third, and fifth places were occupied by Oppo (18.3%), Honor (17.7%), and Vivo (9.7%), respectively. The Find N3 Flip was the most popular clamshell foldable.

Finally, Xiaomi obtained sixth position with a 4.6% share and Lenovo at seventh place had a mere 1.4% share.

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IDC has released a report on the Indian tablet market for the year 2023. The data shows some interesting insights.

Overall, companies shipped 4.01 million units throughout the year. This number happens to be 24.9% lower than 2022.

The detachable segment grew by 17.1% YoY, while the slate category declined by 33.3%.

Lower shipments of tablets are attributed to a sharp decline of 42.3% YoY in the commercial segment. This occurred due to the delay or cancellation of a few government deals. The education segment suffered the most with a 53.7% YoY decline compared to SMBs’ 25.9% YoY drop.

On the other hand, the consumer category only registered a growth of 1.9% YoY.  However, online channels witnessed a strong growth of 54% YoY as opposed to an 11.9% YoY growth by retail channels.

Talking about brands, Samsung was the clear winner with a 39.5% market share. Lenovo came second with a 14.3% share, closely followed by Apple in third place with a 13.9% share.

The last two players in the top 5 are unexpected. Acer claimed the fourth position with a 7.3% share backed by government-driven projects. Whereas, Realme instead of Xiaomi came fifth with a 6.8% share.

The tablet market is forecasted to further slow down in 2024 due to reduced demand in the commercial category. At the same time, tablets are expected to face strong competition from Chromebooks and entry-level Android notebooks like JioBook.

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Apple is sustaining its top position in China’s smartphone shipments for the year 2023 after excelling in global smartphone shipments. A new report from IDC reveals that Apple and Honor managed to secure ~ 35% of the market share in China for the last quarter of 2023 and the whole year if we conclude. Alongside the market share, the new reports also shed light on the industry’s trends throughout the year.

In the final quarter of 2023, Apple maintains its stronghold, capturing a 20.0% market share despite a slight 2.1% YoY dip. Honor, securing the second spot with a 16.8% share, navigates the market with a marginal 0.9% YoY decline. However, Vivo faces an 8.4% YoY decrease, holding onto a significant 15.7% share. The standout performer is Huawei, with a remarkable 36.2% YoY growth, claiming a 13.9% share. OPPO faces challenges with a 16.1% YoY drop, while the collective share of other players sees a noteworthy 20.0%, reflecting a diverse market.

For the entire year, Apple and Honor secured the top positions, with 17.3% and 17.1% market shares, respectively. Apple, despite a 2.2% YoY decrease, maintains its influence, emphasizing brand loyalty. Honor faces a 10.3% YoY decline, grappling with challenges while sustaining a formidable market presence. OPPO, Vivo, and Xiaomi navigate through market shifts, adapting strategies to retain their positions. The collective share of other players witnesses substantial 19.0% YoY growth, underscoring a vibrant ecosystem.

Chinese brands like Xiaomi, Vivo, and Oppo are more popular globally than in their home countries. Among these, Xiaomi has managed to rake in 145.9 million sales in the global shipments chart, consolidating its third position.

The figures from Q4 2023 and the full year depict a market in flux, with established players adapting to dynamic consumer preferences. While Apple and Honor maintain their prominence, the rise of Huawei and the resilience of other players highlight the industry’s diversity. Amidst a contraction in the annual market, the smartphone landscape remains vibrant and multifaceted.

The trends seem to change with the onset of generative AI features, customization options, and AI-powered performance improvements. It would be interesting to see what the future holds for the tech industry with these magnanimous upcoming AI changes.

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Apple dethroned Samsung to become the leading smartphone vendor in 2023, according to the latest IDC report. 

The iPhone maker shipped a record 80.5 million devices in the final quarter and a total of 234.6 million for the year. Samsung, on the other hand, shipped 53 million devices in the fourth quarter, with their annual total reaching 226.6 million.

This marks a turning point, as it’s the first time since 2010 that a company other than Samsung has claimed the top spot in the fiercely competitive market. 

Meanwhile, Xiaomi came in third with 145.9 million sales, followed by Oppo with 103.1 million and Transsion in fifth place with 94.9 million.

However, the overall smartphone market wasn’t booming. Global shipments dipped 3.2% year-over-year to 1.17 billion units in 2023. While the market faced economic headwinds and inventory issues earlier, the second half saw signs of recovery with a healthy 8.5% growth in the final quarter.

According to IDC, Apple’s success is due to the demand for high-end devices, currently accounting for over 20% of the market. The company’s aggressive trade-in programs and financing options also helped them capitalize on this trend.

While Apple’s rise played a part in Samsung’s decline, the Android ecosystem itself is undergoing diversification. Huawei is regaining ground in China, and brands like OnePlus, Honor, and Google are offering competitive devices at the lower end of the premium segment. Foldable phones and advancements in AI further highlight the dynamic nature of the market.

In another tech development, Microsoft surpassed Apple to become the world’s most valuable company by market cap, driven in part by its focus on generative AI. Their market value has soared by over $1 trillion in the past year, marking a significant shift in the tech landscape.

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Analyst firm IDC anticipates a 3.8% year-on-year increase in PC shipments in China’s mainland market for 2024. This growth is attributed to two significant trends: the increasing popularity of AI-powered PCs and a surge in cost-conscious buyers, indicating a recovery from pandemic-related setbacks.

Emerging Trends and Growth Dynamics in China’s PC Market

AI Takes Center Stage: IDC expects AI PCs to claim a staggering 55% market share in 2024, ballooning to a dominant 85% by 2027. This surge aligns with China’s ambitious AI development plans, driving a “diversification trend” in consumer ecosystems as users embrace hardware designed for AI applications.

According to a previous IDC report, prominent manufacturers such as Lenovo, HP, and Acer have plans to introduce AI-powered PCs in 2024. Lenovo has already announced the release of some AI PCs. Intel also aims to integrate AI into over 100 million PCs by 2025, collaborating with Lenovo Group and iQiyi. This shift is significant for China’s PC market and has competitive implications for tech giants like AMD, Intel, HP, Microsoft, NVIDIA, and Qualcomm, all announcing their AI PC and chipset plans.

System Upgrade Cycle: In 2024, a significant PC refresh cycle is expected due to a large number of aging commercial PCs reaching or surpassing the four-year mark. This refresh aligns with the growing need to migrate to Windows 11. As a result, the total global PC market in 2024 is projected to experience a 3.4% growth compared to the previous year.

Budget Savvy Reigns Supreme: “Savvy and independent” users seeking value will prioritize “cost-effective products” that deliver optimal performance at attractive prices. This trend will be further amplified by government and education sectors adopting “centralized procurement” of business and budget-friendly PCs, leading to lower average product prices across the market.

K-Shaped Recovery: However, the growth won’t be uniform. High-performance PCs and slim notebooks are predicted to see stronger gains, creating a “K-shaped trend” where premium segments outperform basic ones. For the first half of 2024, IDC expects a 1.5% increase in PC shipments, with a more robust growth of 5.6% forecasted for the latter half of the year.

Overall, the IDC report paints a picture of a dynamic and evolving Chinese PC market, marked by technological advancements, shifting consumer preferences, and an increasing focus on value-for-money products.

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The global wearable device market experienced modest growth in the third quarter of 2023 (Q3 2023), according to a new report by the International Data Corporation (IDC). Shipments reached an all-time high for the third quarter, totaling 148.4 million units, representing a 2.6% increase year-over-year.

This positive trend is particularly noteworthy as it surpasses shipments in Q3 2021 (142.1 million) and Q3 2022 (144.6 million), which were driven by pandemic-related spending sprees.

Apple retained its position as the top wearable device vendor with 29.9 million units shipped in Q3 2023, securing a 20.2% market share. However, the company’s year-over-year growth declined by 26.7%.

Imagine Marketing, the parent company of the Indian audio and wearable brand boAt, emerged as the second-largest vendor in Q3 2023, capturing 9.6% of the market with 14.3 million shipments. This represents a significant growth of 19.4% year-over-year.

boAt’s success can be attributed to its focus on the Indian market, where it has established itself as a market leader with a vast range of affordable wearable devices. The company recently launched its “Smart Ring” priced Rs. 8,999 with essential health and fitness features, further expanding its portfolio and catering to the growing demand for smart rings.

Jitesh Ubrani, research manager, Mobility and Consumer Device Trackers at IDC says “Smart rings from newer brands such as Oura, Noise, boAT, Circular, and others are expected to jumpstart the new form factor in the coming quarters while also putting pressure on the incumbent brands to innovate on health tracking.”

On the other hand, Xiaomi secured the third position with 11.6 million units shipped, holding a 7.8% market share. The company witnessed the highest year-over-year growth among the top five vendors, with a 36.0% increase.

Samsung and Huawei followed with 10.7 million and 8.5 million units shipped, respectively, maintaining their positions in the top five. Samsung’s market share remained relatively stable at 7.2%, while Huawei experienced a slight decline to 5.9%.

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According to a report by IDC, the tablet market in China during the third quarter of 2023 has shown surprising resilience, exceeding expectations. The total number of tablets shipped was approximately 7.05 million units, with a slight year-on-year decrease of 3.4%. Notably, this decline was more pronounced in the consumer market, which experienced a 4.3% reduction, but it was offset by a robust 7.4% growth in the commercial sector, indicating a continued recovery trend.

Market Dynamics: Fluctuations and Growth in China’s Tablet Industry

Leading domestic brands such as Huawei, Xiaomi, and Vivo exhibited remarkable resilience, each reporting significant growth in shipments. This highlights the competitive landscape of the Chinese tablet market, where local manufacturers are increasingly asserting their presence.

Apple, however, maintained its lead with a 33.4% market share, followed by Huawei at 27.9%, and Xiaomi securing third place with an 11.4% share. Other notable players included Honor and Lenovo, with respective market shares of 7.8% and 6.2%.

The IDC report attributes this better-than-expected performance to two main factors. In the consumer market, major brands have been aggressively expanding their businesses through technological innovations and diversifying their product lines. This strategy has been instrumental in stabilizing and growing their market presence despite challenging conditions. In the commercial segment, the growth can be attributed to increased shipments in sectors such as government and education procurement, reflecting a broader recovery trend.

Another significant observation is the fluctuation in price distribution within the market. The share of tablets priced between 2,000 Yuan and 4,000 Yuan ($276-$552) has decreased, while those priced below 2,000 Yuan (<$276) have seen an increase in market share. This shift suggests a trend toward more budget-friendly options in the market, likely driven by the introduction of competitive products from mainstream manufacturers. The average unit price in the market has also declined by 3.0% compared to the previous quarter, settling at 2,793 Yuan (approximately $385).

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IDC (International Data Corporation) has recently released its survey for the third quarter of 2023 for the Indian market. It reveals that the Indian smartphone market showed a modest 0.4 percent year-over-year increase in its overall shipments in Q3 2023.

Top 3 smartphone brands in Q3 2023 in India

As per the report, Samsung retained its position as the leading vendor with a 16.2 percent market share, followed by Realme with 15.1 precent. Vivo and Xiaomi hold the third and fourth spots, with market shares of 13.9 percent and 11.7 percent, respectively.

Notably, Oppo, OnePlus, and Poco experienced substantial year-over-year growth, securing market shares of 9.9 percent, 6.2 percent, and 5.7 percent, respectively. Meanwhile, Apple, Infinix, and Tecno demonstrated moderate growth, claiming market shares of 5.5 percent, 3.1 percent, and 2.9 percent, respectively. The “others” category accounted for 9.8 percent of the market.

Key takeaways from IDC Q3 2023 report

Key takeaways from this data reveal that while Samsung remains the top player in the Indian smartphone market, it has observed a slight dip in market share compared to 18.5 percent that it had in Q3 2022. Realme stands out as the fastest-growing vendor, with an impressive year-over-year increase of 6.5 percent in market share.

On the other hand, Xiaomi and Oppo, while still significant players have witnessed a decrease in their market shares in Q3 2023. In contrast, OnePlus and Poco are all experiencing robust growth with a 50.1 percent and 50.8 percent YoY increase as compared to last year in the same quarter. Additionally, Apple, Infinix, and Tecno continue to demonstrate steady growth and maintain their importance in the market.

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The global smartphone market declined slightly in the third quarter of 2023, but there are some positive signs that suggest recovery is on the horizon.

According to IDC, smartphone shipments fell 0.1% year-over-year to 302.8 million units in Q3. This was due to a number of factors, including soft demand, inflation, and geopolitical tensions.

However, there were some bright spots. Shipments grew in emerging markets like the Middle East and Africa (MEA), Latin America (LA), and Asia/Pacific (excluding Japan and China). Additionally, the high-end market continued to flourish, driven by generous trade-in and financing options in many developed markets.

Regarding vendor’s performance, Samsung remained the market leader with a 19.7% share, followed by Apple with a 17.7% share. Xiaomi, OPPO, and Transsion rounded out the top five.

Regionally, China saw the biggest decline in shipments, with a 6.3% year-over-year drop. This was followed by Europe, Japan, and the U.S., which saw declines of 8.6%, 5.3%, and 1.1%, respectively.

However, emerging markets like MEA, LA, and Asia/Pacific (excluding Japan and China) saw shipment growth of 18.1%, 8.2%, and 1.3%, respectively.

Overall, the smartphone market is still facing some challenges, but there are also some positive signs. The growth in emerging markets and the continued strength of the high-end market suggest that recovery is on the horizon.

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Smartphones have become an indispensable part of our lives. Nowadays, we handle almost all our tasks with these 5 to 7-inch devices and don’t feel the need for any other product. With each passing day, new features and improved performance only make this more prevalent. While this is great for the smartphone market, it’s not necessarily good news for other markets. A recent report published by IDC highlighted a dramatic decline in the global monitor market for Q2 2023. Here are the details…

PC Monitor Market Facing Headwinds in the Short Term, but Long-Term Outlook Remains Positive

IDC, a leading authority on market research that gauges the pulse of both consumers and producers, has released a new report on the global monitor market. According to this report, the market saw a 17.1% decline in Q2 2023 compared to the same period last year. Notably, this decline was not limited to a specific region or country but was observed in shipments worldwide.

There are several reasons for this downturn, with the most significant being Covid-19. As you may know, the lockdowns brought about by the pandemic disrupted economic forecasts, leading to a major spending shift. People stuck at home started picking up new hobbies to entertain themselves and bought everything they could afford. Yes, this includes monitors. This trend lasted for about two years, and everything returned to normal by the end of 2022. Unfortunately, the subsequent period began to reflect negatively on the charts.

However, the future still looks promising for the global monitor market, especially in Q4 2023. As we all know, one of the impacts of the pandemic has been the widespread adoption of remote work. For instance, I’m also working from home using my computer, without going to any physical office location. The rise of hybrid and work-from-home models is driving demand for monitors, as employees are now requiring multiple screens to accommodate both their home and office tasks.

I experienced this in my own situation as well. Additionally, the gaming sector is another significant driver for monitor demand. Gamers are on the hunt for high-performance displays with features like high refresh rates and low input lag. Let’s not forget the growing popularity and demand for 4K and 8K panels. All these factors combined indicate an upward trend.

IDC predicts that the global monitor market will stabilize beyond 2025. The platform also expects that new monitor models that offer enhanced value propositions, such as faster panels, an increase in mini-LED monitors, and continued growth in the gaming segment, will be introduced in 2024. These developments should increase reasons for consumers and businesses to consider upgrading their displays, contributing to the continued evolution of the monitor market.The top five PC monitor vendors in terms of market share in Q2 2023 were Samsung, Dell, HP, Asus, and Lenovo.

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After years, the Indian smartphone market is undergoing a significant transformation. A lot has changed over the last few quarters.

The brand that used to rule the market is no longer at the top. The average selling price has risen due to consumers’ preference for more expensive devices.

Although the top five brands are the same as before, their order has changed. 

Let’s go through the current status of the Indian smartphone market, as per the latest IDC report.

New Market Leader

According to IDC’s Q2 2023 report on the Indian smartphone market, Vivo is currently the leading brand in the country with a 16% market share. Samsung follows closely behind with a 15.7% market share.

Xiaomi, which had been in charge of the market for years, held this position prior to a year ago. But right now, the company is fifth in the market with 11% market share.

Realme and Oppo are in the third and fourth spots, respectively. The former has a 12.6% market share, while the latter has the same share as Xiaomi.

OnePlus, Apple, Poco, Tecno, and Infinix make up the top 10. Poco registered the highest YoY growth of 76.5% YoY, piggybacking on its entry-level C series phones. Whereas, Vivo’s success is attributed to the V series handsets.

Decline in Shipments

In the first half of 2023, the Indian smartphone market shrank to 64 million units. Shipments fell 10% year on year.

Similarly, shipments fell 3% year on year to 34 million units in Q2 2023. However, the market increased by 10% over the previous quarter.

The most affected brand was Xiaomi, with a whopping 39.4% drop compared to last year, followed by Realme with a 29.8% decline. Oppo and Samsung also registered declines of 7.4% and 6.2%, respectively.

Xiaomi and Realme faced difficulties as online shipments dropped by 15% YoY. 

Despite vendors and channels focusing on inventory clearance, shipments fell. They tried by providing discounts, special schemes, and price drops.

However, what’s interesting is that offline shipments grew by 11% in India and hit a 54% market share. 

Shift towards Premium

The IDC data shows that the cheaper phones struggled while the premium ones prospered in India over the past few months. The average selling price (ASP) reached $241 in the second quarter of 2023. This marks a 13% increase in the ASP as compared to last year. 

Consequently, it’s not surprising to see that the market share of the cheaper, sub-$200 smartphones went down to 65% from 70% YoY. While the premium category ($600+) registered the highest growth of 75% YoY. Overall, the premium smartphone segment increased its market share in India by 9%.

When you look at the mid-range segment, which consists of phones between $200 and $400, it didn’t see any growth from its 22% market share last year. This might come as a surprise given how we’ve seen many smartphones from different brands in this segment. 

However, as mentioned above, the more expensive category, namely the upper mid-range segment ($400-$600), saw a significant growth of 34%, taking its market share to 5%.

When you look at the brands that did well, it’s no surprise that the premium ones like Apple and OnePlus saw significant growth in the first half of 2023. Apple had the highest ASP of $929 and grew by 61.1% YoY. OnePlus registered the same amount of growth as Apple. It’s worth adding that despite the solid growth, OnePlus’ ASP fell by 14% YoY to $346. 

IDC Research Manager Upasana Joshi notes affordable financing options as the driving factor behind consumers’ preference for premium smartphones.

5G and Beyond

Looking at the data about 5G phones, India saw around 17 million 5G smartphones in Q2 2023 with an ASP of $366. Though the number sounds huge, the 5G market actually witnessed a decline of 3% over last year.

Brands like Samsung, Vivo, and OnePlus held the 5G segment together with a 54% market share. But when it comes to the highest-shipped 5G model, the Apple iPhone 13 took the lead, followed by the OnePlus Nord CE 3 Lite.

The 5G segment could see a significant push in the coming months, with brands planning to launch affordable 5G devices in H2 2023. The upcoming festive season could also turn out to be a driving factor for more shipments with discounts, pre-order offers, and upgrade bonuses.

As you can imagine, the above data indicates that the Indian smartphone market might actually shrink in 2023. For the market to grow in 2023, it needs strong double-digit growth in the next few months. But Navkendar Singh, Associate Vice President of IDC, thinks it is unlikely right now.

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The competition in consumer electronics is going strong. Many brands, such as Apple, Samsung, Xiaomi, and Oppo, are fiercely competing to reach more users with smartphones and similar products. Of course, for us technology enthusiasts, watching this race is quite enjoyable. The International Data Corporation (IDC), which frequently prepares reports measuring market competition, recently published a report on global tablet shipments for the first quarter of 2023. According to this, Apple has once again left Samsung behind in the competition. Here are the details…

Global Tablet Shipments Drop by 19.1% in Q1 2023

IDC, worldwide tablet shipments experienced a significant 19.1% (YoY) decline in Q1 2023, amounting to 30.7 million units. This reduction harks back to pre-pandemic levels, mirroring the shipment volumes of 30.1 million units in Q1 2019 and 31.6 million in Q1 2018.

Global Tablet Shipments Q1 2023:

All leading tablet vendors experienced a decline in Q1 2023. Apple and Samsung maintained their dominance, accounting for nearly 58% of the tablet market. Huawei climbed to third place, while Lenovo and Amazon ranked fourth and fifth, respectively. The reason for this sharp decline in almost all products is quite clear. As of 2023, the Covid-19 pandemic ended, and life returned to normal worldwide.

As practices like working from home and online education decreased, consumer frenzy also slowed down somewhat. Another reason is the increasing inflation and economic difficulties worldwide. Nonetheless, experts remain hopeful about the future of the tablet market.

Jitesh Ubrani, a research manager at IDC’s Mobility and Consumer Device Trackers, remains optimistic despite the downturn in tablet shipments. He notes the increasing interest from vendors, particularly Google’s re-entry, which could potentially enhance Android’s tablet experience and integrate tablets into smart home systems.

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Foldable smartphones are a relatively new breed of phones and still occupy a rather niche corner in the market. But it appears that these types of devices are getting increasingly more popular. Now, a new report has offered us a prediction of the sales figures by the year 2027.

According to an IDC report, the global shipments of foldable phones in 2027 will hit a total of 21.4 million units more than in 2023. This marks a rise of a whopping 50 percent over the 14.2 million units that were sold in 2022. The report adds that shipments of foldable phones will total a sizeable 48.1 million units in 2027 alone. In other words, this marks a compound annual growth rate of 27.6 percent from 2022 to 2027.

On the other hand, regular smartphone models are expected to reach 1,322.9 million units in 2027, marking a compound annual growth rate of 2.1 percent during the same 5 year period. IDC estimates that the average selling price of smartphones will also fall by around 6.8 percent. This estimation is based on OEMs making improvements in durability and build quality along with software and hardware upgrades.

As per Anthony Scarsella, Research Manager, Mobile Phones at IDC, “The foldable phone market finished slightly higher than previously forecast as consumers start to embrace the new form factor. A 10% decline in ASP helped the market grow 75.5% in 2022, as foldable devices became more affordable in numerous markets. With new vendors and models joining the race this year, we expect the foldable market to be the one bright spot in 2023 with 50.5% growth, while the total smartphone market contracts 1.1%.”

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Global smartphone shipments are expected to decline in 2023. As per International Data Corporation’s (IDC) forecast, the market will decline by 1.1 percent this year. This is said to be due to weak demand and slower market recovery than initially expected. The worldwide quarterly mobile phone tracker predicts that smartphone shipments this year will be 1.19 billion units. 

IDC reports that a real recovery in smartphone shipments isn’t expected until 2024 and a five-year CAGR is tipped at 2.6 percent. Out of the 1.19 billion total shipments, this year, 967.7 million are expected to be Android devices while the rest are expected to be iOS. The report also reveals that 5G is growing and is projected to account for 62 percent of shipments worldwide by 2023. This number will increase to 83 percent in 2027. Foldable phones are also said to be a rising segment and are estimated to reach 22 million units this year, a 50 percent increase despite market decline. The segment is expected to continue growing as costs reduce and more brand launch foldable phones. According to IDC, the average selling price of smartphones grew from $334 in 2019 to $415 in 2022, but it will start to decline in 2023 and is projected to hit $376. 

IDC stated that “With increasing costs and ongoing challenges in consumer demand, OEMs are quite cautious about 2023. While there is finally some good news coming out of China with the recent reopening, there is still a lot of uncertainty and lack of trust, which results in a cautious outlook.”

The global smartphone market is expected to bounce back to growth in 2024 once these short-term challenges are over. There is said to be a significant pent-up refresh cycle in developed markets and room for smartphone penetration in emerging countries, 

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According to International Data Corporation’s (IDC), the PC market in India grew 0.3 percent year-on-year in 2022 to 14.9 million units. This is despite a 28.5 percent YoY decline in the fourth quarter of 2022. The traditional Indian PC market includes desktops, notebooks, and workstations. 

In Q4, 2022, the notebook category witnessed a decline of 37.8 percent while shipments of desktops increased. Due to inflation and low sentiment, the consumer segment declined by 27.4 percent. The enterprise segment also fell by 42.6 percent year-on-year due to delayed orders and inventory challenges. However, the government and education segments grew 117.6 and 28.3 percent respectively. Workstations and desktops recorded a YoY growth of 24.7 and 32.3 percent respectively but the notebook category declined 8.4 percent YoY. Premium notebooks witnessed a 14.6 percent growth but declined 7.9 percent in the commercial segment. Shipments through online channels recorded a 9.4 percent decline in 2022.  

Coming to the brand statistics in India’s PC market, HP led the segment with a 30.3 percent share but it declined 3.2 percent year-on-year. Dell came second behind HP with a 19.2 percent market share however, it shipped 18.2 percent YoY compared to 2021. Lenovo bagged the third spot with an 18.9 percent share and a 3.1 percent yearly growth. Acer is ranked fourth with a 9.9 percent market share and a 21 percent year-on-year growth. ASUS completed the list of the top five with a 6.8 percent market share and a 15.5 percent increase from 2021. 

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Smartphone shipments in India declined 10 percent year-on-year in 2022. As per International Data Corporation’s (IDC) quarterly and annual report, 144.3 million smartphone units were shipped last year. This is also the lowest figure since 2019. The shipments in the fourth quarter of last year i.e. the period between October to December also decline 27 percent year-on-year with 30 million units sold. Despite improvements in the supply chain, falling demand due to rising global inflation remained a challenge for the smartphone markets. 

As per the IDC data, Xiaomi led the smartphone market in 2022 with 30.3 million shipments and a 21 percent market share. South Korean brand Samsung also maintained the second rank with 26.1 million shipments and an 18.1 percent share, thanks to the Galaxy A-series in the offline channel and the Galaxy M and F-series in the online markets. Vivo bagged the third spot with 22.9 million units sold and a 15.9 percent share of the market attributed to the T-series and iQOO brand in the online segment.  Realme and OPPO were fourth and fifth in the list with 14.5 and 11.9 percent market shares respectively. All five OEMs recorded a negative year-on-year change. 

The top three brands also maintained their position in terms of shipments and market share in the fourth quarter of 2022. OPPO and Realme swapper positions with the latter slipping due to a 65 percent decline in smartphone shipments in the corresponding quarter a year ago. OPPO’s A-series followed by F and Reno lineup lead the sales whereas Realme’s decline in Q4 2022 is cited to high inventory in the previous quarter. 

The IDC report also adds that the online market had a 53 percent share of smartphone shipments whereas the offline segment dipped 15 percent year-on-year. The average selling price of the 50 million shipped 5G smartphones was $395 in 2022 which is down from $431 in 2021. The share of MediaTek and Qualcomm-powered phones dropped while the share of entry-level phones with UNISOC SoC doubled to 14 percent. The sub-$300 (~Rs 25,000) smartphone segment declined by 15 percent whereas the $300-$500 (~Rs 25,000 – 41,000) and above $500 (~Rs 40,000) recorded a 20 percent and 55 percent growth respectively. Cupertino-based tech giant Apple maintained its lead in the premium segment with a 60 percent share followed by Samsung with a 21 percent market. iPhone 13 was the third most shipped device in 2022. 

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A new report has revealed interesting details regarding the wearable market in India. In 2022, smartwatches and hearables have seen robust growth, while smart bands/wrist bands have seen a major decline. Here are all the details.

An IDC report found that India saw 30.72 million units of smartwatches being shipped in 2022, which marks a whopping 151.3 percent growth over the previous year which saw just 12.22 million units in sales. On a similar positive trend even the hearables category saw a 28 percent growth year on year, reaching 68.83 million units in shipments last year. However, the wrist band category saw a hefty 84.4 percent decline during this same period, shipping just around 592,000 units in the whole year, compared to 2.2 million units in 2021.

One of the reasons for the decline of smart bands is due to the falling price tags of smartwatches. The latter are generally more powerful and more capable in terms of functionality, so its not surprising that cheaper smartwatches have basically replaced these gadgets. Brands that took advantage of this includes boAt and Noise that took the two top spots in the wearable market in India, with a 29.3 percent and 12.2 percent market share respectively.

Notably, OnePlus also rounded up the top 3 list with an 8.7 percent market share. While most brands saw a rise in this time, boAt’s market share saw a decline but it still leads the market. The top three brands accounted for over half of the entire market primarily due to strong sales in the hearables category, which is worth more than half of the entire wearables market in the region.

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Earlier today (30th January 2023), IDC shared a new report that revealed key details regarding the foldable smartphone market in China. Huawei has seemingly dominated this segment, so let’s have a look.

The foldable smartphone market in the region shipped more than 3 million units in Q4 2022, which marked a sizeable 118 percent rise year on year. Furthermore, the foldable phone category also saw an overall rise in the overall smartphone market, rising from 0.5 percent in 2021 to 1.2 percent in 2022. During this time, Huawei took the throne with a massive 47.4 percent of foldable phone market share. This meant that the Chinese tech giant accounted for almost half of all handsets with a flexible screen that were sold in the region.

The company was able to grab such a high market share thanks to a number of its models including the Pocket S, Mate Xs 2, the P50 Pocket, and even the Mate X2. Meanwhile, Samsung took the second spot in the market with a 16.5 percent market share. The brand saw great sales with its Galaxy Z Flip 3, Galaxy Z Flip 4, Galaxy Z Fold 3, Galaxy Z Fold 4, Galaxy W23, and even the Galaxy W23 Flip as well.

Lastly, another Chinese brand, Oppo, rounded of the top 3 on the list with a 13.8 percent market share. Interestingly enough, the company managed to come in third with just one foldable phone model sold during this period, with the device in question being the Find N. The IDC report also added that the companies that saw great sales in this segment followed the ‘vertical folding + horizontal folding’ formula. Meaning, they sold a clamshell folding and a notebook style folding phone.

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The global smartphone shipments saw a massive decline in the holiday quarter in 2022. This drop was the largest ever recorded in the market, with the overall shipments last year also saw a sizeable decline. So here are all the details.

According to a new report, the worldwide smartphone shipments saw a significant decline of 18.3 percent year on year in the fourth and final quarter of 2022. On the other hand, the overall market fell by a notable 11.3 percent as well last year. In Q4 2022, the market saw over 300 million shipments of handsets, down from 367.6 million units shipped back in 2021. Interestingly, Apple, Samsung, and Xiaomi took the top 3 spot on this list. However, most top brands saw a notable decline during this period.

The iPhone maker saw a near 15 percent fall year on year in Q4 2022, while Samsung also saw an almost 16 percent decline. Similarly, Xiaomi faced an even deeper dive of 26.3 percent in Q4 2022. In other words, most brands suffered during this time. A similar trend can also be seen in the smartphone market in the whole of 2022. Shipments in the global market fell to 1.2 billion units in 2022 from 1.359 billion units that were shipped in 2021.

As per IDC, despite hefty sales and promotional events, various issues caused the decline of the smartphone market. There were a number of problems faced by the industry, with supply chain difficulties as China faced lockdowns due to the viral outbreak. Furthermore, customers also faced rising cost and inflation, while the overall economic conditions also worsened. Thus, shipments slowed down last year, especially in the final three months.

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The Indian smartphone market witnessed yet another quarter of decline in Q3 2022, reports IDC. The number of shipments reduced by 10% YoY. Brands managed to ship 43 million units from July to September.

This was the lowest third-quarter shipment since 2019. Weakening demand and increasing device prices affected sales despite an earlier onset of the Diwali festive season offers and deals.

Talking about brands, Xiaomi managed to cling to the first position. Samsung regained the second slot as Realme dropped to fourth. Vivo and Oppo rounded off the top five with third and fifth places, respectively.

All the aforementioned companies, except Oppo, saw a drop in shipments. Oppo even had a lead in the offline segment.

More than 70% of Xiaomi’s shipments came from the online channel. Vivo saw its highest-ever online shipments of 35%.

Samsung led the 5G category with a 27% share, while Vivo was second with a 15% share. Around 53% of Samsung’s portfolio was 5G-enabled.

Overall, companies shipped 16 million 5G smartphones in Q3. It accounted for 36% of total shipments. The ASP of 5G smartphones stood at $393.

Smartphones powered by MediaTek led the market with a 47% share. Whereas, the market shares of Qualcomm and UNISOC were at 25% and 15%, respectively.

The premium segment ($500+) registered a growth of 64% YoY with an 8% market share. Apple led this category with a 63% share, followed by Samsung and OnePlus at 22% and 9%, respectively.

The sub-$300 segment, which is known for driving sales in India, declined by 15% YoY. Hence, the performance of the entire market dwindled.

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Multiple international market research firms Counterpoint Research, International Data Corporation (IDC), and Canalys have revealed the results of the global smartphone shipments during the third quarter of 2022. Q3, 2022 is the period between the month of July to September. OEMs sold 301.9 million units compared to 342 million during the same period last year. Counterpoint Research reveals a 12 percent decline whereas IDC and Canalys represent a figure of 9 percent. 

The global smartphone shipments in the third quarter improved compared to the last quarter i.e. Q2, where shipments slipped below the 300 million mark. The market is said to be at the lowest Q3 level since 2014. All three research firms attribute the downfall in shipments to the Russia-Ukraine war, China-US tensions, growing inflation and fear of recession, and weakening national currencies leading to a dent in consumer sentiment. Shipments across Europe and Asia Pacific performed better while emerging markets remained laggards. 

As for the OEM performance, Apple was the only company to register a 2 percent year-on-year growth. In Q3, 2022 the Cupertino-based tech giant had a 17 percent market share with 51.9 million shipments. South Korean major Samsung lead the Q3 market with 64 million sales and 21 percent share, however, it declined 8 percent YoY basis. Xiaomi came in third with a 13.4 percent share and 40.5 million shipments. It fell 8.6 percent year-on-year. Vivo and OPPO bagged the fourth spot with 25.9 million sales and 8.6 percent market share. Both companies recorded double-digit declines of 26.3 percent. Chinese brands were able to capitalise on Apple and Samsung’s exit from the Russian market. It’s worth noting that all five OEMs registered positive growth quarter-on-quarter basis. 

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• Oppo is the fastest growing brand in India, with 14% YoY rise in Q3 2022

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According to International Data Corporation’s (IDC) worldwide quarterly personal computing device tracker, PC shipments in India registered solid growth in the second quarter of this year i.e. the period from April to June. The personal computer market includes desktops, notebooks, and workstations. OEMs shipped over 3.7 million units compared to 3.1 million units with a year-on-year growth of 17.8 percent during the same period last year. India’s PC market results are positive at a time when the global PC shipments shrank to the lowest in Q2 since 2013. 

IDC reports that the government segment was strong due to the spillover orders from the previous quarter but the other segments slowed down. Notebooks led the PC market with 2.6 million units but their growth rate reduced to 7.3 percent YoY basis. The desktop category continued its strong run and sold over a million units for the second consecutive quarter. 

Coming to the brand statistics in India’s PC market, HP led the segment with a 30 percent share and 1.15 million units sold in Q2, 2022. It grew 8.1 percent year-on-year basis. Dell came second behind HP with 807 million shipments, a 21.6 percent market share and 15.2 percent YoY increase. Lenovo bagged the third spot with a 19.6 percent share and a 30 percent year-on-year growth. Acer is ranked fourth after shipping 330 million units and having an 8.9 percent market share. ASUS completed the list of top five with 230 million shipments and registered a whopping 53 percent year-on-year growth. 

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• Global PC shipments lowest in Q2 2022 since Q2 2013

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A new report has revealed interesting insight regarding the Indian smart wearable market. Looking at this report, we can see that boAt managed to take the throne in the market, with the region also seeing an impressive growth overall.

The news arrives from an IDC report, which claimed that 23.9 million units of wearable devices were shipped in the second quarter of this year. This marked an increase of a whopping 113 percent compared to the same period last year. Furthermore, the first half of the year saw 38 million units of wearable gadgets being shipped, which also marked a rise of 65.8 percent year on year.

During this time, boAt lead the segment with a massive 34.3 percent market share, which also saw a significant 76.6 percent rise over last year. Following this brand, Noise took the second spot in the country with a market share of 11.5 percent. Furthermore, OnePlus, Fire-Boltt, and Realme rounded up the top 5 spots in the region with an 8.7 percent, 6.8 percent, and 4.6 percent market share respectively. Talking about the smartwatch category alone, Noise came out on top in this list with a 28.5 percent market share.

Notably, this category also saw immense growth, with a 296 percent rise year on year compared to the same period last year. Fire-Boltt took the second spot with a 24.7 percent market share. The report added that strong online and offline promotions helped boost sales, while newer models being announced also helped the companies expand their presence in the region.

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Samsung has been the leading smartphone manufacturer for years now and the company continues to dominate the global markets as the South Korean giant remained at the top spot for the first quarter of this year.

As per the latest report from International Data Corporation (IDC), Samsung remained the leading smartphone manufacturer globally with a 23.4 percent market share and shipments of 73.6 million units in Q1 2022.

The shipments of 23.6 million units for Samsung indicate a decline of 1.2 percent year-on-year as the company had shipped 74.5 million units in the first quarter of 2021.

Apple has grabbed the second position with an 18 percent market share and total shipments of 56.6 million iPhones from January to March this year. Unlike Samsung, Apple grew its shipments by 2.2 percent in the first quarter of this year.

Xiaomi, OPPO, and Vivo come in at third, fourth, and fifth positions respectively. Xiaomi captured a 12.7 percent market with 39.9 million shipments while OPPO shipped 27.4 million units for an 8.7 percent market share. Vivo had a market share of 8.1 percent as the company shipped 25.3 million units.

Similar to Samsung, all three Chinese smartphone makers show a decline in shipments when compared year-on-year with Vivo seeing a massive decline of 27.7 percent, followed by OPPO 26.8 percent drop, and Xiaomi with a 17.8 percent decline.

According to Nabila Popal of IDC, the companies are struggling in the market because of the supply chain issues for core components of making smartphones. She also hints at the reduced consumer demand because of the current economic condition and global inflation.

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Samsung dethroned Apple to become the leading tablet vendor in the Indian tablet market in the first quarter ending March 2022, as per a report by IDC. The South Korean company had a 40% volume market share in India during the quarter, growing 10% sequentially. Samsung not only led the Android tablet market but also dominated Apple’s iPad segment with its premium offerings.

According to a report by IDC, Samsung has become the leader in the tablet segment in India. The company saw a huge increase in sales. It accounted for 40% of total tablet shipment volumes in India during the quarter, which is significant growth of 10% against the last quarter, as per the report.

The IDC report also revealed that Samsung was able to ship a large number of Galaxy A8 series tablets, as well as the premium Galaxy Tab S8 series, which debuted in March of this year. In comparison to the previous quarter, Samsung gained more than 8.3% in the premium segment in Q1 2022. This indicates that the company is getting popular in the $500> range.

“The popularity of recently-launched Galaxy Tab S8 series and Galaxy Tab A8 series enabled us to further strengthen our leadership in the tablet market. The success of Galaxy Tab S8 series, especially Galaxy Tab S8 Ultra, is a testimony to the fact that consumers value meaningful innovations that add value and solve everyday tasks effectively,” said Sandeep Poswal, Business Head, New Computing Business, Samsung India. “Our wide channel presence, availability of devices across price segments and attractive programs for consumers helped us consolidate our leadership,” Poswal added.

Samsung provides customers with a range of convenient payment options. The company recently launched financing plans to reduce the cost of ownership and attract more buyers. For example, the Samsung Finance+ plan provides easy EMIs to buyers with no post loan and credit history.

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(Source)

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Smartphone shipments in India declined in the first quarter of 2022. The decline is also for the third consecutive quarter in a row. The report comes from International Data Corporation’s (IDC) worldwide quarterly mobile phone tracker. The January – March period recorded 37 million smartphone shipments, which is a 5 percent drop year-on-year during the same period last year. 

The third COVID wave, supply shortages, and rising inflation were the reasons for low shipment levels. Offline shipment channels also fell 13 percent YoY basis. Due to increased prices of new and existing devices, the average selling price (ASP) also rose to an all-time high of Rs 17,000 ($221) for the fourth consecutive quarter. 

As per the report, Xiaomi led the smartphone shipments with 8.5 million units and a 23.3 percent market share. Samsung came second with 7 million units, whereas Realme and Vivo bagged third and fourth spots with 6 and 5.5 million shipments, respectively. OPPO completed the top five list with 3.5 million shipments. Barring Realme, all four brands had a negative year-on-year change in shipments for Q1 2022. 

Only Realme managed to clock yearly growth in India during the period, with a 46.3 percent rise compared to Q1 2021. 

Xiaomi dominated the online channels with a 32 percent share. Samsung’s Galaxy S22 series witnessed a strong demand. The South Korean brand maintained its lead in the 5G segment with a 29 percent share, thanks to the Galaxy M32 and Galaxy A22. Realme stuck to the second position in the online space driven by affordable C-series smartphones. Meanwhile, Vivo led the offline channel with a 24 percent share. IDC expects the brand’s online shipments to improve with new T-series smartphones and devices under the iQOO brand. 

As per the IDC report, shipments in the sub-$200 (~Rs 15,000) price bracket dropped by 16 percent however, the mid-range segment between $200-$300 (~Rs 15,000-Rs 23,000) grew by 18 percent. The premium mid-range segment from $300-$500 (~Rs 23,000-Rs 38,000) registered a growth of 75 percent YoY basis. The premium segment above $500 (~Rs 38,000) accounted for a 5 percent market share, with 60 percent of shipments coming from Cupertino-based giant Apple.

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• Worldwide Tablet and Chromebook shipments decreased significantly in Q1 of 2022: IDC
• Samsung dethrones Xiaomi to become smartphone market leader in India: Counterpoint Research
• Counterpoint reports a 4.3% YoY decline in Global PC shipments in Q1 2022

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2020 and 2021 were the golden years for tablets and Chromebooks, with record shipments in both years. It was because the pandemic pushed people more toward tablet and Chromebook purchases for work, studying at home, and entertainment. However, now with the pandemic situation stabilizing, the shipments of these devices are also declining, according to data from the IDC.

As per the report, global tablet shipments hit 38.4 million units in the first quarter of 2022, a 3.9 percent decrease year-on-year as demand declined. Shipments of tablets are still higher than the pre-pandemic level, however, growth has slowed down, indicating that the market is rebounding to normal seasonality. Furthermore, the intensive device purchases in 2020 and 2021 caused many customers to hold on to their freshly purchased tablets.

Chromebooks are not untouched by this trend and witnessed a 61.9% decline in shipments in Q1 of 2022. The decline in Chromebooks is unsurprising considering the building of inventories owing to lower demand over the previous three quarters, revealed Jitesh Ubrani, research manager with IDC.

While the global market contracted due to saturation in established markets, Asia/Pacific (excluding Japan and China) witnessed growth in the quarter due to many substantial investments in digital education in the area.

The report also mentions that several new players like Realme, OPPO, and Xiaomi have also entered this emerging segment. However, their volumes are not significant enough to move the market as of now.

Coming to the companies, Apple is dominating the tablet market with over 31.5% market share and shipments of 12.1 million units. However, the Cupertino company’s shipments of iPads have dropped by 4.6%.

Lenovo is leading the Chromebook segment with a 23.2% market share and shipments of 1.2 million units. However, the Chinese company is facing a sharp decline of 65.6% in Q1 of 2022.

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Earlier this week, we had covered MediaTek’s announcement, in which it claimed that it had become the No 1 chip manufacturer for Android smartphones in the US. However, Qualcomm is challenging this claim, considering a separate report suggests otherwise.

In recent months, the Taiwanese chipmaker has seen great success across the globe with its chips that target every smartphone segment. Previously, the company was largely popular in the budget category, but it has been eating away at Qualcomm’s mid range segment dominance in recent times. Following a report from known analytics based firm IDC, MediaTek claimed that it became the market leader in the US (Via PCMag).

However, the American chip giant contradicted its claim of being the top chipmaker by providing data from another known analysis firm, Counterpoint Research. It isn’t surprising that both firms arrived at different results considering they use different proprietary data methods of collecting data. Although, both firms agreed that Qualcomm is the top chipmaker for Android phones for the year of 2021, since MediaTek only took the lead in the fourth quarter report from IDC.

According to a MediaTek spokeswoman, “MediaTek trusts IDC and the accuracy of information from its recent report.” The original IDC data showed that the Taiwanese chipmaker saw a stellar performance in Q4 2021 in the US since the top three selling phones in the period featured MediaTek chipsets. This included the Samsung Galaxy A12, Galaxy A32, and the Motorola G Pure. Google shifting to its own proprietary chipset also meant orders lost for Qualcomm.

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China’s tablet market shipped around 7.42 million units in Q4 2021, which is a YoY increase of 20.9%, shows a report from IDC. And for the entire year, shipments totaled 28.46 million units — a YoY increase of 21.8%, which is the highest growth rate in the past seven years. This comes even as global tablet shipments fell 11.9% YoY due to slowing demand.

The tablet market in China is similar to the global market in that the demand for tablets for learning, office, and entertainment will exist for a long time due to the pandemic. However, unlike the global tablet market where demand eventually dipped after reaching its peak, China will see continued growth. This is because even as new players pop up in the tablet market, existing companies will carry on with increasing investment.

However, there are some challenges in the commercial market. Tight budgets and the reelection of local governments at all levels have caused government and education procurement to shrink significantly. The limited budget has limited education procurement to equipment such as electronic blackboards and electronic class cards. Resultantly, tablet sales seem set to be inclined more towards the consumer market.

In terms of OS market share, Apple’s iPad stock shortage led to a decline in iOS in Q4 2021. Domestic manufacturers, on the other hand, saw relief in supply problems, consequently increasing Android’s share slightly. Windows saw a similar rise in its share with the launch of new products from Huawei and Microsoft.

In terms of processor market share, Apple’s self-developed chips continued their domination. But it was Qualcomm that was the real winner here, seeing a significant increase in global share and coming in second by the end of 2021. Huawei’s Hisilicon chips maintained their hold over a sizeable chunk of the market, defying heavy pressure from the outside world.

All in all, IDC expects the Chinese tablet market to continue its upward trend for the next few years, thanks to improvements in displays and ecosystem technologies.

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Earlier today (9th December 2021), IDC shared a new report titled “China Wearable Device Market Quarterly Tracking Report” for third quarter of this year, which revealed the regions growth in the wearable segment.

According to the report, the Chinese market shipped 35.28 million units in the third quarter of 2021. This marked an overall growth of just 5 percent year on year and signified a decline in the growth rate of the market. There were three primary reason for the slow down, including a weak market demand, supply chain issues, and a lack of products in certain segments of the category. But despite the overall market slowing down, the hearables category still saw a notable growth.

During the third quarter, the hearables category, which includes earphones, headphones, and earbuds, saw sales reaching nearly 20 million units. This showcased a growth of a sizeable 40 percent. However, while this is a health rise in shipments, the hearables segment also saw a decline in growth rate. On the other hand, the smartwatch shipments hit just 10.68 million units, which saw the market decline by a modest 2.3 percent year on year.

IDC China’s Senior Research Manager, Pan Xuefei, stated that with the improvement in living standards and impacts of the pandemic, products that offered sports and health related features saw great success in the region. Wearables like smart bands became even more popular with the low and mid segments seeing the most growth. Although, the shortage of semiconductors leading to fewer launches caused the market to see a slow down in China.

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The demand for wearable devices has been on the rise and the trend continued for the third quarter of this year as well. International Data Corporation (IDC) has now released a report for the global wearable device market for Q3 2021.

As per the report, the market witnessed a growth of 9.9 percent year-on-year, increasing shipments to 138.4 million units. Unsurprisingly, the shipments for earphones, including the TWS earbuds, increased 26.5 percent.

For the first time, the shipments of smartwatches surpassed the shipments of fitness trackers. With this, smartwatches have now become the second-biggest category in wearable devices, accounting for a 4.3 percent increase.

The reason behind the increased shipments of smartwatches is being said to the users’ demand for more powerful features and functions and thus they are gradually shifting towards smartwatches. Also, there’s isn’t a huge price difference between a smartwatch and a fitness tracker, which is also a factor for the change.

Coming to the companies, Apple is dominating the market with a 28.8 percent market share and shipments of 39.8 million units. However, the company’s shipments for the Apple Watch dropped by 35.5 percent, but it managed to maintain its lead with AirPods.

Samsung grabbed the second spot with a 9.2 percent market share and 12.7 million shipments. Xiaomi also recorded the same numbers, sitting along with Samsung for the second rank in the third quarter.

Huawei and India-based Imagine Marketing grabbed the fourth and fifth position with 7.9 percent and 7.2 percent market share, respectively. Huawei shipped around 10.9 million units while Imagine Marketing, which sells products under the boAt brand, managed to ship around 10 million units in Q3 2021.

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The latest outlook provided by the International Data Corporation (IDC) quarterly report on global smartphone shipments indicates that a decent 5.3% growth is expected for 2021, despite disruptions due to supply chain constraints and the global chip shortage. The IDC Worldwide Quarterly Mobile Phone Tracker indicates that shipments will climb to 1.35 billion units, which is a 5.3% increase from last year.

The IDC report also indicates a lower than expected third quarter that has seen the global component shortage bite harder and hurt manufacturers’ projections. These challenges are not expected to improve drastically until mid-2022, thus lowering the forecasts for 2022 to 3.0% from earlier projections of 3.4%. The 2021 outlook was also downgraded to 5.3% from the initial 7.4%, according to IDC.

IDC says overall, the logistic and components shortage challenges will slowly decline, with a 3.5% five-year annual growth rate expected. This will be driven by pent-up demand, continued transition from feature phones to smartphones, as well as declining average sale prices for phones. IDC also says that the component shortage problem seriously affected 4G models and this will gravely impact vendors with a higher mix of 4G models than 5G. This, in IDC’s view, was the major reason for the downgrading of the Q3 outlook for 2021.

The fourth quarter will see a single-digit decline although this could be felt more in the Asia-Pacific region, excluding Japan and China. Due however to the impressive half-year numbers across the regions, only China will see a flat year-on-year result, while the rest regions will record positive growth. The average price of devices by the operating system will see Android peak at $265 while iOS will finish at $950. The numbers also indicate that Apple accounts for about 43% of all smartphone revenue and a 17.1% market share.

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(source)

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The PC market of India has retained its growth momentum in the third quarter of this year, despite the ongoing chip shortage. The region was an impressive 30 percent year on year growth in the category that includes desktops, notebooks, and even workstations.

According to an IDC report, PC shipments in India hit 4.5 million units, which marked the country’s biggest ever shipments in a single quarter. Notably, the 4.5 million shipment figures is higher than the entire yearly shipments from back in 2019. This was the year before the pandemic, after which, PC shipments exploded all across the globe. With the record high sales, many brand reported some of their biggest quarterly performance for PCs.

In the category, notebook PCs still dominated the segment, with a massive 80 percent share. During the third quarter, enterprise and consumer demand helped boost the Notebook category over 3 million units for the first time. Similarly, even the desktop category saw a positive trend with a 30.5 percent year on year growth in Q3 2021. Bharath Shenoy, IDC’s Senior Market Analyst for PC Devices stated that “Despite the better allocations to a few segments, the demand-supply gap continues to be a challenge as enterprises and SMBs continue to order in big volume.”

During this time, HP continued to lead in the overall PC category with a sizeable 28.5 percent market share in the market. Meanwhile, Dell arrived a close second with a 23.8 percent market share, overtaking Lenovo that had an 18.6 percent market share in the third quarter. Acer and ASUS rounded up the group with fourth and fifth spots in the market respectively.

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